Casino Cash Trac Secures Strategic Minority Investment from Serent Capital

Casino Cash Trac (CCT), a leading provider of enterprise software solutions for casino operations and revenue audit automation, announced a strategic minority investment from Serent Capital, a growth-focused private equity firm with deep expertise in scaling technology and software businesses. The strategic partnership will support CCT’s next phase of growth focused on product innovation and market expansion.

Founded in 2012, CCT pioneered revenue audit automation for land-based casinos, eliminating manual reconciliation processes and improving financial visibility. The company’s flagship platform, Casino Insight, provides a detailed, audit-ready view of cash transactions across the casino floor, ensuring compliance, operational efficiency, and fraud prevention. Today, CCT serves over 300 casinos across the US, Canada, and the Caribbean, helping operators streamline financial workflows and reduce audit-related labor costs.

Kurt Williams, CEO of CCT, along with partners Blake Doerr, Wanor Franca and Danny Roe, will continue to lead the company.

“Casino Cash Trac was founded to modernize casino cash and audit operations, providing customers with a seamless, automated solution to replace outdated, manual processes. With Serent Capital’s support, we are excited to accelerate our growth with a partnership that complements our strengths and share our core values, enhance our product capabilities, and expand our reach to serve even more gaming operators worldwide,” said Kurt Williams, CEO of Casino Cash Trac.

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Serent Capital’s minority investment will equip CCT with its dedicated Growth Team, providing hands-on expertise to accelerate go-to-market execution, optimize product strategies, and enhance customer engagement. With a strong track record in scaling enterprise software companies, Serent has the capability to help CCT expand its market presence, drive product innovation, and unlock new growth opportunities.

“Casino Cash Trac is an exceptional platform that addresses a mission-critical need for casino operators. We are excited to support the company in continuing to innovate and deliver even greater value to its customers,” said Dexter Hopen, Partner at Serent Capital.