Latest News
How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team
Reading Time: 4 minutes
If you – an affiliate marketer – can generate quality traffic, then you can easily secure offers with competitive CPA rates. However, these often come with limited daily caps – a well-known pain point in the market. Other pain points include advertisers who are afraid of running into high costs, are reluctant to share other GEOs with advertising networks, or simply don’t trust you.
The problem of limited caps becomes even more apparent when resources allow affiliates to drive traffic in large volumes, and due to constant caps, partners have to gather dozens of offers at once in order to earn.
In this article, Betmen Affiliates and Marsa Team explain how to go about building relationships in the iGaming market. We discuss how the two companies worked using a spend-based traffic payment model with no volume limitation, and why such conditions are a real growth opportunity for affiliate marketers.
How Teams Typically Take on Offers and the Problems They Face
When an Affiliate Sales Manager agrees on an offer’s terms, rates and an offer’s technical aspects, the next step for partners is the test run. This usually involves 25-50 FTDs (first-time deposits). After the traffic is delivered, the advertiser checks the profitability over 1-2 weeks, analyzing player behavior, the percentage of bonuses that were used, and other metrics.
If the traffic quality is deemed suitable, the affiliate is given a small daily cap. The CPA rate, however, remains unchanged or increases slightly, resulting in little profit to the affiliate marketer in this collaboration.
We can see two issues with this partnership model:
1. Limited scaling opportunities. Very often, the advertiser may not be ready to provide a significant increase in the cap — for example, increasing to 70 daily FTDs instead of 50. Volumes such as these are insufficient for a large team of affiliate marketers. This means new offers must constantly be found, leaving the affiliate team to have to adapt to a new product and new conditions each time. Circumstances such as these make it hard to predict profits.
2. Even a converting offer might not be profitable. Let’s say an affiliate team has a good deal whereby they provide high-quality traffic and bring in a positive – though not high – ROI of 30%. With a volume of 50 daily FTDs, income is indeed insignificant. With a CPA of $100, in a month, an affiliate team could earn:
This offer results in a profit of around $1,000 per day. Working with the advertiser under these conditions is pointless if the offer can’t be scaled. However, if volumes were increased tenfold with profits of $349,000, the situation would certainly be more appealing, right?
The Uncapped Model Used by Marsa Team and Betmen Affiliates
To transition to an uncapped model, partners had to achieve a certain level of traffic quality without increasing the cost of acquiring deposits to critical levels. Team leads from both sides communicated regularly to solve problems together: they worked on targeting by excluding smaller cities, adapted age groups, and adjusted creative approaches. The Marsa Team was open to suggestions, and the quality of traffic started to improve.
Quality traffic always leads to higher lead costs, so Betmen Affiliates suggested that the Marsa team switch to a spend-based payment model and drive traffic at any volume – a proposal which was much more interesting and profitable than working on a CPA basis.
The spend-based model works like this: First, the GEO is selected, and the deposit price is set. Partners then receive a fixed percentage of their advertising expenses when they meet their target. The quality of the traffic is evaluated as a percentage based on the 14-day Deposit OAS (On Average Spend). For example, if you agreed on terms of 25% on the amount spent with a 70% 14-day Deposit OAS, you would earn $2,500 for every $10,000 spent on advertising.
The main difference with the spend-based model is that the same lead may cost $100 under a CPA model and twice as much when working on a spend-model. This means that the team sets its own cost per lead. The only condition is higher traffic quality: the advertiser will expect that these types of players will show better results than those acquired through CPA.
How to Get an Uncapped Offer and Other Traffic Conditions
We have two main recommendations:
- Build a relationship of trust with the advertiser. Approach requests to improve traffic quality not as a signal to terminate the offer but as an opportunity for long-term cooperation. The advertiser can always help with recommendations and advice — optimize campaigns together, and the partner will notice that you’re interested in mutual success.
- Test multiple approaches and analyze all available metrics. If you want to drive traffic using the spend-based model with no caps, you’ll need to find an approach that gives you the most cost-effective FTD acquisition price and provides the advertiser with the required quality.
It may take months before you and your partner come to a mutual understanding, but the numbers speak for themselves as it is well worth it!
Where to Get an Uncapped Offer?
At Betmen Affiliates, we aim for long-term and mutually beneficial cooperation. All you need to do is bring in quality traffic, and in return, we’ll purchase all your traffic volume. Register on the Betmen Affiliates website to kickstart a productive, successful collaboration.
The post How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team appeared first on European Gaming Industry News.
Latest News
MiFinity Brings Google Wallet Integration to Enhance eWallet Experience for Android Customers
MiFinity, the award-winning global eWallet provider, has announced the integration of Google Wallet into its payments ecosystem, enabling Android customers to fund their MiFinity accounts instantly using one of the world’s most trusted and widely adopted payment methods.
This latest integration is part of MiFinity’s ongoing commitment to enhancing the user experience by offering more convenient and flexible ways to fund accounts. It’s a strategic move to meet growing consumer demand for frictionless digital payments, while initially launched within the MiFinity app, this will ultimately help MiFinity’s merchant partners boost conversion, increase deposit success rates, and reduce transaction abandonment. This will be enhanced with a full iFrame and desktop browser rollout planned for the near future.
Sharing his thoughts on the launch, MiFinity CEO Paul Kavanagh said: “The integration of Google Wallet is another important step in our mission to streamline digital payments. Our customers expect fast, secure, and seamless experiences – and now they can enjoy all the benefits of Google Wallet directly within the MiFinity platform. It’s a great addition that aligns with our strategy of putting customers first while supporting our partners in driving revenue and loyalty.”
Key advantages of Google Wallet for MiFinity customers include:
- Faster transactions – Near-instant deposits ensure customers can fund their accounts at the moment of intent.
- Frictionless UX – No more typing in card details – just a tap on a Face ID or Touch ID-enabled device.
- Enterprise-grade security – Google Wallet’s encryption and biometric authentication add another layer to MiFinity’s multi-tiered security stack.
- User confidence – With over 150 million monthly active users globally, Google Wallet is a familiar and trusted payment method that enhances consumer confidence at the point of deposit.
- More choice – Customers can fund their MiFinity account using debit or credit cards already linked to their Google Wallet, expanding payment flexibility.
With Google Wallet now live, MiFinity customers can deposit funds without re-entering card details or switching between services – a key differentiator in high-stakes environments like iGaming and Forex trading, where speed and ease of funding are critical to user satisfaction.
Google Wallet joins MiFinity’s growing portfolio of 80+ integrated local payment methods, including Apple Pay, eVouchers, bank transfers, and local payment options. This positions MiFinity as a go-to partner for merchants looking to expand globally while offering localised, trusted, and high-performing payment options.
Whether you’re an operator in iGaming, a broker in Forex, or a brand in the digital services sector, MiFinity’s ever-evolving payments platform is designed to help you meet user expectations, grow international reach, and optimise the checkout experience.
The post MiFinity Brings Google Wallet Integration to Enhance eWallet Experience for Android Customers appeared first on European Gaming Industry News.
Major partnership signals trust in Jelly’s roadmap and momentum in regulated markets.
B2B gaming supplier Jelly Entertainment, has signed a major agreement with tier-one operator Pokerstars, one of the world’s leading online betting and gaming brands.
Popular and top performing titles from Jelly – including CleoPatrick®, Witches Go Wild™, Midas Riches™, and the fan favourite Lost Treasure Saga™ series – will go live with one of the industry’s largest global player bases, alongside releases such as Rookie Racer™ and Choppin’ Mall™.
The deal, facilitated through a direct integration with Jelly’s proprietary platform, covers all regulated markets in which Pokerstars operates. It represents a significant milestone in Jelly’s growth and a further strengthening of its industry profile.
Part of the Flutter Entertainment group, Pokerstars is a globally recognised operator offering sports betting, gaming, and entertainment to millions of players worldwide.
“Given PokerStars’ position at the top of the industry, this is a huge statement for Jelly. PokerStars is one of the biggest and best-known brands in the very markets we’re targeting for growth. We’re thrilled to partner with such a world-class operator and excited about the opportunities this collaboration will bring,” said David Newstead, Chief Business Development Officer at Jelly.
“PokerStars is one of the biggest online gaming powerhouses in the world, and this agreement is yet more proof of the trust and confidence in Jelly’s capabilities. I’m confident their’ player community will enjoy the unique experiences our games offer.”
The move underscores Jelly’s strategic focus on growth in regulated markets and follows a year of rapid commercial expansion. The company plans to enter Greece, Romania, and Peru in 2026 as part of its global roadmap.
Further commercial announcements are expected in H2, setting the stage for a strong finish to the year for Jelly.
The post Jelly Entertainment Signs Landmark Deal with PokerStars appeared first on European Gaming Industry News.
SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”
The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.
-
Canada6 days agoLuckyStart Casino Adds New Payment Method
-
Baltics7 days agoHIPTHER Joins Forces with Ace Alliance as Strategic Media Partner – Kicking Off with Ace Alliance Riga 2025
-
Brazil6 days ago
Evolution Launches First Live Casino Studio in Brazil
-
Alcohol and Gaming Commission of Ontario6 days ago
Titanplay Re-launches in Ontario
-
Kambi6 days ago
Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America
-
AGCO6 days ago
AGCO takes action to remove unapproved gambling machines from Ontario convenience stores
-
Brazil6 days ago
Inspired Partners with Jogo de Ouro in Brazil
-
Nasdaq:LTRYW6 days ago
Sports.com and Lottery.com Head to Toronto as Callum Ilott and Louis Foster Prepare for Final Street Battle of 2025
