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How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team
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If you – an affiliate marketer – can generate quality traffic, then you can easily secure offers with competitive CPA rates. However, these often come with limited daily caps – a well-known pain point in the market. Other pain points include advertisers who are afraid of running into high costs, are reluctant to share other GEOs with advertising networks, or simply don’t trust you.
The problem of limited caps becomes even more apparent when resources allow affiliates to drive traffic in large volumes, and due to constant caps, partners have to gather dozens of offers at once in order to earn.
In this article, Betmen Affiliates and Marsa Team explain how to go about building relationships in the iGaming market. We discuss how the two companies worked using a spend-based traffic payment model with no volume limitation, and why such conditions are a real growth opportunity for affiliate marketers.
How Teams Typically Take on Offers and the Problems They Face
When an Affiliate Sales Manager agrees on an offer’s terms, rates and an offer’s technical aspects, the next step for partners is the test run. This usually involves 25-50 FTDs (first-time deposits). After the traffic is delivered, the advertiser checks the profitability over 1-2 weeks, analyzing player behavior, the percentage of bonuses that were used, and other metrics.
If the traffic quality is deemed suitable, the affiliate is given a small daily cap. The CPA rate, however, remains unchanged or increases slightly, resulting in little profit to the affiliate marketer in this collaboration.
We can see two issues with this partnership model:
1. Limited scaling opportunities. Very often, the advertiser may not be ready to provide a significant increase in the cap — for example, increasing to 70 daily FTDs instead of 50. Volumes such as these are insufficient for a large team of affiliate marketers. This means new offers must constantly be found, leaving the affiliate team to have to adapt to a new product and new conditions each time. Circumstances such as these make it hard to predict profits.
2. Even a converting offer might not be profitable. Let’s say an affiliate team has a good deal whereby they provide high-quality traffic and bring in a positive – though not high – ROI of 30%. With a volume of 50 daily FTDs, income is indeed insignificant. With a CPA of $100, in a month, an affiliate team could earn:
This offer results in a profit of around $1,000 per day. Working with the advertiser under these conditions is pointless if the offer can’t be scaled. However, if volumes were increased tenfold with profits of $349,000, the situation would certainly be more appealing, right?
The Uncapped Model Used by Marsa Team and Betmen Affiliates
To transition to an uncapped model, partners had to achieve a certain level of traffic quality without increasing the cost of acquiring deposits to critical levels. Team leads from both sides communicated regularly to solve problems together: they worked on targeting by excluding smaller cities, adapted age groups, and adjusted creative approaches. The Marsa Team was open to suggestions, and the quality of traffic started to improve.
Quality traffic always leads to higher lead costs, so Betmen Affiliates suggested that the Marsa team switch to a spend-based payment model and drive traffic at any volume – a proposal which was much more interesting and profitable than working on a CPA basis.
The spend-based model works like this: First, the GEO is selected, and the deposit price is set. Partners then receive a fixed percentage of their advertising expenses when they meet their target. The quality of the traffic is evaluated as a percentage based on the 14-day Deposit OAS (On Average Spend). For example, if you agreed on terms of 25% on the amount spent with a 70% 14-day Deposit OAS, you would earn $2,500 for every $10,000 spent on advertising.
The main difference with the spend-based model is that the same lead may cost $100 under a CPA model and twice as much when working on a spend-model. This means that the team sets its own cost per lead. The only condition is higher traffic quality: the advertiser will expect that these types of players will show better results than those acquired through CPA.
How to Get an Uncapped Offer and Other Traffic Conditions
We have two main recommendations:
- Build a relationship of trust with the advertiser. Approach requests to improve traffic quality not as a signal to terminate the offer but as an opportunity for long-term cooperation. The advertiser can always help with recommendations and advice — optimize campaigns together, and the partner will notice that you’re interested in mutual success.
- Test multiple approaches and analyze all available metrics. If you want to drive traffic using the spend-based model with no caps, you’ll need to find an approach that gives you the most cost-effective FTD acquisition price and provides the advertiser with the required quality.
It may take months before you and your partner come to a mutual understanding, but the numbers speak for themselves as it is well worth it!
Where to Get an Uncapped Offer?
At Betmen Affiliates, we aim for long-term and mutually beneficial cooperation. All you need to do is bring in quality traffic, and in return, we’ll purchase all your traffic volume. Register on the Betmen Affiliates website to kickstart a productive, successful collaboration.
The post How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team appeared first on European Gaming Industry News.
The Azerbaijani Parliament (Milli Majlis) has officially cleared the first reading of a bill to heavily increase criminal penalties for organising and operating illegal gambling.
The proposed amendments to the Criminal Code were discussed during an extraordinary parliamentary session.
Under the bill, organising gambling in virtual formats-including via the internet, mobile communications, social media platforms, electronic communication tools or other internet- and mobile-based applications-would carry tougher penalties. The same applies to offenses involving minors, crimes committed by a group acting in prior collusion or activities generating substantial illegal income.
Such offenses would be punishable by a fine of up to twice the amount of the income obtained through the crime, restriction of liberty for a term of two to four years, or imprisonment for the same period.
The proposed amendments also introduce stricter penalties for offenses committed by organised criminal groups or criminal organisations, as well as those generating large-scale illegal profits. These would be punishable by restriction of liberty or imprisonment for a term of three to five years.
The bill would also change the way fines are calculated. Instead of the current fixed range of AZN 10,000 to AZN 15,000, courts would be able to impose fines of up to twice the amount of the criminal proceeds.
In addition, the legislation proposes harsher punishment for repeat offenses involving the organisation or operation of gambling activities or gambling venues, particularly where minors are involved or where the offenses generate substantial, large-scale or especially large-scale illegal income.
Under the current legislation, repeat offenses are punishable by restriction of liberty for four to five years or imprisonment for four to eight years. The proposed amendments would make imprisonment for five to eight years the sole penalty for such offenses.
The post Azerbaijan to Impose Tougher Penalties for Illegal Online Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet has released Golden Snake, a captivating new video slot that blends the timeless appeal of Asian symbolism with innovative mechanics and high-impact gameplay. Designed for players who enjoy immersive themes and thrilling volatility, the title delivers a fresh interpretation of one of the industry’s most enduring and successful game styles.
Set in a world inspired by prosperity, luck and ancient Asian traditions, Golden Snake immerses players in a vibrant atmosphere filled with glowing money bags, firecrackers, blue envelopes, golden coins and the majestic Golden Snake. Rich visuals, authentic sound design and a fully animated snake companion create a lively experience that reacts to every spin, adding personality and emotion to the gameplay.
Moving beyond the traditional slot layout, Golden Snake introduces a distinctive 3x4x3 reel configuration that offers a fresh gameplay dynamic while remaining intuitive and engaging. The excitement builds with the Respin Feature, which can trigger randomly on any spin by selecting a paying symbol – or even the Wild – to set a chain of consecutive respins in motion. During the feature, the second reel could be locked with stacked Wild symbols while the first and third reels spin exclusively for the chosen symbol. Еvery new Wild symbol or matching symbol could be extending the action and increasing the anticipation.
The game’s momentum is further amplified by a powerful multiplier system. During the base game, multipliers of 3x, 5x and 10x can instantly enhance winning combinations. When the Respin Feature is activated and the middle reel fills with stacked Wild symbols, it expands to unlock multiplier values of up to 20x, creating exhilarating moments with a maximum win potential of 5000x the bet.
Beyond its engaging mechanics, Golden Snake has been designed to encourage longer play sessions through responsive character animations, dynamic win celebrations and continuous respin opportunities. Combined with its culturally inspired theme, the title is well positioned to appeal to audiences across Asia, LATAM and other regulated markets where Asian-themed content continues to perform strongly.
With Golden Snake, Amusnet reinforces its commitment to creating premium gaming experiences that combine recognisable themes, innovative mechanics and outstanding production quality. The new release provides operators with a compelling addition to their portfolio, helping them diversify their offering with content designed to drive player engagement and long-term performance.
Respin Feature
Watch the excitement build as stacked Wild symbols lock the second reel and matching symbols trigger consecutive respins, creating thrilling opportunities for bigger payouts.
Multiplier Feature
Base game multipliers of 3x, 5x and 10x evolve into enhanced Respin multipliers of up to 20x when the middle reel expands with stacked Wild symbol.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its Latest Video Slot “Golden Snake” appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brightstar Lottery PLC
Brightstar Lottery Signs Five-Year Extension with Sony Pictures for Exclusive Omnichannel Lottery Licensing Rights to Ghostbusters
Brightstar Lottery PLC announced that it has signed an exclusive five-year extension agreement with Sony Pictures to continue developing and distributing Ghostbusters-themed omnichannel lottery games globally.
“Ghostbusters is an iconic global franchise with lasting popularity, and Brightstar has been instrumental in helping us connect with both lifelong fans and new audiences. We look forward to continuing to collaborate on dynamic, high-quality lottery experiences that resonate with players worldwide,” said Stacey Kerr, Sony Pictures Entertainment Senior Vice President, Global Licensing.
“Brightstar has been a proud licensee of Sony Pictures’ Ghostbusters since 2015, and we’re excited to continue bringing this fan-favorite franchise to life for players in new and engaging ways. To date, this collaboration has launched more than 25 games with over 20 lotteries globally. The variety of games includes traditional instant tickets with high-definition symbols, Brightstar’s patented Infinity Instants lottery tickets, Fast Play games, and an exclusive eInstant game. With this contract extension, we’re focused on expanding the Ghostbusters franchise through new, immersive omnichannel experiences that push the boundaries of fan engagement,” said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services.
The post Brightstar Lottery Signs Five-Year Extension with Sony Pictures for Exclusive Omnichannel Lottery Licensing Rights to Ghostbusters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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