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How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team
Reading Time: 4 minutes
If you – an affiliate marketer – can generate quality traffic, then you can easily secure offers with competitive CPA rates. However, these often come with limited daily caps – a well-known pain point in the market. Other pain points include advertisers who are afraid of running into high costs, are reluctant to share other GEOs with advertising networks, or simply don’t trust you.
The problem of limited caps becomes even more apparent when resources allow affiliates to drive traffic in large volumes, and due to constant caps, partners have to gather dozens of offers at once in order to earn.
In this article, Betmen Affiliates and Marsa Team explain how to go about building relationships in the iGaming market. We discuss how the two companies worked using a spend-based traffic payment model with no volume limitation, and why such conditions are a real growth opportunity for affiliate marketers.
How Teams Typically Take on Offers and the Problems They Face
When an Affiliate Sales Manager agrees on an offer’s terms, rates and an offer’s technical aspects, the next step for partners is the test run. This usually involves 25-50 FTDs (first-time deposits). After the traffic is delivered, the advertiser checks the profitability over 1-2 weeks, analyzing player behavior, the percentage of bonuses that were used, and other metrics.
If the traffic quality is deemed suitable, the affiliate is given a small daily cap. The CPA rate, however, remains unchanged or increases slightly, resulting in little profit to the affiliate marketer in this collaboration.
We can see two issues with this partnership model:
1. Limited scaling opportunities. Very often, the advertiser may not be ready to provide a significant increase in the cap — for example, increasing to 70 daily FTDs instead of 50. Volumes such as these are insufficient for a large team of affiliate marketers. This means new offers must constantly be found, leaving the affiliate team to have to adapt to a new product and new conditions each time. Circumstances such as these make it hard to predict profits.

2. Even a converting offer might not be profitable. Let’s say an affiliate team has a good deal whereby they provide high-quality traffic and bring in a positive – though not high – ROI of 30%. With a volume of 50 daily FTDs, income is indeed insignificant. With a CPA of $100, in a month, an affiliate team could earn:

This offer results in a profit of around $1,000 per day. Working with the advertiser under these conditions is pointless if the offer can’t be scaled. However, if volumes were increased tenfold with profits of $349,000, the situation would certainly be more appealing, right?
The Uncapped Model Used by Marsa Team and Betmen Affiliates
To transition to an uncapped model, partners had to achieve a certain level of traffic quality without increasing the cost of acquiring deposits to critical levels. Team leads from both sides communicated regularly to solve problems together: they worked on targeting by excluding smaller cities, adapted age groups, and adjusted creative approaches. The Marsa Team was open to suggestions, and the quality of traffic started to improve.

Quality traffic always leads to higher lead costs, so Betmen Affiliates suggested that the Marsa team switch to a spend-based payment model and drive traffic at any volume – a proposal which was much more interesting and profitable than working on a CPA basis.
The spend-based model works like this: First, the GEO is selected, and the deposit price is set. Partners then receive a fixed percentage of their advertising expenses when they meet their target. The quality of the traffic is evaluated as a percentage based on the 14-day Deposit OAS (On Average Spend). For example, if you agreed on terms of 25% on the amount spent with a 70% 14-day Deposit OAS, you would earn $2,500 for every $10,000 spent on advertising.
The main difference with the spend-based model is that the same lead may cost $100 under a CPA model and twice as much when working on a spend-model. This means that the team sets its own cost per lead. The only condition is higher traffic quality: the advertiser will expect that these types of players will show better results than those acquired through CPA.
How to Get an Uncapped Offer and Other Traffic Conditions
We have two main recommendations:
- Build a relationship of trust with the advertiser. Approach requests to improve traffic quality not as a signal to terminate the offer but as an opportunity for long-term cooperation. The advertiser can always help with recommendations and advice — optimize campaigns together, and the partner will notice that you’re interested in mutual success.
- Test multiple approaches and analyze all available metrics. If you want to drive traffic using the spend-based model with no caps, you’ll need to find an approach that gives you the most cost-effective FTD acquisition price and provides the advertiser with the required quality.

It may take months before you and your partner come to a mutual understanding, but the numbers speak for themselves as it is well worth it!
Where to Get an Uncapped Offer?
At Betmen Affiliates, we aim for long-term and mutually beneficial cooperation. All you need to do is bring in quality traffic, and in return, we’ll purchase all your traffic volume. Register on the Betmen Affiliates website to kickstart a productive, successful collaboration.
The post How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team appeared first on European Gaming Industry News.
blask
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Bet It Drives
Bet It Drives Is Back for Season 4: Two CEOs Take on iGaming’s Uncomfortable Truths
Season 4 of Bet It Drives has officially launched, opening with a candid and controversial debate between two prominent industry leaders. Cedomir Tomic, Founder of Alea, and Oleksandr Feshchenko, CEO of GR8 Tech, hit the road in Barcelona during ICE to confront the topics many in iGaming prefer to avoid.
From expo spending and marketing budgets to regulation loopholes and grey market growth, the season premiere delivers the unfiltered discussion the show has become known for.
Big Booths, Bigger Egos?
One of the episode’s standout moments comes in a single line that captures the tone of the discussion:
“If the booth is big, that’s growth. If the booth is very opulent, that’s ego.”
It’s a sharp observation that reflects the broader theme of the episode — questioning industry norms and exposing the realities behind high-profile conference appearances and award wins.
The CEOs dive deep into:
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How much iGaming companies really spend on conferences
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What percentage of budgets go toward marketing
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How much is allocated to affiliate partnerships
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When and why grey markets began accelerating
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What doesn’t make sense about regulation in the US and UK
Debate, Confessions and Prank Calls
Beyond boardroom-level discussions, the episode maintains the show’s signature mix of entertainment and unpredictability.
Filmed against the backdrop of rainy Barcelona during ICE, both guests take part in the “Confess or Call” segment, delivering dramatic prank calls. Cedomir Tomic shares stories from some of the wildest iGaming conference parties, while Oleksandr Feshchenko opens up about the shadiest thing he has done in his professional life.
The result is a fast-paced, unscripted conversation that balances serious insight with candid humour.
Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives, said:
“The opening of ICE is always electric, and I hope this episode gives everyone a boost. This is an entertainment business, so we didn’t want a boring piece. Huge respect to both CEOs for being so public and sharing what usually stays behind the scenes.”
What’s Ahead in Season 4
Season 4 continues with three more high-impact episodes, each maintaining the same uncompromising tone:
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Max Krupyshev explores crypto payments and their long-term impact on iGaming
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Akhil Sarin discusses streaming-first acquisition strategies and sponsorship power plays
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Marek Suchar examines esports betting infrastructure and where the ecosystem still falls short
With strong opinions and little room for safe answers, the new season promises even sharper debates and deeper industry insights.
Where to Watch and Listen
Season 4, Episode 1 of Bet It Drives is available on:
About Bet It Drives
Powered by GR8 Tech, Bet It Drives positions itself as the “Front Seat in the iGaming World.” The show brings industry leaders into a moving conversation format where bold questions, candid answers and quickfire games replace traditional scripted interviews.
Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, the podcast blends hard truths with light-hearted moments as guests discuss the challenges and opportunities shaping the future of iGaming — all while cruising past iconic landmarks around the world.
The post Bet It Drives Is Back for Season 4: Two CEOs Take on iGaming’s Uncomfortable Truths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Kerry Katona
Kerry Katona and Pat Sharp to star in first episodes of Zingo Bingo’s new content series
Online bingo brand Zingo Bingo is launching Your Era, a new social-first content series designed to celebrate iconic throwbacks, spark nostalgia, and bring people together through shared memories from past decades.
The first episodes will feature Atomic Kitten singer Kerry Katona and renowned radio and TV presenter Pat Sharp, with additional guests set to be announced throughout the year.
Celebrating the Moments That Shaped Us
Created specifically for short-form social media platforms including TikTok, Instagram, Facebook and YouTube, Your Era invites well-known personalities to reflect on the music, fashion, technology and pop culture moments that defined their era.
The format focuses on authentic conversation rather than overt promotion, allowing personality and shared experiences to take centre stage. The series reinforces Zingo Bingo’s positioning as a home for nostalgic fun and a community built around shared memories.
Each episode is structured around five themed throwback segments, designed to unlock memories, emotions and discussion.
Episode Format and Recurring Segments
Every guest takes part in five core segments:
The Memory Bag
Guests reveal five personal nostalgic items and share the stories behind them.
Flashback Files
A quick-fire interview covering music, fashion, technology and defining cultural moments.
Mixtape Memories
Guests select the throwback tracks that shaped them, contributing to a collaborative Your Era playlist.
Taste of the Past
Guests sample retro sweets and snacks, rate their nostalgia levels and share personal associations.
Yesterday’s News
A headline-guessing game featuring real throwback media stories with missing words, prompting humour and reflection on past press eras.
Developed with Blueprintx
Your Era was created in collaboration with long-term content partner Blueprintx, which has previously delivered digital and television campaigns for Kinetic Digital brands including Prime Casino and Slingo.
The series launches in February, with new segments released weekly. Series One will feature six guests across 2026. Content will be distributed across dedicated social channels, shared by participating guests, and promoted on Zingo Bingo’s own platforms.
A Community-Driven Approach
Jack Watson, Brand Manager at Zingo Bingo, commented:
“Your Era is all about what we’re doing at Zingo Bingo — having fun while celebrating the moments that shaped us, the music we played on repeat, the old fads we cringe at and the memories that still make us smile.
We’ve created something for all audiences, with a focus on bringing people together through shared nostalgia and reminding everyone that bingo is about enjoying these moments together.
We have an amazing lineup of guests and are delighted to be working with Blueprintx to shape and bring the content to life — we can’t wait to share it all with the world.”
With familiar faces, cultural throwbacks and a strong community focus, Your Era positions Zingo Bingo as more than an online bingo brand — it becomes a platform for shared stories, connection and collective nostalgia.
The post Kerry Katona and Pat Sharp to star in first episodes of Zingo Bingo’s new content series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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