Conferences in Europe
Forging Strong Partnerships: SYNOT Games on Market Growth & Client Success
HIPTHER, organizer of the Prague Gaming & TECH Summit 2025, is proud to present SYNOT Games, our Lanyards Sponsor, and a leading force in the iGaming industry. SYNOT Games has built a reputation for innovative, high-quality slot content, boasting a portfolio of 180+ certified games and “unleashing digital delights” across over 40 jurisdictions.
In this exclusive Sponsors Spotlight interview, we sit down with Dagmar Cvrckova, Head of Strategic Partnership, to discuss their expansion across global markets, business-oriented approach to clients, and what’s next for their growing portfolio.
SYNOT Games has successfully expanded into multiple regulated jurisdictions, from Europe to emerging markets. What factors drive your decision-making when entering new territories, and what challenges do you see in the current regulatory landscape?
Our expansion strategy rests on three core pillars: market potential, regulatory stability, and demand for unique content we develop. Before entering a new jurisdiction, we conduct comprehensive research to assess the player base, competitive landscape, regulatory requirements and operator demands.
Navigating compliance is one of the biggest challenges in the iGaming industry, as regulations are constantly evolving and changing. We take proactive steps by working closely with regulators, ensuring our games meet all certification standards, and staying ahead of legal changes. This approach ensures robust compliance and keeps us well positioned to capitalize on emerging opportunities in new markets.
With a portfolio of over 180 certified games, how does SYNOT adapt its content to meet the preferences of diverse player demographics across various regions?
Player preferences vary widely across regions, and our game development strategy is deeply rooted in data-driven decision-making. For example, while European players often favor classic slot mechanics and high-volatility games, Latin American markets prefer vibrant themes and engaging bonus features.
We analyze player behavior, session data, and engagement rates to fine-tune our content. Our localization goes well beyond language translation; it encompasses a complete adaptation of the gaming experience, including themes, payout structures, and bonus mechanics – to align with regional trends. But we’re not afraid to experiment either.
This approach allows us to deliver games that resonate with a global audience while staying true to the distinctive SYNOT Games style.
Strategic partnerships are a key focus for SYNOT Games. How do you approach collaborations with operators to ensure mutual success and long-term growth?
Strong and strategic partnerships are built on flexibility, customization, and shared goals. We don’t believe in a one-size-fits-all model. Instead, we work closely with our partners to deliver customized offerings – including exclusive games and tailored promotional tools – that drive player engagement and retention.
The key to our success is our ability to adapt, whether through customized game offerings, innovation, marketing support or technical solutions. This collaborative approach ensures sustainable growth for both parties.
SYNOT Games prides itself on “unleashing digital delights”: delivering original content adaptable to any operation configuration and needs. How do you balance innovation with maintaining a consistent and engaging player experience?
Innovation is at the heart of everything we do, but our approach is always player-first. We continuously experiment with new mechanics, themes, and features, but we also maintain the core elements that players love – intuitive gameplay, engaging graphics, and rewarding experiences. However, it is essential to strike a balance between innovations and solutions that are both effective and engaging for players, whether they are directly part of the games or retention tools.
The PEAK (Player Engagement & Acquisition Kit) is a prime example of a powerful retention tool that unlocks exciting new reward options and simplifies promotion management. It allows operators to set promotions according to their needs. And the best part? We’re continuously enhancing it with new features to keep engagement at its peak.
Of course, every innovation must be developed with a deep understanding of the regulatory landscape, ensuring compliance while delivering an exceptional gaming experience across different markets.
As a Lanyards Sponsor and key participant in this year’s Summit, what insights will SYNOT Games bring to the discussion, and what makes this event an essential platform for industry collaboration?
Innovation is at the heart of everything we do, but our approach is always player-first. We continuously experiment with new mechanics, themes, and features, but we also maintain the core elements that players love – intuitive gameplay, engaging graphics, and rewarding experiences. However, it is essential to strike a balance between innovations and solutions that are both effective and engaging for players, whether they are directly part of the games or retention tools.
The PEAK (Player Engagement & Acquisition Kit) is a prime example of a powerful retention tool that unlocks exciting new reward options and simplifies promotion management. It allows operators to set promotions according to their needs. And the best part? We’re continuously enhancing it with new features to keep engagement at its peak.
Of course, every innovation must be developed with a deep understanding of the regulatory landscape, ensuring compliance while delivering an exceptional gaming experience across different markets.
With SYNOT Games leading the way in market expansion and client partnerships, the Prague Gaming & TECH Summit 2025 is set to offer exclusive insights into the evolving iGaming landscape. Don’t miss the chance to connect with top industry professionals, explore the latest trends, and engage in thought-provoking discussions.
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Forging Strong Partnerships: SYNOT Games on Market Growth & Client Success appeared first on European Gaming Industry News.
The Gaming in Spain Conference, which will take place June 26 in Madrid, has added several new speakers to its agenda.
Regis Dudena, Secretary of Prizes and Bets at Brazil’s Ministry of Finance (through remote video link), and Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming, will both make an appearance at the event.
Dudena and Bakun join an already impressive speaker lineup that includes Mikel Arana, Director General of the DGOJ; Xavi Muñoz, Partner at ECIJA Law Firm; Jorge Hinojosa, Director General of Jdigital; Ester Martin-Ortega, Head of Public Affairs and Sustainability at Flutter Entertainment; and Ed Birkin, Managing Director of H2 Gambling Capital.
Additionally, we are happy to welcome Dr. Andreas Ditsche, CEO of affiliate network iGaming.com, who will provide a deep-dive analysis of the search behavior (and preferences) of Spanish iGaming players.
Breakout sessions and networking opportunities
In addition to our main program, the Gaming in Spain Conference also features several highly practical breakout sessions, as well as three certificate-granting workshops (generously provided by Chevron Consultants) on internal audits and the EU’s AI Act, GDPR website checks, and establishing a learning culture in your organization.
The workshops will take place on June 25 – the day prior to the main event – and are free to attend for paying GiS Conference attendees.
Furthermore, the Gaming in Spain Conference offers plenty of networking opportunities during coffee breaks, lunch, and the after-event networking drinks.
Finally, all Gaming in Spain Conference attendees are cordially invited to attend the Jdigital Awards ceremony on June 26. The Jdigital Awards honor outstanding contributions to the improvement of Spain’s regulated online gambling sector.
Registration now open
Registration for the Gaming in Spain Conference is now open. Don’t miss it! Register today: https://bit.ly/GiSC2025.
See you in Madrid!
The post Gaming in Spain Conference announces new speakers, networking opportunities appeared first on European Gaming Industry News.
SYNOT Group once again took part in the prestigious Belgrade Future Gaming exhibition, held on May 27–28, 2025, in Belgrade, Serbia. At booth A3, featuring a brand-new casino-inspired design, SYNOT presented its latest technologies and gaming solutions, which were met with positive feedback from both visitors and business partners.
This year’s presentation built on the successful introduction of the company’s new visual booth concept at the ICE exhibition in Barcelona. Representatives from SYNOT W, SYNOT Games and SYNOT Interactive brought a comprehensive range of products and solutions to the Serbian capital.
SYNOT unveiled its newest product innovations and technological advancements, including a broad portfolio of the latest gaming cabinets and systems. The world premiere of the ST3-27 cabinet, which features 27-inch monitors, attracted significant interest when it was unveiled to the public for the first time in Belgrade.
Among other presented models was the modular ST2-32 cabinet, the first of its kind in the SYNOT portfolio. It was showcased in a configuration featuring an LED jackpot display and the Gamifire Prime gaming system, offering 36 games. Also on display were the brand-new Firebird Gold system, offering a mix of 42 classic and Hold and Respin games, and Firebird Platinum, featuring a combination of 36 classic and linked games.
Visitors could also see other proven models, including the UP2-32, UP1-27, and Eclipse FL-32. The presentation was further enriched by updated jackpot systems, such as the new version of SUPER LINK for slot machines with 8 linked games, presented in the UP2-32 cabinet with LED display; MAGIC BALL LINK in the Eclipse FL-32 setup; and the well-known Firebird Red, Blue and Explosive Games Premium+, which drew significant attention.
A key part of the SYNOT presentation was the SYNNET Casino Management System, introduced by experts from SYNOT Interactive. The company also showcased its complete portfolio of iGaming software solutions. Meanwhile, SYNOT Games highlighted its growing offer of over 200 online games, including the innovative retention tool PEAK, which enables operators to launch targeted promotional campaigns.
“Belgrade Future Gaming is traditionally an important event for us. It provides the opportunity to present our latest innovations, meet with partners, and explore new business opportunities. We were very pleased with the high attendance at our booth and the positive reactions to both our new products and booth design. Throughout the exhibition, we held numerous productive meetings that opened up further opportunities for collaboration. This strong interest from industry professionals confirms that BFG remains a key platform for strengthening the SYNOT brand and expanding our business in the region,” said Roland Andrýsek, Sales Director of SYNOT GROUP.
The post SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.
The HIPTHER Team is proud to celebrate another highly successful event for Gaming and Tech, in a powerful edition of the MARE BALTICUM Gaming & TECH Summit in Vilnius!
The full-house conference was a fitting closure to the groundbreaking MARE BALTICUM Gaming & TECH series that united the Baltics and became a pivotal meeting point and beacon of ideas in the region for seven incredible years.
HIPTHER is grateful to all of our extraordinary speakers who generously shared their expertise with our audience, and to all the fantastic participants dynamically engaging, connecting, and spurring the future of the local industries.
Panels, Workshops & Powerful Takeaways
From the very first session to the final farewell, MARE BALTICUM 2025 delivered two days packed with meaningful insight, future-facing dialogue, and high-impact learning.
Across the Compliance & Operations Lab and the TechXperience Stage, C-level executives, innovators, and thought leaders came together to unpack the most urgent topics shaping Gaming, Tech, Fintech, and Regulation today. From navigating multi-jurisdictional compliance and decoding AI’s role in iGaming, to understanding consumer protection under MiCA and mapping the rise of decentralized platforms, each panel reflected HIPTHER’s mission: to bring clarity, context, and challenge to every conversation.
A key highlight of this year’s edition was the HIPTHER Academy Workshops – a brand-new initiative designed to elevate professional skills through actionable, hands-on sessions. Participants engaged directly with experts in focused workshops, earning digital diplomas marking their attendance and new learning achievement.
Sessions included:
- Crypto Custody, Transparency & Consumer Protection Under MiCA with Anna Agu
- Creative Rights, Real Risks by Andrius Gabnys & Jovita Morta Gabne
- RegTech in Action with Viktorija Poluektova
- Neuroshift by Dr. Maria Loumpourdi
Each workshop offered a deep, hands-on dive into its subject matter, blending real-world scenarios with strategic tools for sustained professional growth.
Awards, Networking & the Signature HIPTHER Experience
The conference went beyond panels and progress: it was also a celebration of the people and companies driving the industry forward.
This year’s BSG Awards Ceremony honored excellence across the Baltic and Nordic regions, with standout winners including Betsson Group, Amusnet Gaming, Digitain, BETER, Coinspaid, and GLI, as well as individual honors for visionaries like Daniel Gunba, Irakli Davarashvili, and Vladimir Malakchi.
Every evening brought the HIPTHER community together in unforgettable venues: from the cozy buzz of the Welcome Meet at Piano Man Bar, to the jazz-infused elegance of the Awards Night at Jazz Cellar 11, and finally the intimate conversations and clinking glasses of the Closing Party at Invino Vilnius. As always, HIPTHER’s signature hospitality turned networking into genuine connection, where business cards meet genuine moments, and partnerships are sparked over stories instead of mere pitches.
What’s Next: 2026 and Beyond
2018 – 2025: MARE BALTICUM SUMMIT ➝ 2026 → ???
For seven unforgettable years, the MARE BALTICUM GAMING & TECH SUMMIT brought the Baltic region together, uniting industries, people, and progress under one roof. The 2025 edition in Vilnius marked the summit’s grand finale, and it did not disappoint: a full house, full hearts, and a bold step forward.
So… is that the end?
Not quite.
In 2026, something new is coming! Something grounded in the values that defined MARE BALTICUM, but reimagined for a new era of regional collaboration.
More local. More focused. More connected.
We’re not ready to say too much (yet).
But if you’ve ever been part of the #hipthers journey… you’ll want to be part of what comes next. Stay tuned!
The post MARE BALTICUM 2025 Wrapped: Paving the Way for Gaming & Tech in the Baltics appeared first on European Gaming Industry News.
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