Latest News
Golden Boomerang Awards 2025 insights: the most converting Boomerang’s betting brands and top 3 sports for users

Affiliate teams from all around the world can enter the tournament from any point and generate FTDs on high-converting brands
Boomerang Partners is holding its second annual Golden Boomerang Awards 2025 global traffic tournament until May 11. Already more than 400 teams are generating FTDs on the Boomerang’s brands and accumulating points to get prizes. This year, results count in two leaderboards – sports and casino. Participants compete for monthly prizes and awards in 11 nominations, including the GRAND Prix for first place in Sport Leaderboard. The first prizes will be awarded soon – on March 3, and those affiliate teams that join the tournament now still have a chance to win.
The most converting brands within the Golden Boomerang Awards 2025 so far are Boomerang-bet.com, BillyBets, MrPacho, BetiBet, Lamabet and Zotabet. Boomerang also analyzed player behavior and market analytics and highlighted the top 3 sports being bet and their benefits. These are football, tennis, and basketball.
Football / Soccer
This is the number 1 sport. It has more than 3.5 billion fans in the world, which makes it a top discipline for bettors:
- 70% of all sports betting is on this sport;
- Football (soccer) matches are played 365 days a year.
During the Golden Boomerang Awards dozens of top football tournaments are available for betting: English Premier League, Italian Serie A, Spanish La Liga and other local competitions. Also the most interesting encounters are waiting for fans in the Champions League, where the playoffs are coming. By the way, there will be a special draw for the Champions League semi-finals for the Golden Boomerang Awards 2025 participants – details will be announced later.
Of the potentially interesting events in football for this year, the Club World Cup 2025 stands out, which will take place in the summer – and for which Boomerang is preparing a separate promotion after the completion of the Golden Boomerang Awards 2025. Given the growing demand for women’s football, numerous local leagues could be interesting. And the UEFA Women’s Euro 2025 has a great opportunity to reach out to the audience.
Tennis
This individual sport with over 1 billion fans worldwide is characterized by high dynamics. Users have the opportunity to analyze the statistics of players’ performances to make informed bets:
- Over 1,500 tournaments per year – 24/7 betting;
- Up to 30% of all live bets are placed on tennis.
On the women’s tour, four WTA 1000 category super tournaments (Doha, Dubai, Indian Wells and Miami) will take place in the coming months. They will generate a lot of interest among tennis fans during the Golden Boomerang Awards 2025, and tournament participants can capitalize on that.
Basketball
One of the most dynamic and spectacular sports with more than 800 million fans worldwide. Here are its advantages for bettors:
- 200+ million bets annually in top leagues: NBA, EuroLeague, NCAA;
- Average total in a match: 200+ points (ideal for live betting).
Numerous matches in the NBA, EuroLeague and NCAA tournaments are played during these months. This is a great range of opportunities for bettors and Golden Boomerang Awards 2025 contestants.
There are so many top events on the sports calendar right now, from the football Champions League playoffs to the continuation of the NBA regular season. These events can allow Golden Boomerang Awards 2025 participants to achieve great results and get closer to winning prizes. The first results are already available in the leaderboard.
Join the Golden Boomerang Awards 2025 and claim big prizes and a trip to the finals in Milan, at the San Siro stadium.
The post Golden Boomerang Awards 2025 insights: the most converting Boomerang’s betting brands and top 3 sports for users appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – July 21-27

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
BETesporte
Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.
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