SCCG Management, a global leader in gaming advisory and business development, has partnered with Smartico, a pioneer in AI-driven CRM and gamification solutions, to launch Smartico USA. This joint venture introduces the most advanced unified CRM and gamification platform to the U.S. iGaming market, providing operators with a single back-office solution that seamlessly integrates AI-powered player engagement, retention, and jackpot innovations.

The U.S. iGaming industry demands advanced technology to enhance retention, engagement, and revenue. Smartico USA meets this need with a single platform that integrates CRM automation, gamification, and jackpot technology, allowing operators to manage personalized engagement, loyalty programs, and player rewards seamlessly.

A standout feature of Smartico USA is its fully customizable jackpot engine, which enables operators to create both player-funded and operator-funded jackpots that enhance any game from any provider. As the demand for jackpot technology grows, Smartico USA delivers a more advanced, flexible, and feature-rich system, offering operators greater control over engagement strategies. Additionally, Smartico USA’s AI-driven CRM automation optimizes the player journey from onboarding to VIP retention, ensuring real-time, hyper-personalized interactions based on behavioral insights and predictive modeling.

Smartico USA also includes a suite of gamification tools integrated directly into the CRM, allowing operators to design custom loyalty programs, challenges, and interactive experiences without requiring third-party solutions. Free-to-play games such as loyalty wheels, scratch cards, and daily loot boxes further enhance engagement, increasing retention rates. With an open API and seamless integration across all iGaming platforms, Smartico USA is built for easy adoption and scalability.

“The key to long-term success in iGaming is player engagement, and Smartico’s unified CRM and gamification solution sets a new industry standard. While other platforms focus on one or the other, Smartico USA offers a seamless, AI-driven experience that allows operators to boost retention, drive revenue, and enhance player loyalty—all from a single back-office system,” Stephen Crystal, Founder & CEO of SCCG Management, said.