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ELF and DAZN Sign New Partnership

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The European League of Football (ELF) and DAZN, the world’s leading sports entertainment platform, have signed a new eight-year partnership that will see DAZN broadcast all 101 games of the 2025 season. DAZN will become the exclusive OTT provider with a new “ELF Game Pass” product and will become the single destination where fans of the competition can watch every game.

This deal will grow the reach, discoverability and global popularity of ELF as ELF Game Pass will join NFL Game Pass, National League, Rally TV, PGA Tour Pass and FIBA’s Courtside 1891 as a standalone add-on channel within the DAZN platform. All these channels are available as part of an enhanced and upgraded DAZN subscription or as a standalone service, offering fans unparalleled choice and customisation.

With DAZN, ELF will be available in over 200 markets, across multiple internet-enabled devices and distribution channels, and benefit from DAZN’s marketing expertise and innovative product development. The flexibility and delivery-focused nature of DAZN’s platform enables live and on-demand content to be streamed at scale, while also providing the capability to localise in key markets.

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“The long-term partnership with DAZN marks a landmark moment in ELF’s history. With DAZN at our side, we can continue to drive forward our vision of establishing American football as an integral part of the European sports scene and popularising it worldwide. The combination of an innovative platform and enormous reach will allow us to bring the games and stories of the ELF to millions of fans around the world. This is a huge step for the league, its franchises and football in Europe. We are convinced that this collaboration will play a key role in growing our fan base, further igniting passion for the sport and taking the European League of Football to a new level,” said Zeljko Karajica, Managing Director of the ELF.

Shay Segev, CEO of DAZN Group, said: “The European League of Football is a dynamic newcomer in European sport. As the International Home of NFL Game Pass, DAZN is driving the rapid growth in popularity of American Football in Europe. The ELF has proven its potential to drive this further. Our mission at DAZN is to offer the most attractive and diverse experience, and the ELF shares this ambition with its dynamic and top-tier content. With this partnership, DAZN will create a global home for the ELF, reaching new audiences and growing the popularity of American Football in Europe.”

The fifth season of the European League of Football kicks off in mid-May with 16 teams from nine nations: Defending champion Rhein Fire, Berlin Thunder, Hamburg Sea Devils, Munich Ravens, Stuttgart Surge, Frankfurt Galaxy, Cologne Centurios (all Germany), Vienna Vikings, Raiders Tirol (both Austria), Fehérvár Enthroners (Hungary), Panthers Wroclaw (Poland), Prague Lions (Czech Republic), Helvetic Mercenaries (Switzerland), Madrid Bravos (Spain), Paris Musketeers (France) and newcomer Nordic Storm (Denmark).

The existing ELF direct-to-consumer OTT product will be shut down and the channel will be fully aggregated into the DAZN ecosystem. Ahead of the new season, customers will receive communications on how to access the product on the DAZN platform.

The post ELF and DAZN Sign New Partnership appeared first on European Gaming Industry News.

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FBMDS sponsors SBC Summit Rio, driving its expansion in Brazil

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FBMDS, a globally recognized provider of online casino games and a leader in innovative video bingo solutions, will sponsor the SBC Summit Rio, one of the most influential gaming industry events in Latin America, taking place from February 25th to 27th in Rio de Janeiro, Brazil.

With the recent opening of the Brazilian market presenting numerous opportunities, the SBC Summit Rio serves as the ideal meeting point for FBMDS to strengthen its expansion strategy in the country. During the event, the FBMDS team of experts will be available for networking and industry discussions, showcasing how its innovation in video bingo and diverse portfolio can meet the demands of the local market.

Following its latest certification to operate in the Brazilian market, FBMDS is confident that its presence at SBC Summit Rio will be a significant step toward solidifying its footprint in the region. The company aims to deepen its understanding of the different player profiles in Brazil and enhance its market recognition.

“Our participation in SBC Summit Rio reaffirms FBMDS’s commitment to strengthening our connection with the Brazilian market and consolidating our position as a reference in profitable solutions for online casinos, combining innovation with our expertise in video bingo. The recent certification of our products in Brazil marks a strategic milestone, expanding our business opportunities. We are excited about the possibilities this event offers to grow partnerships and bring operators solutions that maximize results, always in alignment with the country’s regulations”, says Renato Almeida, Director at FBMDS.

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FBMDS brings its pioneering spirit in video bingo, delivering innovative and culturally relevant titles that resonate with global audiences. This year, the brand is set to launch its unique Infinity Series collection – a groundbreaking video bingo experience filled with memorable gaming sessions.

Beyond online video bingo, FBMDS has also expanded into other online casino game segments, including crash games, table games, lottos, and slots. At this event, FBMDS will prioritize direct and close engagement with participants, fostering discussions about the future of digital entertainment in Brazil and beyond, now that its gaming portfolio is fully prepared to embrace the market with its latest certification.

The post FBMDS sponsors SBC Summit Rio, driving its expansion in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Italian brand Vincitu goes live with Fast Track CRM elevating player engagement

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Italian gaming brand Vincitu has officially launched their operations on Fast Track’s CRM platform. The partnership, first established in 2024, has now entered its next phase with the successful integration of Fast Track’s technology into Vincitu’s player account management (PAM) system.

Through the new integration, Vincitu will offer personalised player experiences and gain deeper insights into player behavior, helping the company grow in a competitive market.

The collaboration between Fast Track and Vincitu comes at an important time, as the demand for CRM solutions tailored to the Italian market continues to grow. By combining Vincitu’s experience in the Italian gaming sector with Fast Track’s CRM platform, the collaboration aims to bring real value to players.

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“We’re excited to support Vincitu Group with our powerful CRM and player engagement platform in the Italian gaming market. We’re keen to help them deliver personalised 1:1 experiences to players and truly connect with their audiences, building long-term brand loyalty,“ says Simon Lidzén, Co-Founder & CEO at Fast Track.

“We’re thrilled to partner with Fast Track and integrate their advanced platform into our operations. Their solution empowers us to create highly personalised, real-time player experiences while gaining valuable insights into player behaviour. This level of efficiency allows us to focus on building stronger connections, delivering exceptional value at every touchpoint,” comments Christian Saviano, CEO at Vincitu Group.

Fast Track’s partnership with Vincitu further solidifies its role as a trusted provider for operators looking to improve their CRM strategies and drive growth. With a unique focus on delivering real-time, personalised player engagement, Fast Track’s technology helps operators unlock the full potential of their relationships with players, supporting growth and lasting success.

The post Italian brand Vincitu goes live with Fast Track CRM elevating player engagement appeared first on European Gaming Industry News.

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Kindred Reports Decline in Revenue from High-risk Players for Q4 2024

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Kindred Group has reported decline in its share of revenue from high-risk players for the fourth quarter 2024 at 2.7% (Q3 2024 3.2%). The percentage of detected customers who exhibited improved behaviour after interventions showed an improvement at 92.2% (compared to 87.3% in Q3 2024). This positive trend is mainly the result of stricter measures across key markets, improved internal processes, as well as the exit from non-locally licensed markets as part of to the acquisition by La Française des Jeux (FDJ) in October 2024. This shift reflects Kindred’s broader commitment to maintaining high regulatory standards and fostering safer gambling practices.

“It is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline. We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience,” Esther Scheepers, Head of Responsible Gambling at Kindred Group, said.

“The increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities. We are currently working on our existing detection system in combination with an additional system that will enable us to integrate more robust compliance features and optimize our overall approach to safer gambling. Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the licence model and maintain a level playing field,” Esther Scheepers added.

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The post Kindred Reports Decline in Revenue from High-risk Players for Q4 2024 appeared first on European Gaming Industry News.

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