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Deep Dive into Peru’s iGaming Market: Insights from the Atlaslive Platform
Peru’s iGaming market is a standout in South America, being one of the few fully regulated markets — a result of more than forty years of collaboration between lawmakers and gaming companies. Today, real-money gaming has firmly established itself as a preferred entertainment choice among Peruvian adults, with land-based casinos and online betting flourishing as leading options. This structured regulatory framework has allowed the industry to evolve into a trusted and widely accessible form of recreation nationwide.
Peruvians have embraced online gambling, particularly sports betting, which ties perfectly with their deep-rooted love for football. At the same time, online casinos are gaining traction, offering a wide variety of games like slots and poker that make digital gambling increasingly popular. Thanks to Peru’s favorable regulations, which prioritize safety and diversity, the market has become highly attractive to both domestic and global operators.
In this expert article, Atlaslive provides a comprehensive look at Peru’s iGaming market, outlining its current scope, growth potential, and the two primary categories that drive the highest revenue. It also offers a regional comparison, shedding light on unique player behaviors and socio-economic trends shaping Peru’s gambling industry. Additionally, the analysis delves into the history of regulation and highlights the defining characteristics of Peruvian real-money players.
The State of Gambling in Peru: Insights and Growth Forecasts

Source: Statista 2024
The Peruvian gaming market experienced steady growth between 2017 and 2021, with Gross Gaming Revenue (GGR) reaching an impressive 24.16% growth rate at its peak. This growth coincided with the legalization and expansion of online gaming and betting, drawing in new players and boosting overall engagement. During this time, the introduction of fresh platforms and innovative products likely fueled the industry’s upward momentum.
However, since 2021, growth rates have slowed, signaling a market that is beginning to mature. The pace of new player acquisition appears to have stabilized, suggesting that most operators have captured their target audience. Other contributing factors, such as increased competition and possible regulatory adjustments, may also be playing a role. This trend is not uncommon in the iGaming world—it’s a familiar pattern seen both globally and at the country level.
Despite the slower growth rate, Peru’s total gaming revenue continues to rise, reflecting the market’s stability. This suggests that while the influx of new players has diminished, existing customers remain active, keeping revenue streams consistent.
Compared to the broader South American market, Peru’s gaming sector is growing at a slower pace and doesn’t hold a leading position in the region. By 2025, Peru is expected to account for just over 5.5% of the region’s total iGaming market—a clear sign that it’s not a major player on the continent. Still, the market remains promising and continues to evolve.
It’s worth noting that the big GGR growth spikes seen across South America in 2020 and 2023 were largely driven by powerhouses like Argentina and Brazil. These countries, being the region’s largest markets, have spearheaded growth with their ambitious iGaming strategies and rapid development, leaving Peru to play a more modest role in the regional landscape.

Source: Statista 2024
In Peru, Gross Gaming Revenue (GGR) is almost evenly split between two major categories: Online Casinos and Online Sports Betting. Each contributes roughly 50% to the total, creating a balanced market where both sides play a significant role. This distribution highlights how players are equally drawn to the excitement of casino games and the competitive edge of sports betting. Neither category overshadows the other, showing a healthy equilibrium in player preferences.
As for the online lottery, its share of revenue in Peru is so small that it doesn’t even register on most charts. However, this doesn’t rule out the potential for growth in this segment by 2030. Across South America, online lotteries have gained traction in countries like Argentina, Brazil, and Colombia, where player engagement is strong and revenue from this category is steadily climbing. Peru could follow suit in the coming years, carving out its own space in the online lottery market.
Opportunities for Innovation in Peru’s Evolving Online Gaming Market
Player interest in online lotteries in Peru remains consistent, though it hasn’t seen the explosive growth experienced by sports betting. Across South America, the Average Revenue Per User (ARPU) is relatively stable at around $280–$290, with a slight decline on the horizon. This creates an opportunity for innovation: if iGaming software providers introduce fresh, engaging products tailored to the region, particularly in Peru, these trends could see a positive shift. With the right mix of creativity and market adaptation, Peru’s online gaming market holds significant potential for future growth.

Source: Statista 2024
The Online Casinos category has shown steady growth in ARPU, rising from $181 in 2017 to an impressive $513 by 2028. This upward trend highlights the popularity of this segment and its loyal audience, who are gradually increasing their spending over time. Meanwhile, the Online Sports Betting category also displays stable ARPU growth, moving from $319 in 2017 to $453 in 2028. While it started with a higher ARPU than casinos, its growth has been more gradual, and by 2028, it will fall short of catching up with the casino ARPU. This could point to a slightly lower betting frequency among players.
As previously noted, the online lottery continues to contribute minimally to overall ARPU. This category’s lower performance may be due to a limited product range or a lack of strong player interest in online lottery formats compared to casinos and sports betting.
The Atlaslive iGaming Platform has been developed to allow partners to attract and retain players with ease. Offering a wide range of tools, the platform includes sportsbook software, a casino boasting over 15,000 games, virtual games, and lottery options. This diverse and localized content ensures maximum engagement and market growth.
Designed for flexibility, the platform allows operators to tailor the gaming experience to suit players’ unique preferences. With over 250 integrated payment solutions, it ensures fast, secure, and seamless transactions. Fully compliant with industry regulations, this comprehensive solution provides operators with a safe, reliable, and powerful way to succeed in the competitive iGaming market.
Peru vs. South America: ARPU Trends and Market Potential
Peru’s ARPU growth remains steady but lags significantly behind the broader South American region. This disparity could stem from certain social or financial constraints among Peruvian players or lower interest in specific gambling types compared to neighboring countries. By 2025, Peru’s ARPU is projected to hit $518, which is 18.7% below the regional average. By 2028, this gap is expected to widen further, exceeding 30%.
While Argentina will also have a lower ARPU in 2025, its Gross Gaming Revenue (GGR) will far surpass Peru’s due to its much larger player base — nearly seven times higher (Unique Players: Peru – 0.67 million, Argentina – 4.6 million). In Peru, GGR growth in 2025 will primarily come from an increase in unique players (66.5%) rather than ARPU growth, reflecting the country’s dependence on expanding its player base.
The total number of unique players in Peru is still on the rise, but the growth rate is slowing, signaling a maturing market. Online Sports Betting remains the most promising segment, while Online Casinos have room for expansion if innovation and development efforts continue. Although Peru’s market is one of the smallest in South America by player volume, it still accounts for 7% of the region’s total player base.
Despite lower GGR and ARPU figures, Peru boasts one of the highest penetration rates in South America, just slightly below the regional average. This indicates potential for further growth, particularly in Online Sports Betting, which continues to attract the most interest from players.
For operators aiming to enter or expand in the Peruvian market, the Atlaslive Sportsbook Platform offers a fast and reliable solution. With a seamless integration process that can be completed in as little as two days, the platform includes an array of tools such as risk management, CRM, a bonus engine, payment systems, and business analytics. These features are designed to boost player engagement and drive revenue, providing a competitive edge in this dynamic market.
The Development of the Gambling Regulation Environment in Peru
Peru’s journey in gaming regulation is a story of strategic decisions and steady progress. It all began in 1979 when the country took a major step by legalizing land-based casinos, laying the groundwork for what would later become a thriving, well-regulated industry. This wasn’t just about allowing gambling, it was about creating a foundation for a sustainable and well-structured gaming sector.
In the 1990s, Peru added more layers to its regulatory framework, introducing industry-specific taxes and guidelines for advertising. They even connected gaming with tourism, showcasing a forward-thinking approach that integrated gambling into the broader economy while ensuring the industry operated responsibly and ethically.
The real game-changer came with the rise of online gaming. In 2008, Peru became one of the first countries in Latin America to issue licenses for online operations, signaling its readiness to embrace the digital shift in gaming. By 2022, the country had incorporated all forms of gambling into a cohesive regulatory framework, and in 2024, it achieved full licensing coverage, completing its journey toward a fully regulated market.
Today, Peru boasts a robust and well-rounded gaming industry. Its approach balances growth with responsibility, prioritizing player protection and maintaining market stability. This isn’t just about growing the industry — it’s about doing it the right way, ensuring both profitability and order in a dynamic market.
How Peru’s Gambling Regulations Are Shaping Up Today
As demand for gaming continues to grow, Peru has stepped up its regulatory efforts to ensure fair taxation and maximize public benefits.
In 2022, the introduction of Laws N° 31557 and N° 31806 brought most gaming sectors under a unified regulatory framework. By 2023, Supreme Decree N° 005-2023 established detailed guidelines specifically for online sports betting and real-money gaming, providing clarity and structure for the industry.
To operate legally, online casino operators are now required to hold a valid DGJCMT license. These licenses come with clear standards and processes for application, maintenance, and compliance, ensuring operators adhere to the highest industry standards.
The licensing process officially began in mid-February 2024, emphasizing swift and strict compliance. Non-compliance comes with steep penalties, ranging from fines of up to $260,000 to permanent bans from the market — leaving no room for operators to skirt the rules.
Peru’s approach reflects a commitment to a well-regulated, fair, and transparent gaming environment, setting the stage for sustainable growth and greater public benefit.
The Future of Peru’s Gambling Industry
Peru’s gambling industry showcases a strong balance of regulation and innovation. With recent legislation addressing both traditional and digital gaming, the real-money sector is gradually maturing, creating a solid foundation for sustained growth in the years ahead.
Atlaslive continues to deepen its understanding of the South American iGaming market, analyzing the unique characteristics of each country in the region. The company actively monitors regulatory changes, ensuring full compliance with all legal requirements to maintain secure and trustworthy operations.
By staying ahead of trends and adapting to market challenges, Atlaslive tailors its software solutions to meet the evolving needs of operators and players alike. From cutting-edge tech capabilities to customizable features, the company is committed to helping partners succeed in a dynamic gaming landscape.
Atlaslive — the tech behind the game.
The post Deep Dive into Peru’s iGaming Market: Insights from the Atlaslive Platform appeared first on European Gaming Industry News.
Interviews
Scaling With Purpose: RedCore’s Tech Vision Explained
Reading Time: 7 minutes
At SiGMA Central Europe in Rome, European Gaming Media sat down with Yevhenii Yankovyi, Vice President of Technology and Deputy CTO at RedCore, for a deep look into what truly powers RedCore’s large-scale engineering operations.
RedCore is known for innovating at enterprise level, yet moving with the agility of a fast-growing tech company. In this conversation, Yevhenii breaks down how the organization manages that balance: how engineering teams maintain both speed and reliability, how automation empowers creativity, and why culture must remain a daily practice rather than a one-time achievement.
Can you introduce yourself and RedCore’s approach to engineering at scale?
Sure. My name is Yevhenii, I’m the Vice President of Technology at RedCore and Deputy CTO. RedCore is a large company with many products and projects, so everything we do operates at a significant scale. And when people hear “enterprise-level engineering,” the usual assumption is that scale automatically means slowness: slow decision-making, slow implementation, slow testing, slow time to market.
That’s the mindset we challenge. We don’t believe speed and stability are opposites. In our experience, at this level of complexity, the two actually reinforce each other. When you build the right processes, the right technical foundations, and the right organizational structure, speed becomes a natural result of stability – not something that contradicts it.
We plan for scaling from day one. For us, that’s a fundamental requirement. We build products with the expectation that they will grow, and growth means scale. So we design with that in mind from the very first line of architecture.
But that doesn’t mean disappearing for six or ten months to design the “perfect” system. That’s the common mistake people make when they hear “design for scale.” Our approach is different: we keep the long-term vision in mind, but we move fast, iterate, and make sure the product can evolve without slowing the team down. Stability and speed working together – that’s the engineering culture we build at RedCore.
How does RedCore balance speed and stability in daily engineering?
I will explain this with a simple metaphor: think about a car. Everyone talks about acceleration and top speed, but none of that matters if you can’t take a corner. Speed alone is not the winning formula – you also need control.
That’s exactly how we look at engineering at RedCore. We want to accelerate, make decisions quickly, and develop fast. But we also need the ability to slow down at the right moment, change direction, and stay agile. Balancing speed with stability is the only way to move at scale.
There are many layers to this – it’s a topic I could talk about for days – but in a nutshell:
at a big scale, you must have strong standards, clear policies, and a high level of automation. We rely heavily on automation: infrastructure as code, CI/CD pipelines, automated testing, and all the tools that remove repetitive, routine work from engineers’ daily lives. When the routine disappears, people can focus on what humans actually do best: creativity, problem-solving, and innovation.
However, automation doesn’t build the software for you. It creates a safety net. It catches mistakes, guards quality, and supports engineers when their creativity pushes boundaries. In other words: tools give freedom, and also protect that freedom.
And of course, this includes AI and many other modern tools. We use whatever helps us keep the balance: give people space to think, create, and experiment, while ensuring the system stays stable, predictable, and high-quality.
How does RedCore’s management keep teams aligned yet fast?
First of all, we provide clear goals. As I mentioned earlier, we always design for scale from day zero – but you can only do that if you know exactly what you’re building, for whom, and why. We have a very strong business team that understands the market and what needs to be delivered. The technology team works side by side with them, reinforcing them.
Once the goals are clear, we begin small. If you try to build a huge system from the beginning and get it wrong, you create a nightmare: something no one can support, change, or grow. Complexity grows exponentially, and humans don’t think exponentially; we think linearly. That’s where companies often get lost.
So we avoid that by validating early and validating often. We start with small steps, keep a close eye on every direction we take, and confirm that what we’re building is truly needed by the market. When we see that the direction is right, then we scale – and by that point, the foundation is already in place. It’s like preparing a launchpad so that when the time comes, the team can accelerate immediately.
We build block by block and work in iterations. We take a small team – one, two, maybe three people – and let them experiment for a week. We test the idea fast, get quick feedback, and bring it to the business side: “Do you like it?” If the answer is yes, then we continue, still following all the proper engineering practices before anything goes into production.
This constant loop between business and technology keeps everyone aligned. We give feedback, we receive feedback, and we move together. That’s how we stay both fast and coordinated, always ready to scale when the direction is confirmed.
How does automation empower engineers without slowing them down?
When we talk about automation, we’re really talking about optimization at scale. It doesn’t make sense to over-engineer small things, but at the scale we operate, the cost efficiency and speed gains are enormous. And people often assume that big systems and automation automatically slow everything down. For us, it’s the opposite.
The tools we introduce are not meant to tie engineers’ hands with bureaucracy. We don’t force strict guidelines or heavy processes that kill creativity. Our tools exist to help: to prevent mistakes, to collect feedback quickly, and to give teams the shortest possible path from idea to validation.
Here’s a simple example: we start experimenting with a small feature. We build a tiny prototype to see if the idea works. If it’s promising, the next step is testing, pipelines, deployment – all the things that normally take time. In many companies, engineers would try to do all of this manually because “building the tools will take too long.” But with us, the tools are already there. The infrastructure, the CI/CD, the automation – everything is ready to use. Our engineers are essentially customers of this internal platform that supports fast, safe delivery.
We have many different teams that have different great ideas. If one team tries something new and it works better, great – we learn from it. If another team has a different approach because of product specifics or release schedules, that’s fine too. We give freedom to the teams to work, share their experiences, and then scale.
Of course, there are non-negotiables. When it comes to security and data privacy there is zero tolerance. These are areas where strict rules are absolutely necessary. I always tell the security people: everyone should be a little afraid of you, because these things must be perfect. But outside those critical areas, we don’t impose rules that slow teams down. We experiment, gather feedback, adjust, and keep improving.
We’re constantly researching, experimenting, and customizing our automation depending on the product and the market. But when it comes to system design, we don’t reinvent the wheel. We choose globally recognized tools and industry-validated technologies. So yes, we empower engineers with automation and the right tools, built on a solid, modern foundation.
How does culture work for you – is it an achievement, or part of your routine?
Culture is a critical element in balancing speed and stability. Tools and processes matter, but culture is what truly empowers a team and keeps everything together at scale.
For us, culture starts with giving people freedom: the freedom to experiment, the freedom to make mistakes, and the freedom to challenge ideas. We don’t want engineers to be afraid of trying something new. We build a culture where mistakes are acceptable and manageable. If we try something and it doesn’t work, great – now we know better. We learn, adjust, and move on.
We encourage ideas from every level. Some of our most interesting insights come from developers who notice something while working on a small task. They can come directly to me or to the CTO and say, “I see a problem here.” It’s completely okay. A small detail in one corner of the system can become a huge issue at scale, so we listen. That’s how we avoid blind spots.
We also give teams autonomy. Small teams can make their own decisions and experiment in their own ways. If different teams want to do things differently, that’s fine – as long as they validate everything and share their findings. We want people to help each other and to understand that even top engineers have ups and downs. Even senior management makes mistakes. I constantly ask my team: “If I make a wrong decision, tell me.” It’s not about transparency as a buzzword – it’s about behavior. People observe how you respond, and they learn from that.
The biggest mistake any leader can make is demotivating people. We work with intelligent, educated, passionate professionals. They want to contribute. You just need to give them the space to do it. That’s when you see people shine and bring forward brilliant ideas.
As for the question of whether culture is an achievement or a routine – for us, it’s definitely a routine. People often talk about “building a strong engineering culture” as if it’s a success. We treat it as a routine as a process. Culture is the daily interactions between people in an organization. Those interactions change: people come and go, someone has a bad day, someone disagrees with a decision. Culture is shaped every day by how we communicate, how we argue, how we respect each other, and how we resolve differences.
Going to a colleague in the kitchen and asking, “Hey, what do you think about this?” – that’s culture. Anyone can talk to anyone, openly. And when engineers realize they can make a real impact, that they are heard, that they can influence the product — that motivates them. That’s what keeps the culture alive.
How do you balance standards with creative freedom?
The first thing is that we don’t pressure people. We set strict standards only where they are truly critical for the business. Security, data privacy, stability at scale – those areas demand clear rules. But everywhere else, we try not to push people. And when we do introduce a standard or guideline, we listen carefully to feedback. If the team tells us we made the wrong call, that’s okay – we rethink it and look for better approaches.
The second thing is that as the projects grow, the teams scale as well. Even in the design phase, we don’t start with a huge team. I prefer a small group: one key person who leads the design initiative, plus two or three contributors who constantly review, test, question, and give feedback. If three or four people align in one direction, that’s a good signal we’re on the right track. Then we take that proposal to a larger group – people who might use it or need it.. We refine it again based on their input. The idea evolves, but we don’t need to start from the beginning.
Finally, when we have a strong direction, we present it to the entire tech team. And even then – even if top management already supports the decision – it’s completely acceptable for a mid-level developer to raise concerns. Maybe they’ve seen something before, maybe they read an article, maybe they faced a similar issue. We listen, because at scale, one overlooked detail can cost millions.
So once again, balancing standards with creative freedom is about scaling the processes step by step: we start with a small group, validate in small cycles, and then scale the decision up gradually. This approach protects creativity, ensures high quality, and keeps us aligned. And combined with our culture, it makes the process both fast and safe.
The post Scaling With Purpose: RedCore’s Tech Vision Explained appeared first on European Gaming Industry News.
Alinda van Wyk
Super Group Comments on United Kingdom Autumn Statement
Reading Time: < 1 minute
Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, notes the United Kingdom Autumn announcement:
In this Autumn Statement, the UK government announced increases to gambling duties: Remote Gaming Duty (iGaming) will rise by +19 percentage points (from 21% to 40%), effective April 2026 and General Betting Duty (Online Sports Betting) will rise by +10 percentage points (from 15% to 25%), effective April 2027.
Neal Menashe, Chief Executive Officer, stated: “Super Group supports the reasonable taxation of online gaming in the UK. We rely on the government to ensure that today’s very substantial increase should be paired with robust and strict enforcement against non-paying offshore operators. This is essential to protect the regulated sector’s investment in jobs, technology, and responsible gaming in the UK.”
Alinda van Wyk, Chief Financial Officer, commented: “Going forward, we estimate that these new tax increases will have an impact of approximately 6% to our 2026 Group Adjusted EBITDA. However, Super Group already has several mitigation levers in motion, which are intended to offset the tax impact. Our strategy remains unchanged: sustainable growth and disciplined capital allocation. We don’t expect today’s news to alter our long-term trajectory nor our capital return priorities.”
The post Super Group Comments on United Kingdom Autumn Statement appeared first on European Gaming Industry News.
Andy Greaves
TVC Completes AV Installation at ScotBet
Reading Time: 2 minutes
TVC Technology Solutions has completed a comprehensive AV installation for leading Scottish bookmaker ScotBet. Reinforcing how cutting-edge audiovisual technology can dramatically elevate customer engagement, brand impact and operational flexibility in betting shops, ScotBet is another in a list of betting shop makeovers for TVC, including a significant number of independent bookmakers throughout the UK.
The project saw TVC partner with ScotBet to modernise digital infrastructure across a number of stores, delivering high-quality visuals, streamlined content distribution and a unified signage platform. The aim was to create a premium experience that draws in customers, enhances dwell time, unlocks in-shop promotional opportunities and underpins ScotBets’ competitive positioning.
TVC’s campaign started with a deep dive into ScotBet’s existing estate, identifying inconsistent screen sizes, dated display technologies and poor content manageability. Working alongside ScotBet’s retail operations and brand teams, TVC created a future-proof AV design plan encompassing ultra-slim large format displays in key customer zones, dynamic digital signage driven by branded content and a centralised control system for roll-out calability.
In each store, TVC installed industry-leading large-format commercial LCD and LED displays, including high-brightness 75″ panels in customer-facing zones, complemented by multiscreen TV gantries above key counters to deliver live odds, race streams and promotional content. These displays were mounted via low-visual-impact brackets to preserve the sleek interior design while maintaining full service access. The project also included a dedicated network of digital signage screens in foyer spaces, driven by the MySign digital signage platform. This enabled ScotBet to push up-to-the-minute messages and odds, event-based campaigns and third-party partnerships with minimal delay.
What sets the TVC-ScotBet collaboration apart from a typical AV and digital signage installation is the seamless integration of content and infrastructure from a single company.
Beyond hardware, TVC delivered a tailored content-creation service, to produce a range of dynamic content. This included templated campaign animations, in-store clock-in of live odds tickers, game-day social-feed overlays and fast-paced screen-fillers that mirror the fast-moving world of wagering.
Andy Greaves, sales director at TVC, said: “Our employee-owned structure means everyone at TVC is passionately behind every project. We instantly become partners to our betting shop customers, rather than just supply vendors, and the ability to supply and install an end-to-end video, signage and content integration seamlessly makes for a smooth project from start to finish.”
TVC brings nearly three decades of experience to the AV installation in hospitality, leisure, gambling, gaming and retail spaces. The portfolio spans F1 gaming arcades, bars and pubs, hotels, care homes, boardrooms and retail spaces, with specialist knowledge in the complexities of high-traffic public environments and the regulatory demands of leisure and betting retail. From bespoke mounting solutions in confined shop-floor footprints to full networked AV infrastructures across multiple sites with cloud-integrated content, TVC tailors its system design to each customer’s requirements and backs each project with ongoing service and maintenance support.
“With surveys showing increased dwell time, engagement and sales through digital signage advertising, and with many better retailers seeing over 10% of their revenue attributed to virtual and e-sports, now is the time to maximise your AV impact and ROI,” said Greaves.
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