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Deep Dive into Peru’s iGaming Market: Insights from the Atlaslive Platform

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Peru’s iGaming market is a standout in South America, being one of the few fully regulated markets — a result of more than forty years of collaboration between lawmakers and gaming companies. Today, real-money gaming has firmly established itself as a preferred entertainment choice among Peruvian adults, with land-based casinos and online betting flourishing as leading options. This structured regulatory framework has allowed the industry to evolve into a trusted and widely accessible form of recreation nationwide.

Peruvians have embraced online gambling, particularly sports betting, which ties perfectly with their deep-rooted love for football. At the same time, online casinos are gaining traction, offering a wide variety of games like slots and poker that make digital gambling increasingly popular. Thanks to Peru’s favorable regulations, which prioritize safety and diversity, the market has become highly attractive to both domestic and global operators.

In this expert article, Atlaslive provides a comprehensive look at Peru’s iGaming market, outlining its current scope, growth potential, and the two primary categories that drive the highest revenue. It also offers a regional comparison, shedding light on unique player behaviors and socio-economic trends shaping Peru’s gambling industry. Additionally, the analysis delves into the history of regulation and highlights the defining characteristics of Peruvian real-money players.

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The State of Gambling in Peru: Insights and Growth Forecasts

Source: Statista 2024

 

The Peruvian gaming market experienced steady growth between 2017 and 2021, with Gross Gaming Revenue (GGR) reaching an impressive 24.16% growth rate at its peak. This growth coincided with the legalization and expansion of online gaming and betting, drawing in new players and boosting overall engagement. During this time, the introduction of fresh platforms and innovative products likely fueled the industry’s upward momentum.

However, since 2021, growth rates have slowed, signaling a market that is beginning to mature. The pace of new player acquisition appears to have stabilized, suggesting that most operators have captured their target audience. Other contributing factors, such as increased competition and possible regulatory adjustments, may also be playing a role. This trend is not uncommon in the iGaming world—it’s a familiar pattern seen both globally and at the country level.

Despite the slower growth rate, Peru’s total gaming revenue continues to rise, reflecting the market’s stability. This suggests that while the influx of new players has diminished, existing customers remain active, keeping revenue streams consistent.

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Compared to the broader South American market, Peru’s gaming sector is growing at a slower pace and doesn’t hold a leading position in the region. By 2025, Peru is expected to account for just over 5.5% of the region’s total iGaming market—a clear sign that it’s not a major player on the continent. Still, the market remains promising and continues to evolve.

It’s worth noting that the big GGR growth spikes seen across South America in 2020 and 2023 were largely driven by powerhouses like Argentina and Brazil. These countries, being the region’s largest markets, have spearheaded growth with their ambitious iGaming strategies and rapid development, leaving Peru to play a more modest role in the regional landscape.

Source: Statista 2024

 

In Peru, Gross Gaming Revenue (GGR) is almost evenly split between two major categories: Online Casinos and Online Sports Betting. Each contributes roughly 50% to the total, creating a balanced market where both sides play a significant role. This distribution highlights how players are equally drawn to the excitement of casino games and the competitive edge of sports betting. Neither category overshadows the other, showing a healthy equilibrium in player preferences.

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As for the online lottery, its share of revenue in Peru is so small that it doesn’t even register on most charts. However, this doesn’t rule out the potential for growth in this segment by 2030. Across South America, online lotteries have gained traction in countries like Argentina, Brazil, and Colombia, where player engagement is strong and revenue from this category is steadily climbing. Peru could follow suit in the coming years, carving out its own space in the online lottery market.

Opportunities for Innovation in Peru’s Evolving Online Gaming Market

Player interest in online lotteries in Peru remains consistent, though it hasn’t seen the explosive growth experienced by sports betting. Across South America, the Average Revenue Per User (ARPU) is relatively stable at around $280–$290, with a slight decline on the horizon. This creates an opportunity for innovation: if iGaming software providers introduce fresh, engaging products tailored to the region, particularly in Peru, these trends could see a positive shift. With the right mix of creativity and market adaptation, Peru’s online gaming market holds significant potential for future growth.

Source: Statista 2024

The Online Casinos category has shown steady growth in ARPU, rising from $181 in 2017 to an impressive $513 by 2028. This upward trend highlights the popularity of this segment and its loyal audience, who are gradually increasing their spending over time. Meanwhile, the Online Sports Betting category also displays stable ARPU growth, moving from $319 in 2017 to $453 in 2028. While it started with a higher ARPU than casinos, its growth has been more gradual, and by 2028, it will fall short of catching up with the casino ARPU. This could point to a slightly lower betting frequency among players.

As previously noted, the online lottery continues to contribute minimally to overall ARPU. This category’s lower performance may be due to a limited product range or a lack of strong player interest in online lottery formats compared to casinos and sports betting.

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The Atlaslive iGaming Platform has been developed to allow partners to attract and retain players with ease. Offering a wide range of tools, the platform includes sportsbook software, a casino boasting over 15,000 games, virtual games, and lottery options. This diverse and localized content ensures maximum engagement and market growth.

Designed for flexibility, the platform allows operators to tailor the gaming experience to suit players’ unique preferences. With over 250 integrated payment solutions, it ensures fast, secure, and seamless transactions. Fully compliant with industry regulations, this comprehensive solution provides operators with a safe, reliable, and powerful way to succeed in the competitive iGaming market.

Peru vs. South America: ARPU Trends and Market Potential

Peru’s ARPU growth remains steady but lags significantly behind the broader South American region. This disparity could stem from certain social or financial constraints among Peruvian players or lower interest in specific gambling types compared to neighboring countries. By 2025, Peru’s ARPU is projected to hit $518, which is 18.7% below the regional average. By 2028, this gap is expected to widen further, exceeding 30%.

While Argentina will also have a lower ARPU in 2025, its Gross Gaming Revenue (GGR) will far surpass Peru’s due to its much larger player base — nearly seven times higher (Unique Players: Peru – 0.67 million, Argentina – 4.6 million). In Peru, GGR growth in 2025 will primarily come from an increase in unique players (66.5%) rather than ARPU growth, reflecting the country’s dependence on expanding its player base.

The total number of unique players in Peru is still on the rise, but the growth rate is slowing, signaling a maturing market. Online Sports Betting remains the most promising segment, while Online Casinos have room for expansion if innovation and development efforts continue. Although Peru’s market is one of the smallest in South America by player volume, it still accounts for 7% of the region’s total player base.

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Despite lower GGR and ARPU figures, Peru boasts one of the highest penetration rates in South America, just slightly below the regional average. This indicates potential for further growth, particularly in Online Sports Betting, which continues to attract the most interest from players.

For operators aiming to enter or expand in the Peruvian market, the Atlaslive Sportsbook Platform offers a fast and reliable solution. With a seamless integration process that can be completed in as little as two days, the platform includes an array of tools such as risk management, CRM, a bonus engine, payment systems, and business analytics. These features are designed to boost player engagement and drive revenue, providing a competitive edge in this dynamic market.

The Development of the Gambling Regulation Environment in Peru

Peru’s journey in gaming regulation is a story of strategic decisions and steady progress. It all began in 1979 when the country took a major step by legalizing land-based casinos, laying the groundwork for what would later become a thriving, well-regulated industry. This wasn’t just about allowing gambling, it was about creating a foundation for a sustainable and well-structured gaming sector.

In the 1990s, Peru added more layers to its regulatory framework, introducing industry-specific taxes and guidelines for advertising. They even connected gaming with tourism, showcasing a forward-thinking approach that integrated gambling into the broader economy while ensuring the industry operated responsibly and ethically.

The real game-changer came with the rise of online gaming. In 2008, Peru became one of the first countries in Latin America to issue licenses for online operations, signaling its readiness to embrace the digital shift in gaming. By 2022, the country had incorporated all forms of gambling into a cohesive regulatory framework, and in 2024, it achieved full licensing coverage, completing its journey toward a fully regulated market.

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Today, Peru boasts a robust and well-rounded gaming industry. Its approach balances growth with responsibility, prioritizing player protection and maintaining market stability. This isn’t just about growing the industry — it’s about doing it the right way, ensuring both profitability and order in a dynamic market.

How Peru’s Gambling Regulations Are Shaping Up Today

As demand for gaming continues to grow, Peru has stepped up its regulatory efforts to ensure fair taxation and maximize public benefits.

In 2022, the introduction of Laws N° 31557 and N° 31806 brought most gaming sectors under a unified regulatory framework. By 2023, Supreme Decree N° 005-2023 established detailed guidelines specifically for online sports betting and real-money gaming, providing clarity and structure for the industry.

To operate legally, online casino operators are now required to hold a valid DGJCMT license. These licenses come with clear standards and processes for application, maintenance, and compliance, ensuring operators adhere to the highest industry standards.

The licensing process officially began in mid-February 2024, emphasizing swift and strict compliance. Non-compliance comes with steep penalties, ranging from fines of up to $260,000 to permanent bans from the market — leaving no room for operators to skirt the rules.

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Peru’s approach reflects a commitment to a well-regulated, fair, and transparent gaming environment, setting the stage for sustainable growth and greater public benefit.

The Future of Peru’s Gambling Industry

Peru’s gambling industry showcases a strong balance of regulation and innovation. With recent legislation addressing both traditional and digital gaming, the real-money sector is gradually maturing, creating a solid foundation for sustained growth in the years ahead.

Atlaslive continues to deepen its understanding of the South American iGaming market, analyzing the unique characteristics of each country in the region. The company actively monitors regulatory changes, ensuring full compliance with all legal requirements to maintain secure and trustworthy operations.

By staying ahead of trends and adapting to market challenges, Atlaslive tailors its software solutions to meet the evolving needs of operators and players alike. From cutting-edge tech capabilities to customizable features, the company is committed to helping partners succeed in a dynamic gaming landscape.

Atlaslive — the tech behind the game.

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The post Deep Dive into Peru’s iGaming Market: Insights from the Atlaslive Platform appeared first on European Gaming Industry News.

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Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.

As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.

Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.

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“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.

“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”

StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.

Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.

“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”

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The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.

The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.

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Superbet Becomes New Main Sponsor of Jagiellonia Białystok

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Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.

The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.

Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.

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“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.

However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.

“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.

“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.

“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.

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The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.

The post Superbet Becomes New Main Sponsor of Jagiellonia Białystok appeared first on European Gaming Industry News.

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VGCCC Fines Werribee RSL for Self-exclusion Failures

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The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.

VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.

“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.

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“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”

In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.

Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.

“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”

The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.

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This remedial action was taken into consideration in determining the amount of the fine.

The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.

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