Compliance Updates
Advertising Standards Authority Partners with Grambling Regulatory Authority of Ireland
The Advertising Standards Authority (ASA) has partnered with the Gambling Regulatory Authority of Ireland (GRAI), the new statutory body that, once established, will be responsible for the licensing and regulation of gambling services in Ireland, to streamline the process for complaints around advertising for gambling.
GRAI will now advise consumers they can direct complaints around gambling advertising to the Advertising Standards Authority.
Under the new partnership, ASA and GRAI will work collaboratively on triaging complaints around marketing communications for gambling in Ireland. In this regard, the GRAI will in future deal with complaints regarding entities who hold a licence with the organisation, whilst the Advertising Standards Authority will handle other complaints.
This strategic partnership follows the recent collaboration between ASA and the Irish Film Classification Office (IFCO) to streamline the complaints process for advertising in cinemas and cinema-related promotions across other media outlets.
Additionally, ASA has signed a Cooperation Agreement with Coimisiún na Meán, the statutory body responsible for online safety and media regulation, to establish a cooperative framework on shared interests in advertising and commercial marketing communications. These initiatives further solidify the organisation’s leadership in the Irish advertising sector, fostering confidence and trust in advertising standards.
The partnership between ASA and the GRAI reinforces the commitment of both organisations to ensuring that gambling advertising content adheres to the high standards of the Advertising Standards Authority Code.
“We are delighted to partner with GRAI, a new organisation that will help to safeguard the public from problem gambling, particularly protecting children from accessing places or services where gambling activities are offered. The aim of the Advertising Standards Authority is to ensure that advertisements are legal, decent, honest and truthful for consumers. This partnership underscores our shared commitment to protecting consumers, and, by joining forces, we will remain dedicated to ensuring that the public can easily access information on responsible gambling advertising,” said Orla Twomey, Chief Executive of Advertising Standards Authority.
“The GRAI, once established, will protect the public by promoting a gambling sector that operates transparently and in accordance with the laws of Ireland, particularly the Gambling Regulation Act 2024. This Act contains a number of restrictions on licences in relation to advertising, social media and more. It will also create awareness of problem gambling and establish safeguards to address it. By working with the Advertising Standards Authority, as the GRAI’s powers are commenced, we will aim to address any concerns raised by the public about advertising in and surrounding gambling promptly and effectively, in line with the Advertising Standard Authority’s code. Our partnership reiterates our commitment to safeguard the public, and to ensure they are informed and protected by upholding the highest standards of marketing communications,” said Anne-Marie Caulfield, CEO Designate, GRAI.
The post Advertising Standards Authority Partners with Grambling Regulatory Authority of Ireland appeared first on European Gaming Industry News.
Compliance Updates
ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets
ELA Games is accelerating its European expansion strategy after securing certifications for nine of its top-performing titles across five major regulated markets: Sweden, Denmark, Greece, Romania, and Malta.
This latest milestone enables operators in these regions to access a diverse portfolio of proven games, featuring award-nominated mechanics and modern takes on classic casino experiences.
A Balanced Portfolio for Local Markets
With a strong focus on localisation, ELA Games has curated a selection designed to resonate with varied player preferences across Europe. The newly certified lineup is built around three core pillars:
- High-Performing Hits: Titles such as Buffalo Force, Piñatas Festival, and Riches Express have delivered strong GGR growth and demonstrated high player engagement in competitive markets.
- Innovative Mechanics: The rollout introduces ELA Games’ Winpot feature to new jurisdictions. This mechanic, which allows players to control their cash-out strategy, is now available through titles like Zeus Winpot and Rabbit Winpot Deluxe.
- Modernised Classics: Games such as Juicy Crystal and Noble Crown bring updated visuals and smooth gameplay to traditional slot formats, appealing to players who prefer familiar mechanics with a modern twist.
Market Availability
The certified titles are now live across multiple operator platforms, with game selections varying by jurisdiction:
- Sweden: Betinia, Swiper, CampoBet, QuickCasino
- Denmark: Betinia, CampoBet, Swiper, Betoro
- Romania: Don.ro, TopBet, Swiper
- Greece: ElaBet
Strengthening European Partnerships
These certifications build on ELA Games’ growing presence across Europe, supported by strategic partnerships with leading operators. The company has recently expanded in Denmark through a notable collaboration with Stake.dk, alongside integrations with Danske Licens Spil (Tivoli Casino), RoyalCasino, and Casino House.
Further expansion has been driven by partnerships with major industry players such as Betsson, as well as regulatory approval from the Hellenic Gaming Commission in Greece.
With a steadily growing footprint and a portfolio tailored for regulated markets, ELA Games is well positioned to capture additional market share and deliver strong returns for its partners across Europe.
The post ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
VeliGames, the game aggregation platform by VeliTech, has secured an Anjouan B2B licence, marking a major step in its international expansion. The new licence allows VeliGames to provide its portfolio of in-house and third-party content to Anjouan-licensed iGaming operators, opening doors to a wider network of partners.
For operators, the licence provides confidence and regulatory assurance when selecting a content provider, while simplifying the onboarding process and accelerating access to VeliGames’ extensive catalogue.
Irakli Kakhidze, CEO of VeliGames, said: “Securing the Anjouan B2B licence is a key milestone in our global growth strategy. It strengthens our position as a trusted aggregation partner and enables us to collaborate with more licensed operators, supporting faster content delivery and smoother integration.”
Recently recognized as an Industry Rising Star at SiGMA Africa 2026, VeliGames continues to expand its reach across emerging markets including Africa, Asia, and LATAM. The company combines exclusive in-house titles with a growing library of third-party games, providing operators with a diverse and scalable content offering.
The Anjouan licence is part of VeliGames’ broader strategy to grow its international footprint while maintaining a strong focus on regulatory compliance, technology reliability, and long-term industry partnerships.
The post VeliGames secures Anjouan B2B licence to expand operator reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Register for Exclusion from Gambling
KSA Publishes Studies and Provides Guidance on the Duty of Care
The Dutch Gambling Regulator (KSA) has published two studies and provided additional guidance on the fulfillment of the duty of care by online gambling licensees. The documents provide insight into practice and offer clarification on personal interviews and the submission of notifications for registration in the Central Register for Exclusion from Gambling (Cruks).
The KSA conducted research into these topics in 2025. The results were discussed in December 2025 during a roundtable discussion with license holders. During this discussion, practical experiences and bottlenecks were gathered. Based on this, the KSA has drawn up guidelines to provide more clarity regarding implementation.
Personal maintenance
The personal interview is a far-reaching intervention that license holders are required to implement when there is a suspicion of excessive gambling behaviour or gambling addiction. Research shows that license holders implement this differently and encounter bottlenecks, such as a low response rate from players. The guidance explains, among other things, the timing of the intervention, the form of contact and the content of the conversation. In doing so, room remains for customisation and professional judgment.
Notices
If a license holder observes serious signs of problematic gambling behaviour or suspects a gambling addiction, the player must be advised to register with Cruks. If the player does not follow this advice, the license holder must report this to the KSA (a notification). The KSA may subsequently decide to involuntarily register the player in Cruks.
The research shows that license holders apply this measure differently and that there are questions in practice regarding its implementation. For example, it is difficult for the license holder to verify whether a player has actually registered, and it is not always clear when a notification must be submitted.
The guidance provides practical explanation regarding this, including the timing of reporting and the information required.
Guidelines
The guidelines do not contain new rules, but provide further explanation regarding the application of existing obligations. This gives permit holders more clarity regarding the fulfillment of their duty of care.
The post KSA Publishes Studies and Provides Guidance on the Duty of Care appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Booming Games6 days agoBooming Games releases Ultra Buffalo Hold and Win
-
Baroness Fiona Twycross6 days ago
BGC AGM 2026 Discussed About Surging Illegal Gambling Black Market
-
Big Time Gaming6 days ago
BTG brings iconic board game action to the reels with MONOPOLY MEGAPOTS™
-
Latest News5 days ago
ELA Games Contributes to Discussions on Scalable iGaming Ecosystems and Studio Innovation at HIPTHER Prague Summit
-
Arkansas7 days ago
CATALIST SPORTS SECURES NEW SUPPLIER LICENSES IN ARKANSAS AND NEBRASKA
-
Brazil6 days ago
Brazil advances integrity agenda amid strong market growth
-
Brasil6 days ago
Brasil impulsa su agenda de integridad en un contexto de fuerte crecimiento del mercado
-
BGaming6 days ago
Ascend With the Gods in BGaming’s Gates of Power
