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Advertising Standards Authority Partners with Grambling Regulatory Authority of Ireland

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The Advertising Standards Authority (ASA) has partnered with the Gambling Regulatory Authority of Ireland (GRAI), the new statutory body that, once established, will be responsible for the licensing and regulation of gambling services in Ireland, to streamline the process for complaints around advertising for gambling.

GRAI will now advise consumers they can direct complaints around gambling advertising to the Advertising Standards Authority.

Under the new partnership, ASA and GRAI will work collaboratively on triaging complaints around marketing communications for gambling in Ireland. In this regard, the GRAI will in future deal with complaints regarding entities who hold a licence with the organisation, whilst the Advertising Standards Authority will handle other complaints.

This strategic partnership follows the recent collaboration between ASA and the Irish Film Classification Office (IFCO) to streamline the complaints process for advertising in cinemas and cinema-related promotions across other media outlets.

Additionally, ASA has signed a Cooperation Agreement with Coimisiún na Meán, the statutory body responsible for online safety and media regulation, to establish a cooperative framework on shared interests in advertising and commercial marketing communications. These initiatives further solidify the organisation’s leadership in the Irish advertising sector, fostering confidence and trust in advertising standards.

The partnership between ASA and the GRAI reinforces the commitment of both organisations to ensuring that gambling advertising content adheres to the high standards of the Advertising Standards Authority Code.

“We are delighted to partner with GRAI, a new organisation that will help to safeguard the public from problem gambling, particularly protecting children from accessing places or services where gambling activities are offered. The aim of the Advertising Standards Authority is to ensure that advertisements are legal, decent, honest and truthful for consumers. This partnership underscores our shared commitment to protecting consumers, and, by joining forces, we will remain dedicated to ensuring that the public can easily access information on responsible gambling advertising,” said Orla Twomey, Chief Executive of Advertising Standards Authority.

“The GRAI, once established, will protect the public by promoting a gambling sector that operates transparently and in accordance with the laws of Ireland, particularly the Gambling Regulation Act 2024. This Act contains a number of restrictions on licences in relation to advertising, social media and more. It will also create awareness of problem gambling and establish safeguards to address it. By working with the Advertising Standards Authority, as the GRAI’s powers are commenced, we will aim to address any concerns raised by the public about advertising in and surrounding gambling promptly and effectively, in line with the Advertising Standard Authority’s code. Our partnership reiterates our commitment to safeguard the public, and to ensure they are informed and protected by upholding the highest standards of marketing communications,” said Anne-Marie Caulfield, CEO Designate, GRAI.

The post Advertising Standards Authority Partners with Grambling Regulatory Authority of Ireland appeared first on European Gaming Industry News.

B2B Gaming License

Massive Gaming Gains MGA B2B Approval to Accelerate Global iGaming Alliances

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Massive Gaming (MVG), an international iGaming content supplier based in Australia, has obtained a B2B Gaming License from the Malta Gaming Authority (MGA), representing a significant achievement in the firm’s growth into regulated global markets.

The MGA license allows Massive Gaming to provide its gaming content and solutions to operators licensed under Malta‘s regulatory framework, enhancing the company’s capacity to partner with associates throughout Europe and other regulated regions.

To facilitate its regulatory growth, Massive Gaming set up MVG Malta, a specialized entity formed during the licensing process, which aids the company’s larger strategy to enhance its presence within the European iGaming landscape.

Massive Gaming expands its gaming lineup through three studios: Slot Mart, Whale House, and Blitzcrown. Each provides a variety of gaming experiences, including classic slot games, content from regulated markets, and new non-traditional gaming formats like crash-style games.

George Cho, Director at Massive Gaming, said: “Securing the MGA B2B license represents an important milestone for Massive Gaming as we continue to expand our presence in regulated markets. This achievement strengthens our ability to collaborate with operators and partners worldwide, and we look forward to building new partnerships as we grow our global distribution network.”

The Malta Gaming Authority is well-known as one of the most esteemed regulatory agencies in the worldwide iGaming sector, offering a strong foundation for compliance, transparency, and player safety.

Having obtained the MGA B2B license, Massive Gaming seeks to enhance its collaborations with operators and platforms looking for premium gaming content in regulated markets.

The post Massive Gaming Gains MGA B2B Approval to Accelerate Global iGaming Alliances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGLC

Bede Gaming cleared for Alberta market entry

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The Alberta Gaming, Liquor and Cannabis (AGLC) board has approved Bede Gaming as suitable to hold a conditional one-year iGaming Goods or Services Supplier licence, ahead of Alberta’s regulated gambling market opening later this year.

As one of the first international platform providers to gain regulatory approval, Bede Gaming is now positioned to offer its platform and services to operators targeting Alberta, unlocking new commercial opportunities as the province launches its regulated iGaming ecosystem.

Fully SOC 2 certified, Bede Gaming provides operators with a streamlined entry into the market. Its comprehensive in-house product suite, combined with over 150 third-party integrations, equips businesses with the tools to scale efficiently and sustainably while navigating a newly regulated environment.

Having opened registrations in January 2026, Alberta’s iGaming market is expected to follow a growth trajectory similar to Ontario’s regulated sector, making it an attractive destination for international operators. Bede is proud to be among the first licensed providers preparing for the province’s official market launch.

Colin Cole-Johnson, CEO of Bede Gaming, commented:
“Bede is thrilled to receive conditional regulatory approval to operate in Alberta, putting us in a strong position to support operators as they expand into the province.

“We have a long-standing commitment to the Canadian iGaming market, and this marks an exciting new chapter. Being one of the first applicants recognised by the regulator allows us to offer a truly localised service, and our SOC 2 certification ensures partners can launch quickly and confidently.”

The post Bede Gaming cleared for Alberta market entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGLC

Bede Gaming cleared for Alberta market entry

Published

on

bede-gaming-cleared-for-alberta-market-entry

The Alberta Gaming, Liquor and Cannabis (AGLC) board has declared Bede Gaming suitable to hold a conditional one-year iGaming Goods or Services Supplier licence when the province opens its regulated gambling market later in the year.

As one of the first international platform providers to be granted approval from the regulator, Bede is now ready to offer its services to operators targeting Alberta when the newly-regulated province officially goes live, creating a range of commercial possibilities for the company moving forward.

Fully SOC 2 certified, the established software provider is well-equipped to help partners secure a quick and hassle-free entry into Alberta, and its suite of in-house products and 150+ third-party integrations provides the perfect toolset for businesses to scale both efficiently and sustainably.

Having begun accepting registrations in January 2026, Alberta is expected to see growth on par with the regulated Ontario iGaming market over the longer term, making it an enticing destination for international operators looking to expand their global outreach; and Bede is honoured to be among the first licensed providers in the run-up to the province officially opening for business.

Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, said: “Bede is delighted to receive conditional regulatory approval to work in Alberta, putting us in a great position to support operators with their upcoming expansions in the province.

“We have a longstanding investment in the Canadian iGaming industry, and I’m eager for the exciting opportunities ahead in this new market. As one of the first applicants to be formally recognised by the regulator, Bede offers a truly localised service to its partners, and the fact that we’re SOC 2 certified will allow them to hit the ground running as soon as they’re ready to launch.”

The post Bede Gaming cleared for Alberta market entry appeared first on Americas iGaming & Sports Betting News.

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