Compliance Updates
Advertising Standards Authority Partners with Grambling Regulatory Authority of Ireland
The Advertising Standards Authority (ASA) has partnered with the Gambling Regulatory Authority of Ireland (GRAI), the new statutory body that, once established, will be responsible for the licensing and regulation of gambling services in Ireland, to streamline the process for complaints around advertising for gambling.
GRAI will now advise consumers they can direct complaints around gambling advertising to the Advertising Standards Authority.
Under the new partnership, ASA and GRAI will work collaboratively on triaging complaints around marketing communications for gambling in Ireland. In this regard, the GRAI will in future deal with complaints regarding entities who hold a licence with the organisation, whilst the Advertising Standards Authority will handle other complaints.
This strategic partnership follows the recent collaboration between ASA and the Irish Film Classification Office (IFCO) to streamline the complaints process for advertising in cinemas and cinema-related promotions across other media outlets.
Additionally, ASA has signed a Cooperation Agreement with Coimisiún na Meán, the statutory body responsible for online safety and media regulation, to establish a cooperative framework on shared interests in advertising and commercial marketing communications. These initiatives further solidify the organisation’s leadership in the Irish advertising sector, fostering confidence and trust in advertising standards.
The partnership between ASA and the GRAI reinforces the commitment of both organisations to ensuring that gambling advertising content adheres to the high standards of the Advertising Standards Authority Code.
“We are delighted to partner with GRAI, a new organisation that will help to safeguard the public from problem gambling, particularly protecting children from accessing places or services where gambling activities are offered. The aim of the Advertising Standards Authority is to ensure that advertisements are legal, decent, honest and truthful for consumers. This partnership underscores our shared commitment to protecting consumers, and, by joining forces, we will remain dedicated to ensuring that the public can easily access information on responsible gambling advertising,” said Orla Twomey, Chief Executive of Advertising Standards Authority.
“The GRAI, once established, will protect the public by promoting a gambling sector that operates transparently and in accordance with the laws of Ireland, particularly the Gambling Regulation Act 2024. This Act contains a number of restrictions on licences in relation to advertising, social media and more. It will also create awareness of problem gambling and establish safeguards to address it. By working with the Advertising Standards Authority, as the GRAI’s powers are commenced, we will aim to address any concerns raised by the public about advertising in and surrounding gambling promptly and effectively, in line with the Advertising Standard Authority’s code. Our partnership reiterates our commitment to safeguard the public, and to ensure they are informed and protected by upholding the highest standards of marketing communications,” said Anne-Marie Caulfield, CEO Designate, GRAI.
The post Advertising Standards Authority Partners with Grambling Regulatory Authority of Ireland appeared first on European Gaming Industry News.
The Joint Gambling Authority of the German Federal States (GGL) has published the results of the study “Investigation of the Black Market and Channeling of Online Gambling Based on a Survey of Gamblers”. The study was commissioned by the GGL and conducted by Blockchain Research Lab gGmbH.
The study concludes that the market volume of illegal and unregulated online gambling is 22.97%. This results in a channeling rate of 77.03%, meaning that legal or regulated offerings account for more than three-quarters of the online gambling market.
“The scientifically calculated channeling rate confirms our previous assumptions about the size of the black market. The results support the fact-based regulatory approach within the framework of the 2021 Interstate Treaty on Gambling,” said Ronald Benter, CEO of GGL.
The study also confirms the methodological approach of the GGL.
The investigation also confirms the GGL’s methodological approach to analysing the black market. The study’s findings are essentially consistent with the agency’s existing knowledge.
In particular, the method of reference value-based analysis, which has been used by the countries so far and adopted by the GGL, has been scientifically assessed as suitable for estimating the size of the illegal gambling market on the Internet.
Contribution to the evaluation process of the State Treaty on Gambling
The study has already been presented to the state gambling authorities. The results will be incorporated into the ongoing evaluation process of the 2021 Interstate Treaty on Gambling.
“We are in discussions with the states regarding the extent to which the results of this study may necessitate adjustments to the legal requirements. Furthermore, we are awaiting the results of the currently ongoing study on online player protection,” said Benter.
Consistent fight against illegal online gambling
The GGL’s aim is to further reduce the share of illegal online gambling offerings. The authority pursues a holistic approach, addressing the entire value chain of illegal online gambling, from game developers and providers to payment service providers and marketing and platform structures.
“Our measures will also be reflected in market shares in the medium term. However, the fight against illegal online gambling is a marathon, not a sprint,” explains Benter.
Networking and coordinated approaches are crucial here. A key component of the strategy is therefore cooperation with legal providers and other European regulatory authorities to limit the reach of illegal operators. The GGL reiterates its appeal to legal providers to make greater use of their options to curb illegal services.
In order to be able to observe developments over time, the GGL plans to continue the survey in a suitable form.
“A reliable database is crucial for effective regulation of the gambling market. Therefore, we will continue to systematically incorporate scientific findings into our work,” said Benter.
The post GGL Study Says Regulated Online Offerings Make Up the Majority of the Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Michigan Gaming Control Board (MGCB) has announced the launch of its newly expanded website during Problem Gambling Awareness Month. The updated site features additional tools, educational content, and support resources to help individuals make informed decisions about gambling.
The updated website builds upon the campaign’s existing platform with new pages dedicated to recognizing the signs of problem gambling, understanding risk factors, accessing confidential help services, and supporting loved ones who may be struggling. The enhanced site also includes streamlined navigation and improved mobile accessibility to ensure visitors can quickly find the information they need.
Owned and operated by MGCB, Don’t Regret the Bet was created to raise awareness about responsible gaming and provide clear, stigma-free access to support. In Michigan alone, thousands of residents seek help each year by calling the state’s problem gambling helpline, and increased online gambling access has contributed to the growing demand for support services and responsible gaming resources. The website refresh reflects the Board’s continued commitment to public education and player protection as gaming options expand across the state.
“Responsible gaming starts with awareness and access to reliable information. By expanding our website, we are making it easier for Michiganders to understand the risks associated with gambling and to connect with help if they need it,” said Henry Williams, Executive Director of the Michigan Gaming Control Board.
New features of the expanded website include:
• Expanded educational content about responsible gaming practices
• Clear guidance on identifying warning signs of problem gambling
• Dedicated resources for friends and family members
• A new Youth Gambling Prevention section featuring research-based information for parents, educators, and community leaders
• Data highlighting that children introduced to “harmless betting” by age 12 are four times more likely to engage in problem gambling later in life
• Prevention tools and conversation guides to help adults address early exposure
• Direct links to confidential support services, including the Michigan Problem Gambling Helpline
• Updated FAQs and prevention resources
The new youth-focused section underscores the importance of early awareness. Research shows that early exposure to casual or “harmless” betting behaviors significantly increases the risk of developing gambling-related problems later in life. For example, according to the Economic & Social Research Institute, studies have found that individuals who gambled before age 18 were nearly twice as likely to experience problem gambling as adults. By providing parents and guardians with practical tools and clear information, the campaign aims to reduce stigma and encourage early intervention.
The post MGCB Launches Expanded Website with New Resources to Support Responsible Gaming appeared first on Americas iGaming & Sports Betting News.
REEVO, the fast-growing online game provider, announced that its portfolio of in-house games has officially been certified for the Portuguese market, marking another important milestone in the company’s ongoing expansion across Europe’s regulated iGaming sector.
With certification secured, REEVO games are now approved for licensed operators in Portugal, enabling the company to introduce its innovative slot titles and immersive gameplay experiences to players across the country.
Portugal represents one of Europe’s most respected regulated markets, and the certification underscores REEVO’s commitment to delivering high-quality, compliant gaming content that meets the strict requirements of regulated jurisdictions while maintaining the creativity and performance that define the REEVO brand.
Portuguese operators will now gain access to:
• REEVO’s premium portfolio of in-house slot games
• High-performance, mobile-first gameplay
• Innovative features designed to enhance player engagement
• Fully certified and regulator-approved content
“Achieving certification in Portugal is an exciting milestone for REEVO and an important step in our European growth strategy. We are thrilled to bring our in-house games to Portuguese operators and players, continuing our mission to deliver engaging, high-quality content across regulated markets,” said Karl Grech, Head of Business Development at REEVO.
The post REEVO Obtains Certification in Portugal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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