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Compliance Updates

Advertising Standards Authority Partners with Grambling Regulatory Authority of Ireland

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The Advertising Standards Authority (ASA) has partnered with the Gambling Regulatory Authority of Ireland (GRAI), the new statutory body that, once established, will be responsible for the licensing and regulation of gambling services in Ireland, to streamline the process for complaints around advertising for gambling.

GRAI will now advise consumers they can direct complaints around gambling advertising to the Advertising Standards Authority.

Under the new partnership, ASA and GRAI will work collaboratively on triaging complaints around marketing communications for gambling in Ireland. In this regard, the GRAI will in future deal with complaints regarding entities who hold a licence with the organisation, whilst the Advertising Standards Authority will handle other complaints.

This strategic partnership follows the recent collaboration between ASA and the Irish Film Classification Office (IFCO) to streamline the complaints process for advertising in cinemas and cinema-related promotions across other media outlets.

Additionally, ASA has signed a Cooperation Agreement with Coimisiún na Meán, the statutory body responsible for online safety and media regulation, to establish a cooperative framework on shared interests in advertising and commercial marketing communications. These initiatives further solidify the organisation’s leadership in the Irish advertising sector, fostering confidence and trust in advertising standards.

The partnership between ASA and the GRAI reinforces the commitment of both organisations to ensuring that gambling advertising content adheres to the high standards of the Advertising Standards Authority Code.

“We are delighted to partner with GRAI, a new organisation that will help to safeguard the public from problem gambling, particularly protecting children from accessing places or services where gambling activities are offered. The aim of the Advertising Standards Authority is to ensure that advertisements are legal, decent, honest and truthful for consumers. This partnership underscores our shared commitment to protecting consumers, and, by joining forces, we will remain dedicated to ensuring that the public can easily access information on responsible gambling advertising,” said Orla Twomey, Chief Executive of Advertising Standards Authority.

“The GRAI, once established, will protect the public by promoting a gambling sector that operates transparently and in accordance with the laws of Ireland, particularly the Gambling Regulation Act 2024. This Act contains a number of restrictions on licences in relation to advertising, social media and more. It will also create awareness of problem gambling and establish safeguards to address it. By working with the Advertising Standards Authority, as the GRAI’s powers are commenced, we will aim to address any concerns raised by the public about advertising in and surrounding gambling promptly and effectively, in line with the Advertising Standard Authority’s code. Our partnership reiterates our commitment to safeguard the public, and to ensure they are informed and protected by upholding the highest standards of marketing communications,” said Anne-Marie Caulfield, CEO Designate, GRAI.

The post Advertising Standards Authority Partners with Grambling Regulatory Authority of Ireland appeared first on European Gaming Industry News.

American online gambling

New Analysis Shows Majority of Online Gambling Operators Targeting U.S. Players are Unlicensed

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According to Blask’s latest analysis of the U.S. iGaming landscape, 290 out of 362 operators active in the American online gambling ecosystem (approximately 80%) are offshore platforms operating outside domestic regulatory frameworks. The data highlights a structural reality of the U.S. market: while regulation has expanded significantly over the past decade, offshore operators still dominate the competitive landscape in terms of brand presence.

This dominance is not limited to the number of operators. It also translates into a substantial share of total market value. Blask estimates that the total U.S. online gambling market reached approximately $79.8B in Competitive Earning Baseline (CEB) in 2025. Of that total, only around $25.2B was captured by licensed domestic operators, while the majority flowed to offshore platforms.

In other words, roughly three quarters of the U.S. market value remains outside the regulated ecosystem, despite more than a decade of state-by-state legalization.

The persistence of offshore dominance is closely tied to the fragmented structure of U.S. gambling regulation. Several of the country’s largest markets still operate without any online gambling legalization, while many regulated states allow sports betting but not online casinos — creating structural gaps that offshore platforms continue to fill.

States that offer full online gambling regulation, including both sports betting and casino, show significantly lower offshore penetration. Markets such as New Jersey and Michigan capture roughly three quarters of their online gambling value domestically, demonstrating that comprehensive regulation can meaningfully increase channelization. However, no U.S. jurisdiction has fully eliminated offshore activity.

The post New Analysis Shows Majority of Online Gambling Operators Targeting U.S. Players are Unlicensed appeared first on Americas iGaming & Sports Betting News.

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Baltics

Expanse Studios Secures Certification for Estonia and Latvia Markets

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Expanse Studios, a subsidiary of Meridian Holdings, announced that it has received certification enabling the commercial deployment of its content across Estonia and Latvia.

Gaming Associates, a UKAS-accredited testing laboratory (accreditation number 9263), certified Candy’s Bonanza and Leprechaun’s Wish as compliant with the technical standards established by Baltic regulatory authorities. This certification allows the games to be deployed on licensed gaming platforms operating within these jurisdictions.

The Baltic certifications advance Expanse Studios’ systematic expansion across regulated European markets where formal certification processes create entry barriers for B2B content providers. Estonia and Latvia operate structured regulatory frameworks requiring independent technical verification before content deployment on licensed platforms.

Regulatory certification processes in European markets typically require 8-12 months and substantial compliance investment, creating competitive advantages for studios maintaining multi-jurisdictional certification capabilities.

“This certification gives us a solid foundation for further growth in this part of Europe. The approvals in the Baltics allow operators to go live more quickly, and they reflect the way we approach regulated markets. We focus on building compliant, reliable distribution capabilities that create real long-term value,” said Damjan Stamenkovic, CEO of Expanse Studios.

The post Expanse Studios Secures Certification for Estonia and Latvia Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

NCPG Strongly Endorses Introduction of Bipartisan POINTS Act

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The National Council on Problem Gambling (NCPG) endorsed the introduction of the bipartisan Providing Opportunities for Individuals In Need of Treatment & Support (POINTS) Act, led by Rep. Erin Houchin (R-IN), Rep. Andrea Salinas (D-OR), Rep. Troy Carter (D-LA), and Rep. Mariannette Miller-Meeks (R-IA). The POINTS Act is the first bipartisan legislation introduced in Congress in 15 years to address problem gambling among the general population.

The legislation would create the first dedicated federal funding stream to support prevention, screening, intervention, and treatment services for individuals at risk of or experiencing gambling addiction. If passed, the POINTS Act would reallocate one-third of the existing federal excise tax on sports wagers (0.25% of handle), generating an estimated $100 million annually without raising or creating new taxes. Federal excise tax revenue from sports wagering exceeded $150 million in FY2024 and reached an estimated $300 million in FY 2025.

“Gambling addiction can quietly devastate families. The financial damage and emotional strain often build over time and affect far more than the person placing the bet. I’ve seen how those consequences can impact loved ones and communities. As access to sports betting and online gambling grows, we have a responsibility to confront the addiction that can follow. The POINTS Act directs existing federal gaming revenue toward prevention, treatment, and recovery programs to help people get back on their feet,” said Rep. Erin Houchin.

“As sports betting and online gambling continue to expand across the country, we have a responsibility to ensure people struggling with addiction are not left behind. Gambling addiction can devastate individuals and families, yet too many communities still lack the resources needed to provide prevention, treatment, and recovery support. The POINTS Act helps close that gap by investing existing gambling excise tax revenue into programs that expand care, raise awareness, and connect people to the help they need,” said Rep. Andrea Salinas.

“The POINTS Act recognizes that gambling addiction is a public health issue requiring a coordinated national response. States and tribes need stable federal support to expand access to prevention, treatment, and recovery services. This legislation provides a responsible and sustainable funding mechanism to meet that need,” said Heather L. Maurer, Executive Director of NCPG.

The post NCPG Strongly Endorses Introduction of Bipartisan POINTS Act appeared first on Americas iGaming & Sports Betting News.

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