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The game has changed for online casinos

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David Natroshvili, founder of SPRIBE, the company behind Aviator, assesses the state of play for online casinos as we come to the end of 2024

 

For me, 2024 will go down as the year that changed the game for online casinos.

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Over the past 12 months, a revolution has swept across the market in a way we’ve not seen before. From the games players play to the ways they pay, things are changing and they are changing fast.

Slots no longer dominate game lobbies and where once players used to prefer to deposit with debit cards, it’s now crypto such as Bitcoin and Ether.

The companies providing the games players play have changed, too, with some now considered among the most innovative technology and entertainment companies on the planet.

This includes SPRIBE, the company I founded.

So, what have been the biggest changes we’ve seen in 2024 and what impact have they had on the sector? Let’s get into it.

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Slots no longer dominate game lobbies:

For many years, it’s been blockbuster slots from the top-tier providers that have dominated online casino game lobbies and certainly topped the player charts.

But that’s not the case anymore.

Increasingly, players are being drawn to non-traditional content in the form of Mines, Hi-Lo, Goal, Plinko and of course, Crash.

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SPRIBE developed the original crash game, Aviator, which now has more than 42 million monthly players across the 4,500+ online casinos that offer it.

For those that give it a full marketing push at launch, it can account for more than 10% of total casino GGR – a remarkable figure when you think about it.

Online casinos must now offer non-traditional games if they are to engage Millennial and Gen Z players, but also meet the changing preferences of existing players.

Crash games in particular have broad appeal because of the fast-paced big risk/big reward gameplay. That Aviator is multiplayer and packed with social interaction has also been key to its success.

It’s why they are so popular with all player types and why titles such as Aviator can have a direct and significant impact on casino GGR.

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Crypto casinos setting the standard for others to follow:

Aviator gets much of its DNA from the fascinating world of crypto casinos which continue to push boundaries when it comes to engaging with players and the experiences they deliver.

Regulators remain cautious when it comes to crypto, but you only need to look at the runaway success of the biggest crypto casinos to see consumer demand is incredibly strong.

Crypto casinos gave birth to non-traditional content, wrapping gambling elements around popular video games such as Minesweeper and for me, they continue to set the benchmark.

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Not only that, but these casinos understand how to connect with players where their attention can be found – streaming, social media, etc – and have such powerful brand values and identities.

Then of course you have the way crypto is connected to the entire experience, and how these operators have ensured the smoothest UX.

Traditional online casinos need to take note and step up to the mark being set or risk losing more players to these brands.

 

Game providers entering multi-million-dollar marketing partnerships:

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One of the biggest changes for me has been how studios are now directly marketing their games to players – again, this is something we have pioneered with Aviator.

This includes our first-of-its-kind partnership with the UFC which sees the Aviator logo appear inside the Octagon at Fight Night and PPC events.

It also created a brand ambassador fund which allows us to run marketing campaigns with superstar athletes such as Alex Pereira.

Other studios – I won’t say who – have entered similar deals but not quite to the same degree. We are also close to unveiling another major deal in the coming weeks.

These marketing deals drive huge awareness for Aviator and ultimately mean operators must add it to their lobbies to meet player demand.

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So, there you have it – this is how the game has changed for online casinos in 2024, and I expect the pace of evolution to be just as fast in the coming 12 months.

The post The game has changed for online casinos appeared first on European Gaming Industry News.

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Ariva Serviced Residences Unveils Exclusive Offer Ahead of 2025 World Series of Poker

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In honor of the upcoming 56th annual World Series of Poker, Ariva Serviced Residences, the official luxury apartments of the Las Vegas Raiders and Las Vegas Aces, has unveiled an exclusive offer to those looking for an extended stay of 31 days or more.

Conveniently located just minutes from the action on South Las Vegas Boulevard, Ariva Serviced Residences is offering guests 10% off their stay from today through July 16. In addition, guests who sign up during this time frame will receive a $200 UberEats gift card to fuel guests between hands.

The luxurious selection of premium serviced residences come equipped with extensive, full-service amenities that create an exclusive atmosphere for guests. Each residence comes fully furnished, with luxurious amenities such as Frette linen, Matouk terry, Grown Alchemist bath products, Smart TVs, Nespresso machines, high-end appliances, refrigerators stocked with the basics and weekly housekeeping services. Residences range in size from one, two and three-bedroom serviced apartments to lavish, multi-bedroom penthouses.

“We are excited to present this special offer to attendees of the 56th annual World Series of Poker. Ariva Serviced Residences provides a restful, upscale retreat just minutes from the excitement of the tournament, making it perfect for players, fans and executives visiting for the event,” said Sylvia Wong, director of WTI, Inc., the owner of Ariva Serviced Residences.

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Ariva Serviced Residences also offers access into all amenities on the property that includes a 24-hour business center, a newly-opened Sky Deck and Sky Lounge with surrounding views of the mountains, a pet park, a state-of-the-art fitness center, a Zen garden, four resort-style pools (three of which are heated), two spas and so much more.

To reserve an upscale residence at Ariva for this year’s annual poker event, call or text 702-820-1266 or email [email protected].

For more information on this offer, please visit arivaservicedresidences.com/offers.

 

The post Ariva Serviced Residences Unveils Exclusive Offer Ahead of 2025 World Series of Poker appeared first on Gaming and Gambling Industry in the Americas.

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Equiom appoints Vicky Stables as Managing Director of Jersey office

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Equiom is pleased to announce the promotion of Vicky Stables to the role of Managing Director of its Jersey office, marking a significant milestone in the Group’s ongoing growth and leadership evolution.​

Vicky joined Equiom in April 2024 as Head of Private Wealth and Family Office – Jersey, bringing over 25 years of fiduciary experience. In this role, she has built strong relationships across the team and developed a deep understanding of the firm’s operations, values, and clients. Her appointment reflects Equiom’s commitment to recognising internal talent and promoting from within.​

In her new role as Managing Director, Vicky will lead the Jersey office, which offers a broad range of services including Corporate Services, Private Wealth, Family Office, and Employee Retirement and Reward Services. Her extensive experience in managing relationships with high net worth and ultra high net worth clients, particularly in Asia and the Far and Middle East, positions her well to guide the office through its next phase of growth.

Vicky is an Associate of the Corporate Governance Institute, a Chartered Manager of the Chartered Management Institute, and holds certificates in Islamic Finance and Offshore Administration. She has been recognised as a Citywealth IFC Powerwoman and Future Leader, highlighting her significant contributions to the industry.​

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“I am proud to take on the role of Managing Director for Equiom’s Jersey office,” said Vicky Stables. “Over the past year, I’ve had the privilege of working with a talented team and engaging with our valued clients. I look forward to leading our Jersey office as we continue to expand our services and uphold the high standards that Equiom is known for.”​

Jon Jennings, CEO of Equiom Group, commented: “Vicky’s promotion is a testament to her leadership and the depth of experience she brings to our organisation. Her appointment aligns with our strategic focus on growth and our commitment to nurturing talent from within. I am confident that under Vicky’s leadership, our Jersey office will continue to thrive and deliver exceptional service to our clients.”​

This appointment follows a series of strategic senior hires in Jersey, including the addition of Mark Lindsay as Head of Employee Retirement & Reward Services and Natalie McGinness as Director within the same team, as well as Sarah Cobden as Head of Corporate Services – Jersey and Vanessa Blanchet as Executive Director, Corporate Services – Jersey. These appointments underline Equiom’s commitment to strengthening its leadership team and expanding its service offerings in key areas.

 

The post Equiom appoints Vicky Stables as Managing Director of Jersey office appeared first on Gaming and Gambling Industry in the Americas.

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SCCG Announces Partnership with FLI Golf

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SCCG Management, a global leader in advisory services for the gaming and sports industries, has announced a strategic partnership with FLI Golf, the groundbreaking professional disc golf league redefining the sport for a new generation of fans, athletes, and bettors.

FLI Golf has quickly established itself as the most innovative and dynamic force in disc golf. By transforming traditional gameplay into a high-energy, broadcast-ready format—with structured halves, halftime analysis, and thrilling par-3 courses—the league has created a product that captivates spectators and resonates with modern sports culture. With a global roster of elite talent from the US, Estonia, Finland, and Laos, FLI Golf delivers competitive intensity, record-breaking prize pools, and a clear vision for what disc golf can become on the world stage.

The league currently owns all its teams and boasts the most talented athlete lineup in the sport. With events hosted at premier venues across the country and a rapidly growing fan base, FLI Golf is poised to franchise the league and scale globally. At the heart of its future expansion is a robust database of player statistics—designed not only to drive fan engagement but also to power highly accurate, competitive betting lines that elevate the sport’s betting potential.

To support this next phase of growth, SCCG Management will provide full-spectrum advisory services, including business development, capital raising, and the sourcing of strategic sponsors and brand partnerships across the US. SCCG will also lead efforts to activate sports wagering around the league, facilitating introductions to leading technology providers and sportsbook operators while guiding regulatory readiness.

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One of the most exciting elements of this partnership is SCCG’s work to integrate FLI Golf into the Tribal gaming ecosystem. With decades of deep relationships in Tribal markets and across brick-and-mortar casino properties, SCCG will work to bring live FLI Golf experiences to casinos across the US—unlocking a powerful new category of in-person entertainment and sports betting activation.

“We couldn’t be more excited to welcome SCCG as our strategic partner. Their deep expertise in sports and gaming, along with their global network of partners and investors, gives FGL the backing it needs to change the game for professional disc golf and bring a bold new vision to life,” said Andrew Panza, CEO and Tour Director of the FLI Golf League.

“FLI Golf has created something truly special—a disruptive, fan-first league that’s built for the modern sports landscape. We see massive potential in their model, not only as a sport, but as an entertainment platform that aligns perfectly with the future of wagering, data, and tribal casino partnerships. This is just the beginning,” said Stephen Crystal, Founder and CEO of SCCG Management.

The post SCCG Announces Partnership with FLI Golf appeared first on Gaming and Gambling Industry in the Americas.

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