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NOVOMATIC Secures Global Gambling Guidance Group (G4) Recertification

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In an industry that demands innovation and responsibility in equal measure, NOVOMATIC is once again sending a clear signal that player protection is more than just a buzzword. The recertification by the renowned Global Gambling Guidance Group (G4) is proof of NOVOMATIC’s ingrained sense of responsibility and its deep commitment, which goes far beyond what is required by law.

Taking responsibility is in NOVOMATIC’s corporate DNA. Responsible gaming together with the associated player protection and prevention measures are therefore a top priority for the Group. This is a fact demonstrated by the Group’s recertification in accordance with the recognized G4 standard issued by the Global Gambling Guidance Group. The award, created by experts in the field of responsible gaming, is internationally recognized as the most renowned and demanding standard for player protection. As a pioneer and driving force in the area of player protection, NOVOMATIC has been committed to the G4 standard since 2019 and is one of the few gaming companies around the world to meet the demanding criteria of the independent audit. With certified locations in several core European markets – including Austria, Germany, UK, Spain, Italy and the Netherlands – NOVOMATIC is demonstrating its consistent global focus on responsible and sustainable gaming technologies.

Responsibility at the Highest Level

The fact that the G4 standard is subject to ongoing development means that it is necessary to seek recertification every three years. As one of the world’s leading gaming technology companies, NOVOMATIC rises to this challenge time and again with its full commitment and innovative solutions.

“This certification is proof of our pursuit of excellent and responsible entertainment. As a globally active technology supplier and operator of international casinos, the recertification is clear evidence of our ongoing commitment to ensuring a safe and sustainable gaming experience,” the Executive Board of the NOVOMATIC AG Group said.

Ynze Remmers, G4 Lead Auditor, said: “NOVOMATIC AG, as a supplier to the industry, sets the bar for responsible gambling with cutting-edge biometric technology, robust player protection tools, and a commitment to global standards – driving player safety and innovation across the gaming industry.”

The G4 certification comprises over 100 criteria – from comprehensive internal guidelines to intensive employee training, transparent customer risk education and responsible marketing. NOVOMATIC is a pioneer in responsible entertainment, consistently integrating responsible gaming into its business strategy at the highest level. Having renewed its G4 certification, NOVOMATIC remains a driving force behind global player protection.

The post NOVOMATIC Secures Global Gambling Guidance Group (G4) Recertification appeared first on European Gaming Industry News.

Alberta

Gaming Corps wins conditional Alberta iGaming supplier licence

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), clearing the company to manufacture and supply gaming software in the province ahead of Alberta’s regulated market launch on 13 July 2026.

The licence was granted through Gaming Corps’ subsidiary, Gaming Corps Malta Ltd. The company said the approval positions it to enter Alberta’s regulated iGaming market from day one.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market after Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps wins conditional Alberta iGaming supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brazil

IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0

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The Brazilian Institute for Responsible Gaming (IBJR) has warned that the effectiveness of the financial protection measures included in Desenrola 2.0 fundamentally depends on a strict crackdown on the illegal betting market.

In 2025, bets placed on licensed platforms accounted for only 0.46% of household consumption in the country — an extremely small share of the average Brazilian family budget — according to data from a study conducted by LCA Consultoria. This reinforces that the main driver of household indebtedness in Brazil continues to be the high cost of credit.

The IBJR emphasized that restricting access to the regulated sector may encourage users to migrate to illegal platforms, which already handle around R$40 billion per year and operate without any oversight or consumer protection mechanisms.

Combating the illegal market is the most urgent step to prevent unlicensed operators — often linked to organized crime — from taking advantage of restriction windows to attract vulnerable consumers. This concern is heightened by the proximity of the FIFA World Cup, a period that naturally increases the volume of sports betting activity, as well as by the potential loss of R$10.8 billion in tax revenue if consumption shifts to the underground market.

IBJR reiterates that real consumer protection and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector. The organization advocates for public policies that combine financial education, the strengthening of responsible gaming practices, and a strategic offensive against illegal websites, ensuring that entertainment takes place exclusively within a safe, transparent, and properly regulated ecosystem.

The post IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.

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AI

MGA Launches Consultation on AI Gaming Charter

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The Malta Gaming Authority (MGA) has launched a public consultation on a proposed AI Gaming Charter on the Ethical and Responsible Use of Artificial Intelligence.

The Charter has been developed in collaboration with the Malta Digital Innovation Authority (MDIA) and is intended to provide voluntary, principles-based guidance to support the responsible and transparent use of AI within the sector. It is designed to complement existing legal and regulatory frameworks, including the EU Artificial Intelligence Act, while reflecting the specific operational context of the gaming industry.

The post MGA Launches Consultation on AI Gaming Charter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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