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Safer Gambling Week Sets New Record for Promoting Safer Gambling Tools

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Safer Gambling Week 2024 set new records on social media, generating over 60 million impressions across major platforms X, Facebook, LinkedIn and Instagram.

Data released following this year’s successful campaign – which ran from November 18 to 24 – revealed a huge 21% increase on last year.

Meanwhile, a large number of cross-party senior MPs and peers – including gambling minister Baroness Fiona Twycross and several shadow ministers including the Shadow DCMS Secretary Stuart Andrew MP – also gave their backing to the ground-breaking campaign.

This year’s event also had the full support of the independent regulator, the Gambling Commission and its Chief Executive, Andrew Rhodes.

Among the well-known football clubs to support Safer Gambling Week 2024 were Premier League sides Tottenham Hotspur, Aston Villa and Southampton, ensuring millions of fans were reached by Safer Gambling Week’s message.

The campaign also received over half a million visits to the Safer Gambling Week website, which signposts help and advice for those who may be struggling, as well as offering advice on safer gambling tools like deposit limits and time outs.

The aim of Safer Gambling Week, which has now run for eight years, is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlighting the range of tools that are available to help people stay in control of their betting.

BGC Chief Executive Grainne Hurst said: “These outstanding and record-breaking results prove once more that our industry is serious about promoting the safer gambling tools available to customers and signposting the help and support available to those who need it.

“Whilst we await the details on the number of people using safer gambling tools, past years have shown us that an increase in the number of social media impressions has led to an increase in the use of popular tools – like time-outs and deposit limits – that only exist in the regulated industry.

“Thanks to Safer Gambling Week, we can be confident millions of people are better informed about the ways they can safely enjoy their hobby, that’s something the entire industry can be proud of.

“As I said at the beginning of the week, our commitment to safer gambling is not just for one week of the year. It is our mission for every week of the year.”

The Safer Gambling Week campaign, organised by the Betting and Gaming Council, BACTA and the Bingo Association saw a huge push of safer gambling messages both online and in land-based venues, aiming to spark a nationwide conversation about betting responsibly.

The campaign was also supported by a number of events including the EGR Safer Gambling Forum, which provided an opportunity for our industry to share knowledge and best practice on their work on safer gambling, alongside hearing updates from safer gambling charities.

EPIC Global Solutions’ also hosted a live webinar looking into the often-taboo topic of how and why problem gambling issues among women often go under the radar.

Each month around 22.5 million people in Britain enjoy a bet, on the lottery, in bookmakers, casinos, bingo halls and online, and the overwhelming majority do so safely and responsibly.

The post Safer Gambling Week Sets New Record for Promoting Safer Gambling Tools appeared first on European Gaming Industry News.

Brazil

Evoplay adds F12.bet.br deal to grow in Brazil

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Evoplay has signed a content partnership with Brazilian operator F12.bet.br, expanding the supplier’s footprint in Brazil’s regulated online gambling market.

Under the deal, F12.bet.br will roll out a selection of Evoplay titles on its online casino, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens.

Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.

“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”

Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with.

“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”

The post Evoplay adds F12.bet.br deal to grow in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETER

BETER to make US exhibition debut at SBC Summit Americas 2026

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BETER, one of the award-winning providers of live streams, live data, and odds for esports and sports betting content, will exhibit at SBC Summit Americas for the first time.

The company will be attending at Stand 813, marking a major milestone in the company’s expansion across the United States.

SBC Summit Americas 2026 takes place from June 9–11 at the Broward County Convention Center in Fort Lauderdale, Florida, bringing together more than 10,000 industry professionals and over 400 exhibitors.

BETER will be welcoming delegates interested in enhancing their sportsbook offerings with fast-paced content and cutting-edge solutions at Stand 813.

Since entering the regulated US market in 2025, BETER has secured regulatory approvals and licenses in nine states, including Florida, New Jersey, Colorado, Arizona, Indiana, Iowa,  North Carolina, Illinois, and Kentucky.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide, offering up to 50 markets per event and an average operator margin of 7.5%+.

Its esports portfolio includes the ESportsBattle product featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis content and the BSKT Cup basketball league.

In addition, BETER provides its Esports Odds Feed, offering market-leading odds with the  highest uptime across 450+ tournaments globally, covering more than 40,000 pre-match and live events annually, all powered by a team of in-house expert traders.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, and sports federations.

The company’s rapid impact across the US market, alongside the strong performance of its products and the quality of its data, has earned it two nominations at the prestigious SBC Awards Americas 2026 – Rising Star in Sports Betting and Live Gaming & Betting Product.

Gal Ehrlich, CEO of BETER, said: “We have made significant progress in establishing BETER as a trusted provider in the United States over the past 12 months.

Our participation in this exhibition marks an important milestone as we make our official debut in the region, showcasing the strength and scalability of products that are already proven globally.

“We are excited to present our full product suite to a US audience for the first time and warmly invite all attendees to visit us at Stand 813 to meet the team and explore partnership opportunities.”

Chuck Robinson, CRO at BETER, added: “Our presence at SBC Summit Americas reflects the strong momentum behind our content and solutions, as well as the growing demand from operators for high-performance esports and sports betting products.

“As we expand further across regulated US markets, we see significant opportunities to deepen partnerships and drive innovation in fast-betting experiences. We look forward to connecting with both existing partners and new ones at our stand.”

“Book a meeting with BETER team”, says the company.

The post BETER to make US exhibition debut at SBC Summit Americas 2026 appeared first on Americas iGaming & Sports Betting News.

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Brazil

Evoplay accelerates Brazilian expansion with F12.bet.br partnership

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Evoplay, the award-winning game development studio, has partnered with F12.bet.br, further expanding its presence in Brazil’s fast-evolving regulated market. 

The partnership will see the selection of Evoplay’s popular titles, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens, made available to Brazilian players via F12.bet.br’s online casino. 

F12.bet.br is an emerging force in Brazil’s online gaming and sports betting sector. The company delivers a range of digital betting and interactive entertainment services, aligning with the country’s developing regulatory framework and growing demand for licensed online gaming experiences.

 By partnering with local operators such as F12.bet.br, Evoplay continues to strengthen its position in one of the industry’s most promising regions, reinforcing its commitment to delivering engaging, localised content to players across Latin America. 

Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.

“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”

 Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with. 

“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”

The post Evoplay accelerates Brazilian expansion with F12.bet.br partnership appeared first on Americas iGaming & Sports Betting News.

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