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Safer Gambling Week Sets New Record for Promoting Safer Gambling Tools
Safer Gambling Week 2024 set new records on social media, generating over 60 million impressions across major platforms X, Facebook, LinkedIn and Instagram.
Data released following this year’s successful campaign – which ran from November 18 to 24 – revealed a huge 21% increase on last year.
Meanwhile, a large number of cross-party senior MPs and peers – including gambling minister Baroness Fiona Twycross and several shadow ministers including the Shadow DCMS Secretary Stuart Andrew MP – also gave their backing to the ground-breaking campaign.
This year’s event also had the full support of the independent regulator, the Gambling Commission and its Chief Executive, Andrew Rhodes.
Among the well-known football clubs to support Safer Gambling Week 2024 were Premier League sides Tottenham Hotspur, Aston Villa and Southampton, ensuring millions of fans were reached by Safer Gambling Week’s message.
The campaign also received over half a million visits to the Safer Gambling Week website, which signposts help and advice for those who may be struggling, as well as offering advice on safer gambling tools like deposit limits and time outs.
The aim of Safer Gambling Week, which has now run for eight years, is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlighting the range of tools that are available to help people stay in control of their betting.
BGC Chief Executive Grainne Hurst said: “These outstanding and record-breaking results prove once more that our industry is serious about promoting the safer gambling tools available to customers and signposting the help and support available to those who need it.
“Whilst we await the details on the number of people using safer gambling tools, past years have shown us that an increase in the number of social media impressions has led to an increase in the use of popular tools – like time-outs and deposit limits – that only exist in the regulated industry.
“Thanks to Safer Gambling Week, we can be confident millions of people are better informed about the ways they can safely enjoy their hobby, that’s something the entire industry can be proud of.
“As I said at the beginning of the week, our commitment to safer gambling is not just for one week of the year. It is our mission for every week of the year.”
The Safer Gambling Week campaign, organised by the Betting and Gaming Council, BACTA and the Bingo Association saw a huge push of safer gambling messages both online and in land-based venues, aiming to spark a nationwide conversation about betting responsibly.
The campaign was also supported by a number of events including the EGR Safer Gambling Forum, which provided an opportunity for our industry to share knowledge and best practice on their work on safer gambling, alongside hearing updates from safer gambling charities.
EPIC Global Solutions’ also hosted a live webinar looking into the often-taboo topic of how and why problem gambling issues among women often go under the radar.
Each month around 22.5 million people in Britain enjoy a bet, on the lottery, in bookmakers, casinos, bingo halls and online, and the overwhelming majority do so safely and responsibly.
The post Safer Gambling Week Sets New Record for Promoting Safer Gambling Tools appeared first on European Gaming Industry News.
blask
New Blask heatmap tracks real-time interest across World Cup 2026 nations
Blask has launched the Blask World Cup Index, a free interactive map showing daily interest across the majority of the 48 nations competing in the 2026 tournament. It runs for the duration of the competition.
Blask updates the map every 24 hours. Countries where interest towards the major football tournament grows over the previous day turn green. Countries where it fell turn red. Unchanged markets stay grey. Hover over any country for a quick snapshot, click through for a multi-day view, or follow the leaderboard of the fastest-rising and falling markets.
What the Blask World Cup Index measures
Blask World Cup Index draws from the Blask Index, Blask’s measure of iGaming search volume within a given market. On the landing page it tracks football related categories: how actively people in each country are searching for odds, match markets and other football-related content tied to the 2026 tournament.
Country cards show day-by-day trends; a daily leaderboard surfaces the daily World Cup Index and its change with the previous day. Visitors can track how interest in their country builds in the days before their team’s next match and how fast it collapses after an exit. The leaderboard shows which nation leads the index and how that position shifts with results. For operators and affiliates, the most actionable view is a market where interest is growing faster than the team’s performance would predict — the signal that precedes a volume spike.
After a 4-1 victory over Paraguay, the United States leads our World Cup Interest Index with 14.4 million demand points — more than three times ahead of second-placed Brazil (4.28 million), despite the Seleção’s global popularity. Germany sits third with 3.15 million following a 7-1 win over Curaçao, while England (2.53 million) and Egypt (2.22 million) round out the top five ahead of their opening group-stage matches.
To put the 2026 data in context, Blask has published two research reports drawing on iGaming activity across the 2018 and 2022 World Cups — one covering six European markets (UK, Germany, France, Spain, the Netherlands, Italy), one covering six LATAM markets.
The data shows the effect is not automatic: Germany posted positive acquisition signals at both tournaments despite group-stage exits; Peru surged +41% in 2022 without qualifying; Colombia fell 14% the same year.
Both reports include country-level APS data, cross-market patterns, and 2026 projections.
The post New Blask heatmap tracks real-time interest across World Cup 2026 nations appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ani Isakhanyan Head of Rights and Content at FeedConstruct
FeedConstruct adds Ecuador’s Liga Básquet Pro to global basketball rights
Supplier takes exclusive worldwide streaming and data rights for all matches in Ecuador’s top men’s league.
FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.
The deal adds another Latin American basketball property to FeedConstruct’s rights portfolio, as the supplier positions its content for sportsbook customers seeking additional live betting inventory.
“This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball,” said Enrique Zeballos Márquez, President of Liga Básquet Pro. “Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide.”
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, said: “We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide.”
FeedConstruct said the acquisition supports its continued expansion across emerging betting markets and strengthens its basketball rights offering.
The post FeedConstruct adds Ecuador’s Liga Básquet Pro to global basketball rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ani Isakhanyan Head of Rights and Content at FeedConstruct
FeedConstruct Adds Ecuador’s Liga Básquet Pro to Its Global Basketball Rights Portfolio
FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.
Latin America continues to emerge as a fast-growing market for the sports betting industry, with basketball playing an increasingly important role in regional engagement. The Liga Básquet Pro has helped elevate the sport’s visibility in Ecuador while building a passionate local fan base. With its growing commercial appeal and competitive matchups, the league continues to strengthen its position within the Latin American basketball ecosystem.
The addition of the competition enables sportsbooks to deliver consistent and engaging basketball content to bettors while benefiting from favorable regional time zones that support increased betting activity and stronger player engagement.
“This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball,” said Enrique Zeballos Márquez, President of Liga Básquet Pro. “Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide.”
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, commented: “We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide.”
The acquisition further strengthens FeedConstruct’s basketball rights portfolio and supports the company’s continued expansion across emerging betting markets worldwide.
The post FeedConstruct Adds Ecuador’s Liga Básquet Pro to Its Global Basketball Rights Portfolio appeared first on Americas iGaming & Sports Betting News.
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