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LiveScore and Dimitar Berbatov Ask Fans to Take “Extra Added Time” for Their Mental Health
LiveScore and former Manchester United star Dimitar Berbatov have teamed up to encourage fans to take “Extra Added Time” for their mental health. As part of the campaign, LiveScore will donate £250 for every key Premier League moment delivered via its app post-90 minutes throughout November.
“Extra Added Time” comes as added time across all major leagues significantly increases. During the 2023/24 season, Premier League matches saw an additional 38% of play, pushing the average match duration to 101 minutes and 42 seconds.
As fans anxiously watch the clock tick beyond 90 minutes, waiting for a dramatic last-minute goal, or even a red card, LiveScore turns those added time moments into support for the mental wellbeing of the football community.
In addition to a total of £10,000 donated to a leading mental health charity, Bloomsbury Football – an organisation that harnesses the power of football to transform the lives of young people across London – will also benefit from the initiative, receiving £3000 to support its mental health coaching programme.
Spearheading the campaign is Dimitar Berbatov, who scored an equalising penalty for Tottenham as they went on to win the 2008 League Cup Final in extra time. The former Manchester United and Premier League icon is leading the call out for fans to take additional time to focus on their mental health.
The extension of added time in the Premier League has led to a significant surge in goals scored after the 90th minute, rising by over 110% from 49 goals in the 2022/23 season to 103 in 2023/24.
Fans can track the progress of the campaign directly through the LiveScore app, ensuring they can engage with the cause while keeping up with the game’s critical moments.
Extra Added Time ambassador and former Manchester United footballer, Dimitar Berbatov said: “Football has a special power to bring joy to the world, and nothing brings people together like last minute goals.
“That’s why I’m delighted to join LiveScore for Extra Added Time, where the charity donation for every moment in added time will make a big difference, and hopefully, together, we will encourage people to spend more time on their mental health.”
LiveScore CEO Sam Sadi commented: “For over 25 years, LiveScore has been delivering every moment to fans. We are delighted to see this campaign translate these moments into an important donation to charity, as we look to use the power of the sport to support the mental wellbeing of the whole football community.”
The post LiveScore and Dimitar Berbatov Ask Fans to Take “Extra Added Time” for Their Mental Health appeared first on European Gaming Industry News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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