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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
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My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.
How We Developed Two Entry-Level Affiliate Managers into Team Leads
How to Train Affiliate Managers: My Case Study
At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.
An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions.
From Affiliate Managers to Team Leads
By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals
Conclusion: Why Should You Take a Chance on Newcomers?
I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:
→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.
→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.
→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.
I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.
To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.
The post From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates appeared first on European Gaming Industry News.
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Playson cranks up the heat in 3 Chillies and Joker: Hold and Win
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Purple chillies unlock an additional game field in an exciting first for the award-winning slot studio
Playson, the renowned digital entertainment supplier, is ready to grant sizzling rewards in its latest release 3 Chillies and Joker: Hold and Win, with the fiery title elevating bonus play with a trio of eye-catching features.
Set against the backdrop of a toasty campfire, Playson’s iconic jester marks his return accompanied by lavish chilli Bonus and Jackpot symbols and an array of classic fruit icons.
Scorching yellow, purple and green chillies take centre stage, holding the key to the title’s coveted bonus game with each offering varied features to maximise player’s chances of securing sizeable returns.
All chilli icons that land during base play are collected by their corresponding chilli sat above the reels, whilst the combination of chilli bonus symbols gathered determine the feature awarded.
In an exciting first for Playson, the Double Chillie feature represented by the purple chilli, sees an additional game field added during the Bonus Game, with all Bonus and Jackpot symbols that land immediately added to the second game field. Fortunate players who fill the 15 cells on both fields will see them score a mouth-watering double 1,000x Grand Jackpot.
The Extra Chillie feature, belonging to the yellow chilli, sees the number of respins during the Bonus Game increased to four with each new bonus symbol resetting the number of free spins. Green chillies unlock the Multi Chillie feature which sees multipliers as high as 5x added to the reels with multipliers that hit the same cell collectively gathered for an increased chance of fiery rewards.
The title’s bonus game is further boosted by a series of in-game jackpots with purple, blue and green labelled chillies reflecting mini, minor and major jackpots offering rewards up to 100x.
3 Chillies and Joker: Hold and Win reinforces Playson’s commitment to enhancing its games portfolio with more features and experiences for players to enjoy worldwide.
Tamas Kusztos, CCO at Playson, said: “We’re delighted to bring 3 Chillies and Joker: Hold and Win to market with its inspired bonus game elevating game play with the chance to unlock a dual game field and double Grand Jackpot of 1,000x.
“Stunning graphics and audio blend perfectly with the return of our iconic joker and we are confident our classic approach with meticulously designed features will lead to thrilling gameplay for players.”
The post Playson cranks up the heat in 3 Chillies and Joker: Hold and Win appeared first on European Gaming Industry News.
Latest News
Fast Track has shifted its online presence to fasttrack.ai
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Fast Track has migrated the company’s digital presence to a new domain: fasttrack.ai.
Please note that all employees, official communications, and company news will now be sent from email addresses ending in @fasttrack.ai. If you are a partner, currently in communication with us, or planning to get in touch, please update your records to ensure you continue receiving timely and relevant information.
For more information, please visit fasttrack.ai.
The post Fast Track has shifted its online presence to fasttrack.ai appeared first on European Gaming Industry News.
Latest News
New Campeón Gaming Brand Powered by Delasport’s Sportsbook
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Yet another Campeón Gaming brand is launching Delasport’s award-winning Plug & Play iFrame Sportsbook solution.
It is about to become available in MGA-regulated territories and is the second Campeón Gaming brand announced to take off with Delasport’s support just in the two months since the beginning of 2025.
As in previous deals, the new hub will be running on Campeón’s modular in-house platform with Delasport’s Plug & Play iFrame solution seamlessly integrated in it.
The renowned sportsbook solution is an operator’s favorite due to its ability to maximize margins through advanced personalization, innovative betting options, and real-time player engagement tools.
“Collaborating with Campeón Gaming’s outstanding team has been a fantastic experience, and solidifying our long-term partnership with a market leader by launching multiple brands together is the ultimate validation of our shared success”, says Delasport’s VP of Business Development, Rosaire Galea Cavallaro.
Previous partnerships between Delasport and Campeón Gaming include brands Dazzlehand, Scarawins, FoggyBet, and 21.Red.
The post New Campeón Gaming Brand Powered by Delasport’s Sportsbook appeared first on European Gaming Industry News.
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