Africa
South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform
The Competition Tribunal (“Tribunal”) has issued an interim order directing Google Ireland Ltd and Google South Africa (Pty) Ltd (collectively, “Google”) to permit Lottoland South Africa (Pty) Ltd (“Lottoland”) to access its advertising services known as “Google Ads”, for so long as Google permits any firm in South Africa to utilise Google’s Ads Services to advertise fixed-odds betting on the outcome of lotteries. The Tribunal’s order applies for a period of six months from its date, or the conclusion of a hearing into the prohibited practices alleged by Lottoland, whichever is the earlier.
This platform enables advertisers to display ads to users who utilise Google search, with Google Ireland acting as the service provider for Google Ads in South Africa.
The Tribunal’s order follows an interim relief application by Lottoland, a licensed bookmaker, which, inter alia, offers fixed-odds bets on the outcome of various lotteries around the world, including the South African national lottery, sporting events and other betting contingencies. Lottoland competes with other licensed bookmakers in South Africa such as Hollywood Bets, World Sports Betting, Betway, Betfred (which owns Lottostar) and Netbet (which trades as Sportingbet).
In summary, Lottoland alleged that Google terminated its access to Google Ads without justification while allowing access to its competitors, causing it financial harm and distorting competition in the market that Lottoland operates in, to the detriment of consumers.
Google contended that Lottoland’s offering of fixed-odds bets on the outcome of the national lottery in South Africa contravenes sections 57(1) and 57(2)(g) of the Lotteries Act. It submitted that in terms of its online advertising policies, which are designed to protect users, restrictions are placed on the promotion of certain gambling activities. Of particular relevance, the promotion of lotteries is limited to state-licensed entities and that this restriction is in place to ensure compliance with the provisions of the Lotteries Act.
Reasons for Decision
A non-confidential version of the Tribunal’s reasons will be published in due course once any confidentiality claims in relation to the reasons have been finalised with the parties involved. In deciding the matter, the Tribunal considered the following three factors holistically, balancing each factor against the other to determine what is reasonable and just:
• Evidence relating to the alleged prohibited practice;
• The need to prevent serious or irreparable damage to the applicant (Lottoland); and
• The balance of convenience.
The post South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform appeared first on European Gaming Industry News.
Playtech now boasts a significant presence in South Africa and this collaboration reaffirms its commitment to delivering innovative, top-tier gaming content to its market-leading partners in the region.
Simon Munsamy, Playtech Managing Director: Africa, commented: “We are excited to announce our new partnership with LottoStar, one of South Africa’s most recognisable and popular iGaming operators. We have seen how strongly Playtech’s games and promotional tools resonate with South African players and anticipate even more success this time around. It is a source of great pride to be working alongside LottoStar to ensure its players enjoy a safe, innovative, and engaging gaming experience.
A LottoStar Spokesperson, stated: “Introducing over 100 Playtech games marks a pivotal moment for LottoStar. We’re committed to offering our players world-class variety and quality. This partnership brings a new level of excitement to our players’ betting experience, while maintaining both brands’ shared desire to uphold the highest standards of player protection. These innovative games reflect our ambition to deliver the very best to our players.”
The post Playtech Partners with LottoStar to Boost Operations Across South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CT Interactive has expanded its presence in the African iGaming market through a new strategic partnership with Aardvark Technologies. The partnership marks an important step in the company’s regional growth strategy, with 20 of CT Interactive’s top-performing slot titles now live and available to South African players.
The launched portfolio features a selection of popular player favourites, including Wild Clover, Win Storm, Chilli Madness, 40 Treasures, Lucky Clover and Duck of Luck.
“Partnering with Aardvark Technologies to enter the South African market is an exciting step forward for CT Interactive. Their strong local presence and in-depth market knowledge make them the ideal partner to showcase our portfolio and deliver fresh, high-quality gaming experiences to players across the region,” said Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive.
“This partnership with Aardvark Technologies represents an important achievement in our African expansion strategy. South Africa is a key regulated market with significant growth potential, and collaborating with a trusted local operator enables us to deliver our content in full alignment with both player expectations and regulatory requirements,” Martin Ivanov, Chief Operating Officer at CT Interactive, said.
“Adding CT Interactive’s games to our South African offering is an exciting step in strengthening our content strategy in the region. CT Interactive is a well-established provider with a strong global presence, and this partnership allows us to deliver a balanced and engaging portfolio aligned with local player demand,” said Arijus Denisovas, Commercial Director at Aardvark Technologies.
The post CT Interactive Enters into Strategic Partnership with Aardvark Technologies appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet has appointed Cameron Green as the Country Manager for South Africa, reinforcing the company’s long-term commitment to one of Africa’s most established and strategically important regulated gaming markets.
With more than 25 years of experience across the casino, sports betting and poker industries, Cameron Green joins Amusnet with a reputation built on results. His career spans senior leadership roles across both B2C operators and B2B suppliers, giving him a rare, end-to-end understanding of what drives sustainable performance in regulated gaming environments, from product and operations to compliance, market entry and long-term commercial growth.
In his new role, he will be responsible for driving commercial expansion in South Africa, supporting existing partners, developing new relationships and ensuring Amusnet’s portfolio continues to deliver high standards of performance, compliance and localisation.
“It’s a real privilege to join Amusnet at such a symbolic moment as the company celebrates its 10th anniversary. Amusnet has built a strong global reputation for quality and long-term partnerships, and my focus now is to establish and grow our local presence in South Africa in a way that is sustainable, compliant, and partner-driven. My role is to establish Amusnet’s entity in South Africa and build a strong foundation for growth through close collaboration with local partners, and smart market execution,” Cameron Green said.
Over the past several years, Cameron has played a key role in building and scaling gaming operations across Southern and East Africa, partnering closely with regulators, operators and technology stakeholders to deliver compliant and player-focused solutions. His deep knowledge of South Africa’s gaming landscape, paired with extensive regional experience, positions him strongly to lead Amusnet’s growth strategy and strengthen operator partnerships across the country.
“Cameron’s appointment is a key step for Amusnet in South Africa. His track record in driving growth, building market-ready strategies, and working closely with operators and regulators aligns perfectly with our direction. We’re excited to accelerate our momentum in the country with Cameron leading the way. We believe growth comes from quality content, trust, and long-term collaboration. Cameron embodies that approach. His experience will play a key role as we strengthen our footprint in South Africa and continue delivering high-performing, localised solutions to our partners,” Irina Rusimova, CCO of Amusnet, said.
This appointment marks another meaningful step in Amusnet’s continued investment in South Africa and its broader African growth strategy.
The post Amusnet Appoints Cameron Green as Country Manager for South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Booming Games7 days agoBooming Games and Live Play Mobile Launch “LivePlay™ Slots” with Exclusive Modo Debut
-
Affiliate Events7 days ago
Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner
-
Affiliate Management7 days agoN1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”
-
Affiliate Management7 days ago
N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”
-
Affiliate Events7 days ago
Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner
-
Global Expansion7 days ago
ProgressPlay Unveils Dual-Engine Strategy for 2026: Empowering Partners via Standalone and Sweepstakes Solutions
-
Carl Gatt Baldacchino Head of Account Management SlotMatrix4 days ago
SlotMatrix revives classic slot action with Crazy 777 U.S launch
-
AI in iGaming7 days ago
BetConstruct AI Hosting “Harmony Choice 2026”: The Strategic Prelude to ICE Barcelona
