Latest News
LazyBar: The New White Label Casino Brand launched on the Extendy Platform
Say hello to LazyBar, Allset Partners’ brand-new online casino brand. Launched only 2 months ago and already available in five major gaming locations in Europe, namely Spain, Germany, Austria, Belgium and Poland, LazyBar is already off to a flying start.
“Our sights are set high and we have ambitious plans for the future. Our goal now, however, is to see LazyBar get to €1,000,000 in GGR by the end of 2024. We also plan to keep growing our list of European GEOs.” — Allset Partners
A peek at LazyBar: 9500+ popular games from over 70 game providers
Traffic to LazyBar comes mainly through media buying teams using Facebook, SEO, email campaigns and PPC.
The Allset Partners team have extensive experience in attracting iGaming traffic which is why creating their own brand seemed like the obvious and logical next step. As a white label online casino solution provider having launched several popular online casinos, Extendy was their primary choice. Launching an online casino brand includes managing all the extensive, major operational processes such as licensing, integrating game providers and payment solutions, as well as integrating all the necessary online casino infrastructures such as a CRM system, player support and VIP player support programs.
When it came to scaling LazyBar, the first step was to attract organic traffic and build a pool of players able to generate profit. Extendy’s CBDO, Ayvar Gabidullin explains that casinos created on the Extendy platform usually experience payouts within 5-6 months.
“When we launched our partner, Allset Partners, we initially determined a list of five countries to which all the traffic would go. However, seeing just how keen and active Allset were, we saw it best to roll out further GEOs. It was then that they really began to perform. The team is already showing results in Spain, Belgium, Switzerland, Germany and Poland.
Overall, launching LazyBar in such a short time is a huge achievement for both teams. I am confident that at this rate, Allset Partners will not only achieve their goals by the end of the year, but will surpass them by a significant margin.”
- Ayvar Gabidullin, CBDO Extendy
The post LazyBar: The New White Label Casino Brand launched on the Extendy Platform appeared first on European Gaming Industry News.
Aquisitions/Mergers
NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group
NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.
With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.
“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.
“The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.
The post NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group appeared first on European Gaming Industry News.
Latest News
SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services
SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.
The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.
SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.
“Our mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,” said Stephen Crystal, Founder and CEO of SCCG Management. “This partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.”
“On behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,” offered Kimberly Pearson, CEO of Osage Gaming.
The post SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services appeared first on Gaming and Gambling Industry in the Americas.
Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.
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