Betsson Group
Betsson Group Celebrates Prestigious Wins at SBC Awards Latinoamérica 2024
Betsson Group celebrates its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores our consistent leadership in the region.
The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:
• Sponsorship of the Year: Recognising the partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.
• Marketing Campaign of the Year: Celebrating the successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.
• Employer of the Year: A testament to the dedication to fostering a positive workplace culture that supports the growth and development of our employees.
Betsson’s win as Sportsbook Operator of the Year reflects its commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS. These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance the brand’s visibility and appeal in the region.
Guiding this growth is Leader of the Year Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened Betsson’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.
Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.
EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.
The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.
Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.
“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betsson Group has won three awards at the Italian Gaming Awards 2026, recognising the company’s product strength, marketing creativity and mobile innovation in the Italian market.
The Group received accolades in the Best Casino Games Operator, Best Marketing Campaign and Best Mobile Operator categories, highlighting the strong performance of its brands and teams operating in Italy.
Best Casino Games Operator
Betsson Group was recognised for delivering a high-quality casino experience through a diverse portfolio of games and strong product performance. The award highlights the company’s focus on innovation, engaging content and a seamless player experience in the Italian market.
Best Marketing Campaign
The award-winning campaign stood out for its creative, multi-layered approach, combining compelling sports storytelling, premium partnerships, and responsible messaging. This recognition reflects the Group’s ability to engage audiences through innovative content, fan-focused activations and socially responsible initiatives in the Italian market. This marks the third year the Group has received this accolade.
Best Mobile Operator
For the second year in a row, Betsson Group was recognised for delivering a seamless mobile gaming experience optimised for speed, usability and performance. The award reflects the company’s continued investment in mobile innovation, ensuring players can enjoy high-quality entertainment anytime and anywhere.
The recognition at the Italian Gaming Awards 2026 further cements Betsson Group’s reputation as a trusted and forward-thinking operator committed to delivering excellence across all aspects of its business.
The post Betsson Group Wins Three Awards at Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betsson Group
Betsson Group Secures Ace of Innovation at the Evolution Awards 2026 – Colombian Market Edition
At this year’s GAT Expo in Cartagena, Betsson Group was honoured with the Ace of Innovation award during an exclusive event hosted by Evolution LATAM, dedicated to the Colombian market.
As part of the program of the event, Evolution LATAM shared valuable insights drawn from more than two decades of industry experience. The session explored key performance drivers and strategic triggers that consistently deliver strong revenue growth across the region.
The evening culminated in the Evolution Awards 2026 – Colombian Market Edition, a ceremony recognising the outstanding achievements, commitment, and performance of operators throughout 2025. Winners were selected based on a comprehensive evaluation of their operational excellence and business results across the year. The awards featured six categories, each celebrating a distinct area of industry leadership.
Betsson Group received the Ace of Innovation award in recognition of its continuous efforts to challenge the status quo through forward-thinking strategies across product, user experience, and operations – driving meaningful competitive advantage in the market.
This award specifically highlighted Betsson’s bold and creative activation featuring its brand ambassador and legendary Colombian goalkeeper, René Higuita. This standout campaign set a new industry benchmark by seamlessly integrating traditionally separate verticals into a cohesive and engaging Live Casino experience.
This recognition reinforces Betsson Group’s commitment to innovation and its ability to deliver impactful, locally relevant experiences that resonate with audiences while raising the bar for industry standards in Colombia and beyond.
The post Betsson Group Secures Ace of Innovation at the Evolution Awards 2026 – Colombian Market Edition appeared first on Americas iGaming & Sports Betting News.
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