Betsson Group
Betsson Group Celebrates Prestigious Wins at SBC Awards Latinoamérica 2024
Betsson Group celebrates its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores our consistent leadership in the region.
The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:
• Sponsorship of the Year: Recognising the partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.
• Marketing Campaign of the Year: Celebrating the successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.
• Employer of the Year: A testament to the dedication to fostering a positive workplace culture that supports the growth and development of our employees.
Betsson’s win as Sportsbook Operator of the Year reflects its commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS. These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance the brand’s visibility and appeal in the region.
Guiding this growth is Leader of the Year Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened Betsson’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.
Betsson Group
Betsson Group Secures Ace of Innovation at the Evolution Awards 2026 – Colombian Market Edition
At this year’s GAT Expo in Cartagena, Betsson Group was honoured with the Ace of Innovation award during an exclusive event hosted by Evolution LATAM, dedicated to the Colombian market.
As part of the program of the event, Evolution LATAM shared valuable insights drawn from more than two decades of industry experience. The session explored key performance drivers and strategic triggers that consistently deliver strong revenue growth across the region.
The evening culminated in the Evolution Awards 2026 – Colombian Market Edition, a ceremony recognising the outstanding achievements, commitment, and performance of operators throughout 2025. Winners were selected based on a comprehensive evaluation of their operational excellence and business results across the year. The awards featured six categories, each celebrating a distinct area of industry leadership.
Betsson Group received the Ace of Innovation award in recognition of its continuous efforts to challenge the status quo through forward-thinking strategies across product, user experience, and operations – driving meaningful competitive advantage in the market.
This award specifically highlighted Betsson’s bold and creative activation featuring its brand ambassador and legendary Colombian goalkeeper, René Higuita. This standout campaign set a new industry benchmark by seamlessly integrating traditionally separate verticals into a cohesive and engaging Live Casino experience.
This recognition reinforces Betsson Group’s commitment to innovation and its ability to deliver impactful, locally relevant experiences that resonate with audiences while raising the bar for industry standards in Colombia and beyond.
The post Betsson Group Secures Ace of Innovation at the Evolution Awards 2026 – Colombian Market Edition appeared first on Americas iGaming & Sports Betting News.
Betsson Group has been shortlisted in 11 categories at the Italian Gaming Awards (IGA) 2026, taking place in Rome on 14 April as part of the Italian Gaming Expo & Conference (IGE) 2026, held on 14–15 April.
The awards celebrate excellence across the Italian gaming industry, recognising best practices, innovation and leadership. Winners are selected through an independent evaluation by a jury of industry experts via a dedicated voting process.
Betsson Group nominations include:
• Best Betting Operator – Betsson Group
• Best Casino Games Operator – StarCasinò
• Best Executive Leadership – Stefano Tino, Managing Director Southern Europe at Betsson Group
• Best Marketing Campaign – Betsson.Sport
• Best Mobile Operator – Betsson Group
• Customer Care – Betsson Group
• Diversity & Inclusion Award – Betsson Group
• ESG Compliance Award – Betsson Group
• HR Award: Employer of the Year – Betsson Group
• Operator of the Year – Betsson Group
• Responsible Gaming – Betsson Group
These nominations highlight Betsson Group’s continued focus on innovation, operational excellence and delivering a high-quality customer experience.
IGE 2026 brings together key stakeholders from across the Italian gaming ecosystem to explore the future of the industry, with a focus on technological innovation, sustainability and responsible growth.
Across two days, the conference will feature panels, discussions and networking opportunities involving representatives from institutions, ADM (Customs and Monopolies Agency), licensees, technology providers, associations and academia.
The post Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.
Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.
Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.
This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.
Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”
Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”
The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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