MLB Players Inc. and Caesars Entertainment Inc. announced a partnership agreement making Caesars Sportsbook and William Hill officially licensed sportsbook partners of MLB Players Inc. With this deal, Caesars gains access to MLB player name, image, and likeness rights for use across its online sportsbook platforms and at retail sportsbook locations for both brands in North America.

Beginning with the 2026 season, Caesars has integrated MLB player imagery into the Caesars Sportsbook mobile app in jurisdictions where it is live, the William Hill Nevada mobile app, and at retail locations for both brands. Baseball fans should expect to see player imagery in mobile market templates, promotional boost banners and in player-specific markets on self-service betting kiosks inside sportsbook locations throughout the 2026 MLB season.

“Players are the most powerful connection point in sports. By partnering with Caesars, that connection becomes even more visible and dynamic, giving fans a richer and more engaging experience across its platforms,” said Evan Kaplan, President of MLB Players Inc.

“Sports fans regularly show us how much they care about the athletes they follow. Their presence and star power are what fans respond to most. Bringing licensed player imagery into our platforms helps us deliver a more engaging experience for fans,” said Eric Hession, President of Caesars Digital.

The agreement was facilitated by OneTeam, the group licensing partner of the MLB Players Association.

“Caesars recognizes the power of player imagery to inspire fan connection. This partnership reflects the growing influence of player IP in modern fan engagement and sets a new benchmark for collaboration between leagues, athletes, and the gaming industry,” said Frank Arthofer, President of OneTeam Partners.

Rio Hotel & Casino has appointed Rod Turlan as President and General Manager. Turlan brings decades of leadership experience from Caesars Entertainment and will oversee all aspects of the resort’s operations, growth, and continued evolution as one of Las Vegas’ most iconic destinations.

“Rio is in an exciting new chapter, and I’m honored to lead the team during this period of significant growth. With the unwavering support of ownership and a strong foundation that includes newly remodeled suites, a refreshed casino floor, and top-tier entertainment, Rio delivers a fresh and compelling experience for today’s Las Vegas visitor,” said Rod Turlan, President and General Manager of Rio Hotel & Casino.

In addition, Rio welcomed several new executive leaders who have recently joined the property’s leadership team.

• Lori Ware has joined as Chief Financial Officer, most recently serving as Chief Financial Officer at Jamul Casino Resort.

• Ashley Lowe has joined as Senior Vice President of Sales, most recently serving as Vice President of Sales at M Resort Spa Casino, a PENN Entertainment property.

• Vince Lentini has joined as Senior Vice President of Marketing, most recently serving as Vice President of Casino at Margaritaville at Sea.

“Rod Turlan, together with these newly hired executives and our existing leadership team, brings the right combination of experience and talent to Rio at this important stage of its transformation. We are excited to welcome these seasoned leaders to the team as we continue building on Rio’s momentum and positioning the property for long-term success,” said Eric Birnbaum, CEO of Dreamscape Retail & Entertainment.

These appointments further strengthen Rio’s leadership team and underscore the company’s continued investment in the property’s future and its commitment to creating a must-visit, well-rounded resort that blends the legacy of Las Vegas with modern amenities and experiences.

Caesars Entertainment has become the first online casino operator to launch a beloved suite of online slot titles from Aristocrat Interactive. The debut lineup is now live in West Virginia across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, solidifying Caesars’ position as a leader in bringing well-known land-based brands to regulated iGaming markets.

The initial exclusive rollout features standout Aristocrat titles, including 5 Dragons, Fu Dai Lian Lian Panda, and Super Mouse Grand. With these games now live, Caesars will continue to expand its West Virginia catalogue with the addition of other popular Aristocrat Interactive releases, including Mo’ Mummy and Buffalo, two of the most iconic slot franchises on casino floors across North America, as well as coordinate targeted promotions and Caesars Rewards experiences for eligible players.

“So many of our players have discovered Aristocrat’s titles while visiting our resorts in Las Vegas or traveling to other Caesars destinations and we are excited to be the first to bring that same experience online in West Virginia. With these popular titles now live on our platforms, players can enjoy the games they know and love with the rewards and reliability they expect from Caesars,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

“Caesars has been an important partner in bringing our content to players across the country and we are excited to see this portfolio now live in West Virginia. Expanding access through Caesars’ platforms allows us to reach more players in a way that feels both familiar and fresh,” said Dylan Slaney, CEO at Aristocrat Interactive.

The launch reflects Caesars’ ongoing strategy of providing industry-leading gameplay options to players across all approved jurisdictions through collaboration with top-tier game studios. Aristocrat titles are now available on Caesars’ premier online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

While the Aristocrat titles are exclusive to Caesars’ online platforms in West Virginia, Caesars’ online casino platforms are accessible on iOS, Android and desktop for players 21 and older in New Jersey, Pennsylvania, Michigan, and Ontario, Canada. These platforms offer an elevated online casino experience with exclusive Caesars-branded games, high-limit slots, private live dealer tables, linked progressive jackpots, poker, and roulette variations and more.