Connect with us

Compliance Updates

UGC Once Again Appeals to Google to Stop Blocking Legal Gambling Ads

Published

on

ugc-once-again-appeals-to-google-to-stop-blocking-legal-gambling-ads
Reading Time: 2 minutes

 

The Ukrainian Gambling Council (UGC) has appealed to Google to stop blocking all advertising of Ukrainian licensed gambling organisers, as it does not comply with the current legislation, leads to losses for both business and the state budget of Ukraine, and helps illegal operators to enrich themselves.

Combating illegal online gambling advertising is an important component of counteracting the development of the shadow gambling market. However, over the past year, an unbalanced policy in this regard has led to extremely negative consequences – search engines have begun to block all advertising related to the activities of primarily licensed Ukrainian gambling market organisers that have established and unchanged domain addresses in the Ukrainian Internet segment. However, illegal operators, who can easily change the names of their websites and move from one domain to another (in different jurisdictions), have hardly felt the effects of the bans.

In fact, Google considers Ukraine as a country where all types of gambling, except lotteries, are currently prohibited, and it blocks advertising mainly from legal companies. This situation leads to negative consequences and the expansion of the illegal services market. Licensed companies have obtained state licences and launched marketing campaigns, including sponsorship of sports competitions, but they cannot legally advertise their services online. As a result, companies lose customers and profits, and the state loses taxes.

It is worth noting that lotteries are among the services allowed on Google in Ukraine. However, all lottery operators, without exception, operate in Ukraine on the basis of licences that expired back in 2014. In fact, lotteries imitate gambling – betting, online casinos, slot machines – without having the appropriate licences. They also do not pay any taxes and licence fees to the budget. However, lottery operators are not subject to any restrictions on gambling advertising.

In order to remedy the situation and streamline the system of prohibitions in order to prevent further losses of business and state funds, the Ukrainian Gambling Council (UGC), a non-governmental organisation that unites licensed gambling organisers, has once again appealed to the management of the regional office of Google in Ukraine, namely, Paul Terence Manicle, Director of Google LLC, and Tetiana Lukyniuk, General Director of Google Office in Ukraine, with a request to lift the existing restrictions and provide an opportunity to officially advertise gambling, in particular, on the territory of Ukraine using Google services:

• activities related to the organisation and conduct of gambling in gambling establishments;

• organising and conducting casino gambling on the Internet;

• organising and conducting betting activities in betting shops and on the Internet;

• organising and conducting gambling in slot machine halls;

• organising and conducting poker games on the Internet.

Also, to remove the existing restrictions and allow official advertising of mobile applications on the territory of Ukraine using Google services and provide all opportunities for the official placement of mobile applications for organising and conducting online gambling on Google services.

The post UGC Once Again Appeals to Google to Stop Blocking Legal Gambling Ads appeared first on European Gaming Industry News.

Brais Pena Chief Strategy Officer at Easygo

Stake Goes Live in Denmark Following Five-Year Licence Approval

Published

on

stake-goes-live-in-denmark-following-five-year-licence-approval

Stake, the largest online casino and sportsbook globally, today proclaims its official entry into Denmark after obtaining a five-year online casino and sports betting license. The shift reinforces Stake’s enduring dedication to enhancing its global growth strategy.

Denmark is often seen as a regulatory success within the European online gambling scene, and Stake has now introduced its flagship, internationally recognized product to the Danish market. Players will unlock access to Stake’s top-tier casino and sportsbook, showcasing exceptional games, cutting-edge technology, and an exceptional user experience, all provided with a strong local emphasis.

Starting 1 March 2026, Stake Denmark will set up its new headquarters at Parken Stadium, the national football stadium of Denmark and the home ground for FC Copenhagen.

Peter Eugen Clausen, Managing Director at Stake Denmark, said: “Denmark has one of the most well-regulated and competitive gaming markets in Europe, and that’s exactly what makes it so exciting. With Stake’s arrival, Danish players can expect a fresh, world-class experience backed by global scale and strong local focus. We’re raising the bar in terms of product, transparency, and entertainment, and I believe increased competition from brands like Stake will only drive the market forward in a positive way.”

Brais Pena, Chief Strategy Officer at Easygo, the technology company behind Stake, said: “Denmark marks our entry into the Nordics and represents a clear win in one of Europe’s most mature and high-value markets. With each new market, our momentum continues to build as we deliver on our global expansion strategy.”

Since its inception in 2017, Stake has positioned itself as the top betting and gaming brand globally by continually presenting advanced technology and novel gaming experiences for players around the globe. Upon entering Denmark, Stake maintains its dedication to player safety and responsible gaming, guaranteeing that gambling stays enjoyable, secure, and entertaining by providing extensive tools and resources that assist customers in comprehending and monitoring their gambling behavior.

The post Stake Goes Live in Denmark Following Five-Year Licence Approval appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Big Daddy Gaming

Big Daddy Gaming® Expands European Footprint After MGA Licence Approval

Published

on

big-daddy-gaming-expands-european-footprint-after-mga-licence-approval

New achievement bolsters regulatory framework as studio speeds up European expansion.

Innovative slots studio Big Daddy Gaming® has obtained a B2B supplier license from the Malta Gaming Authority (MGA), representing a significant advancement in the studio’s plan to establish a solid, regulation-focused presence in Europe’s leading markets.

This accreditation allows Big Daddy Gaming to provide its expanding range of slot titles to MGA-licensed operators, greatly increasing the studio’s potential market and aiding its continuous commercial rollout in regulated territories.

The endorsement comes after Big Daddy Gaming’s recent attainment of regulatory approval from the Swedish Gambling Authority. This occurs during a time of significant early progress for the newly established studio, with multiple partnerships already in place with well-known operators and aggregators, highlighting the provider’s dedication to fostering long-lasting relationships with top-tier brands.

As a vital element of Big Daddy Gaming’s strategy for market entry, the studio has made certain that its technology, games, and operational procedures comply with one of Europe’s most stringent regulators.

The license further aids the ongoing launch of Big Daddy Gaming’s initial games, which are centered on the studio’s fundamental creative principle of Reel Fun. Real Value., merging recognizable, player-friendly features with a comedic angle, aimed at achieving high engagement and evident commercial success for operators.

The MGA approval signifies a crucial point in Big Daddy Gaming’s early business path, solidifying its role as a new studio dedicated to regulation, dependability, and sustainable growth while it broadens its presence in Europe’s regulated markets.

Erland Hellström, CEO at Big Daddy Gaming®, said: “Securing our MGA licence is an important step for us as we continue to build Big Daddy Gaming® with regulation at the forefront. From day one, our focus has been on creating a studio that operators can trust, both creatively and operationally.

“Malta is one of the most respected regulatory environments in the industry, and achieving this approval reflects the work our team has put into building compliant, market-ready slots. Combined with our recent progress in Sweden, it gives us a strong platform to continue scaling our content with confidence.”

The post Big Daddy Gaming® Expands European Footprint After MGA Licence Approval appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Australia

NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026

Published

on

nsw:-hospitality-and-racing-strategy-2026-28-and-regulatory-priorities-2026

Liquor & Gaming NSW has published the Hospitality and Racing Strategy 2026-28, setting a clear path for reducing harm, supporting responsible industry growth and meeting evolving community expectations. The Strategy outlines Hospitality and Racing’s vision, regulatory posture and strategic objectives.

It outlines three strategic objectives which will guide the work to support communities, individuals and the industry. The first is targeted harm reduction, using better data, education and engagement to focus on the areas where we can make the biggest difference.

The second is outcome‑focused, responsive regulation, by making use of streamlined, place‑based and community‑informed approaches that deliver meaningful, real-world outcomes.

Third is promoting modern tools, skilled teams and smart decisions, investing in its capability, improving how it uses data and supporting consistent decision making across hospitality and racing.

Regulatory Priorities 2026

Alongside the new strategy, Liquor & Gaming NSW has also issued its Regulatory Priorities 2026. This sets out where the department will be focusing its regulatory attention over course of the year. It provides transparency on Liquor & Gaming’s forward regulatory agenda and gives the industry the opportunity to proactively engage about the issues they are concerned about.

The post NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania