Compliance Updates
UGC Once Again Appeals to Google to Stop Blocking Legal Gambling Ads
The Ukrainian Gambling Council (UGC) has appealed to Google to stop blocking all advertising of Ukrainian licensed gambling organisers, as it does not comply with the current legislation, leads to losses for both business and the state budget of Ukraine, and helps illegal operators to enrich themselves.
Combating illegal online gambling advertising is an important component of counteracting the development of the shadow gambling market. However, over the past year, an unbalanced policy in this regard has led to extremely negative consequences – search engines have begun to block all advertising related to the activities of primarily licensed Ukrainian gambling market organisers that have established and unchanged domain addresses in the Ukrainian Internet segment. However, illegal operators, who can easily change the names of their websites and move from one domain to another (in different jurisdictions), have hardly felt the effects of the bans.
In fact, Google considers Ukraine as a country where all types of gambling, except lotteries, are currently prohibited, and it blocks advertising mainly from legal companies. This situation leads to negative consequences and the expansion of the illegal services market. Licensed companies have obtained state licences and launched marketing campaigns, including sponsorship of sports competitions, but they cannot legally advertise their services online. As a result, companies lose customers and profits, and the state loses taxes.
It is worth noting that lotteries are among the services allowed on Google in Ukraine. However, all lottery operators, without exception, operate in Ukraine on the basis of licences that expired back in 2014. In fact, lotteries imitate gambling – betting, online casinos, slot machines – without having the appropriate licences. They also do not pay any taxes and licence fees to the budget. However, lottery operators are not subject to any restrictions on gambling advertising.
In order to remedy the situation and streamline the system of prohibitions in order to prevent further losses of business and state funds, the Ukrainian Gambling Council (UGC), a non-governmental organisation that unites licensed gambling organisers, has once again appealed to the management of the regional office of Google in Ukraine, namely, Paul Terence Manicle, Director of Google LLC, and Tetiana Lukyniuk, General Director of Google Office in Ukraine, with a request to lift the existing restrictions and provide an opportunity to officially advertise gambling, in particular, on the territory of Ukraine using Google services:
• activities related to the organisation and conduct of gambling in gambling establishments;
• organising and conducting casino gambling on the Internet;
• organising and conducting betting activities in betting shops and on the Internet;
• organising and conducting gambling in slot machine halls;
• organising and conducting poker games on the Internet.
Also, to remove the existing restrictions and allow official advertising of mobile applications on the territory of Ukraine using Google services and provide all opportunities for the official placement of mobile applications for organising and conducting online gambling on Google services.
The post UGC Once Again Appeals to Google to Stop Blocking Legal Gambling Ads appeared first on European Gaming Industry News.
The Joint Gambling Authority of the German Federal States (GGL) has published the results of the study “Investigation of the Black Market and Channeling of Online Gambling Based on a Survey of Gamblers”. The study was commissioned by the GGL and conducted by Blockchain Research Lab gGmbH.
The study concludes that the market volume of illegal and unregulated online gambling is 22.97%. This results in a channeling rate of 77.03%, meaning that legal or regulated offerings account for more than three-quarters of the online gambling market.
“The scientifically calculated channeling rate confirms our previous assumptions about the size of the black market. The results support the fact-based regulatory approach within the framework of the 2021 Interstate Treaty on Gambling,” said Ronald Benter, CEO of GGL.
The study also confirms the methodological approach of the GGL.
The investigation also confirms the GGL’s methodological approach to analysing the black market. The study’s findings are essentially consistent with the agency’s existing knowledge.
In particular, the method of reference value-based analysis, which has been used by the countries so far and adopted by the GGL, has been scientifically assessed as suitable for estimating the size of the illegal gambling market on the Internet.
Contribution to the evaluation process of the State Treaty on Gambling
The study has already been presented to the state gambling authorities. The results will be incorporated into the ongoing evaluation process of the 2021 Interstate Treaty on Gambling.
“We are in discussions with the states regarding the extent to which the results of this study may necessitate adjustments to the legal requirements. Furthermore, we are awaiting the results of the currently ongoing study on online player protection,” said Benter.
Consistent fight against illegal online gambling
The GGL’s aim is to further reduce the share of illegal online gambling offerings. The authority pursues a holistic approach, addressing the entire value chain of illegal online gambling, from game developers and providers to payment service providers and marketing and platform structures.
“Our measures will also be reflected in market shares in the medium term. However, the fight against illegal online gambling is a marathon, not a sprint,” explains Benter.
Networking and coordinated approaches are crucial here. A key component of the strategy is therefore cooperation with legal providers and other European regulatory authorities to limit the reach of illegal operators. The GGL reiterates its appeal to legal providers to make greater use of their options to curb illegal services.
In order to be able to observe developments over time, the GGL plans to continue the survey in a suitable form.
“A reliable database is crucial for effective regulation of the gambling market. Therefore, we will continue to systematically incorporate scientific findings into our work,” said Benter.
The post GGL Study Says Regulated Online Offerings Make Up the Majority of the Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Michigan Gaming Control Board (MGCB) has announced the launch of its newly expanded website during Problem Gambling Awareness Month. The updated site features additional tools, educational content, and support resources to help individuals make informed decisions about gambling.
The updated website builds upon the campaign’s existing platform with new pages dedicated to recognizing the signs of problem gambling, understanding risk factors, accessing confidential help services, and supporting loved ones who may be struggling. The enhanced site also includes streamlined navigation and improved mobile accessibility to ensure visitors can quickly find the information they need.
Owned and operated by MGCB, Don’t Regret the Bet was created to raise awareness about responsible gaming and provide clear, stigma-free access to support. In Michigan alone, thousands of residents seek help each year by calling the state’s problem gambling helpline, and increased online gambling access has contributed to the growing demand for support services and responsible gaming resources. The website refresh reflects the Board’s continued commitment to public education and player protection as gaming options expand across the state.
“Responsible gaming starts with awareness and access to reliable information. By expanding our website, we are making it easier for Michiganders to understand the risks associated with gambling and to connect with help if they need it,” said Henry Williams, Executive Director of the Michigan Gaming Control Board.
New features of the expanded website include:
• Expanded educational content about responsible gaming practices
• Clear guidance on identifying warning signs of problem gambling
• Dedicated resources for friends and family members
• A new Youth Gambling Prevention section featuring research-based information for parents, educators, and community leaders
• Data highlighting that children introduced to “harmless betting” by age 12 are four times more likely to engage in problem gambling later in life
• Prevention tools and conversation guides to help adults address early exposure
• Direct links to confidential support services, including the Michigan Problem Gambling Helpline
• Updated FAQs and prevention resources
The new youth-focused section underscores the importance of early awareness. Research shows that early exposure to casual or “harmless” betting behaviors significantly increases the risk of developing gambling-related problems later in life. For example, according to the Economic & Social Research Institute, studies have found that individuals who gambled before age 18 were nearly twice as likely to experience problem gambling as adults. By providing parents and guardians with practical tools and clear information, the campaign aims to reduce stigma and encourage early intervention.
The post MGCB Launches Expanded Website with New Resources to Support Responsible Gaming appeared first on Americas iGaming & Sports Betting News.
REEVO, the fast-growing online game provider, announced that its portfolio of in-house games has officially been certified for the Portuguese market, marking another important milestone in the company’s ongoing expansion across Europe’s regulated iGaming sector.
With certification secured, REEVO games are now approved for licensed operators in Portugal, enabling the company to introduce its innovative slot titles and immersive gameplay experiences to players across the country.
Portugal represents one of Europe’s most respected regulated markets, and the certification underscores REEVO’s commitment to delivering high-quality, compliant gaming content that meets the strict requirements of regulated jurisdictions while maintaining the creativity and performance that define the REEVO brand.
Portuguese operators will now gain access to:
• REEVO’s premium portfolio of in-house slot games
• High-performance, mobile-first gameplay
• Innovative features designed to enhance player engagement
• Fully certified and regulator-approved content
“Achieving certification in Portugal is an exciting milestone for REEVO and an important step in our European growth strategy. We are thrilled to bring our in-house games to Portuguese operators and players, continuing our mission to deliver engaging, high-quality content across regulated markets,” said Karl Grech, Head of Business Development at REEVO.
The post REEVO Obtains Certification in Portugal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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