John Schulz
Scientific Games Continues Growth Partnership with Puerto Rico’s Lotería Electrónica
Scientific Games will continue as Lotería Electrónica’s game, technology, and services partner as the awardee of a new, eight-year contract. The contract includes upgrades to the industry-leading Scientific Games Enhanced Partnership instant game management program currently in place in Puerto Rico. Lotería Electrónica is ranked among the top 10 U.S. lotteries for per capita draw game sales and has one of the highest instant game per capita sales in the Caribbean region. The agreement may be extended for up to two years.
Through a competitive procurement process, Scientific Games was selected by Lotería Electrónica following a holistic evaluation of games, technology, and service offerings to support, complement, and expand its full game portfolio.
The contract award continues a high-performance, historical partnership with Scientific Games that achieved a 65% increase in Lotería Electrónica’s sales and an 81% increase in profits from 2005 to 2023. Proceeds benefit important social programs in Puerto Rico, including college scholarships for students enrolled in the local public higher education system, health and wellness initiatives, housing subsidies for seniors, sports and recreation programs, and roads and infrastructure improvement.
Scientific Games will upgrade Lotería Electrónica’s existing central system to its advanced Momentum ecosystem and modernize the player experience at retail with new WAVE retailer terminals, PlayCentral HD Powered by SCiQ self-service machines, Lottery Inmotion digital advertising displays, jackpot signs, and ticket checkers. A new mobile app developed by Scientific Games for Lotería Electrónica will engage players with second-chance promotions and offer convenience features, including Keno and jackpot game drawing results.
Additionally, Scientific Games will enhance the SGEP program in Puerto Rico with Momentum’s SciTrak platform. SciTrak expertly manages Lotería Electrónica’s “Instantaneos” game portfolio using data analytics, as well as the industry’s most advanced predictive ordering system. Scientific Games will also continue to provide instant game creation and production, inside sales and advanced logistics and analytics.
John Schulz, President of Global Instant Products and the Americas, said: “Our teams worked diligently to propose a strategic full-portfolio solution for Lotería Electrónica that builds upon a strong foundation that began in 2005. The overall solution features our most advanced technologies and services supported by a great staff of employees that will power the Lottery for its next era of growth and long-term sustainability.”
Serving 150 government-regulated lotteries in 50 countries, Scientific Games is the fastest-growing lottery systems provider and the world’s largest creator, producer, and services provider of lottery games.
Scientific Games‘ enterprise systems technology will continue to power the Arizona Lottery for an additional three years under the company’s existing contract, with an option to extend additional years as part of the extension terms. The company will modernize the Lottery for its next era of profit growth by providing an upgraded, advanced central gaming system, as well as next-generation vending powered by SCiQ technology.
The current Scientific Games systems technology in Arizona went live in 2016, and the company has successfully executed nearly 40 lottery system implementations and conversions since then. Over the past eight years (2016-2024), the company’s systems technology has helped power a 73% growth in the Arizona Lottery’s total sales.
“Scientific Games has been a trusted partner of the Arizona Lottery for 43 years and we are proud to continue our partnership into the coming years,” said Alec Thomson, CEO of the Arizona Lottery. “As industry leaders in central gaming system operations for lotteries across the U.S. and the world, Scientific Games will continue to support the Arizona Lottery in driving meaningful impact for Arizona communities through ticket sales.”
Scientific Games serves the Arizona Lottery in Phoenix, where the company’s teams of marketing, analytics and tech experts, along with the central system, software and data center operations are housed. The central system is integrated with Scientific Games’ state-of-the-art retailer telecommunications network, point-of-sale terminals, vending, SCiQ network and in-store digital advertising displays which support all 3,500 Arizona Lottery retailers across the state.
John Schulz, President, Americas & Global Instant Products, said, “We started with the Arizona Lottery at its beginning with the launch of the instant product portion of their business and have supported them for the last eight years with our lottery gaming system technology, which has served the Lottery very well. Our teams and technologists have worked hard to build a strong partnership with the Lottery through service excellence and continually modernizing the technology that supports its sales – ultimately driving maximum funding for good cause programs in Arizona.”
Every year, hundreds of millions of dollars from Arizona Lottery ticket sales go to programs and organizations doing good in four key areas: higher education, health and human services, environmental conservation, and business and economic development.
Scientific Games has provided the Arizona Lottery with Scratchers since its inception in 1981 and continues to provide world-leading instant games to help generate funds for vital programs in the state.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe. The company is the largest lottery games creator, producer and manager in the world.
Scratchers® is a registered service mark of the California Lottery.
SCiQ® is a registered trademark of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.
Atlanta
Scientific Games Commemorates Official Ribbon-cutting for Advanced Instant Scratch Game Production Technology at Global Headquarters
Scientific Games celebrated highly advanced new instant scratch game production technology with a ribbon cutting at the company’s metro Atlanta global headquarters. The new high-definition technology, which completes Scientific Games’ recent USD$65 million investment in instant game production technology at its facilities worldwide, is officially producing scratch games for the company’s global lottery customers. The technology provides the highest, level of game security, quality and innovation in the lottery industry.
“The most important benefit this advanced technology offers our lottery customers worldwide is Scientific Games’ ability to accelerate instant scratch game innovations to excite existing and future players and deliver games faster, ultimately to help lotteries generate monies for the causes they support,” said John Schulz, President, Americas and Global Instant Products for Scientific Games.
With Scientific Games’ instant products representing 70% of global retail sales, the company supplies 114 government-regulated lotteries worldwide with scratch games – a $123.9 billion consumer product that generates an estimated $32.1 billion in funding for lottery good cause programs annually (La Fleur’s 2024 World Lottery Almanac).
“Scientific Games has invested in the most advanced instant game production technology in the lottery industry today as part of our long-term plans to serve our global lottery customers. We are committed to continued investment to evolve scratch game play for responsible consumer entertainment experiences,” said Schulz. “As a trusted supplier to the world’s government lotteries, we understand our role to help ensure their instant game business remains strong and innovative while growing responsibly to fund vital good cause programs.”
The new technology’s enhanced capabilities offer lotteries more flexibility to plan and quickly produce games featuring specialty finishes and unique playstyles, and with the same environmentally sound approach they expect from Scientific Games. The company uses recyclable paper, water-based inks and energy-efficient production processes as part of its environmental stewardship. This consciousness combined with the company’s industry-leading instant game experts allows Scientific Games to continually innovate new play experiences that entertain consumers.
“Our people are the reason Scientific Games continues to produce the top-performing scratch games in the world. They are truly experts in all aspects of the scratch game development process, starting with consumer insights that guide game design and planning, which then leads to secure programming and production, followed by robust performance measurement analytics. Their passion shines through every day and it’s why we are able to offer this advanced, new technology for our industry,” said Schulz.
Scientific Games is the largest creator, producer and manager of lottery instant games in the world. The company developed the first secure instant scratch game in 1974 and its game security has set the bar for the global lottery industry since, ensuring that no one ever knows where the winning tickets are located. Celebrating its 50th anniversary in 2023, Scientific Games has five instant game facilities on four continents.
David Barden
Scientific Games ORO Scratcher for New Mexico Lottery Wins 2023 Best New Instant Game in North America
Scientific Games announces the ORO instant scratch games created and produced with the New Mexico Lottery won 2023 Best New Instant Game at the NASPL Awards hosted by the North American Association of State and Provincial Lotteries at its annual conference. Featuring three of the company’s Strategic Product Enhancements including Sparkle Select, Gigantix and foil stock, ORO family of games launched at the $2, $5, $10 and $20 price points in April 2023.
“The New Mexico Lottery was thrilled to win Best New Instant Game not only for the third time, but for the last two consecutive years,” said David Barden, New Mexico Lottery CEO. “I am so proud to be part of a visionary team that put together such a grand, all-inclusive product. Most importantly, the additional revenue generated for Legislative Lottery Scholarships for New Mexico students is the biggest win of all.”
Named for Buddy Roogow, the late director of the D.C. Lottery and a former executive director of the Maryland Lottery, the Buddy Roogow Innovation Award for Best New Instant Game are nominated by lotteries in the U.S., Canada and Mexico. The award recognizes the efforts made to create and communicate the innovative attributes of instant games for increased sales potential. Entries are judged on the following criteria: innovative aspects of the game, cost/benefit analysis results, strategic analysis and insight, and visual appeal.
Three of the New Mexico Lottery’s award-winning ORO games featured Scientific Games’ Sparkle Select Gold Twinkle pattern, including the $2, $10 and $20 key number match games which were inspired by the company’s Kilates De ORO game created for Loteria Electronica in Puerto Rico. New Mexico’s $5 ORO game features foil stock and Scientific Games’ crossword extended play action, and its $10 ORO game is an oversized Gigantix game.
The ORO family of games, with the added unique crossword game, accounted for 23.67% of total instant sales for the first 15 weeks. The games generated 36% more sales than the next leading family of games in the New Mexico Lottery’s history. To date, the Lottery has re-ordered both the $2 and $5 ORO games.
“On behalf of Scientific Games, congratulations to the innovation teams at the New Mexico Lottery and Scientific Games on the ORO game winning the 2023 NASPL Awards for Best New Instant Game,” said John Schulz, President Americas & Global Instant Products for Scientific Games. “With Scientific Games analytics and insights and key Strategic Product Enhancements, we knew we had a winning combination. We are incredibly proud of the creative and strategic collaboration on this product across our teams and the Lottery’s teams.”
Scientific Games is the world’s largest creator, producer and manager of lottery instant games and a global leader in lottery and sports betting technology systems, digital lottery games, mobile apps, and player loyalty programs.
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