Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, Scientific Games has successfully executed nearly 40 lottery systems implementations and conversions since 2016.

Built upon key components of Scientific Games’ Momentum ecosystem, a new, advanced enterprise gaming system is at the core of the tech solution developed for the North Dakota Lottery. The integrated ecosystem features the AEGIS central gaming system, a premiere digital platform offering a single integrated solution for iLottery and Loyalty, and innovative retail technology, including award-winning self-service terminals.

The company’s industry-leading player account management solution, SG PAM, a high-performance customer relationship management solution, superior bonusing engine and upgraded achievement-based rewards program, will continue to drive North Dakota player engagement with a completely new user experience (web and mobile).

Lance Gaebe, Director of the North Dakota Lottery, said: “Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”

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The new contract is the third time North Dakota has chosen Scientific Games as its system vendor, highlighted by 33% sales growth in the past 10 years. iLottery sales increased 36% from fiscal year 2022 to 2023.

Scientific Games began a 20-year technology partnership with the North Dakota Lottery when its first Powerball tickets were sold in 2004, launched its iLottery program in 2014 and mobile app in 2018. The company currently provides the Lottery with an online/mobile Pick & Click draw game purchase program, as well as a Players Club where members earn points and redeem rewards through a Points for Prizes online store and Points for Drawings program.

John Schulz, President, Americas & Global Instant Products, said: “We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”

Scientific Games and the Kentucky Lottery will continue a successful Scratch-Off game management partnership for another decade, driving maximum funding for Kentucky college scholarships. While Scientific Games has served as the Kentucky Lottery’s primary Scratch Off game provider since 1989, the Scientific Games Enhanced Partnership program with the Kentucky Lottery began in 2018 and has propelled the Kentucky Lottery to one of the top 20 performing instant game lotteries in the world. The SGEP program helped responsibly grow Kentucky Lottery Scratch Offs to a more than $940 million product category, entertaining players and benefiting students in the state.

Mary Harville, Kentucky Lottery President and CEO, said: “The Kentucky Lottery is always looking for new and exciting games to offer our players and retailers, and the Lottery’s continued partnership with Scientific Games will ensure we are doing just that. Creative and top-performing Scratch Offs bring the players into retailers, which in turn helps the Kentucky Lottery increase our revenues each year. This allows us to fund the many scholarships for Kentucky’s students and families. We look forward to working with Scientific Games to carry out this mission in the years ahead.”

SGEP is used by some of the world’s top-performing instant game lotteries, including five of the top six in the US. Driven by data analytics and patented technologies, the program optimizes the Kentucky Lottery’s Scratch Offs through portfolio management and optimization, game design services, advanced logistics, licensed brand services, digital services and retail sales and marketing support. SGEP drove 31% better performance for U.S. lotteries using the program in fiscal year 2023-24 (MAP weekly per capita sales).

John Schulz, President of Americas and Global Instant Products for Scientific Games, said: “The Kentucky Lottery has always taken an innovative, collaborative approach to growing its Scratch Off product category, and moving to the SGEP program was a very strategic business decision. Our partnership has proven to be highly successful, keeping the product pipeline flowing with exciting and innovative games to Kentucky Lottery retailers and players and protecting funding for scholarships for Kentucky students.”

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Since 1999, the Kentucky Lottery has funded more than $5 billion in scholarships and grants for Kentucky’s students and families. In addition, the partnership with Scientific Games has generated more than $1.6 billion in commissions to the Lottery’s network of 3500 retailers.

Scientific Games also provides the Lottery with licensed properties, including the sell-out ELF-themed holiday games and an award-winning digital customer relationship management program, which successfully drives omnichannel player engagement and retention for the Kentucky Lottery’s retail and iLottery.

Scientific Games‘ enterprise systems technology will continue to power the Arizona Lottery for an additional three years under the company’s existing contract, with an option to extend additional years as part of the extension terms. The company will modernize the Lottery for its next era of profit growth by providing an upgraded, advanced central gaming system, as well as next-generation vending powered by SCiQ technology.

The current Scientific Games systems technology in Arizona went live in 2016, and the company has successfully executed nearly 40 lottery system implementations and conversions since then. Over the past eight years (2016-2024), the company’s systems technology has helped power a 73% growth in the Arizona Lottery’s total sales.

“Scientific Games has been a trusted partner of the Arizona Lottery for 43 years and we are proud to continue our partnership into the coming years,” said Alec Thomson, CEO of the Arizona Lottery. “As industry leaders in central gaming system operations for lotteries across the U.S. and the world, Scientific Games will continue to support the Arizona Lottery in driving meaningful impact for Arizona communities through ticket sales.”

Scientific Games serves the Arizona Lottery in Phoenix, where the company’s teams of marketing, analytics and tech experts, along with the central system, software and data center operations are housed. The central system is integrated with Scientific Games’ state-of-the-art retailer telecommunications network, point-of-sale terminals, vending, SCiQ network and in-store digital advertising displays which support all 3,500 Arizona Lottery retailers across the state.

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John Schulz, President, Americas & Global Instant Products, said, “We started with the Arizona Lottery at its beginning with the launch of the instant product portion of their business and have supported them for the last eight years with our lottery gaming system technology, which has served the Lottery very well. Our teams and technologists have worked hard to build a strong partnership with the Lottery through service excellence and continually modernizing the technology that supports its sales – ultimately driving maximum funding for good cause programs in Arizona.”

Every year, hundreds of millions of dollars from Arizona Lottery ticket sales go to programs and organizations doing good in four key areas: higher education, health and human services, environmental conservation, and business and economic development.

Scientific Games has provided the Arizona Lottery with Scratchers since its inception in 1981 and continues to provide world-leading instant games to help generate funds for vital programs in the state.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe. The company is the largest lottery games creator, producer and manager in the world.

Scratchers^® is a registered service mark of the California Lottery.

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