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Compliance Updates

How payments can drive iGaming operators’ growth as they navigate an evolving regulatory landscape

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With iGaming regulation changing in multiple European and Latin American markets, Paysafe’s Rory Howard considers the invaluable role of payments

By Rory Howard, GM of iGaming for EMEA, Paysafe

After enacting new gambling legislation at end-2023, Brazil is expected to launch its iGaming market on January 1st. With 215m people, Latin America’s most populated country is almost certain to rapidly become a major global jurisdiction. Annual gaming revenue is forecast to grow to $4.9bn within five years, according to Vixio.

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While the new Brazilian market offers an important opportunity for operators, licensing includes significant regulations to negotiate, including around payments. With other markets also enacting or considering more robust iGaming regulation, the operators that successfully navigate this new space can make change pay.

From Sao Paulo to Sweden via the UK

In April, Brazil published an Ordinance on operators’ payment requirements, preventing players from depositing using credit cards, cash, cheques, pay slips, bank slips and cryptocurrencies. Withdrawals of winnings will only be possible via electronic transfer between the operator and the player’s bank account, which must be a financial institution authorized by the Brazilian Central Bank.

Such restrictions, especially around credit cards, are part of a broader global trend to promote responsible gambling. In neighbouring Argentina, the Buenos Aires legislature is currently considering a bill to ban credit cards and social assistance debit cards for online betting in the capital region’s regulated market.

Over in the UK, operators have not been able to offer credit card deposits since the Gambling Commission restricted this in April 2020. More recently, the UK government’s Gambling Act Review white paper, which was released in April 2023, has resulted in more robust know your customer (KYC) checks for operators, including on affordability. From August all UK bettors depositing a net £500 needed to be checked, lowered to net deposits of £125 from February.

And UK operators are also facing marketing restrictions. From summer 2026, front-of-shirt Premier League football club sponsorships will no longer be an option following the association’s voluntary ban. In addition, the government is currently considering whether bonuses should be tightened, though it appears unlikely that the UK will go as far as Brazil’s complete ban on bonusing and free bets.

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The UK isn’t the only European country strengthening its iGaming regulatory framework, with Sweden only allowing operators to offer players a single sign-up bonus following the Scandinavian country’s re-regulation of the market in 2019. More recently, the Swedish gambling regulator has come out in favour of the government’s proposed ban on credit cards for iGaming from April 2025.

Playing and paying it forward

With Sweden’s eastern neighbour, Finland, looking to liberalize its government monopoly with a licensing system for private operators by early 2027, the only constant when it comes to iGaming regulation is change. While regulatory change providers operators with opportunity, they need to have a solid strategy in place.

The global regulatory space is highly complex and diverse, so it’s essential for operators to develop a robust compliance framework that covers all the different legal requirements for each global market. Against the backdrop of the responsible gambling shift, KYC protocols have never needed to be more granular, requiring automation and specialised software for the highest accuracy and efficiency.

Payments are an indispensable element in negotiating the new regulatory landscape. Every market is unique, including when it comes to payments. If a jurisdiction restricts credit cards or other payment methods, operators’ cashiers need to include alternatives such as digital wallets, eCash or even pay-by-bank options to ensure players don’t abandon a brand before they become a customer.

With markets restricting bonuses and other marketing channels like sponsorships, operators need to ensure they are getting payments right. Payments – including quick payouts and deposits and the availability of preferred payment methods – are much more important factors in players’ selection of online sportsbooks than sign-up offers and sports sponsorships, according to Paysafe’s 2024 research.

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More broadly, it’s also vital for operators to choose the right payment provider. Partnering with a payments company with global experience and which offers a comprehensive range of its own and third-party payment solutions, including local payment methods (LPMs) like Brazil’s Pix, will enable operators to effortlessly tailor their cashiers to a particular market.

Whether in Brazil, Argentina, the UK, Sweden or Finland, the global iGaming market is diversifying from a regulatory perspective. While the changing space poses significant challenges, it gives savvy operators an opportunity to ensure their brands and cashiers are not only compliant but have a completive edge that will ultimately pay out.

 

Rory Howard

As General Manager for iGaming in the EMEA region at Paysafe, Rory oversees the company’s online gambling business in the U.K. and continental Europe as well as neighbouring regional markets. He has close to 20 years’ experience in payments and fraud analysis, with a strong focus on the iGaming space. Rory’s previous roles include payment leadership positions at The Rank Group, Racing Stars, Gamesys, and Eyas Gaming.

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The post How payments can drive iGaming operators’ growth as they navigate an evolving regulatory landscape appeared first on European Gaming Industry News.

Belgium’s E Category License

Digitain Expands into Belgium with Regulatory License Approval

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Digitain strengthens its regulated presence in Europe by obtaining Belgium’s E Category License.

Digitain, the leading iGaming solutions provider, has announced that it has been officially licensed to operate in Belgium, marking a significant milestone in the company’s ongoing European expansion. This achievement highlights Digitain’s commitment to compliance, innovation, and delivering trusted solutions to its global partners.

Belgium is a highly regulated jurisdiction with strict standards to ensure fair play and responsible gaming. Securing this license further strengthens Digitain’s reputation as a reliable and compliant technology provider, enabling it to offer its award-winning solutions fully aligned with local regulations.

Digitain remains committed to expanding its regulated market presence, fostering partner success, and upholding the highest standards of compliance and data protection.

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Compliance Updates

Spelinspektionen Develops New Risk Assessment for Money Laundering in the Swedish Gambling Market

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Spelinspektionen, the Swedish Gambling Authority, has developed a new risk assessment for money laundering in the Swedish gambling market.

In this risk assessment, which replaces previous assessments, the various approaches that enable licensees to be exploited for money laundering, referred to as threats, have been updated to better reflect the current situation. The vulnerabilities of the gaming forms, i.e. circumstances that are assessed to be able to affect the possibility of a threat occurring, have also been revised.

The method for assessing risk has also been revised to harmonise the Swedish Gambling Authority’s risk assessment with the national risk assessment produced by the Coordination Function for Measures Against Money Laundering and Terrorist Financing and the supranational risk assessment published by the European Commission.

The Swedish Gambling Authority has previously assessed that there is a low risk of land-based commercial casino gaming being used for money laundering. The authority’s regulations have therefore exempted the gaming form from the application of the money laundering regulations and a number of provisions in the Gambling Act. In the Swedish Gambling Authority’s new revised risk assessment, the risk of the gaming form being used for money laundering is no longer assessed as low. As a result, the Swedish Gambling Authority has initiated regulatory work to review the exemptions from the requirement to apply the money laundering regulations and register players and agents. Interested parties will have the opportunity to submit comments on the regulatory changes in a forthcoming consultation.

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Australia

NICC extends The Star manager’s term for six months

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The NSW Government has amended the Casino Control Regulation to extend the term of The Star’s manager Nick Weeks, who will continue to have oversight of casino operations until at least 31 March 2026.

The government extended Mr Weeks’ term at the request of the NSW Independent Casino Commission (NICC) after the NICC declined to lift the suspension of The Star’s licence.

Mr Weeks will continue to hold the licence for The Star over the next six-month period, allowing the casino to operate gaming facilities while its licence remains suspended.

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The NICC first appointed Mr Weeks to the role of manager in October 2022, when The Star’s casino licence was suspended following the first Bell Review.

NICC Chief Commissioner Philip Crawford said there was still too much uncertainty surrounding The Star to consider reinstating its casino licence at this time.

“The NICC considers it appropriate to continue with the current arrangement so it can better assess the effectiveness of important remediation work and await the outcomes of other pressing financial matters concerning The Star,” Mr Crawford said.

“The NICC understands the many challenges The Star is facing and is closely monitoring The Star’s progress as it works to prove it is capable of regaining its casino licence.”

The post NICC extends The Star manager’s term for six months appeared first on European Gaming Industry News.

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