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Bet365 Opens US headquarters in Denver

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Governor Polis and the Global Business Development Division of the Colorado Office of Economic Development and International Trade (OEDIT) announced that leading global online sports betting company bet365 has selected Denver, Colorado for expansion. The UK-based company has opened its new U.S. headquarters at One Platte, or 1701 Platte Street, and plans to hire nearly 1000 employees.

“We are thrilled to welcome bet365 and nearly 1,000 jobs to Colorado and congratulate them on the grand opening of their new U.S. headquarters here. bet365 will create nearly 1,000 new good-paying jobs and as many as 300 this year that will help Coloradans earn a good living and support their families. We are confident they will quickly find that our great state is the best place to live, work and do business,” said Governor Polis.

Bet365 is known for excellence in technology innovation and shaping the gaming industry, as well as its commitment to employee well-being and creating a vibrant workplace culture. In Denver, the company renovated 120,000 square feet of office space and will focus on growing brand awareness within the US.

“Unveiling our US headquarters in beautiful downtown Denver represents a watershed moment in bet365’s North American journey. The Mile High City and its thriving business community is the ideal location to launch the next chapter in our company’s future, and we’re excited to create an industry-leading, innovative workplace in our new home,” said a bet365 spokesperson.

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Within the first year, bet365 anticipates hiring over 300 employees. Positions within the new headquarters will include customer service operations, trading, software development and technology, with additional openings in marketing, legal, finance, facilities, human resources, and recruitment.

“We are confident that Colorado’s nation-leading quality of life and culture of innovation will make our state a great home for bet365, and believe this expansion is a win-win, including Colorado workers. bet365 is committed to creating good-paying jobs and a culture of excellence for their employees,” said OEDIT Executive Director Eve Lieberman.

The Colorado Economic Development Commission approved up to $14,055,942 in a performance-based Job Growth Incentive Tax Credit for the company over an eight-year period. These incentives are contingent upon bet365, referred to as Project Forge throughout the OEDIT review process, meeting net new job creation and salary requirements.

“We are excited to welcome bet365 to its U.S. headquarters’ new home, the Mile High City. bet365 has added 1,000 jobs to our economy and will add even more vibrancy to our downtown city center,” said Mayor Mike Johnston.

“We’re thrilled to welcome bet365 and their U.S. headquarters to Downtown Denver, marking a significant milestone in our region’s economic growth. This project wouldn’t have been possible without the support and collaboration of the Colorado Office of Economic Development and International Trade, the Colorado Economic Development Commission, the City and County of Denver, and Mayor Mike Johnston’s Office; we thank them for their dedication in helping bring this project to life. With the aid of OEDIT’s incentives investment, this project will not only create up to 1,000 high-quality jobs but also solidify Denver’s reputation as a hub for innovation and business. We look forward to the lasting impact this partnership will have on our community, driving both economic opportunity and vibrancy for Denver’s downtown for years to come,” said President of the Metro Denver EDC, Raymond H. Gonzales.

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The company employs more than 7000 people worldwide, including a presence in New Jersey, and currently employs approximately 50 people at the Denver office.

Amber Cox

Indiana Fever Signs Partnership with bet365 as Team’s “Official Sportsbook Partner” for 2025 Season

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The Indiana Fever announced that one of the world’s leading online betting companies, bet365, is joining the team as its Official Sportsbook Partner for the 2025 season.

bet365 will step into the game with a lineup of fan-focused features that will be integrated across the Fever’s media and game day experience.

“We’re excited to team up with bet365 and bring fans a premium mobile sports betting experience. This partnership is all about creating more ways for fans to connect with our team from tipoff through to the final buzzer,” said Fever Chief Operating Officer and General Manager Amber Cox.

As part of the partnership, bet365 will have a strong presence throughout the Fever season, including having a brand presence across Fever Radio Network broadcasts, team social content, and the Fever mobile app.

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“Exciting, record-breaking, and hungry for more, the Indiana Fever certainly embodies the Never Ordinary spirit, and we are incredibly enthusiastic about this partnership. With the new season underway, it’s the perfect time for us to share our unrivalled bet365 experience with Fever fans,” said a bet365 spokesperson.

The post Indiana Fever Signs Partnership with bet365 as Team’s “Official Sportsbook Partner” for 2025 Season appeared first on Gaming and Gambling Industry in the Americas.

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Alex Teodosi

WNBA’s Chicago Sky Announces Multi-year Partnership with bet365

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The WNBA’s Chicago Sky announced a multi-year partnership with bet365, making the leading sports betting brand the “Official Sports Betting Partner of the Chicago Sky.”

The multi-faceted marketing agreement includes a variety of branding elements including the bet365 logo presence behind the basket on the north end of the court, along with the center pole pad on both home and visiting team baskets. Additionally, bet365 will receive logo inclusion on in-arena, social media, broadcast, and digital promotional marketing products and materials.

“Our partnership with the Chicago Sky has us floating on cloud nine and is the perfect opportunity for our expansion into the WNBA. We can’t wait to share our Never Ordinary betting experience with Sky fans,” said a bet365 spokesperson.

“The Chicago Sky are thrilled to partner with bet365 to align with a growing sports trend that brings new visibility to the WNBA and the Chicago Sky. We look forward to bringing great new sports betting opportunities to Sky fans, while always encouraging responsible betting and positivity towards our players,” Alex Teodosi, Chicago Sky’s Vice President of Corporate Partnerships, said.

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This announcement with the Chicago Sky is the latest sports partnership for bet365 in the US. Over the last five years, the sports betting leader has inked deals in professional baseball, basketball, and hockey. Globally, bet365 is the Official Sports Betting Partner of the UEFA Champions League and has given away more than 2500 UEFA Champions League tickets to soccer fans through their epic Big TicketGiveaway.

The post WNBA’s Chicago Sky Announces Multi-year Partnership with bet365 appeared first on Gaming and Gambling Industry in the Americas.

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St. Louis Cardinals Announce Marketing Partnership with bet365

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The St. Louis Cardinals and bet365 announced that they have entered into a multi-year marketing partnership that makes the leading sports betting brand the first-ever Official Mobile Sports Betting Partner of the St. Louis Cardinals.

The new sponsorship agreement includes advertising rights on the Cardinals radio broadcasts, Cardinals Insider TV show, cardinals.com, and signage at the ballpark that will be visible on television broadcasts, along with the use of the team logo and sponsorship of the team’s starting lineups at Busch Stadium.

As part of the new agreement, bet365 will also receive naming rights to the all-inclusive bet365 Bridge located on the second level in right-centerfield. The ticketed, outdoor seating deck includes reserved seats and an all-inclusive menu featuring ballpark fare, plus complimentary Budweiser, Bud Light and Coca-Cola products. Tickets to the bet365 Bridge for the upcoming season are on-sale now at cardinals.com/allinclusive.

“bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world class mobile sports betting experience to the Show-Me-State,” a bet365 spokesperson said.

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“We are thrilled to welcome bet365 as the club’s official mobile sports betting partner. This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball,” Bill DeWitt III, President of the St. Louis Cardinals, said.

The post St. Louis Cardinals Announce Marketing Partnership with bet365 appeared first on Gaming and Gambling Industry in the Americas.

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