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The Democratization of Content and How It Benefits Content Creators and Businesses

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Keeping up with all of the developments in the tech and social media space can be extremely difficult. Social media is the defining medium of our times, and the way it is utilized is constantly evolving.

The rise of social media, alongside other technological advancements, has allowed content creators to take control over the means of content production more than ever before.

Anyone with access to a phone and an internet connection can create highly engaging content on whatever topics they want and share it with the world. Individuals now have the power to create content that can compete with what major companies are producing. The development of content creation tools and technology is rapidly reducing any gaps that still exist in quality.

What’s more, social media means that this content can reach millions of people in minutes. This democratization of content is a key development of our times, and with millions of micro-influencers and content creators finding success, this can also empower smaller businesses, allowing them to significantly boost their marketing efforts through partnerships.

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This evolution not only levels the playing field for small and medium-sized enterprises (SMEs) but also empowers them to rival larger corporations in the quality and efficiency of their marketing efforts. It’s a testament to SMEs’ potential and capability in the digital age.

Small content creators and micro-influencers present a cost-effective solution for companies. They offer the opportunity to use content that engages and directly connects with their audiences, establishing a profound link between small businesses and their consumers. This enhances the marketing potential and reduces costs, as micro-influencers and content creators provide a much higher return on investment.

The rise of more democratic content creation tools has allowed the micro-influencer space to boom, which in turn has allowed them to help smaller businesses find creators who align with their values and branding.

From a bigger perspective, this content democratization reduces the entry barrier for businesses to top-quality content. Companies no longer need to shell out huge marketing budgets on celebrity advertising or huge influencers. Thanks to micro-influencers, they can now access creative and innovative content, encouraging businesses of all sizes to explore the world of content creation.

The tools and platforms now available to micro-influencers and smaller content creators have significantly leveled the playing field, ensuring anyone can break into the space. This has also fostered a healthy environment where competition is built on creativity, not who has the biggest checkbook.

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In our experience, this creative environment helps content creators grow. They are driven by an urge to create engaging content that stimulates discussions and connects with their communities. This authentic connection is something that celebrity endorsements and advertising simply can not recreate, and it can be priceless for a small or medium business looking to grow and acquire more customers. A genuine endorsement from a micro-influencer can be worth its weight in gold for a company looking to reach its target audience.

At SGG Media, we have had great success partnering with the most creative micro-influencers in the industry with companies that align with their brands and values. We have watched our micro-influencers flourish creatively and utilize different mediums to find success for their business partners.

The creative freedom provided by social media has allowed our micro-influencers to attract audiences in a multitude of ways. Our micro-influencers have been able to utilize different mediums and tools, including videos and podcasts, to build communities and connect them to businesses. Furthermore, this freedom also enables a feedback loop between audiences, micro-influencers, and businesses. Audiences can tell creators what they want to see, and they can shift their focus to enable this.

As the content industry continues to thrive, small and mid-sized businesses are now presented with the opportunity to compete with big businesses for audiences in a way never seen before, and at SGG Media, we are at the forefront of this movement.

 

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Author: Troy Paul, CEO and Co-founder at SGG Media

FBMDS

FBMDS ignites the Champion’s Glow at G2E Las Vegas 2024

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FBM Digital Systems (FBMDS), The Online Casino Game Changer, is set to dazzle iGaming enthusiasts at the upcoming G2E Las Vegas, from October 8th-10th, at booth 2848. The brand will showcase its product novelties exclusively at the tradeshow alongside FBM®, including the Ronaldinho Crash, the Infinity Series video bingo collection, the Champion Tales crash game, solidarity initiatives and more.

G2E Las Vegas 2024, held in the vibrant city of Las Vegas, Nevada, is expected to attract over 25 thousand visitors. This event represents a prime opportunity for FBMDS to present its latest innovations to online casino operators and aggregators, offering them the chance to experience exciting product releases firsthand and ignite the Champion’s glow like no other.

Among the key highlights at FBMDS’ booth is the new Ronaldinho Crash game, destined for sports lovers and fans of entertainment worldwide, which will be a show-stopper. The Ronaldinho Crash game is one of FBMDS’ latest product releases, featuring the global football star Ronaldinho Gaúcho on a thrilling keepy-uppy crash gaming experience.

The game has been recently launched during the American Cup and will be available to try at the fair along with a solidarity initiative, and is already winning over crowds in multiple countries around the globe. Visitors at booth 2848 will also be able to engage in a soccer challenge to support FBM Foundation’s solidarity efforts, making a positive impact in the communities that need it the most.

In the video bingo segment, in which FBMDS is a world leader, the Infinity Series will be presented as the brand-new generation of video bingos with improved game mathematics, enhanced gameplays, and innovative mechanics. Apart from these new bingo experiences for the first time at the spot, but they will also have the opportunity to try out the recently launched Champion Tales crash game, that promises thrilling sensations for those who enjoy big emotions, making it a sure bet for any online casino.

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As always, FBMDS’ prepared an engaging slot games portfolio for the event, showcasing the best of the spins segment. This selection includes popular game titles like Safe Blaster™, Viva Mexico™ or the Golden Mystery™ product line, among others.

FBMDS’ presence at G2E Las Vegas is not just about showcasing products but also about engaging with key stakeholders and fostering new business partnerships. “The event aligns perfectly with FBMDS’ mission to influence and contribute to the future of iGaming, highlighting cutting-edge strategies, player insights, and regulatory advancements that have driven its success across multiple markets”, shares Renato Almeida, Director at the FBM® Group.

In addition to showcasing its latest products and heartwarming initiatives, the FBMDS team will be actively engaging with attendees throughout the event. Other key representatives, including Mariana Tostes, Head of Operations, and André Quero, Business Developer, will be also available for networking, ready to explore new opportunities and collaborations.

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The Critical Importance of On-Premise Software Installation in the Gaming Industry: Navigating Risks of Cloud Service Withdrawals

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The gaming industry is at a pivotal crossroads where data security and operational reliability are more critical than ever. As casinos increasingly leverage advanced software to enhance operations and guest experiences, the decision between cloud-based and on-premise solutions becomes paramount. Quick Custom Intelligence (QCI) advocates strongly for on-premise installations, not just for enhanced data protection but also to navigate the growing trend of cloud service providers and major businesses withdrawing support from gaming companies.

Many cloud providers and businesses, including major banks, have recently made decisions not to support gaming companies. This unsettling trend means that after substantial investments in cloud systems, the operators risk having these essential services abruptly withdrawn. Andrew Cardno, CTO of QCI, shares a personal experience: “One of our banks informed us they would not extend our business because we work with casinos. Fortunately, we had other banking options, but this highlights a significant risk for the industry.”

The inconsistency of support from cloud vendors poses a critical question: Is that the kind of vendor relationship gaming companies want? “I’ve sometimes heard of cloud vendors saying they will make an exception,” Cardno continues. “But will you get the best service? Will you have a dedicated team that understands your business, or will you constantly be educating people on why the gaming industry is different? More importantly, does this action help the industry?”

By choosing on-premise solutions, casinos retain full control over their data and operations, eliminating the risk of sudden service withdrawals. This control is vital in an industry where data breaches or service interruptions can lead to significant financial and reputational damage.

A representative from a leading casino, who wishes to remain anonymous, echoed this sentiment: “When evaluating the risks, it was clear that keeping our data on-premise offered the best protection and stability. We avoid the uncertainties associated with cloud providers who may not fully support our industry.”

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QCI’s commitment to protecting the casino industry’s data ensures that its on-premise solutions provide unmatched security, reliability, and control. For any casino looking to prioritize security and minimize exposure to cloud-based risks—including the risk of service withdrawal—on-premise installation is the clear choice.

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Booming Games

Interview with Booming Games: A Sweepstakes Casino Powerhouse Poised for Big Wins in 2025!

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In the ever-evolving world of sweepstake casinos, Booming Games is making waves. With visually stunning slots, a wide range of games, and a strategic focus on sweepstakes, they’re quickly becoming the go-to supplier in the industry. We sat down with two of the masterminds behind Booming Games’ success: newly appointed Director of Games, Nemanja Zivic, and VP of Product, Moritz Blume. Here’s what they had to say.

 

Booming Games has been making quite a splash in the sweepstakes space recently. What’s the secret sauce behind your success?

Moritz Blume: laughs Well, it’s no secret that we’ve been laser-focused on making Booming Games the ultimate partner for sweepstake casinos. For us, it all starts with the players. We’ve built a reputation for creating visually stunning and feature-packed games that keep people coming back for more. And, you know, our sweepstake-friendly features like interactive bonuses, free spins, and multipliers? Players love it! Who wouldn’t want to hit a big win without staking any real money? That’s kind of our jam.

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We’ve also made sure to optimize all our games for mobile because let’s face it, people love spinning the reels on their phones, whether they’re on the couch or waiting for their coffee. The seamless mobile experience keeps them hooked, and we’re proud of that.

 

You’ve just introduced Nemanja Zivic as the new Director of Games. How does he fit into Booming Games’ already strong team?

Moritz Blume: Oh, Nemanja is a rockstar! He brings a ton of experience, not just from the online iGaming world, but as a passionate player of land-based games too. His expertise spans both worlds, and he’s helping us take those proven land-based features that players love and bringing them online. We’re offering players mechanics tailored to all kinds of play styles. Nemanja’s input ensures our games are not just popular but keep players coming back for more.

Nemanja Zivic: Absolutely! We know there’s a traceable trajectory for the features that start in land-based casinos and go on to make waves online. There’s nuance, of course, but we get it. That’s why we offer content featuring both the core and the evolution of Hold and Win, Cash Collect, Triple-pot bonuses, quick-hit Multi jackpots, Multi-reel set Bonuses, and short-term persistence games that make players feel right at home. We bring these land-based features online, and then elevate them with multiple bonus buys, side bets, and picks—ensuring every kind of player, from the casual spinner to the high roller, finds something that resonates with their style.

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Between Moritz and me, we’ve got the experience to know what players crave. Add that to our killer roadmap for 2025 and 2026, and we’re all set to release some seriously exciting new titles.

 

Speaking of sweepstakes, what specifically sets Booming Games apart for operators in this space?

Nemanja Zivic: Booming Games offers full flexibility and an unmatched diversity in our game portfolio—whether you’re looking for classic casino fruits and diamonds, popular casual player favorites, or high-roller picks, we’ve got it all either in the portfolio already or coming next year.

For sweepstake casinos, we provide modified language support tailored to sweepstake players, social currencies, you name it—we’re all about making it work for the operator. And we don’t just stop there. We offer customized game titles to help strengthen the casino’s brand. Want a game with your logo on it? We can do that! Want exclusive features for your VIP players? Done.

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Oh, and let’s not forget our various app integrations. We’re getting embedded into platforms that sweepstake players use the most. If you want your Booming Games titles in your app store, we make it happen. Anything’s possible when you’re working with us.

 

Wow, that’s impressive. Can you tell us more about how you’re integrating with influencers and sweepstake streamers?

Moritz Blume: We’re playing the long game here. In 2025, we’re going to be teaming up with some big names in sweepstake-focused streaming and influencer marketing. Expect to see Booming Games plastered all over Twitch, YouTube, and every platform where people love to watch gameplay. We’ve got some secret partnerships up our sleeve with streamers who are going to take our games to the next level in terms of exposure.

We’re already among the top 3 revenue drivers on various sweepstake platforms, and we’re only going to climb higher. By working closely with influencers, we’re taking our visibility and engagement to new heights. The future is looking bright!

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It sounds like Booming Games is on the verge of a major sweepstake takeover. What can we expect next?

Nemanja Zivic: We’re just getting started! We’re in the final stages of some truly exciting partnerships and game launches tailored specifically for sweepstake operators that will redefine the player experience. At the same time, we’re always keeping our eyes on regulatory changes—if there’s an update, we’re ready to react the next day, ensuring our games are fully compliant wherever they’re played.

But that’s not all—responsible gaming is one of the pillars of Booming Games’ strategy. While we’re busy creating all these exciting new features, we’re equally focused on making sure our games are safe, secure, and fair for everyone. By staying on top of regulation and promoting responsible play, we aim to deliver not just thrilling games but ones that players can trust.

 

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Any last words for the sweepstake casino operators and players reading this?

Moritz Blume: If you’re an operator, Booming Games is the partner you’ve been waiting for. We’ve got the tools, the games, and the know-how to make your players love what they’re playing. And for the players? Strap in, because Booming Games has some wild new titles coming your way. 2025 is going to be a ride!

 

Sounds like Booming Games is the perfect storm for sweepstake casinos. Thanks for chatting with us!

Moritz Blume and Nemanja Zivic: in unison Thank you!

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Booming Games continues to dominate the sweepstake casino world, with cutting-edge game design, tailored solutions for operators, and exciting partnerships in the pipeline. Stay tuned for their roadmap in 2025—it’s going to be big!

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