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The Democratization of Content and How It Benefits Content Creators and Businesses
Keeping up with all of the developments in the tech and social media space can be extremely difficult. Social media is the defining medium of our times, and the way it is utilized is constantly evolving.
The rise of social media, alongside other technological advancements, has allowed content creators to take control over the means of content production more than ever before.
Anyone with access to a phone and an internet connection can create highly engaging content on whatever topics they want and share it with the world. Individuals now have the power to create content that can compete with what major companies are producing. The development of content creation tools and technology is rapidly reducing any gaps that still exist in quality.
What’s more, social media means that this content can reach millions of people in minutes. This democratization of content is a key development of our times, and with millions of micro-influencers and content creators finding success, this can also empower smaller businesses, allowing them to significantly boost their marketing efforts through partnerships.
This evolution not only levels the playing field for small and medium-sized enterprises (SMEs) but also empowers them to rival larger corporations in the quality and efficiency of their marketing efforts. It’s a testament to SMEs’ potential and capability in the digital age.
Small content creators and micro-influencers present a cost-effective solution for companies. They offer the opportunity to use content that engages and directly connects with their audiences, establishing a profound link between small businesses and their consumers. This enhances the marketing potential and reduces costs, as micro-influencers and content creators provide a much higher return on investment.
The rise of more democratic content creation tools has allowed the micro-influencer space to boom, which in turn has allowed them to help smaller businesses find creators who align with their values and branding.
From a bigger perspective, this content democratization reduces the entry barrier for businesses to top-quality content. Companies no longer need to shell out huge marketing budgets on celebrity advertising or huge influencers. Thanks to micro-influencers, they can now access creative and innovative content, encouraging businesses of all sizes to explore the world of content creation.
The tools and platforms now available to micro-influencers and smaller content creators have significantly leveled the playing field, ensuring anyone can break into the space. This has also fostered a healthy environment where competition is built on creativity, not who has the biggest checkbook.
In our experience, this creative environment helps content creators grow. They are driven by an urge to create engaging content that stimulates discussions and connects with their communities. This authentic connection is something that celebrity endorsements and advertising simply can not recreate, and it can be priceless for a small or medium business looking to grow and acquire more customers. A genuine endorsement from a micro-influencer can be worth its weight in gold for a company looking to reach its target audience.
At SGG Media, we have had great success partnering with the most creative micro-influencers in the industry with companies that align with their brands and values. We have watched our micro-influencers flourish creatively and utilize different mediums to find success for their business partners.
The creative freedom provided by social media has allowed our micro-influencers to attract audiences in a multitude of ways. Our micro-influencers have been able to utilize different mediums and tools, including videos and podcasts, to build communities and connect them to businesses. Furthermore, this freedom also enables a feedback loop between audiences, micro-influencers, and businesses. Audiences can tell creators what they want to see, and they can shift their focus to enable this.
As the content industry continues to thrive, small and mid-sized businesses are now presented with the opportunity to compete with big businesses for audiences in a way never seen before, and at SGG Media, we are at the forefront of this movement.
Author: Troy Paul, CEO and Co-founder at SGG Media
Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.
Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.
Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.
This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”
“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”
Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”
“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”
The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.
Revolver Gaming is delighted to announce the appointment of Simon Hammon as its new Board Advisor.
With an illustrious career in the gaming and iGaming sectors, Simon brings an exceptional depth of expertise to support Revolver Gaming’s growth ambitions in the online gaming sector.
Simon Hammon is a seasoned leader in the gaming industry, having previously served as CEO of Relax Gaming, where he played a pivotal role in driving the company’s growth and cementing its position as a leading content aggregator and developer. Prior to his tenure at Relax Gaming, Simon held the role of Chief Product Officer (CPO) at NetEnt, where he oversaw the development of an award-winning portfolio of games and spearheaded major innovations in the sector.
“We are thrilled to welcome Simon to the Revolver Gaming team,” said Ryan Lazarus, CEO at Revolver Gaming. “His extensive experience at the helm of industry-leading organisations like Relax Gaming and NetEnt makes him uniquely qualified to help us strengthen our position in the iGaming landscape. Simon’s insights and strategic vision will be invaluable as we continue to push the boundaries of game design and expand our global presence.”
As Board Advisor, Simon Hammon will work closely with Revolver Gaming’s leadership team to refine the company’s strategic direction and expend its position in the fast-evolving iGaming industry. Under Simon’s guidance, Revolver Gaming aims to broaden its market reach, enhance its product portfolio and delivery service, and solidify its collaborations with operators across the globe.
“Revolver Gaming has established a strong foundation for growth and is a hidden gem on the verge of breaking through to the next level,” said Simon Hammon. “The company has a well-earned reputation for creating innovative and highly engaging games, and I’m thrilled to join at such an exciting tipping point. The talent and vision within Revolver Gaming are exceptional, and I look forward to helping the team realise its ambitions and achieve its full potential.”
The post Revolver Gaming Welcomes Simon Hammon as Board Advisor appeared first on European Gaming Industry News.
Innovative indie developer invites players to stack up towering wins in an all-new cyber punk-themed slot released via the SwinttStudios partnership programme
Get ready to hit the neon streets of a space age city in Babel Builder Accumulator – the new cyber punk-themed slot from up-and-coming software provider, Samurai Studio, where scaling towering megastructures can lead to colossal wins of up to 8,082x the bet.
The third Samurai Studio game to be released via the pioneering SwinttStudios programme, Babel Builder Accumulator is a five-reel, 20-payline slot set in a gritty, urban landscape. Featuring a pulse-racing, techno-inspired soundtrack and high-tech cast of androids and augmented humans as its symbols, the game really does an outstanding job of conveying a dystopian future.
Of course, this rampant advancement of technology is not without its perks – and Babel Builder Accumulator boasts a couple of standout features to help players stay ahead of the game. First of all, on any given spin Mirror Reels can trigger to turn two or more columns into identical copies of each other, significantly boosting the odds of landing multiple matching payout combinations.
Secondly, landing three or more scatter symbols in any position will activate the Accumulator Bonus. Whenever this happens, players will be granted three free re-spins with an initial in-game multiplier of 1x, 3x or 5x depending on the number of triggering scatters. With the reels now only displaying prize symbols worth between 1x and 50x the selected bet, whenever players land a prize, not only will the re-spin counter reset, but they’ll also fill one section of the progress metre.
Once six sections have been completed, a random multiplier of 1x, 3x or 5x will be added to the accumulator total – which can reach a maximum of 30x – with this process repeating until no new prizes arrive and the re-spin counter hits zero. In this manner, the feature can be prolonged indefinitely for truly epic wins, and players can also enter the bonus directly for an additional bet.
David Mann, Chief Executive Officer at Swintt, said: “We’ve already been treated to some incredible releases from Samurai Studio – and Babel Builder Accumulator might be the best yet!
“Featuring an eye-catching cyber punk aesthetic, atmospheric soundtrack and an incomparable Accumulator Bonus where players can scale their way to maximum wins of 8,082x their bet, the game really does have all the makings of a modern slot and we’re delighted to be able to use our existing network of casino partners to help Samurai Studio reach new audiences worldwide.”
The post Samurai Studio shoots for the stars in Babel Builder Accumulator appeared first on European Gaming Industry News.
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