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European Gaming Congress 2024

Compliance Updates

EGBA: Finland’s New Gambling Legislation: A Step Forward, With Room For Improvement

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Finland’s proposed change to its online gambling legislation marks a significant milestone in European gambling regulation. Finland is the last EU country with a monopoly system for online gambling, and its shift towards a multi-licensing approach is a positive change. It finally brings it into line with the rest of the EU countries who all already have some form of licensing framework for online gambling.

Maarten Haijer, Secretary General of European Gaming and Betting Association, said: “At EGBA, we support the newly proposed legislation, which we’ve advocated for years. Experience shows that a monopoly doesn’t work in the online world, and consumers are best served and protected in a well-regulated but competitive environment, where safety tools such as deposit limits and self-exclusion are made available to players.”

While Finland’s proposal is heading in the right direction, some areas require some fine-tuning to ensure the new licensing framework achieves its goal of ensuring Finns play with locally licensed websites.

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Maarten Haijer said: “For starters, the proposed marketing restrictions, especially the ban on affiliate marketing and social media advertising, might backfire. These channels play a key role in guiding consumers to licensed, regulated platforms. Without them, players will drift to black market websites that don’t follow Finnish regulations or prioritise consumer safety.

“Also, the proposed blanket ban on bonuses is concerning. While we support setting boundaries on bonusing, a complete prohibition will simply make any newly licensed operators less competitive against unlicensed ones. This risks pushing players towards unregulated sites, undermining the very consumer protections the legislation aims to establish and strengthen.”

He added: “In our response to the government’s recent consultation, EGBA suggests two key improvements: Bring affiliates into the regulatory framework and allow social media advertising under clear rules. Both are valuable tools for channelling players towards licensed operators. By implementing clear guidelines, such as mandatory safer gambling messages, Finland can harness the power of these marketing channels while maintaining high standards of consumer protection.

“Instead of banning bonuses outright, implement guidelines for their responsible use. For instance, a nuanced approach could involve prohibiting bonuses for players showing signs of problematic behaviour, or setting clear rules on when and how bonuses can be offered. This strategy would allow operators to compete more effectively with unlicensed sites who will undoubtedly use bonuses to try to entice Finnish players away from regulated websites.

“These changes would better align Finland’s approach with the successful models seen across the EU, striking a balance between market competitiveness and robust consumer protection.

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“Transitioning to a licensed market is no small feat, but it’s one that ultimately benefits everyone involved. At EGBA we are ready to share our expertise and support Finland in creating a well-regulated, competitive, and safe online gambling market.

“Finland stands at a pivotal moment in the history of its gambling regulation. By crafting a successful online gambling framework, Finland, like its neighbours Denmark and Sweden, can successfully transition from its monopoly to a well-functioning licensing system. Denmark’s transition to multi−licensing in 2012 led to a significant improvement in online channelisation, reaching well over 90 per cent. Sweden has seen similar improvements.

“Addressing the concerns about marketing restrictions and bonus regulations is crucial to ensure the new legislation achieves its objectives, safeguarding Finnish consumers while fostering a healthy, well-regulated online gambling environment.”

The post EGBA: Finland’s New Gambling Legislation: A Step Forward, With Room For Improvement appeared first on European Gaming Industry News.

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American Gaming Association

AGA Statement on Introduction of SAFE Bet Act

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American Gaming Association Senior Vice President of Government Relations Chris Cylke issued the following statement in response to Sen. Richard Blumenthal (D-CT) and Rep. Paul Tonko (NY-20) introducing the SAFE Bet act, which would implement a “nationwide prohibition” on sports betting:

“Today’s regulated sports wagering operators are contributing billions in state taxes across the U.S., protecting consumers from dangerous neighborhood bookies and illegal offshore websites, and working diligently with over 5,000 state and tribal regulators and other stakeholders to ensure a commitment to responsibility and positive play. Six years into legal sports betting, introducing heavy-handed federal prohibitions is a slap in the face to state legislatures and gaming regulators who have dedicated countless time and resources to developing thoughtful frameworks unique to their jurisdictions, and have continued to iterate as their marketplaces evolve.”

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Chinese Football Bans 43 for Life Over Gambling and Match-Fixing Scandal

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Chinese football authorities have banned 43 individuals for life due to their involvement in gambling and match-fixing scandals. The list includes three former China international footballers and South Korean World Cup player Son Jun-ho.

China’s extensive football corruption crackdown campaign has been ongoing since 2022. The National Sports General Administration and the Ministry of Public Security have led efforts to address issues of match-fixing and gambling in the sport. They have investigated over 120 matches, involving 83 players, referees, coaches and club officials. To date, 44 individuals have been sentenced, with 34 receiving prison terms.

The recent announcement of these lifetime bans came shortly after the national team’s 7-0 loss to Japan.

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Son Jun-ho, who played for Shandong Taishan in the Chinese Super League and represented South Korea in the 2022 World Cup, has been accused of participating in match-fixing and accepting bribes. Son returned to South Korea in March 2024 after being detained in China since May 2023. The authorities initially stated that he was held “on suspicion of accepting bribes by non-state employees” but did not provide further details.

Other notable figures banned include Jin Jingdao, a former Shandong Taishan player, and Chinese international players Guo Tianyu and Gu Chao.

The post Chinese Football Bans 43 for Life Over Gambling and Match-Fixing Scandal appeared first on European Gaming Industry News.

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Compliance Updates

Public Health Advocacy Institute (PHAI) and Congressional Leaders Unveil the SAFE Bet Act to Address Sports Betting Risks

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Public Health Advocacy Institute (PHAI) at the Northeastern University School of Law has supported Congressman Paul D. Tonko (NY-20) and Senator Richard Blumenthal (D-CT) last week in introducing the SAFE Bet Act, which addresses the risks associated with legalized gambling.

The SAFE Bet Act is the first federal legislative initiative to address the vast public health implications of mobile sports betting since sports betting was legalized in 2018. When the SAFE Bet Act is enacted, federal standards will be set to create a safer and less addictive betting environment. While still allowing the freedom for those who wish to participate, these standards will include addressing advertising, affordability, and artificial intelligence issues.

PHAI’s President and Northeastern University Distinguished Professor of Law, Richard Daynard, said: “PHAI’s mission is to serve the greater good by seeking big ideas to advance public health and justice. That is why we’re fully dedicated to playing a leading role in work to bring about a comprehensive public health response to the looming crisis presented by the out-of-control gambling industry.”

“The gambling industry is following a playbook developed by the tobacco industry and this is a direct threat to public health. At PHAI, we will work tirelessly to address this threat and protect public health. Supporting the SAFE Bet Act is part of this effort,” Daynard added.

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PHAI Executive Director Mark Gottlieb said: “It is my desire to play an important role in national and international efforts to develop and implement a public health approach to regulating the gambling industry and online gambling. At PHAI, we utilize a wide range of resources—including litigation and advocacy—to protect public health. It has become apparent that the gambling industry and its partners act with conscious and reckless disregard for public safety. Collaborating with Congressman Tonko and Senator Blumenthal to create the SAFE Bet Act is one part of how PHAI will bring a public health response to the gambling industry.”

“As the Director of Gambling Policy with the Public Health Advocacy Institute it is my role to develop comprehensive public health strategies and advocacy efforts to address the looming crisis being caused by the unprecedented expansion of the gambling industry and online gambling. The ‘responsible gaming’ model of industry self-regulation is unethical and an abject failure. At PHAI, we will help lead a growing movement to expose the failures of the gambling industry’s responsible gaming model. In doing so, we will develop and help implement a series of comprehensive public health reforms designed to regulate the gambling industry, prevent harm, and protect individuals and families. It is a privilege to support Congressman Tonko and Senator Blumenthal as we work to advance the SAFE Bet Act,” said Dr. Harry Levant, PHAI Director of Gambling Policy.

“Since their inception, sports and sporting events have been a chance for family, friends, and strangers to gather together in celebration of beloved teams and athletes in a great American pastime. But now, every single moment of every sporting event across the globe has become a betting opportunity. That resulted in a frightening rise in gambling disorder, which has in turn enacted a horrific toll on individuals, many of whom have lost their home, job, marriage, and their lives. We have a duty to protect people and their families from suffering the tremendous harm related to gambling addiction. Our SAFE Bet Act gets the job done and gives sports back to the American people,” Congressman Tonko said.

At the press conference, Senator Blumenthal said: “Right now, states have legalized gambling, but they failed to protect citizens against those excesses, abuses, and exploitations. State regulation is faint-hearted and half-baked. That’s why we need a national standard–not to ban gambling–but simply to take back control over an industry that is out of bounds.”

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