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EGBA: Finland’s New Gambling Legislation: A Step Forward, With Room For Improvement

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Finland’s proposed change to its online gambling legislation marks a significant milestone in European gambling regulation. Finland is the last EU country with a monopoly system for online gambling, and its shift towards a multi-licensing approach is a positive change. It finally brings it into line with the rest of the EU countries who all already have some form of licensing framework for online gambling.

Maarten Haijer, Secretary General of European Gaming and Betting Association, said: “At EGBA, we support the newly proposed legislation, which we’ve advocated for years. Experience shows that a monopoly doesn’t work in the online world, and consumers are best served and protected in a well-regulated but competitive environment, where safety tools such as deposit limits and self-exclusion are made available to players.”

While Finland’s proposal is heading in the right direction, some areas require some fine-tuning to ensure the new licensing framework achieves its goal of ensuring Finns play with locally licensed websites.

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Maarten Haijer said: “For starters, the proposed marketing restrictions, especially the ban on affiliate marketing and social media advertising, might backfire. These channels play a key role in guiding consumers to licensed, regulated platforms. Without them, players will drift to black market websites that don’t follow Finnish regulations or prioritise consumer safety.

“Also, the proposed blanket ban on bonuses is concerning. While we support setting boundaries on bonusing, a complete prohibition will simply make any newly licensed operators less competitive against unlicensed ones. This risks pushing players towards unregulated sites, undermining the very consumer protections the legislation aims to establish and strengthen.”

He added: “In our response to the government’s recent consultation, EGBA suggests two key improvements: Bring affiliates into the regulatory framework and allow social media advertising under clear rules. Both are valuable tools for channelling players towards licensed operators. By implementing clear guidelines, such as mandatory safer gambling messages, Finland can harness the power of these marketing channels while maintaining high standards of consumer protection.

“Instead of banning bonuses outright, implement guidelines for their responsible use. For instance, a nuanced approach could involve prohibiting bonuses for players showing signs of problematic behaviour, or setting clear rules on when and how bonuses can be offered. This strategy would allow operators to compete more effectively with unlicensed sites who will undoubtedly use bonuses to try to entice Finnish players away from regulated websites.

“These changes would better align Finland’s approach with the successful models seen across the EU, striking a balance between market competitiveness and robust consumer protection.

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“Transitioning to a licensed market is no small feat, but it’s one that ultimately benefits everyone involved. At EGBA we are ready to share our expertise and support Finland in creating a well-regulated, competitive, and safe online gambling market.

“Finland stands at a pivotal moment in the history of its gambling regulation. By crafting a successful online gambling framework, Finland, like its neighbours Denmark and Sweden, can successfully transition from its monopoly to a well-functioning licensing system. Denmark’s transition to multi−licensing in 2012 led to a significant improvement in online channelisation, reaching well over 90 per cent. Sweden has seen similar improvements.

“Addressing the concerns about marketing restrictions and bonus regulations is crucial to ensure the new legislation achieves its objectives, safeguarding Finnish consumers while fostering a healthy, well-regulated online gambling environment.”

The post EGBA: Finland’s New Gambling Legislation: A Step Forward, With Room For Improvement appeared first on European Gaming Industry News.

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Compliance Updates

Vixio Launches Vixio Workspace: A Transformative Regulatory Management Tool

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New Tool Turns Vixio’s Regulatory Intelligence Into Auditable, Actionable Steps

Vixio, a leading provider of regulatory intelligence solutions, is excited to announce the launch of Vixio Workspace, a new regulatory management tool designed by compliance professionals, for compliance professionals. Vixio Workspace introduces a new intuitive workflow capability into Vixio’s regulatory intelligence platform, helping to transform Vixio’s world-class regulatory intelligence into actionable steps.

Compliance teams currently face multiple challenges when managing actions from regulatory change. Hours are spent juggling multiple disparate systems, from spreadsheets to emails and project management tools. This can cause errors and team misalignment between already siloed departments, meaning teams may miss actions or critical regulatory updates.

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The average compliance professional spends 70% of their time, and in some sectors up to 95% of their time, on reactionary administrative tasks rather than strategic guidance. Furthermore, with 85% of compliance leaders reporting that compliance requirements have become more complex in the past three years, and 77% reporting that compliance complexity has negatively affected company growth drivers, now, more than ever, compliance teams need a solution to bring calm to the chaos of compliance complexity.

Vixio Workspace aims to address the challenges faced by compliance teams by fusing regulatory intelligence and workflow capability together, which means teams will never miss action items from critical regulatory updates.

“After two decades of providing comprehensive regulatory intelligence, we’re excited to add to Vixio’s core offering by turning that intelligence into action,” Mike Woolfrey, CEO of Vixio, said, “We’ve spent hours listening to our customers’ compliance challenges and designed Vixio Workspace so that users can see global regulatory updates, track their progress to implementation, and document everything for easier attestation, rather than using siloed systems that can slow that process down. With Vixio Workspace, complexity in compliance doesn’t have to mean complicated.” 

Vixio Workspace’s streamlined platform combines regulatory intelligence with task management, eliminating the need for cumbersome copy/paste processes and tracking with spreadsheets. Furthermore, unlike other compliance SaaS software, Vixio Workspace doesn’t require any IT integration, allowing instantaneous adoption.

This new feature is available now and enhances Vixio’s existing RegTech platform, which provides essential regulatory intelligence to navigate the complex regulatory landscape.

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Key features of Vixio Workspace include:

  • World-class regulatory intelligence: Regulatory intelligence with unparalleled precision – precision is achieved through AI capability and a global team of expert regulatory analysts
  • Checklists: Use checklists, integrated with precision-driven regulatory intelligence, as a single source of truth to action and track compliance initiatives
  • Real-time dashboard: A single panoramic view of everything in one place, and real-time status of tasks and projects
  • Task management: Create and allocate tasks in seconds with the ability to manage compliance team priorities
  • Real-time data: This can be used for risk/compliance committees and meetings
  • Attestation: A single repository to capture attestation across the business for multiple compliance use cases
  • Chat function: Speeds up communication within compliance teams and the wider business
  • User management: Role-based user management and permissions for security and audibility
  • Audit trail: A digital audit trail which tracks discussions between collaborators and minimises the need for confusing email trails
  • Easy file uploads: Use for evidence submission and Vixio Workspace as a single repository for supporting documents

Vixio will host an official launch event for Vixio Workspace at The Haymarket Hotel in London on April 29th at 3 PM, where attendees will be among the first to see the tool in action.

Today’s launch underscores Vixio’s commitment to collaborating with clients to implement innovative solutions that address pressing compliance challenges.

The post Vixio Launches Vixio Workspace: A Transformative Regulatory Management Tool appeared first on European Gaming Industry News.

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Association of Gaming Operators in Kenya Announces New Regulations

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The Association of Gaming Operators in Kenya (AGOK) in partnership with government agencies, regulators and civil society are spearheading a set of proactive initiatives designed to shape the future of the gaming industry and protect innocent Kenyans from addiction to gaming.

In a press release, the Association says nationwide awareness campaigns promoting informed, mindful participation in gaming will be carried out across the country.

Advocacy for tools such as time-out mechanisms, betting and deposit limits will be put in place to ensure a healthy and controlled gaming behaviour among Kenyans.

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“The gaming industry in Kenya continues to evolve rapidly, creating opportunities for economic growth, digital innovation, and employment. However, with this growth comes a heightened responsibility to safeguard the welfare of players, particularly young people and vulnerable populations,” the statement by AGOK’s board reads in part.

“AGOK acknowledges the complex challenges associated with gaming, particularly around mental health, addiction prevention, and ethical standards. These are global concerns which members of AGOK take seriously. They are at the forefront of our agenda.”

The Association furthers contends that all its members operate under a “shared code of conduct” rooted in principles of fairness, transparency and social responsibility.

Among meaningful steps it says it has taken to prevent exploitation and minimise harm include putting into place advanced age-verification systems to block underage access, self exclusion tools that provide options for and permanent restrictions to gaming activities and round-the clock toll free helplines that offer confidential mental health and addiction support.

The regulatory measures comes amid calls to regulate the sector following increase in cases of mental health and some suicide cases attributed to betting.

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The post Association of Gaming Operators in Kenya Announces New Regulations appeared first on European Gaming Industry News.

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Compliance Updates

Sumsub Maintains Compliance with iBeta Standards

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Sumsub announced that its Liveness solution has successfully passed iBeta Quality Assurance testing in line with the ISO/IEC 30107-3 standard. The evaluation, conducted on both Android and iOS platforms, confirms the solution’s compliance with Level 2 of the Biometric Presentation Attack Detection (PAD) Standard—the solution showed zero mistakes during testing, validating Sumsub’s technology as capable of resisting sophisticated spoofing attempts.

Sumsub’s Liveness solution is designed to detect deepfakes and prevent biometric fraud using advanced in-house AI models. With deepfakes growing 4x year-over-year and now accounting for 7% of all fraud cases, according to the company’s 2024 Identity Fraud Report, robust anti-spoofing technology is critical for safeguarding businesses and users alike. By integrating AI-driven detection tools, Sumsub helps organizations stay ahead of emerging threats and maintain trust throughout the user verification process.

“iBeta Level 2 testing reflects our commitment to trust, quality, and staying ahead of fraud trends. The industry is facing a rise in attack sophistication and scale, and it’s essential that our solutions continue meeting the highest standards. Routine third-party testing like this ensures we’re prepared for these evolving threats,” Vyacheslav Zholudev, CTO and co-founder of Sumsub, said.

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The post Sumsub Maintains Compliance with iBeta Standards appeared first on European Gaming Industry News.

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