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Compliance Updates

Google Updates Gambling Ad Policy for Germany

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Google has announced significant changes to its Gambling and games policy specifically for the German market. The update, set to take effect on September 25, 2024, introduces stricter requirements for gambling operators and brokers seeking to advertise on Google’s platforms in Germany. This policy revision aims to align Google’s advertising practices with German regulations and ensure compliance with local gambling laws.

According to the announcement, which came exactly one month before the implementation date, only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible to apply for advertising certification for gambling products outlined in Google’s Gambling and games policy. The GGL, which translates to the Joint Gambling Authority of the German Federal States, is the central regulatory body overseeing gambling activities in Germany.

This policy update represents a significant shift in Google’s approach to gambling advertisements in the German market. Previously, a broader range of gambling-related services could potentially advertise on Google’s platforms. However, with the new policy, applications from advertisers of online gambling services who do not meet the GGL licensing criteria will no longer be accepted. This change extends to services offering gambling aggregation, such as websites that link to multiple offers from different operators on their landing pages.

The implications of this policy update are far-reaching for the online gambling industry in Germany. Existing certifications for services that do not meet the new criteria will be revoked on the policy’s effective date, September 25, 2024. This revocation will prevent these services from running gambling ads targeted at the German market through Google’s advertising platforms.

To understand the full impact of this policy change, it’s essential to delve into the technical aspects of Google’s advertising ecosystem. Google Ads, the primary platform for advertisers to reach Google’s vast user base, operates on a complex system of policies and certifications. The Gambling and games policy is a crucial component of this system, designed to ensure that gambling-related advertisements comply with local laws and regulations.

The certification process for gambling advertisers on Google involves several steps. Advertisers must first ensure they meet the eligibility requirements for their specific country or region. With the new policy update, this eligibility in Germany will be directly tied to GGL licensing. Once eligibility is confirmed, advertisers must complete an application process, which includes providing detailed information about their gambling operations and licenses.

Google’s policy update reflects the evolving regulatory landscape of online gambling in Germany. The country has implemented stricter controls on online gambling in recent years, culminating in the establishment of the GGL as a centralised regulatory authority. This move towards centralised regulation aims to create a more consistent and controlled environment for online gambling across all German states.

The policy change also highlights the challenges faced by multinational technology companies in navigating diverse regulatory environments across different countries. Google, as a global platform, must balance its business interests with compliance with local laws and regulations. This often results in country-specific policy updates, as seen in this case for Germany.

For gambling operators and advertisers, the policy update necessitates a reevaluation of their digital marketing strategies in the German market. Those without GGL licensing will need to explore alternative advertising channels or pursue licensing if they wish to continue advertising on Google’s platforms. This could potentially lead to a shift in the competitive landscape of online gambling advertising in Germany.

It’s worth noting that Google’s policy update aligns with broader trends in digital advertising regulation, particularly in sensitive sectors like gambling. Regulatory bodies and technology platforms are increasingly focused on ensuring that online advertisements for gambling services are responsible and comply with local laws.

The timing of this announcement, coming exactly 30 days before the implementation date, provides a window for affected advertisers to adjust their strategies. However, given the complexity of obtaining gambling licenses, this timeline may pose challenges for operators not already in the process of securing GGL licensing.

Google’s policy update also raises questions about the future of gambling advertising on other digital platforms. As major tech companies often follow similar regulatory trends, it’s possible that other advertising platforms may implement comparable policies in the German market or other jurisdictions with strict gambling regulations.

From a technical standpoint, the implementation of this policy will likely involve updates to Google’s ad review systems.

The post Google Updates Gambling Ad Policy for Germany appeared first on European Gaming Industry News.

Compliance Updates

Updated FATF Lists of High-risk Jurisdictions

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The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when risk assessing players.

Jurisdictions listed on the Grey List:

Algeria, Angola, Bolivia, Bulgaria, Cameroon, the Ivory Coast, DR Congo, Haiti, Kenya, Laos, Lebanon, Monaco, Namibia, Nepal, South Sudan, Syria, Venezuela, Vietnam, the Virgin Islands and Yemen.

Jurisdictions listed on the Black List:

Democratic People’s Republic of Korea, Iran and Myanmar

Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.

Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)

It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.

The post Updated FATF Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.

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Spillemyndigheden: New licence type coming soon: Bingo via walkie-talkie and local radio

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Soon it may be possible to play bingo via walkie-talkie and on local radios. A bill is currently being considered by the Danish Parliament to introduce a new type of licence for bingo via walkie-talkie and local radio. The Danish Gambling Authority expects the rules to come into force as early as 1 January 2026.

If the bill is passed, providers of walkie-talkie bingo and local radio will be able to apply for a licence from 1 January 2026. The Danish Gambling Authority will update this news article when the rules are finally adopted.

How to apply for a licence

If you want to offer bingo via walkie-talkie or radio, you need a licence from the Danish Gambling Authority. You can expect to apply as early as 1 January 2026.

When applying for a licence, you must use the form “Apply for a walkie-talkie or radio bingo licence” (no. 1-02). The form will be available on the page “revenue-restricted licenses”.

The application form will also be published in a digital version, but it will not be available on virk.dk until January.

The Danish Gambling Authority strives to process all applications as quickly as possible.

As an applicant, you will be assigned a contact person who can guide you through the legislation during the application process. The contact person will generally remain the same throughout the period of validity of your licence.

Report on the first year of offering games

Licences for radio and walkie-talkie bingo are regulated by the Gambling Act and the Executive Order on Online Casino. The legislation sets out a number of requirements for licensed gambling operators. Among other things, the licence holder must complete a report on the first year of offering gambling.

The report is prepared one year after the licence has been put into use and must be sent to the Danish Gambling Authority no later than 14 months after the date when the licence has been put into use.

The licence holder can fill out the report themselves.

The report must account for how the licence holder has provided gambling in accordance with the conditions of the licence and legislation during the past year.

The report template will be available on the Danish Gambling Authority’s website as form no. 1-04.

The post Spillemyndigheden: New licence type coming soon: Bingo via walkie-talkie and local radio appeared first on European Gaming Industry News.

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Scientific Games Adds to Information and Security Management Certifications, Continues Setting Global Industry Gold Standard

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Scientific Games’ UK, Channel Islands and Ireland facilities are the latest in the company’s global operations to achieve international certifications, further strengthening its information security framework and commitment to setting the lottery industry’s gold standard for integrity. The newest certifications are from the World Lottery Association and the British Standards Institute, as Scientific Games continues to expand its business serving government-regulated lotteries worldwide.

Scientific Games’ new National Logistics Centre in Warrington, UK serving The National Lottery, SG Studios digital game development center in Jersey, Channel Islands and lottery retailer technology facility in Ireland have earned certification to the WLA’s Level 2 Security Control Standard. This international security standard for WLA members specifies the required practices for an effective security management structure to maintain the integrity, availability and confidentiality of information vital to the company’s secure operation.

All three facilities also earned a Certificate of Registration for Information Security Management System, achieving the International Standards Organization’s ISO/IEC 27001:2022, the world’s best-known standard for information security management systems. This certification confirms that Scientific Games has implemented a comprehensive framework to manage risks related to data security in accordance with internationally recognised best practices and principles.

“Earning these certifications is about much more than compliance—it’s about trust. Our customers and their players rely on us to protect data and uphold the integrity of every transaction. These certifications reflect the dedications of our teams in the UK, Channel Islands and Ireland, and across our worldwide operations, to maintaining the highest standards of excellence when it comes to information security,” said Andrew Jackson, VP of Corporate Responsibility for Scientific Games.

Scientific Games has also achieved international certifications for operational best practices, including Quality Management Systems (ISO: 9001), Environmental Management (ISO: 14001), Occupational Health and Safety (ISO: 45001) and the World Lottery Association’s Responsible Gaming certification.

With operations spanning five continents and serving 150 lotteries in 50 countries, Scientific Games earned its latest information security management certifications following an extensive independent, international auditing process.

The post Scientific Games Adds to Information and Security Management Certifications, Continues Setting Global Industry Gold Standard appeared first on European Gaming Industry News.

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