Compliance Updates
Google Updates Gambling Ad Policy for Germany

Google has announced significant changes to its Gambling and games policy specifically for the German market. The update, set to take effect on September 25, 2024, introduces stricter requirements for gambling operators and brokers seeking to advertise on Google’s platforms in Germany. This policy revision aims to align Google’s advertising practices with German regulations and ensure compliance with local gambling laws.
According to the announcement, which came exactly one month before the implementation date, only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible to apply for advertising certification for gambling products outlined in Google’s Gambling and games policy. The GGL, which translates to the Joint Gambling Authority of the German Federal States, is the central regulatory body overseeing gambling activities in Germany.
This policy update represents a significant shift in Google’s approach to gambling advertisements in the German market. Previously, a broader range of gambling-related services could potentially advertise on Google’s platforms. However, with the new policy, applications from advertisers of online gambling services who do not meet the GGL licensing criteria will no longer be accepted. This change extends to services offering gambling aggregation, such as websites that link to multiple offers from different operators on their landing pages.
The implications of this policy update are far-reaching for the online gambling industry in Germany. Existing certifications for services that do not meet the new criteria will be revoked on the policy’s effective date, September 25, 2024. This revocation will prevent these services from running gambling ads targeted at the German market through Google’s advertising platforms.
To understand the full impact of this policy change, it’s essential to delve into the technical aspects of Google’s advertising ecosystem. Google Ads, the primary platform for advertisers to reach Google’s vast user base, operates on a complex system of policies and certifications. The Gambling and games policy is a crucial component of this system, designed to ensure that gambling-related advertisements comply with local laws and regulations.
The certification process for gambling advertisers on Google involves several steps. Advertisers must first ensure they meet the eligibility requirements for their specific country or region. With the new policy update, this eligibility in Germany will be directly tied to GGL licensing. Once eligibility is confirmed, advertisers must complete an application process, which includes providing detailed information about their gambling operations and licenses.
Google’s policy update reflects the evolving regulatory landscape of online gambling in Germany. The country has implemented stricter controls on online gambling in recent years, culminating in the establishment of the GGL as a centralised regulatory authority. This move towards centralised regulation aims to create a more consistent and controlled environment for online gambling across all German states.
The policy change also highlights the challenges faced by multinational technology companies in navigating diverse regulatory environments across different countries. Google, as a global platform, must balance its business interests with compliance with local laws and regulations. This often results in country-specific policy updates, as seen in this case for Germany.
For gambling operators and advertisers, the policy update necessitates a reevaluation of their digital marketing strategies in the German market. Those without GGL licensing will need to explore alternative advertising channels or pursue licensing if they wish to continue advertising on Google’s platforms. This could potentially lead to a shift in the competitive landscape of online gambling advertising in Germany.
It’s worth noting that Google’s policy update aligns with broader trends in digital advertising regulation, particularly in sensitive sectors like gambling. Regulatory bodies and technology platforms are increasingly focused on ensuring that online advertisements for gambling services are responsible and comply with local laws.
The timing of this announcement, coming exactly 30 days before the implementation date, provides a window for affected advertisers to adjust their strategies. However, given the complexity of obtaining gambling licenses, this timeline may pose challenges for operators not already in the process of securing GGL licensing.
Google’s policy update also raises questions about the future of gambling advertising on other digital platforms. As major tech companies often follow similar regulatory trends, it’s possible that other advertising platforms may implement comparable policies in the German market or other jurisdictions with strict gambling regulations.
From a technical standpoint, the implementation of this policy will likely involve updates to Google’s ad review systems.
The post Google Updates Gambling Ad Policy for Germany appeared first on European Gaming Industry News.
Compliance Updates
Bede Gaming receives top level supplier certification from WLA

World Lottery Association approves innovative software provider with certification to Security Control Standard Level 2
Online gaming and lottery software provider Bede Gaming has taken another important step on its mission to provide market-leading and secure platform software to its customers, with the announcement that it has acquired World Lottery Association (WLA) Security Control Standard (WLA-SCS) Level 2.
The WLA is a highly respected organisation within the global lottery and sports betting industry, and its Security Control Standard is the only internationally recognised standard for lottery and sports betting operators, and their suppliers. The standard aims to assist WLA members to achieve a level of security control that is aligned with generally accepted best practices. Though Bede has long adhered to this wide range of criteria, receiving official confirmation of WLA-SCS Level 2 marks formal recognition.
As an associate member of the WLA and an active iGaming platform provider in the North American market, Bede successfully completed the certification process in the previous quarter and is thrilled to have achieved the highest level of certification – WLA-SCS Level 2. Successfully gaining this certification demonstrates the high quality of product and service provided to its partners. It also confirms the strong security controls and protocols Bede has in place, all of which are approved by accredited industry standards.
As such, Bede is incredibly proud of the outcome of the recent audit, with Head of Risk & Compliance Gerrard Thompson being quick to acknowledge the effort and commitment of the team in achieving the new certification.
Thompson said: “Although Bede Gaming has long upheld the strict industry standards outlined by the WLA, gaining the organisation’s highest available certification is great validation of our high standards of operation and robust security measures.
“With WLA-SCS Level 2 now in place, I’d like to extend my sincere thanks for the hard work and effort of everyone in the Bede team for helping us achieve this important industry milestone.”
The post Bede Gaming receives top level supplier certification from WLA appeared first on European Gaming Industry News.
ADG
Arizona Department of Gaming Issues Multiple Cease-and-Desists

The Arizona Department of Gaming (“ADG”) has taken decisive enforcement action this week against multiple unlicensed and unregulated gambling operators—both domestic and international—that have been unlawfully targeting Arizona residents. As part of its ongoing efforts to protect the public and uphold Arizona gaming laws, the Department has issued several cease-and-desist orders to unlicensed entities offering unlawful wagering activities.
The named operators are allegedly providing access to various illegal online gaming services, including slot-style casino games, “sweepstakes” platforms, sports wagering, horse race betting, and peer-to-peer wagering exchanges. These operations are not licensed by the State and fail to meet Arizona’s strict regulatory requirements, thereby posing significant consumer protection and financial risks to Arizonans.
The following unlicensed operators have been issued cease-and-desist orders:
- Sweepstakes:
- ARB Gaming, LLC d/b/a Modo.us
- MODO.us (online casino) / BITMODO LLC
- Modo
- Epic Hunts
- Event Wagering Sportsbook:
- Generiz
- Peer-to-Peer Exchange:
- ProphetX
- Offers Multiple Types:
- MyBookie
- BetUS.com
The active operations of these companies and online websites in Arizona are alleged to be felony criminal enterprises, and each operator has been directed to desist from any future illegal gambling operations or activities of any type in Arizona. Due to the unregulated and illegal online gaming offerings on these sites, operators are claimed to be in violation of Arizona gaming laws, including:
- Promotion of Gambling (Felony) — A.R.S. § 13-3303.
- Illegal Control of an Enterprise (Felony) — A.R.S. § 13-2312.
- Money Laundering (Felony) — A.R.S. § 13-2317.
Each aforementioned operator has been directed to immediately cease all online (or other) gambling operations and activities in Arizona, and take the necessary steps to immediately prevent and exclude Arizona residents and visitors from gambling on their websites.
“Illegal gaming—no matter the platform or format—has no place in Arizona. Whether it’s sweepstakes, online casino-style games, or unauthorized sports betting, if an operation exists outside of the state’s legal and regulatory framework, we are prepared to take enforcement action,” stated Jackie Johnson, Director of the ADG. “Illegal gambling is not just unlawful—it’s stealing from our economy and undermining the safeguards that protect consumers. The Department fully supports the licensed and regulated operators who are doing things the right way—operating within the bounds of the law, contributing to Arizona’s economy, and providing the protections that only a regulated market can ensure.”
Consumer Protection Advisory:
As illegal online gaming activity continues to rise, the ADG urges all residents and visitors to be cautious when participating in gaming—whether online or in person. Regulated gaming offers important consumer protections—helping ensure fair play, data security, accountability, and a safer overall experience.
Many online platforms currently accessible in Arizona are neither licensed nor regulated, exposing users to significant risks, including fraud, identity theft, and financial loss. Because these operations fall outside the state’s regulatory authority, ADG cannot assist with complaints or disputes involving unregulated or illegal gaming activities—often leaving victims with no recourse for recovering lost funds. It is important to remember: just because you can download the app, access the website, and play the games does not mean the platform is legal or safe.
Individuals are encouraged to verify the legitimacy of any gaming platform before placing bets or engaging in gameplay. To protect yourself, always use legally authorized and state-regulated operators. A complete list of authorized casinos, event wagering operators, fantasy sports operators, and off-track betting for horse racing is available on ADG’s official website: gaming.az.gov.
How to Report Suspicious Gaming Activity, Fraud, or Identity Theft:
If you encounter what appears to be an illegal gaming website, app, or an operation impersonating an authorized Arizona casino or licensed operator, take the following steps:
- Document the website URL, app, business name, and any promotional materials associated with the platform or operator.
- Report itto ADG at [email protected] and the Arizona Attorney General’s Office Consumer Information and Complaints Unit at (602) 542-5763 or by visiting azag.gov/consumer.
- Cease activity on the platform and monitor financial accounts for unauthorized transactions.
- If you suspect identity theft, report it to the Federal Trade Commission (“FTC”): for help in English, go to IdentityTheft.gov, and for help in Spanish, go to RobodeIdentidad.gov.
ADG takes complaints about all illegal gambling seriously. To report any form of suspected illegal gambling, visit gaming.az.gov/about/contact-us, call ADG at (602) 255-3886, or email [email protected]. Reports can be made anonymously.
The post Arizona Department of Gaming Issues Multiple Cease-and-Desists appeared first on Gaming and Gambling Industry in the Americas.
Baltics
Aviatrix granted certification in Estonia

Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.
It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”
Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.
It underlines the team’s commitment to bringing the game to players around the world.
Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.
The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.
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