Compliance Updates
Google Updates Gambling Ad Policy for Germany
Google has announced significant changes to its Gambling and games policy specifically for the German market. The update, set to take effect on September 25, 2024, introduces stricter requirements for gambling operators and brokers seeking to advertise on Google’s platforms in Germany. This policy revision aims to align Google’s advertising practices with German regulations and ensure compliance with local gambling laws.
According to the announcement, which came exactly one month before the implementation date, only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible to apply for advertising certification for gambling products outlined in Google’s Gambling and games policy. The GGL, which translates to the Joint Gambling Authority of the German Federal States, is the central regulatory body overseeing gambling activities in Germany.
This policy update represents a significant shift in Google’s approach to gambling advertisements in the German market. Previously, a broader range of gambling-related services could potentially advertise on Google’s platforms. However, with the new policy, applications from advertisers of online gambling services who do not meet the GGL licensing criteria will no longer be accepted. This change extends to services offering gambling aggregation, such as websites that link to multiple offers from different operators on their landing pages.
The implications of this policy update are far-reaching for the online gambling industry in Germany. Existing certifications for services that do not meet the new criteria will be revoked on the policy’s effective date, September 25, 2024. This revocation will prevent these services from running gambling ads targeted at the German market through Google’s advertising platforms.
To understand the full impact of this policy change, it’s essential to delve into the technical aspects of Google’s advertising ecosystem. Google Ads, the primary platform for advertisers to reach Google’s vast user base, operates on a complex system of policies and certifications. The Gambling and games policy is a crucial component of this system, designed to ensure that gambling-related advertisements comply with local laws and regulations.
The certification process for gambling advertisers on Google involves several steps. Advertisers must first ensure they meet the eligibility requirements for their specific country or region. With the new policy update, this eligibility in Germany will be directly tied to GGL licensing. Once eligibility is confirmed, advertisers must complete an application process, which includes providing detailed information about their gambling operations and licenses.
Google’s policy update reflects the evolving regulatory landscape of online gambling in Germany. The country has implemented stricter controls on online gambling in recent years, culminating in the establishment of the GGL as a centralised regulatory authority. This move towards centralised regulation aims to create a more consistent and controlled environment for online gambling across all German states.
The policy change also highlights the challenges faced by multinational technology companies in navigating diverse regulatory environments across different countries. Google, as a global platform, must balance its business interests with compliance with local laws and regulations. This often results in country-specific policy updates, as seen in this case for Germany.
For gambling operators and advertisers, the policy update necessitates a reevaluation of their digital marketing strategies in the German market. Those without GGL licensing will need to explore alternative advertising channels or pursue licensing if they wish to continue advertising on Google’s platforms. This could potentially lead to a shift in the competitive landscape of online gambling advertising in Germany.
It’s worth noting that Google’s policy update aligns with broader trends in digital advertising regulation, particularly in sensitive sectors like gambling. Regulatory bodies and technology platforms are increasingly focused on ensuring that online advertisements for gambling services are responsible and comply with local laws.
The timing of this announcement, coming exactly 30 days before the implementation date, provides a window for affected advertisers to adjust their strategies. However, given the complexity of obtaining gambling licenses, this timeline may pose challenges for operators not already in the process of securing GGL licensing.
Google’s policy update also raises questions about the future of gambling advertising on other digital platforms. As major tech companies often follow similar regulatory trends, it’s possible that other advertising platforms may implement comparable policies in the German market or other jurisdictions with strict gambling regulations.
From a technical standpoint, the implementation of this policy will likely involve updates to Google’s ad review systems.
The post Google Updates Gambling Ad Policy for Germany appeared first on European Gaming Industry News.
Addiction Prevention Fund
KSA Funds Five New Gambling Harm Prevention Projects
The Dutch Gambling Authority (KSA) has allocated funding to five new strategic projects dedicated to preventing and reducing gambling-related harm.
Gambling harm can have major consequences for the individuals themselves, their environment and society as a whole. Research shows that 20% of Dutch people who gamble are at moderate or high risk of gambling addiction. By focusing on prevention, early detection and support, problems can be prevented from developing into serious debt, addiction or mental health issues. The projects are being carried out by the Anonymous Gamblers Foundation and the Gamblers’ Environment Foundation, the Dutch Association for Psychiatry, the Trimbos Institute and the Naast Foundation.
With a grant from the Addiction Prevention Fund, the Anonymous Gamblers and Gamblers’ Environment (AGOG) foundation can train new group facilitators and invest in professional development. In addition, AGOG is exploring the possibilities for digital peer support meetings. This could offer a solution in regions where there are no physical AGOG groups yet, or for people who are unable to attend meetings on location.
The Dutch Association for Psychiatry (NVvP) is receiving funding from the Addiction Prevention Fund for the development of a guideline for the treatment of gambling and gaming addiction. NVvP guidelines contain recommendations for the medical practice of healthcare professionals. This new guideline follows up on one of the recommendations of the National Rapporteur on Addictions (NRV) from the report “Gambling with Health”.
The Trimbos Institute has launched two pilots exploring the theme of gambling, also funded by the Addiction Prevention Fund. The Growing Up in a Promising Environment (OKO) programme is exploring whether it can contribute to preventing gambling behavior among young people. To this end, a literature review is being conducted, monitoring data analysed, appropriate interventions sought and discussions held with municipalities and local partners. Additionally, within the alcohol, drug and medication policy, it is being explored how employers can prevent gambling behavior in the workplace and how they can better refer employees with emerging problems to help.
Stichting Naast receives a subsidy to provide webinars, individual counseling, and newsletters for loved ones of people with a gambling addiction. On helpmijndierbareisverslaafd.nl, they publish additional information about gambling-related harm. This aligns with the OpenOverGokken.nl platformme. The goal is to effectively connect the information and helplines of Stichting Naast and OpenOverGokken, ensuring clear referrals between them. This creates a recognisable pathway for loved ones seeking help, advice or a listening ear.
Through the funding of these projects, the KSA, together with partners, focuses on early detection, prevention, improved care and support for gamblers and their loved ones. In doing so, work is being done simultaneously on multiple fronts to prevent gambling harm and limit its consequences. The resources for the aforementioned projects come from the Addiction Prevention Fund (VPF). Managed by the KSA since 2021, this fund is financed via an additional gambling levy for providers of high-risk gambling.
The post KSA Funds Five New Gambling Harm Prevention Projects appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arizona Department of Gaming
Arizona Department of Gaming Launches On-Demand Responsible Gaming Training
The Arizona Department of Gaming has announced the release of its Responsible Gaming Training initiative, consisting of free, self-paced training in responsible gaming foundations. Training participants will learn the fundamentals of risks associated with gambling, including problem gambling, how problem gambling differs from positive play, and how to connect with others in the context of addressing problem gambling.
“Offering this responsible gaming training is about increasing knowledge, confidence, and skills that make a tremendous difference in improving the conversations and interactions we may encounter day-to-day. I’m excited to share information and resources about responsible gaming that promote a safer, more sustainable gaming environment – and I look forward to briefing community members on how to make this training work for them,” said Jessica Roza, Assistant Director of Government and Community Affairs.
To provide members of the media, stakeholders, and Arizonans the opportunity to become familiar with the newly released training resource, the Department invites all interested individuals to a live, virtual webinar on April 28, 2026, at 10am Arizona Time, hosted by Jessica Roza.
Responsible gaming is about ensuring that individuals who choose to play have the knowledge they need to make informed decisions and enjoy gaming as a form of entertainment. It emphasizes safety and prevention by sharing the risks associated with gambling, encouraging healthy play behaviors, and raising awareness of the treatment resources and support available for gambling disorder, which impacts three to four percent of Arizonans 21 and older. Gambling can take many forms, such as lottery, casino gaming, sports betting, bingo, raffles, office pools, and poker.
The training is organized into three self-paced phases, with optional continued learning quizzes at the end of each phase and a total of about three hours of content (depending on the trainee). Students may pause the training at any point and resume it later.
“For many years, responsible gaming training has served as a cornerstone of education for gaming industry employees, strengthening safety and promoting responsible entertainment across the state. Today, we’re excited to expand that impact by offering an on-demand training designed for anyone interested in deepening their understanding of responsible gaming—including those who may not currently participate in gambling, or work in the industry. This broader approach reflects our commitment to the Arizonans we serve,” Jessica Roza added.
The April 28 virtual briefing will preview the training resource, allow for audience question-and-answer, and conclude with actionable next steps for individuals to further the health and safety of their community.
The post Arizona Department of Gaming Launches On-Demand Responsible Gaming Training appeared first on Americas iGaming & Sports Betting News.
Aviator
SPRIBE Wins Interim Injunction in Brazil – Court Orders Betnacional to Immediately Cease Unauthorized Use of “AVIATOR”
Following a claim by SPRIBE OÜ, the Court of Justice of Pernambuco (TJPE) has issued an immediate injunction against NSX Brasil S.A. regarding the unauthorized use of the “AVIATOR” brand.
Court Mandate and Enforcement
The Court granted the request for active effect, ordering NSX Brasil S.A to immediately cease using the “AVIATOR” trademark, as well as any identical or confusingly similar signs, including the reproduction of visual, graphical, or audiovisual elements associated with the Claimant’s product. The Court has imposed daily fines for non-compliance. This measure is will remain in force until further decision or final judgment of the appeal. The Court’s decision noted the plausibility of the legal claim based on SPRIBE’s ownership of the “AVIATOR” trademark, which is registered with the National Institute of Industrial Property (INPI). This registration grants the owner exclusive use rights throughout the Brazilian territory under the Industrial Property Law.
About Betnacional
Betnacional is one of the most prominent sports betting brands in the Brazilian market. It is operated by NSX Brasil S.A., which recently became a core part of the global gaming giant Flutter Entertainment Plc, following Flutter’s acquisition of a majority stake in the NSX Group. Worth to note, that Betnacional had been an authorized licensee of SPRIBE since 2022. While SPRIBE is deeply loyal to its clients and values long-term professional relationships, the company stated that it cannot tolerate violation of its intellectual property. The legal dispute arose after Betnacional featured a game under the “Aviator” name, offered by “Aviator Studio” since 2025. According to SPRIBE OÜ’s allegations, this version is an unauthorized reproduction of their popular crash game, AVIATOR, which was developed by SPRIBE in late 2018 and has been established in the global entertainment market.
Global Stance on IP Protection
This interim decision in Brazil marks a significant milestone in SPRIBE’s worldwide strategy to safeguard its assets. The company is actively monitoring markets across all continents and will continue to enforce its trademark and copyright protections in every jurisdiction. SPRIBE remains committed to taking all necessary legal actions against infringer to protect the integrity of the original “AVIATOR” experience and ensure a fair, transparent environment for its global player base.
The post SPRIBE Wins Interim Injunction in Brazil – Court Orders Betnacional to Immediately Cease Unauthorized Use of “AVIATOR” appeared first on Americas iGaming & Sports Betting News.
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