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How iGaming businesses can capitalise on event season, and form lasting business relationships

As event season approaches, the iGaming industry gears up for a whirlwind of conferences, expos, and networking opportunities. With countless chances to connect, expand, and make an impact, navigating these events strategically can set businesses up for success long after the season ends. In this op-ed, Boris Pashnev, CEO of Alpha Affiliates, shares insights on how iGaming businesses can maximize their presence during event season and build relationships that drive long-term growth.
For the iGaming industry, events are everything. Networking continues to be the cornerstone of successful marketing and sales, especially within the iGaming sector.
iGB Live Amsterdam took place last month, and in the last year, weâve seen other notable events such as SiGMA Malta, SiGMA Dubai, and of course, iGB London.
We at Alpha Affiliates understand building connections at these events is crucial â however, converting these connections into long-term relationships is everything, and key to business growth.
So, how can iGaming professionals build on, and maintain relationships post-event?
Here are my top tips on how you can effectively network and convert the conversations started at events into business leads:
Listen, and pay attention
One of the best kept secrets in the art of networking, is not talking â in fact quite the opposite. Sometimes the best way to network and build meaningful connections is to zone in and listen.
By listening, you learn a lot. For instance, you may learn something new about them or their business that you can connect to, or use as a hook for a follow up post-event. For instance, if a prospective client mentions they have an exciting holiday or life event taking place, you could get back in touch and ask how it was as a conversation starter. It can be as simple as that.
By listening, you can get to know a person better, and ask more thoughtful follow up questions at the right moments. Playing close attention to what is being said goes a long way in the business world!
Focus on shared interests
I encourage my colleagues to focus on forming connections based on shared interests, values and goals. When speaking in-person, conversations naturally move away from business to other topics, from politics to the economy and hobbies. You can build genuine connections and relationships with people when you share common interests.
Consistency is also important. Regularly touch base with your network and show that you value these relationships beyond just transactional moments.
Play the long game
Networking is often only considered to be successful if an immediate lead is generated. This is frequently not the case.
Building a network is a long-term tactic that takes dedication. Not every connection will lead to immediate benefits, but consistent effort will yield long-term results. Hard selling rarely delivers, and what really makes for effective networking is authenticity.
Focus on being present. Hand out your business card at the end of the conversation and follow up within 48 hours to nurture the relationship.
Make sure thereâs never a firm goodbye
Conferences and events are there to make professional networks that last long after the venue closes. What I have learnt over the years is that even if a particular conversation is not likely to lead to a sale or outcome, it does not mean you should discredit that individual and stop any further conversation.
In the iGaming affiliate marketing sector, we see this all the time. People can quickly move positions, and suddenly have access to new opportunities. And, we should remember that people who enjoyed a conversation can introduce you to their wider network.
This is so important when it comes to networking â be sure to look at their bigger picture and follow-up with everyone you had the chance to speak with at the event. Maintaining these relationships in the long-term could open new doors in the future.
Ultimately, in person networking can deliver significant results if approached correctly. However, no long-lasting relationship can be made without a long-term strategy. Listening, identifying shared interests, as well as remaining authentic and consistent, is key to building meaningful relationships that can convert into business leads in the future.
The post How iGaming businesses can capitalise on event season, and form lasting business relationships appeared first on European Gaming Industry News.
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Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours

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Stake, the worldâs largest online casino, today announced the launch of Stake Engine â a next-generation Remote Gaming Server (RGS) built to give developers the tools, infrastructure, and audience they need to succeed on their terms.
Backed by the technology behind 300 billion bets and a global community of over 20 million players, Stake Engine offers an instant path to revenue with full end-to-end game development tools and the most developer-friendly commercial model in iGaming: 10% GGR (Gross Gaming Revenue), paid monthly.
Whether youâre an indie creator or a full-scale studio, Stake Engine offers everything you need to build, deploy, and grow games on your terms.
Studios are already winning.
Over the past 12 months, games built on Stake Engine have generated $3.31 billion in turnover. In the most recent quarter, three titles ranked among Stakeâs top 50 games by total bets: Massive Studioâs Jawsome at #17, Serpentina at #23, and Twistâs Samurai Dogs Unleashed at #25.
Who can build?
Any developer. From math devs and indie studios to full-stack teams, if you can design and deliver engaging games, youâre welcome here.
What can you build?
Anything your imagination allows. Slots, wheel mechanics, card-based logic, original IP, Stake Engine has no templates, no restrictions, and no gatekeeping. If it plays well and meets our standards, you can build it, launch it, and own it.
Why build on Stake Engine?
Stake Engine gives developers everything they need to launch faster, without the barriers that slow down traditional game development.
No need to build your own infrastructure, negotiate publisher deals, or spend months integrating with legacy Remote Gaming Servers (RGS). With Stake Engine, you can go from idea to live game in days.
Stake handles the infrastructure, distribution, and visibility, so you can focus on what matters: building great games. Thereâs no pitching, no storefront politics, and no delays.
Behind the scenes, Stake Engine powers everything with a full front-end SDK, integrated math engine, balancing toolkit, and real-time analytics dashboard â putting real performance data at your fingertips.
And once your game goes live, you get paid monthly, with 10% GGR royalties and zero lockups.
Proven at Scale
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Over 300 billion bets placed on Stake
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10 billion monthly wagers processed
- Stake is behind 4% of global Bitcoin transactions
Capable of handling 1 million+ bets per secondStake Engine: Key Features
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Stake Engine delivers unmatched scale and performance, supporting over 1 million bets per second and powered by the same infrastructure behind the worldâs most popular crypto casino.
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It offers a full end-to-end developer stack, including a front-end framework, integrated math engine, and balancing toolkit â everything needed to build rich, interactive games quickly and at scale.
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Developers have complete creative freedom with no templates or restrictions. Build any game, upload it, and launch directly to Stakeâs global audience.
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Instant deployment tools allow developers to upload, test, and go live in minutes, with full versioning and real-time testing capabilities.
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Stake Engine provides transparent analytics, offering real-time insights into game performance across players, markets, and engagement cohorts.
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It features an industry-leading commercial model with 10% GGR perpetual royalties â the most aggressive terms in gaming, paid monthly without delays or hidden fees.
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Stake Engine is built by developers, for developers. Created by the engineers behind some of iGamingâs top studios, it is focused on speed, control, and fixing everything broken about legacy game launch processes.
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Stake also handles all positioning, marketing, and growth â giving developers full visibility and freeing them to focus purely on building great games.
Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse behind Stake, said: âStake Engine is built for creators, with speed, freedom, and scale baked in.â
âStake Engine is more than just infrastructure, itâs a launchpad for the next generation of iGaming creators. Weâve taken everything weâve learned building the worldâs most popular online casino and packaged it into a platform that removes barriers, unlocks creativity, and delivers scale from day one.â
âStake Engine is what happens when the biggest operator in iGaming builds for the builders. Itâs not just a platform. Itâs our commitment to the next generation of game creators.â
The post Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours appeared first on European Gaming Industry News.
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Step into the spotlight and chase the Big Bucks! With BTGâs Big Bucks Deluxe

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Big Time Gaming introducing its brand new Megapots⢠â the future of jackpots!  Capable of delivering truly colossal wins with every pulse-pounding spin.
Experience the glitz and the glamour from the studio known for redefining slots in their Art Deco era of 6Ă7 slot called Big Bucks Deluxe â where Megapotsâ˘, Megawaysâ˘, and Mega Wins Collide!
Drenched in dazzling visuals and driven by 117,649 Megawaysâ˘, Big Bucks Deluxe invites players into a world of opulence, where shimmering Coins, soaring multipliers, and colossal jackpots keep the action at a fever pitch.
With its latest groundbreaking innovation, Megapots⢠where Mini, Midi and Mega Megapots⢠sit above the reels and showcase random prizes that change with every spin but can only be awarded when the Hold and Spin feature triggers. This happens when you land six or more Coins in any position. This transforms each symbol into its own reel with prizes, multipliersâor Megapots⢠themselvesâup for grabs.
If players collect three matching Megapots⢠symbols you unlock your jackpot and if every reel reveals a Coin symbol, the Hold & Spin ends with your total bonus prize doubled for the ultimate reward â a jaw-dropping crescendo to the feature.
In the Free Spins, Coins that donât trigger Hold and Spin stay locked for one spin, turning every spin into a slow-burn suspense thriller with sky-high reward potential. Every new Coin resets your respins, and if the entire grid fills, your total prize is doubled.
But thatâs not allâŚ
Land three or more Brilliant Golden Stags to unleash 12 dazzling Free Spins with two extra spins for every triggering Scatter beyond the three. During Free Spins, every Coin ramps up your win multiplierâlimitlessly!
While the Free Spins play out, the excitement soars as the win Multiplier starts at 1x and then climbs higher with every Coin that appears. If the Hold & Spin feature isnât triggered, each Coin stays locked in place to build anticipation for the next spin.
Of course, thereâs the Bonus Buy⢠to buy your way into the feature and dive straight into the action by unlocking the Hold & Spin feature for 35x your bet or unleash 12 exhilarating Free Spins for 100x your bet.
With high-volatility and flexible RTP settings up to 96.26%, Big Bucks Deluxe is built to thrill both new players and high rollers alike. Available on all platforms, in 30+ languages, and designed with sleek HTML5 responsiveness, this is a slot that performs as beautifully as it looks.
Nik Robinson, CEO, at Big Time Gaming, said: âBig Bucks Deluxe puts players in the spotlight while showcasing our latest innovative mechanic, Megapotsâ˘. We are raising the curtain on a new era of jackpot gameplay â glamorous, electrifying, and undeniably BTG. This is a game thatâs all about unlocking colossal wins in style, especially when the Hold & Spin feature triggers.â
âWith dazzling visuals and cutting-edge mechanics, Big Bucks Deluxe puts players on the edge of their seats from the first spin to the last, providing an opulent gaming experience that very much lives up to the name of the game.â
The post Step into the spotlight and chase the Big Bucks! With BTGâs Big Bucks Deluxe appeared first on European Gaming Industry News.
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Gamzix gains data-driven marketing advantage with First Look Games partnership

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Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwideÂ
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzixâs expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
âGetting our games in front of more players is important, but doing it with the right tools makes all the difference,â said Kateryna Havrylenko. âWith First Look Games, weâre not just boosting visibility â weâre improving how we market, track, and optimize every release.â
Tom Galanis, CEO at First Look Games, said:âOur platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how theyâre being received by the affiliate community.â
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platformâs Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
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