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How Horse Race Betting Has Galloped Into The Online Era

Published

1 year ago

August 19, 2024

how-horse-race-betting-has-galloped-into-the-online-era

Reading Time: 4 minutes

With the popularity of horse race betting steadily on the rise as the sport spreads to new markets and platforms, we sat down with BETBAZAR’s Chief Operating Officer, Max Sevostianov, to discuss everything sportsbook operators should know before they attempt to tap into this emerging online trend.

Despite horse racing being one of the world’s oldest and most historied forms of betting, wagering on the sport is virtually unrecognisable today even when compared to just a few decades ago.

Rapid advances in betting technology and data analytics, increased internet and smartphone penetration and a wider availability of horse racing events all over the globe have all undoubtedly changed the face of the sport – and this has in turn dramatically altered the ways in which online betting operators have had to market their horse racing product to attract and retain customers.

Indeed, you don’t have to cast your mind back all that far to recall a time when horse racing meets were largely confined to the U.K., Ireland and a handful of marquee events in the U.S.A. These days, however, the sport has become an essential part of the betting landscape in countries like the United Arab Emirates and Japan, presenting new challenges and opportunities for operators.

The impact of horse racing’s growing popularity in the U.A.E. and east Asia is two-fold – not only has greater event choice and frequency reduced betting downtime for customers all over the world and created a more consistent revenue stream for operators, but it has also significantly diversified the audience they target and changed how they communicate from market-to-market.

Having these new countries in the horse racing picture means that a blanket way of promoting the sport is no longer a viable option. Instead, operators should be monitoring the customer data they have in each market very closely to try and identify ways in which they can tailor their offering so that it caters to local tastes. This could, for example, involve creating targeted promotions that tie in with local holidays and specific regional events or partnering with race providers and other associated businesses in the market that can enhance brand awareness and bettor engagement.

Of course, the data operators have on each market should also inform whether or not horse race betting is a viable product to push in the first place. Though – as outlined previously – the popularity of the sport is increasing globally, horse race betting is still a very region-specific vertical and needs an existing audience and infrastructure that operators can target. Potential customers need at least some prior understanding of the sport and the betting product that caters for it, so successfully penetrating a market where horse racing isn’t popular is very unlikely.

The change in the number of countries that host horse racing events, however, pales in comparison to the impact technological innovation has had when it comes to betting on the sport. Again, you don’t have to think back very far to remember a time where the two main ways that customers bet on horse racing were either at the track or at their local high street bookmaker and the only data they had at their disposal was the form guides in publications like Racing Post!

These days, it’s a totally different story. Ever-increasing levels of internet penetration across the globe coupled with wider smartphone adoption has meant that customers can now access and bet on races no matter where they are in the world. While this has alleviated the need to travel to retail betting locations and driven more revenue to online wagering platforms instead, so too has it increased the importance of live streaming to a point that it’s now basically a must-have feature.

As online operators have picked up more and more of the traffic that had previously flown to retail betting locations, the onus on them to provide a similarly engaging experience has also increased. Thankfully for them, technology has now advanced to a point where they’re able to reliably stream races from virtually any track on the planet directly to computers or smartphones, with this effectively opening the door to events that bettors may otherwise never have witnessed.

Of course, one of the keys to providing this level of coverage is operators having the necessary partnerships in place with the rights holders in each market that they operate in, as not only does this provide access to all the races they want to feature, but also to the official data that comes with them. Given that we live in an information age where having access to fast and reliable data is an absolute cornerstone when it comes to making informed betting decisions, the fact that online operators can provide this in greater depth than their offline counterparts is very important.

By collating all the relevant information about how certain horses, jockeys and stables have performed on specific tracks in the past and making this available to customers in real time, operators can enhance the betting experience for both horse racing experts and newcomers to the sport alike. For precisely this reason, BETBAZAR has chosen the most accurate and advanced horse racing product for its marketplace in order to give customers access to detailed statistics from truly trustworthy providers – with this information in turn being used to power all manner of useful graphics and widgets for an even more dynamic user experience.

While these geographical and technological factors both mean that the popularity of horse race betting is likely to increase in the coming years, both will count for nought if the industry doesn’t continue to behave in a responsible and sustainable manner. Luckily, these days virtually every aspect of horse racing is totally regulated and necessary steps have been taken to improve horse welfare and other ethical concerns; all of which is vital to the long-term sustainability of the sport.

Alongside this operators must continue to promote responsible gaming practices in all markets that they service and provide further education and insight to both their clients and customers. In doing so, not only will they build trust within the horse racing community and cement the integrity of their product, but they’ll also set themselves up for more success as the sector grows.

About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with buyers to accelerate growth powered by best-in-class products.

Website: https://betbazar.com/en
LinkedIn: https://www.linkedin.com/company/betbazar

The post How Horse Race Betting Has Galloped Into The Online Era appeared first on European Gaming Industry News.

betting solutions

GoldenRace’s Spin2Win returns stronger

Published

14 hours ago

December 1, 2025

Zoltan Tundik

Reading Time: 2 minutes

GoldenRace, the leading provider of award-winning Virtual Sports and betting solutions, has unveiled the latest version of its emblematic number game, Spin2Win&Spin2Win Royale. Recognised for its simplicity, fast gameplay and high rewards, the title has become a cornerstone of the company’s portfolio and a proven engagement tool for operators worldwide.

Number games continue to be one of the most reliable verticals in the global betting market. Figures from H2 Gambling Capital confirm that casino-style products represented 21.5 and 8.5 billion in GGR for online and land-based markets, respectively, in 2024. Their clear rules, short cycles and frequent payouts make them a favourite among players and a steady source of revenue for operators.

At GoldenRace, we constantly push to improve our products, making them more engaging and accessible with every release. And this philosophy runs across our entire portfolio. Big5, a groundbreaking take on Virtual Football and RaceDay, which unites all race types in a single product, are just two recent examples. This version of Spin2Win continues this path.

Among the improvements are a fully optimised user interface and a renewed, visually striking wheel that boosts the excitement of every spin and clearer statistics. The game also incorporates an Autoplay option in instant mode and a Multiplier feature in scheduled mode – tools designed to enhance decision-making, increase engagement and extend player sessions online.

Spin2Win also maintains its variety with four distinct versions: Classic, Royale, American and American Royale. Royale formats introduce an additional sectors wheel that expands betting options, while the American variants highlight the double green with fully transparent odds. Operators benefit from flexible configuration, multiple odds formats and automated validations that ensure seamless and fair gameplay.

With this relaunch, GoldenRace confirms its leadership in the number games vertical and invites operators and players to discover a new era of spinning.

The post GoldenRace’s Spin2Win returns stronger appeared first on European Gaming Industry News.

B2B gaming software

Expanse Studios Secures Romanian Class 2 B2B Gaming License

Published

15 hours ago

December 1, 2025

Zoltan Tundik

expanse-studios-secures-romanian-class-2-b2b-gaming-license

Reading Time: 2 minutes

Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has been granted a Class 2 license by Romania’s National Gambling Office (ONJN), authorizing the company to distribute specialized gaming software across one of Europe’s fastest-growing regulated markets.

The license, granted under Decision No. 273, enables Expanse Studios to provide its portfolio of proprietary slot games, crash games, and casino content to licensed Romanian operators. This approval positions the company to serve a market that generated approximately €600 million in gross gaming revenue in 2024 and maintains one of Europe’s highest channelization rates at over 90%.

Strategic Entry into High-Growth Regulated Market

Romania represents one of Eastern Europe’s most dynamic iGaming jurisdictions, with internet penetration reaching 88% of its 19 million population and a regulatory framework that has attracted over 50 licensed operators. The market has demonstrated consistent growth, with total industry turnover exceeding €2 billion in 2023, reflecting a 15% year-over-year increase.

The Class 2 B2B license allows Expanse Studios to distribute content to Romania’s licensed B2C operators without establishing a Romanian entity or paying Romanian corporate taxes, while providing access to a market where mobile gaming dominates and player engagement continues to accelerate.

Romania’s stringent licensing requirements under Government Emergency Ordinance 77/2009 make ONJN approval a significant credential for B2B providers. The regulatory framework emphasizes technical compliance, player protection, and operational transparency—requirements that align with Expanse Studios’ existing European operations across 1,300+ casino brands.

“Securing ONJN approval validates our technical capabilities and regulatory compliance standards in one of Europe’s most demanding jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “Romania offers substantial distribution opportunities through licensed operators serving a tech-savvy player base with strong engagement metrics. This license strengthens our European B2B footprint and demonstrates our ability to meet the compliance requirements of mature regulated markets.”

Expanding B2B Distribution Infrastructure

The Romanian license complements Expanse Studios’ recent European partnerships, reflecting accelerating demand for the company’s content across regulated jurisdictions. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, Expanse continues scaling its high-margin B2B operations across Europe, Latin America, and North America.

Romania’s market characteristics—including preference for mobile platforms, strong affinity for slot content, and established payment infrastructure—align well with Expanse Studios’ content portfolio and distribution model. The company’s games will be available to Romanian operators seeking certified, compliant content for their licensed platforms.

This license approval reinforces Golden Matrix Group’s broader strategy of expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and sustainable growth trajectories.

The post Expanse Studios Secures Romanian Class 2 B2B Gaming License appeared first on European Gaming Industry News.

eSports

League of Legends Fans Flock to Munich for a Thrilling Edition of Red Bull League of Its Own 2025

Published

16 hours ago

December 1, 2025

Zoltan Tundik

league-of-legends-fans-flock-to-munich-for-a-thrilling-edition-of-red-bull-league-of-its-own-2025

Reading Time: 3 minutes

Red Bull League of its Own 2025 saw Europe’s finest and global icons collide in a showcase of skill, creativity, and pure entertainment, marking another standout chapter for the one-of-a-kind tournament series
Featuring some of the wildest matches ever played, highlights include G2 securing a huge 45-16 kills against T1 and Los Ratones facing off and beating T1 for the second year in a row
MSI returned with its MSI Gaming Arena, joined by Sony INZONE as official headset partner and Herman Miller Gaming as official gaming chair partner

A new chapter in European esports history was written this weekend as Red Bull League of Its Own 2025 lit up Munich’s iconic SAP Garden, welcoming over 11,500 live attendees and countless online viewers for a full day of spectacle, strategy, and pure passion. The lineup read like a who’s who of League of Legends greatness – with reigning world champions T1 facing off against Europe’s most celebrated squads, including G2 Esports, Karmine Corp, NNO Old, and Los Ratones. Each team brought their signature flair, creative strategies, and unforgettable personalities, setting the tone for a day filled with unforgettable clashes.

Returning for its third edition, the one-of-a-kind event brought together these global legends and European fan favourites for a show built on daring play. For the first time, the stage was set in Munich’s state-of-the-art SAP Garden, transforming the city’s Olympic Park into a high-energy esports arena that buzzed with anticipation from the opening match to the closing moments. Fans were treated to a thrilling slate of best-of-one showdowns throughout the day, that kept the pace sharp and the competition unpredictable.

G2 Esports and NNO Old opened the event, with G2 coming out on top as attendees witnessed the team setting the tone for the day-long tournament with a huge KDA spike right off the bat. Match 2 saw Karmine Corp emerging victorious after a rigorous battle with Los Ratones, establishing themselves as one of Europe’s strongest. However, G2 pulled no stops showcasing why they are the leading European team in match 3, dominating the match against Karmine Corp and earning them the European title match.

Next came the clash of the titans which saw T1 facing off back-to-back against Europe’s best. G2 Esports vs T1 saw Steven “Hans Sama” Liv dropping 18 kills, resulting in G2 Esports slamming T1 with 45-16 kills in an unprecedented and shocking twist. T1 managed to scrape back after their previous loss, with Faker landing his signature outplays and bringing the team to victory against NNO Old. Then finally the showdown everyone was waiting for: the rematch between Los Ratones and T1. The battle was relentless and the most dominating, lightning-paced showmatches of the day, with 81 kills seen in 28 minutes. T1 countered with their signature flair but Los Ratones proved their might once more, driving T1’s base and closing the show in an absolute tailspin. Each match pushed competitors to their limits, celebrating the creativity and spontaneity that make Red Bull League of Its Own, unlike any other tournament in the scene.

Dynamic host Sjokz led the charge, guiding fans through every twist and turn of the event with trademark charisma and energy. The atmosphere inside SAP Garden was electric – a seamless blend of top-tier esports production, immersive visuals, and a fan community united in their love for the game. Whether watching from the front row or on stream, viewers experienced the full force of Red Bull’s commitment to pushing competitive gaming beyond the ordinary.

By the end of the day, Red Bull League of Its Own 2025 had once again proven why it stands as one of the most unique and beloved events in the League of Legends calendar. With moments that had fans holding their breath, the event captured the true spirit of modern esports – bold, unpredictable, and endlessly entertaining. From cheering for their favorite pros to discovering new matchups and witnessing once-in-a-lifetime plays, fans left Munich with memories to last long after the lights went down, with anticipation already building for what the next edition of Red Bull League of Its Own will bring.

The post League of Legends Fans Flock to Munich for a Thrilling Edition of Red Bull League of Its Own 2025 appeared first on European Gaming Industry News.