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Optimove Partners with Captain Up and Gamanza

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CRM Marketing leader Optimove announced partnerships with gamification leaders Captain Up and Gamanza Engage (a business unit within Gamanza Group AG), delivering a first to iGaming and Sports Betting operators: AI-orchestrated gamification. Optimove is the #1 CRM Marketing Solution used by iGaming and sports betting operators.

More than just gamification, these partnerships seamlessly integrate Optimove’s AI-orchestrated marketing with Captain Up’s industry-leading engagement and gamification platform, and Gamanza Engage’s innovative suite of loyalty and gamification features.

AI-orchestrated marketing is a hallmark of Optimove. Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot, starting in 2016. Its most recent major announcement, in November 2023, was OptiGenie: a comprehensive AI-powered suite empowering marketers to optimize workflows from Insight to Creation and through Orchestration.

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iGaming and Sports Betting operators benefit immensely from the powerful combination of Optimove’s industry-leading segmentation and orchestration engine with Captain Up’s and Gamanza’s cutting-edge gamification technologies. Operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement.

Partnerships unlock the following for iGaming and Sports Betting operators:

• Integrated Gamification for Personalization: The out-of-the-box integration with Captain Up and Gamanza Engage ensures that all real-time gamification events are automatically synchronized with Optimove. Whether manual or through AI, this allows for precise segmentation and event triggering, leveraging gamification attributes such as level-ups and mission completions. Significantly enhances the efficiency and accuracy of your segmentation with AI, leading to more personalized customer interactions.
• Real-time Orchestration: Brands’ gamification campaigns, executed via Captain Up or Gamanza Engage, are orchestrated and activated alongside all other CRM marketing campaigns. Optimove’s Self-Optimization algorithms empower marketers with real-time data elements like granting XP points, tokens, boosters, or assigning missions/tournaments, enabling them to deliver relevant messages, offers, and experiences on any channel.
• Holistic Campaign Measurement: Optimove’s scientific measurement and Multi-touch Attribution enable operators to accurately assess the incremental impact of gamification activities on customer and business KPIs.
• AI Optimization: OptiBot assists marketers in discovering which gamified campaigns orchestrated from Optimove can be optimized to drive continuous improvement and maximize the effectiveness of operators’ strategies.

Pini Yakuel, CEO of Optimove, said: “These partnerships are the first to deliver a best-of-breed approach for powerful personalized gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience. iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”

He added that the partnerships represent Optimove’s continued commitment to advancing personalization in player engagement through sophisticated promotional strategies and seamless integration with gamified experiences, fostering deeper brand loyalty and customer satisfaction.

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Uri Admon, CEO of Captain Up, said: “The collaboration with Optimove introduces a new era of value creation for our partners. By combining Optimove’s advanced data analytics and marketing automation with Captain Up’s innovative gamification and loyalty solutions, we are unlocking new levels of personalized customer engagement. This synergy allows us to offer tailored experiences that drive higher customer satisfaction and retention rates. Captain Up recently won ‘Innovation in Mobile’ and ‘Mobile Supplier of the Year’ at the latest EGR B2B awards, further solidifying our position as a leader in the loyalty industry.

“Together, we are setting a new standard in the industry, providing our clients with the tools they need to reward more loyal and engaged customers. Our platform’s versatility and powerful features enable clients to drive user behavior, increase lifetime value, and enhance customer loyalty.”

Robert Civill, Chief Commercial Officer of Gamanza Group, said: “We’re super excited at Gamanza Engage to have forged this partnership with Optimove. Optimove has defined the standards for CRM and automated Marketing in iGaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification.

“This partnership combines two best-of-breed solutions and allows operators to easily utilize the Gamanza Engage gamification suite with the huge added value of a slick integration with the Optimove CRM. This unity between player communication and gamification is a serious advancement in the overall player experience and adds a new layer of personalization. Furthermore, with Gamanza Engage’s “Boosters” mechanic, Operators have new marketing tools at their disposal, and an alternative to traditional bonuses that reduces cost while driving engagement.”

The post Optimove Partners with Captain Up and Gamanza appeared first on European Gaming Industry News.

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Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024

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  • BLAST Dota Slam Singapore to take place this November at Singapore Indoor Stadium in partnership with Singapore Tourism Board and AEG Presents Asia

  • The world’s best Dota teams will meet in Singapore from 4th – 9th November 2025 to compete for a prize pool of $1,000,000 at the first ever BLAST Slam arena event 

Esports entertainment company BLAST has announced the return of its world-class events to Singapore with the BLAST Dota Slam Singapore, set to take place in November 2025 at the Singapore Indoor Stadium, supported by the Singapore Tourism Board (STB).

This announcement follows the sellout success of the BLAST Premier World Final 2024, which marked BLAST’s Southeast Asia debut and saw more than ten-thousand fans pack out the Resorts World Convention Centre to witness the world’s top Counter-Strike teams compete for the $1 million prize pool.

Building on that momentum, Singapore will now host the BLAST Dota Slam arena event, teaming up with AEG Presents Asia again to bring together the world’s best Dota teams to battle it out for $1,000,000 in front of a live audience and millions of fans tuning in globally across 50+ territories and in 12 languages.

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The BLAST Dota Slam Singapore is the latest milestone in BLAST’s global expansion into Dota 2, and reinforces Singapore’s growing reputation as a premier destination for sports and live entertainment. It marks the second consecutive year the city-state has hosted a BLAST arena tournament, following the successful Counter-Strike event in 2024.

James Woollard, Director of Market Development at BLAST, said: “Singapore delivered one of the most passionate esports crowds we’ve ever seen during last year’s BLAST Premier World Final. We’re thrilled to be returning with our next major arena show – this time for Dota 2 – and to once again partner with the Singapore Tourism Board and AEG Presents Asia to help to further grow Southeast Asia’s esports ecosystem. The response to our events in Singapore has been incredible, and this November’s Dota Slam promises to be another landmark moment for fans and for the region. Singapore has an impressive history and pedigree for the biggest international sporting events, supported by STB, and BLAST is proud to be building on this with the biggest esports events.”

Ms Lilian Chee, Director, Sports, Singapore Tourism Board, said: “We are delighted to welcome BLAST back to Singapore, this time with the Dota Slam. Building on the success of the BLAST Premier World Final, this event further reinforces Singapore’s reputation as a world-class destination for sports and live entertainment. We look forward to welcoming the passionate fans, players and partners once again to our vibrant city.”

BLAST’s return to Singapore is set to shine a global spotlight on the city while delivering significant economic benefits and meaningful destination marketing. With an estimated economic impact in the tens of millions, the tournament further demonstrates how esports events are evolving into major cultural and economic drivers for host cities – on par with large-scale traditional international sporting events.

With Singapore, Rio, London, Austin, and Lyon among the major destinations on BLAST’s global calendar this year, it is evident that governments, cities and tourism bodies are recognising the power of esports to attract young and engaged visitors, create jobs, and drive international visibility.

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1spin4win celebrates its 4th anniversary

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This May, the fast-growing game provider 1spin4win, founded by ambitious developers with over 15 years of experience in the gambling industry in 2021, celebrates its fourth anniversary. Since its inception, it has boosted its team fivefold and extended its client list to 700+.

The brand’s reputation for quality and reliability is backed by top-tier operators such as Pin-Up, 1xBet, Blaze, Rox, BitStarz, LuckyDreams, RocketPlay, GG.bet, and others.

The studio has recently successfully increased its slot production to 4–5 monthly releases. Its portfolio has already surpassed 150 classic online titles with quality mathematics, transparent mechanics, and well-balanced gameplay — key factors driving strong player retention. Each 1spin4win game accommodates 10 languages, including those key to the LatAm market, expanding into which has lately become the company’s primary focus.

Beyond quality products with broad language support, 1spin4win consistently offers effective promotional tools to its business partners. Among them are special in-game features, various Cash & Drops campaigns, and additional marketing options such as pre-releases and free spins, which positively affect player loyalty. The provider launches over 1,300 successful promotions yearly.

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Such a comprehensive approach results in well-deserved industry appreciation. As a result, the slot provider continues to receive nominations and recognitions and, at the time of this publication, is vying for the Slot Supplier — Under 5 Years category at the EGR B2B Awards 2025.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, I am deeply grateful to the 1spin4win team and our partners for these remarkable four years of triumphs. Of course, we won’t stop there. Our sponsorship of the DAR Bjorn Charity Gala, right around the company’s birthday, is our first step in enhancing social accountability going forward.

Visit the studio’s website to learn more about 1spin4win and its unique offer.

The post 1spin4win celebrates its 4th anniversary appeared first on European Gaming Industry News.

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LuckyStreak launches new SmartStudio greenscreen technology with WinSpirit

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Casino operator’s greenscreen-powered Live Blackjack experience to deliver immersive, custom gameplay and deeper brand engagement

LuckyStreak, the Riga-based live games provider, has launched its fully customisable SmartStudio greenscreen technology with online casino operator WinSpirit, delivering a high-spec branded Live Blackjack experience.

The integration gives WinSpirit the ability to completely customise every visual element of the blackjack environment, from the set, walls and floor, to the dealer’s backdrop, with the brand’s logo and colours. This creates a high-impact, bespoke experience that drives stronger engagement between brand and player.

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LuckyStreak’s green screen solution lets operators like WinSpirit create fully customised, branded live casino environments without needing physical set builds. It’s flexible, fast, and cost-effective. Operators can choose different backgrounds, themes, branding elements – even switch between them dynamically if needed.

Designed with flexibility and fast deployment in mind, LuckyStreak’s highly advanced SmartStudio system offers chroma system keys in full HD with low latency, to promise razor sharp streams. The technology offers studio-grade production, multi-camera greenscreen and a semi-dedicated table layout that enables precise drop logos, video and stills layering and vibrant colour matching. The result is a deeply immersive and visually distinct blackjack game that perfectly aligns with WinSpirit’s brand identity.

This launch reinforces LuckyStreak’s commitment to delivering versatile and custom solutions for operators looking for more tailored and brand-led experiences across their live casino offering.

Ido Kamiel, COO at LuckyStreak, said: “We’re delighted that WinSpirit has chosen to enhance their players’ blackjack experiences with our greenscreen technology. It is designed to be highly flexible to meet our customers’ diverse and individual branding needs, and simple to deploy, to really enable us to forge closer relationships between player and brand, and to ensure that those meaningful moments are unforgettable.

“We are pleased to say that this is being reflected in longer and more involved player sessions compared to their generic table KPIs.”

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Oleksandr Kotsenko, Business Development Lead at WinSpirit, said: “At WinSpirit, we’re always focused on offering players more choices and enhancing their gaming experience.

“Our partnership with LuckyStreak has been a perfect step in bringing this vision to life. We’re excited about this partnership and confident that LuckyStreak will delight our players while making a fantastic addition to our library.”

The post LuckyStreak launches new SmartStudio greenscreen technology with WinSpirit appeared first on European Gaming Industry News.

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