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Betcha Enters New Zealand Wagering Industry

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An exciting new player has entered the New Zealand wagering industry, with the launch of betcha.

The arrival of betcha is the first time since the TAB was established back in 1950 that there’s a new betting brand based in New Zealand.

Entain Australia and New Zealand’s Managing Director – New Zealand, Cameron Rodger, said betcha was a direct response to the increasing threat to New Zealand sports and racing caused by offshore betting operators.

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“In the three months to the end of June 2024, New Zealanders’ spending with offshore betting operators grew by 30%, continuing a trend over the last three or more years,” Rodger said.

“Offshore spending is now estimated to be over $180m per annum, and this is led by the growth in offshore spending doubling in the 18-29-year-old age band in the last five years.

“Their betting activity provides little to no benefit for the New Zealand racing and sports industries, and these offshore operators are under no obligation to provide the same level of harm minimisation support and account management tools that betcha will make available for Kiwis.”

While the launch of the new TAB betting platform at the end of April has shown some growth in the 18-29 demographic, it’s clear that some Kiwis are seeking a point of difference from a brand like TAB, which has a long history in New Zealand.

Entain’s Chief Marketing Officer, Mel Kenneday, said betcha – a digital-only brand – would bring a social vibe to the wagering sector. The brand is launching with the ability to create syndicates and bet with mates, making it a true social experience.

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“This new brand will emphasise the social and competitive value of sports and racing and introduce New Zealanders to the next generation of betting,” Kenneday said.

“This means we’ll be focusing on some of those events and sports that the newer generation have really shown interest in, like football, basketball, and UFC, with betcha confirmed as New Zealand’s official wagering partner for UFC.”

betcha’s innovative social & generosity products create new ways for people to engage. With betcha’s Toolbox, the power is in the punters’ hands. They have the freedom to choose which race, track or sport to apply their exclusive tool.

The post Betcha Enters New Zealand Wagering Industry appeared first on European Gaming Industry News.

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Brazil

ThrillTech secures regulatory approvals to launch jackpots in Latam

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Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets

ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.

The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.

Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.

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By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.

Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.

ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.

Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.

The post ThrillTech secures regulatory approvals to launch jackpots in Latam appeared first on Gaming and Gambling Industry in the Americas.

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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

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The studio’s latest game blends nostalgic themes and engaging features

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

The Call of the Wild

In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:

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  • Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
  • Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
  • Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).

Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.

Join the Herd

Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”

Will You Answer the Call?

The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?

The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.

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Brazil

Inspired Extends Brazil Presence with EstrelaBet Partnership

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has expanded its presence in Brazil through a newly launched partnership with EstrelaBet, a leading Brazilian gaming tech company. The collaboration brings Inspired’s acclaimed portfolio of iGaming titles to EstrelaBet’s growing player base, further demonstrating the Company’s commitment to the region’s gaming industry.

Through integration facilitated by Softswiss, EstrelaBet players in Brazil will now have access to a wide selection of Inspired’s top-performing online and mobile slot titles, including localized versions of global hits such as Big Fishing Fortune™ (Super Pescaria da Fortuna), Golden Winner™ (Campeão de Ouro), Cops ‘n’ Robbers Bigger Big Money™ (Polícia e Ladrão Bolada), Centurion Big Money™ (Centurion Muita Grana), among others. The rollout will also include regular new content releases, offering a balance of fan-favourite classics, innovative mechanics, and seasonal experiences designed to maximize player engagement and retention.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to partner with EstrelaBet to bring our diverse portfolio of fun games to Brazilian players. From proven hits to innovative seasonal content, our titles are designed to entertain, captivate, and perform. This partnership marks another important step in expanding Inspired’s reach in one of the world’s most exciting and fast-growing iGaming markets.”

Fellipe Fraga, Chief Business Officer at EstrelaBet, added: “This collaboration positions EstrelaBet at the forefront of the Brazilian iGaming sector by offering our players access to some of the most recognized and entertaining slots content available. Inspired’s reputation for quality and variety makes them an ideal partner, and we look forward to delivering their games to our growing audiences across Brazil.”

With localized branding, strong thematic appeal, and a track record of high performance across regulated markets, Inspired’s iGaming content is well positioned to captivate Brazil’s rapidly expanding online player base while delivering added value to operators.

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The post Inspired Extends Brazil Presence with EstrelaBet Partnership appeared first on Gaming and Gambling Industry in the Americas.

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