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Hibernian FC Announces New Sleeve Partnership with SBK

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Hibernian FC has announced a partnership with SBK. The agreement will see the sports betting app become the sleeve partner of the Hibs until the summer of 2026.

As part of the agreement, SBK will receive exclusive exposure on the Men’s First Team playing kit, as well as significant branding exposure at Easter Road.

Part of Smarkets – an award-winning, product-led, sports betting company – SBK were established in 2020 with the objective of rewriting the sportsbook and to level the playing field between bookmakers and their customers by providing some of the best odds on the market.

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“We’re really pleased to have the support of SBK for the next two years in what is a significant partnership for the Club,” said Murray Milligen, Commercial Director at Hibernian FC.

“We look forward to working with them over the next two years in what is an important and exciting period in the Club’s history.”

“We’re thrilled to begin this partnership with Hibernian; it’s truly an honour to be associated with one of the SPFL’s biggest clubs,” added Adam Baylis, Marketing Director at SBK.

“We can’t wait to bring SBK’s market-leading odds to Hibs fans throughout this season and spread the word about our mission to shake up the industry with a focus on price and product with no casino in sight.”

The post Hibernian FC Announces New Sleeve Partnership with SBK appeared first on European Gaming Industry News.

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Grace Media partners with IGP bingo brands in the UK

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Grace Media, the leading provider of white-label online gaming solutions, has partnered with Inter Group Partner Holding’s (IGP) bingo brands to deliver operational support across their UK portfolio.

The partnership will see Grace Media provide a range of solutions to IGP’s well-known UK-facing bingo brands, UK Bingo, Chitchat Bingo, Bogof Bingo, and Panda Bingo, the fastest-growing Bingo brand in the industry at the moment.

Grace Media will support the brands across CRM, compliance, payments, fraud protection and more, with a focus on enhancing the player experience and driving sustainable growth.

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Lars Söderlund, Business Director and Co-Founder of IGP, said: “Partnering with Grace Media gives us access to a proven operational engine with the expertise to elevate our UK bingo portfolio. Their track record speaks for itself, and we’re looking forward to working closely with the Grace Media team to take these brands to the next level.”

Grace Media Head of Revenue and Partnerships Chris Prentice said: “It’s fantastic to be welcoming IGP to the Grace Media network. We’re all about providing the support operators need to thrive in the UK market, and we’re confident our model will help IGP’s brands unlock new opportunities over the coming months and years.”

In February, Grace Media strengthened its leadership team with four senior appointments, including industry veterans James Goodliffe and Frazer McNaughton, and internal promotions for Chris Prentice and Gary Barber.

The post Grace Media partners with IGP bingo brands in the UK appeared first on European Gaming Industry News.

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Evoplay releases explosive gameplay in Lava Burst

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Evoplay, the award-winning game development studio, has launched Lava Burst, a high-volatility slot packed with exciting features to boost player engagement.

Played on a 4×3 grid, the game’s core mechanics are the Bonus Game and Ultra Bonus Game. Both begin with three spins, and each new symbol that lands reset the counter. The round continues until all 12 positions are filled or no spins remain.
The Ultra Bonus Game guarantees activation of the Lava Burst feature, where one to twelve fire comets strike random cells on the reels. Each strike applies an x2 multiplier, which increases if the same position is hit more than once.

Supporting features include Mystic Symbols, which transform into another icon at the end of the Bonus or Ultra Bonus Game, and the Mystic Jackpot Symbol, which guarantees a Mini (25x), Minor (50x), or Major (100x) jackpot. The Grand jackpot (x1000) is awarded by collecting all 12 bonus symbols of any type.
The Black Hole collects the value of all previously landed Bonus symbols and jackpots, increasing the overall win potential.

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All Coin symbols carry bet multipliers – Bonus Coins appear with values from x1 to x4, while Heavy Coins land only in the base game with higher values of x5 to x9. Heavy Coins remain locked on the reels until the Bonus or Ultra Bonus Game begins, unless the bet is changed. The Bonus Game is triggered by landing four symbols on the central line, initiating a round with three spins. Each new Bonus symbol resets the spin count, and winnings are awarded only in the Bonus or Ultra Bonus Game, where all landed Bonus symbol values are totalled at the end.
Lava Burst combines high-impact visuals with layered bonus features, offering operators a strong addition to their slot portfolios.

Ivan Kravchuk, CEO at Evoplay, said: “Lava Burst offers something fresh, with mechanics that keep players invested throughout the session.
“From the escalating multipliers to the strategic bonus features, we’ve created a slot that’s built for performance and player appeal.”

The post Evoplay releases explosive gameplay in Lava Burst appeared first on European Gaming Industry News.

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Relax Gaming plots the ultimate heist in latest release Cash in Transit

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Relax Gaming, the iGaming aggregator and supplier of unique content, is pulling off the ultimate heist for cash in its heart-racing new release Cash in Transit.

This highly volatile 5×4 slot sees players join a cunning gang of thieves in the City of London, attempting to commit the ultimate crime and get away with prizes worth up to 10,000x.

The action begins when three or more Bonus Symbols land, unlocking the game’s Bonus Reels. Players are awarded three respins, which reset with every new symbol that drops. As reels fill with loot, up to two additional reels can be unlocked, increasing the chances of landing valuable symbols and hitting big wins.

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A range of criminally clever features can be triggered when special symbols such as the Cash Bag, Bag Man, Lock Smith, Gov’Nor, Pawn Broker, Detective and Constable land on the reels. Each symbol brings unique abilities to the chase, from revealing and collecting all visible values and amplifying symbol values to bringing non-persistent symbols to life again.

Persistent variants of these character symbols can appear, raising the stakes even more, triggering their abilities at the end of each spin and pushing players toward a genuinely successful heist.

Shelley Hannah, CPO at Relax Gaming, said: “Cash in Transit has all the makings of a legendary Relax Gaming slot. With a truly thrilling bonus reel mechanic that showcases a cunning gang of criminals, we think players will revel in the high-octane action and enjoy the engaging London heist theme with Bonus symbols and respins also up for grabs.”

The post Relax Gaming plots the ultimate heist in latest release Cash in Transit appeared first on European Gaming Industry News.

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