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New Survey Reveals Majority of Sports Fans are Concerned About Amount of Gambling Advertising

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New research from GambleAware, the leading charity and strategic commissioner of gambling harms prevention and treatment services in Great Britain, has revealed concerns about gambling advertising from the public and football fans.

Research from the Football Supporters Association has found that three quarters of football fans (73%) are concerned about the amount of gambling advertising and sponsorship around football and two thirds (66%) believe that gambling sponsorship in football should be banned.

Further research released by GambleAware has also revealed the majority of the public are unhappy with the level of gambling advertising in the media, with two in three (67%) saying they feel there is too much gambling advertising, and a similar number (66%) concerned about the impact the advertising has on children.

Research conducted for the 2022 World Cup, the last major men’s football tournament before this year, also found that two in three (64%) football fans said they believe there are too many gambling advertisements in football and 61% said they feel there are too many gambling ads during international sports tournaments.

The charity also warns that the high level of gambling advertising seen around major sporting tournaments this summer may exacerbate gambling harms among those already experiencing gambling problems. Other figures in the new research show those experiencing harm from gambling are 40 times more likely to spend more money and time gambling as a result of seeing gambling ads, compared to those who gamble without any problems.

GambleAware’s new report, “Gambling marketing in Great Britain: What needs to change and why,” also includes recommendations for new regulations around gambling advertising:

  • A ban on gambling marketing at sports events including the removal of sponsorships from sports clothing, merchandise and wider stadium areas.
  • A pre-watershed ban on all broadcast gambling advertising on TV, Video On Demand and radio, including broadcast sponsorships.
  • For all gambling marketing to include independent evidence-led health warnings with effective signposting to support.

Zoë Osmond, Chief Executive of GambleAware, said: “Millions of people across the country have been coming together this summer, excited to watch the Euros. However, our research shows that most of them feel there is too much gambling advertising in the media and around football.

“Exposure to gambling advertising normalises gambling, and makes it seem like just ‘harmless fun’ without showing the risks of gambling addiction and harm. This is why we have published our new report, to call on the next government to do more to regulate gambling advertising, particularly around sport where children and young people can see it.

“Anyone who feels worried about gambling during the Euros, or at any time, can get free and confidential advice, tools and support by searching GambleAware or contacting the National Gambling Helpline, available 24/7, on 0808 8020 133. The National Gambling Support Network also has treatment providers across Great Britain who can help people stop gambling.”

David Rose, Deputy Chief Executive of the Football Supporters’ Association, said: “Our survey data shows a large majority of fans are concerned about the prevalence of gambling advertising around football, whether that’s shirt sponsors, pitchside hoardings or on TV coverage. Our partnership with GambleAware helps us to highlight those concerns, and allows us to show supporters where they can get help if they feel like their gambling has become a problem.”

Craig, who experienced gambling harms for a number of years, said: “As someone who has experienced gambling harm, watching football can be difficult as it has often been really intertwined with my gambling. There is lots of shirt sponsorship and gambling signs on pitch side advertising in the stadiums, which you can clearly see when watching on TV at home. Much more needs to be done to help protect people from experiencing the same problems I did, and more regulation on gambling advertising in sport is urgently needed.”

Michelle, whose son has experienced harm from gambling, said: “Having seen how gambling has affected my son over the years, I know first-hand the serious impact it can have on individuals and families alike. Sporting events and international tournaments should be a time of enjoyment, but instead people are being bombarded by gambling ads that can cause serious harm. It’s time more is done to limit gambling advertising to protect people – especially children and young people – from gambling harm.”

The post New Survey Reveals Majority of Sports Fans are Concerned About Amount of Gambling Advertising appeared first on European Gaming Industry News.

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RubyPlay rolls out in-game Missions and Tournaments engagement tools

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RubyPlay has launched a new suite of in-game Engagement Tools—starting with Missions and Tournaments—aimed at helping operators increase session depth and retention through game-level events.

The company said the tools move away from “wallet-level” engagement mechanics common in the market by tying objectives and scoring to events that occur inside the slot experience. Missions lets operators build campaigns where players complete specific in-game objectives in exchange for instant rewards.

Tournaments adds a time-bound competitive layer, with players earning points by triggering in-game events such as high-value symbol landings and feature activations. RubyPlay said both tools are designed to run as a native part of gameplay rather than an external overlay.

Deployment will extend across RubyPlay’s portfolio and its studio ecosystem, including RubyPlay Studio, Koala Games, Mad Hat Games, xSlots and Firerose, with each able to embed Missions and Tournaments in their titles.

Tsachi Maimon, Chief Executive Officer at RubyPlay, said: “When we developed our Engagement Tools, the goal was not to add another promotional layer on top of the game. The goal was to strengthen the game itself.

“Most engagement mechanics in the market are built around wallet activity or broad player behaviour. We wanted to take a different approach by building Missions and Tournaments around real in-game events, the moments players already connect with during the slot experience.

“That creates a more relevant and intuitive journey for players, while giving operators a powerful way to support longer sessions, stronger retention and deeper engagement across RubyPlay’s full content ecosystem.”

The post RubyPlay rolls out in-game Missions and Tournaments engagement tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iBankroll signs risk-sharing deal with MonkeyTilt for VIP wagering limits

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Partnership targets high-stakes variance coverage, enabling up to $1m-per-round blackjack and unlimited daily withdrawals, the companies say.

iBankroll has signed a risk-sharing partnership with crypto sports and casino operator MonkeyTilt to expand the operator’s high-stakes VIP wagering limits, the companies said.

The agreement uses iBankroll’s “Bankroll-as-a-Service” model, which is designed to absorb short-term variance tied to high-stakes play. iBankroll said the structure reduces the need for operators to hold large capital reserves to cover VIP action, freeing up balance sheet for investment in product, marketing and customer experience.

Under the deal, MonkeyTilt said it will offer $1 million per-round blackjack, $6 million maximum slot wins, unlimited daily withdrawals, and “top-of-market sports limits.” The press release adds that MonkeyTilt is backed by PolyChain and Pantera Capital and has raised over $80 million in funding.

Hayden Bowman, Co-Founder of iBankroll, said: “MonkeyTilt is building one of the most ambitious consumer products in the space.

“Sam and the team don’t take partnerships lightly and we don’t either when the deal is this size. We’ve spent the last several months getting every piece into place so MonkeyTilt can take on serious volume and volatility with zero bankroll risk on their side. It’s been a real pleasure working with them and we’re excited to keep going.”

Sam Kiki, Founder and CEO of MonkeyTilt, said: “MonkeyTilt has raised over $80 million from investors like Pantera Capital, Polychain, PokerGo, and myself. However, we have always had to earmark a large portion of our balance sheet to guarantee immediate payouts to winners.

“Moving forward, this risk will be assumed by our partners, freeing up our capital for growth. What most people don’t realise is that 99 percent of startup casinos don’t actually have a bankroll. Some take $100K-per-hand action knowing they can’t cover the downside. This deal puts us in the 1 percent that doesn’t have to think about it.”

The post iBankroll signs risk-sharing deal with MonkeyTilt for VIP wagering limits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Pragmatic Play adds football theme to Big Bass series with new slot

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Pragmatic Play has released Big Bass Football Bonanza, a new entry in its Big Bass slot series that switches the franchise’s fisherman theme to a football stadium setting.

The 5×3 title uses trophy scatters to trigger a bonus game. According to the supplier, landing 3-5 trophy scatters awards 15-25 free spins, with wilds split into red and blue “teams” that collect money symbols worth up to 5,000x.

Pragmatic Play said red and blue wilds are collected on their respective sides, with every fourth wild on each team awarding 10 extra spins and adding multipliers of 2x, 3x and 10x on the first, second and third retrigger. The supplier added that if wilds land with no money symbols, or money symbols land with no wilds, paying symbols can be randomly transformed into wilds or cash prizes.

The launch lands just over two weeks before the world’s biggest football tournament gets underway. Pragmatic Play positions the release as the latest addition to the Big Bass franchise following recent titles Big Bass Trophy Catch and Big Bass Raceday Repeat.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Big Bass Football Bonanza has been designed to capture the electric atmosphere surrounding the world’s most-watched football tournament. From the stadium-inspired setting to the football-themed symbols, the game delivers an entertaining twist on the popular Big Bass formula.”

The post Pragmatic Play adds football theme to Big Bass series with new slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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