Affiliate Industry
Engagement and retention: Keys to affiliate marketing success in iGaming
By: Anastasiia Kapsha, Chief Marketing Officer at Alpha Affiliates
When we look back, even to just a decade ago, we can see just how far the affiliate marketing sector has come and the rapid advances as new technologies and tactics entered the sector. Affiliate marketers have witnessed first hand just how important it is to leverage these technologies and create new strategies to keep pace and engage audiences.
Today, amid the widespread interest in AI to deliver more personalised experiences, and shift to audiences seeking more captivating experiences from Augmented and Virtual Reality (AR and VR), the strategies for building and retaining engagement are changing.
To stay ahead and foster long-term engagement, affiliate marketers must familiarise themselves with the latest technologies, trends and techniques. Let’s look at the key trends ahead to driving engagement, and retention in 2024.
Leveraging AI to better understand your audience
AI has been much welcomed by marketing professionals, who are seeking more effective and efficient ways to connect with their audiences, and drive more personalised experiences. At Alpha Affiliates, we’re already seeing AI prove invaluable in areas such as banner creation, enhanced analytics and predicting user behaviour.
As well as supporting content creation, AI can amplify the effectiveness of campaigns, ensuring they resonate with the target audience. AI’s ability to analyse past patterns and behaviours, means affiliate marketers gain valuable insights which allow them to anticipate the actions a user will take, and offer more tailored content and promotions as a result.
In the iGaming sector, engagement is everything. Personalising affiliate marketing campaigns with the help of AI can be a gamechanger. Just imagine being able to predict when a user is likely to become a VIP player, and tailoring your marketing efforts accordingly. This level of personalisation not only enhances the user experience, but fosters long-term loyalty and engagement, as a result.
Embracing AI tools will be crucial in producing more effective, creative and impactful affiliate marketing campaigns in the iGaming sector.
Captivating audiences with immersive experiences
iGaming is all about excitement, interaction and engagement. We find that users want to experience more tangible, fun and immersive experiences. This is where Augmented Reality (AR) and Virtual Reality (VR) can be leveraged to create a sense of realness and blur the lines between the digital and physical world.
Although AR and VR technologies are still in developmental stages within the iGaming sector, they hold huge potential for captivating audiences and driving engagement. AR and VR can take campaigns in the iGaming world to new heights. Imagine an VR experience that transforms users to a virtual casino, surrounded with lifelike graphics and social interactions. By offering these immersive experiences, affiliate marketers can create “pinch me” moments that leave a lasting impression and foster deeper connections with their audiences.
Diversify your strategies to reach different audiences
The future is multi-channel. Diversifying content and communication channels is key to engaging different audiences across different platforms, and retaining them.
What is the most effective way to connect with your audience? How will they respond? These are a few of the key questions to ask yourself as an affiliate marketer working within the iGaming space. With these considerations, you can work out the best strategy based on your targets. It could be crafting blog posts that resonate with industry enthusiasts, or leveraging influencer marketing to tap into niche communities.
Taking a multi-channel approach that looks at diverse strategies, affiliate marketers can ensure that they can reach different audiences globally and provide value in a way that aligns with their audiences’ unique preferences, interests and tastes.
The reality is, the sector is constantly evolving. And with the introduction of new technologies and trends, affiliate marketing strategies have to evolve too. By embracing the latest technologies, diversifying communications with different audiences, and prioritising personalisation, affiliate marketers can position themselves for success in 2024 and beyond.
The post Engagement and retention: Keys to affiliate marketing success in iGaming appeared first on European Gaming Industry News.
SOFTSWISS, a leading tech provider with over 15 years of experience, announces that its innovative affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate presenting new features.
iGB Affiliate 2025 will take place in Spain on 21-22 January at Fira Grant Via Barcelona. The event will host over 200 companies and more than 8,000 attendees from around the world.
Participating with the stand for the second year in a row, Affilka by SOFTSWISS is going to present new features and share 2024 year’s results. The platform currently powers over 410 brands, with more than 40 new additions in Q3 2024 alone. Since the beginning of the year, the platform has welcomed over a hundred new brands.
The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period of the previous year. Additionally, new player registrations grew by 62.7%, and the number of unique clicks on referral links increased by 8.9% during the same timeframe.
The growing metrics show the popularity of affiliate marketing in elevating iGaming projects. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO enhancement, paid advertising, and collaborations with influencers, remains one of the key tools for marketing promotion.
Constantly working on improving user experience, Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature that reduces redirect times by 2.5 to 5 times. With tests showing a time drop from 1.5 seconds to 300–500 milliseconds, this improvement boosts site traffic by 3.5% to 7%, increasing registrations and deposits. It also enhances reliability and fault tolerance and ensures seamless traffic rerouting during disruptions, offering a faster and more dependable user experience.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas”.
Current and potential clients can book a meeting with the Affilka by SOFTSWISS team at stand C10 via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Affilka by SOFTSWISS to Present Updates at iGB Affiliate 2025 appeared first on European Gaming Industry News.
Affiliate
AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners
PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).
The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.
MightyTips is proud to announce its new partnership with Golden Star Sportsbook. This collaboration will enrich the iGaming experience for customers of both MightyTips and Golden Star.
Thanks to its well-developed SEO structure and diverse content, including bookmaker listings, bonus comparisons, and free daily expert football predictions, MightyTips will serve as a valuable gateway for potential Golden Star customers looking for a reputable sportsbook with features like instant withdrawals, weekly cashback, and more.
Golden Star is an online iGaming platform offering customers extensive sports betting options and over 4,000 casino games from leading software providers such as NetEnt, Evolution, and Microgaming. The site launched in 2012 and is licensed by Curacao.
Golden Star is owned by Dama N.V., a company that operates over 20 iGaming sites. Golden Star is part of the StarCrown Partners affiliate program, which recently introduced a loyalty rewards initiative to enhance the customer experience.
Golden Star has earned its reputation by offering a vast array of iGaming content on a secure, licensed platform that puts customers first. This aligns perfectly with MightyTips’ mission to connect iGaming enthusiasts with reliable and trustworthy operators.
Eugene Ravdin, MightyTips Head of Communications and Marketing, said: “At MightyTips, our goal is to provide iGaming enthusiasts with the best tools and insights to enhance their betting experience. This partnership expands our reach to a larger audience, particularly those passionate about sports predictions. With this collaboration, our readers can explore everything Golden Star has to offer.”
Sergei Trushkov, Golden Star Affiliate Team Lead, said: “We are delighted to partner with MightyTips, a respected leader in the betting affiliate industry. This collaboration is an exciting step forward in bringing Golden Star’s premium sportsbook experience to audiences across Central and Southern Europe, Australia, and Canada. Together, we are dedicated to enhancing the betting journey by providing expert insights and tailored offers for these markets.”
The post MightyTips announces partnership with Golden Star sportsbook appeared first on European Gaming Industry News.
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