European Gaming met with Anhelina Stasiuk after her appointment as Head of Business Line at the SOFTSWISS Jackpot Aggregator to learn about her plans for the product. In this interview, Anhelina shares her vision for expanding the client base, enhancing player engagement, and maintaining top-notch service and technological innovation.

Congratulations on your recent appointment as Head of Business Line at SOFTSWISS Jackpot Aggregator! Can you share your immediate priorities with us in this new role?

Thank you for your congratulations.

I am pleased to have this opportunity because the SOFTSWISS Jackpot Aggregator, being one of the newest products in the SOFTSWISS ecosystem, presents vast opportunities for development. Its technological advancements and timeless appeal make it a top-notch engagement tool in high demand among our clients.

Our meticulous approach focuses on technology to ensure we deliver high-quality solutions. As the new Head of Business Line at SOFTSWISS Jackpot Aggregator, my priority is to expand our client base by tapping into the clients of the SOFTSWISS Game Aggregator. I believe this tool is a ‘must-have’ for them. They can seamlessly launch the SOFTSWISS Jackpot Aggregator and join the Network Jackpot, offering their players a thrilling experience and the chance for significant wins.

Expanding our Network Jackpots is another priority in our strategy. Our research shows that network jackpots increase player engagement and enhance performance metrics for participating casinos. The shared pool mechanic is particularly attractive to players, offering more substantial rewards than individual branded jackpots.

Can you explain how the SOFTSWISS Jackpot Aggregator differentiates itself from other jackpot solutions in the market from your point of view?

We continuously study our competitors, and our Network Jackpot consistently delivers excellent results, giving us a significant market advantage.

A key strength is our collaboration with game providers. For example, we have launched network jackpots with providers like Evolution and currently have a campaign running with Apparat Gaming. These collaborative jackpots highlight their portfolios and open new initiatives for SOFTSWISS Game Aggregator’s clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make these launches seamless and fast.

Additionally, we allow other platforms to organise their own jackpot networks. We can integrate with third-party platforms, enabling them to launch and manage their networks effortlessly.

Our Jackpot Aggregator is versatile and compatible with sportsbooks, which is rare in the market. Betting jackpots are especially exciting during major sports events. For example, we launched jackpots for several SOFTSWISS Sportsbook’s clients during the European Football Championship. With flexible settings, brands can create different jackpots to meet the heightened interest in sports betting.

Moreover, we can run joint campaigns for both casino and sports betting, which is another unique feature. This versatility allows our clients to maximise engagement across different types of gaming activities.

How do you envision the SOFTSWISS Jackpot Aggregator evolving, and what impact do you expect these changes to have on SOFTSWISS’s market position?

The SOFTSWISS Jackpot Aggregator is a universal and modern tool that can be implemented not only in casino games but also across the entire iGaming system. All SOFTSWISS products integrate seamlessly, and the Jackpot Aggregator is no exception. It enables unified campaigns combining casino games and sportsbooks, enriching the user experience and allowing casinos to customise launches quickly and easily.

Customer satisfaction is crucial for any product’s success. What strategies will you implement to ensure that the Jackpot Aggregator continues to meet and exceed your clients’ expectations?

A partner recently emphasised that while a product may be perfect, service is equally crucial. They emphasised that they would always choose the option with excellent service. At SOFTSWISS, we are committed to excelling in both areas – ensuring our product is stable and our service outstanding.

Our technical team is dedicated to maintaining top performance, ensuring the product can handle any load, regardless of the client’s size, supporting existing functionality, and developing new features. We pride ourselves on our technology.

Equally, we prioritise excellent communication and a solid client-oriented approach in our hiring process, supporting our managers’ qualifications through ongoing training.

Our account managers focus on providing quick responses. We have established minimum response time standards to ensure clients receive timely assistance, even on weekends. We understand that time is money, and our clients trust that their requests will always be processed promptly, with the necessary support and advice for effective operations.

What are the main challenges for you in this new position?

The challenge is to demonstrate that I can achieve everything I have planned. I have a proven track record of success and am eager to lead us forward in this new role. With the team, we will explore new opportunities and continue to develop the product.

We are prepared to enter new markets and work with clients to consider new markets at their request. Our young, flexible, and dynamic product makes it well-suited for expansion and adaptation.