Latest News
Our goal is to take the earnings of media buying teams to a new level” — Ayvar Gabidullin, CBDO of Extendy, on the features of the new platform and what is needed to launch your own online casino
Reading Time: 5 minutes
How did the idea of creating Extendy come about? What inspired you?
It all began around 5 years ago when representatives from two different areas of interest came together. On one side, we had an experienced team of IT developers, product managers, designers, and other professionals who together could create products of different complexities. On the other side, a team of media buying experts with years of experience of driving large volumes of traffic to others’ products, and who wished to reach new heights in this area.
By sharing each other’s strengths and weaknesses, it quickly became clear that by joining forces, we could create a great product both for ourselves and for the entire market. And this is how Extendy came about — it’s a platform for creating online casinos for media buying teams.
Now, after developing and testing this product over these past 5 years, we are eager to talk about it and provide access to certain teams.
Why do media buying teams need their own casino? Isn’t it more profitable to have 4-5 different offers and not be tied to one specific one, even if it’s their own?
We’ve conducted hundreds of interviews with media buying experts and so many of them agree that having your own product is more economically advantageous in the long term. The key here is the long-term perspective and there currently is a strong demand in the market for creating one’s own casino.
Real, big, and stable earnings do not begin when you discover a couple of working combinations that return investments and start generating profit within six months. Rather, it’s when traffic grows after acquiring a new player, or when deposits cost nothing. This can only be achieved in one way—by investing in your brand, marketing, SMM, reactivating former users through CRM channels, and so on, increasing the share of organic traffic every day.
When media buying teams drive traffic to someone else’s casino, all the benefits of this free organic traffic go to the casino owners, not to the media buying experts. By having your own casino, and approaching promotion and all operational processes correctly, these benefits will go to you, as the owner, allowing you to significantly increase your profits and reach new heights.
What are Extendy’s key features?
The main aim is that media buying teams need only think about driving traffic. When it comes to all other operational aspects, they can rest assured that they will be taken care of.
We dedicated thousands of hours creating an infrastructure which would allow media buying teams to receive an online casino with fully autonomous, operational systems. We guarantee the seamless and efficient operation of every system, whether it’s user support, CRM, payment processing, anti-fraud mechanisms, etc. Extendy takes care of all this allowing teams to focus solely on traffic acquisition.
Another feature of the platform is the technical solutions offered for more effective traffic monetisation. Since the technical and media buying teams collaborated so closely during the platform’s creation, this helped us to conduct hundreds of experiments and implement the best practices into the final product version. This includes optimizing conversions at each stage of the funnel and the “Traffic Light” technology which predicts the LTV of users from a specific campaign in a short period. This allows teams to quickly stop the campaign in case of a red prediction or scale it in case of a green prediction.
Additionally, we have the AppAI technology for mobile traffic which analyzes the profile of the attracted user and the ad they clicked on to enter the product. Based on this data, a unique flow is created for each user, allowing for significant increases in conversion rates and faster return on traffic investment.
We are continuously improving the platform. The R&D team conducts experiments daily, develops new features, and implements them for our clients to enhance the efficiency of every dollar invested in traffic.
If someone wants to create their own platform instead of working with someone else, how much would it cost to develop such a platform?
I can’t give an exact figure, but I think it would cost at least $25 million if we’re talking about an all-inclusive platform like Extendy. But the difficulty isn’t so much in the investment as it is in the team, expertise, strategy, timing, focus, and other factors that aren’t immediately obvious.
A platform is a complex IT product that would take several years to develop. And while you’re developing it, significant changes could occur in the market which could affect your prospects. You need to accept these risks from the start.
Therefore, it’s obviously better to focus on what you do best—driving traffic—and let the platform handle everything else.
You mentioned earlier that the platform is already open, but not for everyone. What does this mean?
At the moment, we’re in closed beta and ready to work only with large media buying teams. Currently, our priority is a limited number of projects to which we can devote maximum attention.
Any past projects and clients you can mention?
The online casino brands BDMBet, BetOnRed, and CryptoLeo were launched on Extendy. We are delighted that they have gone on to become popular casino brands in their GEOs and we will do our best to scale this success.
We’re also working with some clients who prefer to remain anonymous, and several other brands which will soon be launched. We’re expecting to launch around 10 online casinos by the end of the year.
Thank you! Could you share your plans for the platform’s development and how media buying teams can get in touch?
If you represent a large media buying team, feel free to reach out to me, or you may fill in an application on our website and we’ll be in touch.
As for upcoming plans, as with any IT product, we have a long list of tasks and long-term plans that will expand our clients’ capabilities, both technically and product-wise. These include tasks for increasing profits and reducing traffic payback periods, improving user experience and design, increasing technical stability and speed, and much, much more.
I’d be happy to discuss more details in person! In fact, we’ll be at the iGB Amsterdam, SBC Lisbon, and SiGMA Malta conferences later this year. See you there!
The post Our goal is to take the earnings of media buying teams to a new level” — Ayvar Gabidullin, CBDO of Extendy, on the features of the new platform and what is needed to launch your own online casino appeared first on European Gaming Industry News.
Aquisitions/Mergers
Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights
Reading Time: 2 minutes
Acquisition to Accelerate Revenue, Adjusted EBITDA, and Free Cash Flow Growth and will be Accretive to Adjusted EBITDA Margins and Free Cash Flow Conversion
Sportradar Group AG today announced it has completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. The closing marks a milestone in Sportradar’s growth strategy, further strengthening and differentiating its position as a leading technology and content provider in the most bet upon global sports, including soccer, tennis and basketball.
The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. With this, Sportradar sports coverage totals more than 1 million matches annually.
The acquisition enhances the Company’s content distribution and will further fuel product development. Sportradar expects to seamlessly integrate and monetize these rights across its highly scalable technology platform and client network.
Given the unique transaction structure, the acquisition is expected to be accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion while accelerating the Company’s robust revenue, adjusted EBITDA, and free cash flow growth. Sportradar is not required to provide any financial consideration as part of the acquisition. Instead, the deal includes total financial consideration to Sportradar of $225 million comprised of approximately $122 million in cash prepayments by the seller to certain sports rightsholders and approximately $103 million to Sportradar. The payments to Sportradar, which are subject to customary purchase price adjustments, will be made over a two-year period.
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”
The post Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights appeared first on European Gaming Industry News.
Ataur Rosul Abeer Sales Supervisor at Slotegrator
Slotegrator & Gamblers Connect enter a new partnership
Reading Time: 2 minutes
Gamblers Connect, a leading iGaming media & affiliate website connecting operators, providers, and players across the global industry, is proud to announce its latest strategic partnership with one of the most respected names in iGaming technology, Slotegrator.
Founded in 2012, Slotegrator has become a cornerstone of the iGaming B2B landscape, empowering hundreds of successful online casinos and sportsbooks with a complete suite of advanced software solutions. From its Turnkey Casino Platform and APIgrator Game Integration module to its Telegram Casino and Moneygrator payment gateway, Slotegrator has continuously set the standard for innovation, flexibility, and compliance.
This partnership marks a major step in Gamblers Connect’s evolution from a trusted affiliate platform into a full-scale media and B2B hub, one that not only connects audiences with the world’s top operators but also shines a light on the technological engines driving the industry forward.
Through this collaboration, Gamblers Connect will highlight Slotegrator’s market-leading solutions across its media channels, showcasing how their technology simplifies market entry, accelerates growth, and ensures regulatory compliance in emerging and established jurisdictions alike.
Slotegrator’s expertise in areas such as crypto casino infrastructure, white-label platforms, and licensing advisory perfectly aligns with Gamblers Connect’s mission to connect the entire ecosystem, from software innovators to decision-makers seeking trusted, efficient, and future-ready solutions.
Together, the two companies will continue to emphasise values that have defined their success: responsibility, transparency, and innovation.
Ataur Rosul Abeer, Sales Supervisor at Slotegrator, commented: “We’re excited to collaborate with top-tier partners to showcase our latest innovations and deliver even more engaging experiences to the global iGaming community.”
Gjorgje Ristikj, Founder & CEO of Gamblers Connect, added: “Partnering with Slotegrator represents more than just a collaboration, it’s a strategic alignment of vision. Both our teams share the same goal of improving and Connecting the iGaming industry through quality, integrity, and technology. We’re proud to stand alongside such a respected name as we continue expanding Gamblers Connect’s media and B2B reach worldwide.”
The post Slotegrator & Gamblers Connect enter a new partnership appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Emerging-markets leader broadens its eclectic gaming suite with fresh content from an emerging force in the sector
QTech Games, the leading game aggregator for emerging markets, has continued to build the momentum in its premium pipeline, thanks to its latest deal with prominent igaming supplier KingMidas Games in a move set to power the studio’s aggressive international expansion strategy.
Through this partnership, more than 100 KingMidas Games titles—spanning its signature Classics, Next-Gen, Slots, and other top-performing genres—are now available to new operator partners via QTech’s definitive aggregator platform for emerging markets.
KingMidas Games is becoming known for its “next-generation content” which serves as a cornerstone of its gaming suite. Its diverse portfolio includes Cards, Chips, Classics, Dice, IP Content, Lottery, Roulette, Slots, and Virtual Experiences – and is defined by radical thinking and engaging game mechanics, as exemplified by high-speed go-kart races, animal obstacle courses, or survival-style gameplay.
This deal organically widens KingMidas Games’ international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where the supplier has made strong recent strides together with QTech Games.
Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. So, this deal with KingMidas Games extends our impressive sequential pipeline into 2025. Operators are always looking for fresh and engaging titles that truly stand out, and KingMidas Games is thriving against the backdrop of a homogenised marketplace. Like us, KingMidas is dedicated to delivering experiences that combine creativity, tech, and cultural relevance to meet evolving localised player expectations and drive new revenue streams for our growing group of worldwide operators.”
Sean Auret, Global Head of KingMidas Games, added: “We are thrilled to further collaborate with QTech, one of the industry’s leading aggregators renowned for connecting high-quality content with dynamic markets. This partnership amplifies KingMidas Games’ reach across key emerging territories and marks another exciting step in our mission to deliver next-generation gaming experiences to a truly global audience.”
The post QTech Games maintains its gold standard with KingMidas Games appeared first on European Gaming Industry News.
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