SEON, the leading end-to-end fraud prevention and anti-money laundering (AML) platform helping companies mitigate fraud and safeguard against revenue threats, has announced a partnership with ELITBET, one of the most established gaming operators in Bulgaria encompassing casino, sports, esports and virtual entertainment, to stay ahead of modern fraud attacks while minimising friction for its rapidly expanding customer base.

“We serve some of the most respected iGaming operators worldwide. We understand deeply the challenges operators face in eliminating fraud while ensuring positive customer experiences for their players. We are delighted to partner with ELITBET as it embarks on an exciting era of growth, and look forward to preventing and detecting and reducing fraud across its operations,” Tamas Kadar, CEO and co-founder of SEON, said.

As ELITBET scales across its business units, the company has traditionally relied on the use of promotional incentives and bonus offers that are normally exclusive to new users. While an effective marketing tool, fraudsters often exploit these offers – eating into growth numbers and causing harm to the player ecosystem. ELITBET has adopted SEON’s end-to-end fraud prevention and AML solution to filter out bad actors at the account creation stage and enhance login monitoring across accounts.

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SEON’s solution will enhance ELITBET’s ability to effectively manage fraudulent sign-ups and monitor for suspicious activity and transaction monitoring. Utilising a robust combination of advanced digital footprinting, device intelligence and real-time monitoring, SEON will equip ELITBET with the necessary tools to prevent individuals from registering on its platform using fraudulent details through analysing cookies, device usage, password sharing data and by detecting attempts to manipulate information with popular privacy tools. Additionally, by monitoring for deposits and suspicious withdrawals, SEON will also flag bonus abuse and anomalies in player activity. This partnership will significantly reduce the incidence of account takeover attacks, multi-accounting and bonus abuse while simultaneously strengthening onboarding processes and delivering highly desirable frictionless player experiences.

“We chose SEON due to its unique and scalable end-to-end solution, which will enable us to stay ahead of modern fraud attacks while minimising friction for our expanding customer base. We stand to benefit from SEON’s unique technology to decipher the accurate identification of legitimate customers versus potential abusers, and to help us maintain a pristine online gaming environment – putting our platform in a stronger position to grow and serve our customer base more effectively,” Viktor Kirilov, CEO of ELITBET, said.