Gambling in the USA

BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS

Published

2 years ago

May 7, 2024

betting-hero-revs-up-collaboration-with-nascar-to-enhance-betting-experience-for-racing-fans

Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.

Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.

Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.

The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.

NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.

“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero.

Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”

As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.

Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.

“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”

North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.

Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.

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Arizona Benefits Fund

Arizona Department of Gaming Reports $44.9 Million in Tribal Gaming Contributions for Q2 FY 2026

Published

52 minutes ago

January 8, 2026

Wladimir P.

arizona-department-of-gaming-reports-$44.9-million-in-tribal-gaming-contributions-for-q2-fy-2026

The Arizona Department of Gaming (ADG) has officially announced a total of $44,891,270 in tribal gaming contributions to the Arizona Benefits Fund for the second quarter of Fiscal Year (FY) 2026. This performance marks an approximate 5.6 percent increase compared to the same period in FY 2025, signaling continued strength in the state’s tribal gaming sector.

These contributions are vital to the state’s infrastructure, supporting everything from classroom improvements to emergency medical services.

“The financial support that tribal gaming provides the state of Arizona continues to power local and statewide needs that are vital to healthy and safe communities,” said Jackie Johnson, Director of the ADG. “With nearly $45 million in tribal gaming contributions in the most recent period, the Department is proud to ensure the continuation of important revenue streams that positively impact Arizonans.”

Where the Money Goes: The Arizona Benefits Fund

Under the Arizona Tribal-State Gaming Compact, 88 percent of all tribal gaming contributions are directed into the Arizona Benefits Fund. This revenue is strictly allocated to high-priority state initiatives.

The Q2 FY 2026 distribution breakdown is as follows:

Fund Category	Contribution Amount
Instructional Improvement Fund (Education)	$22,373,810
Trauma and Emergency Services Fund	$11,186,905
ADG Operating Costs	$4,040,214
Arizona Wildlife Conservation Fund	$3,196,258
State Tourism Fund	$3,196,258
Problem Gambling Education & Treatment	$897,825
Total to Arizona Benefits Fund	$44,891,270

Local Community Impact

Beyond the state-level funds, the remaining 12 percent of tribal contributions are distributed directly by the tribes to specific cities, towns, and counties. these funds are often used for local community services and public safety programs.

Since FY 2004, cumulative contributions from Arizona’s tribes have surpassed $2.5 billion, demonstrating the long-term economic impact of the partnership between the state and its 22 federally recognized tribes.

Regulatory Oversight and Growth

Currently, the ADG regulates 26 Class III casinos across the state in close partnership with tribal authorities. This regulatory framework ensures the integrity of the games while maximizing the benefits delivered to the public.

For those interested in exploring historical data, the ADG maintains a comprehensive archive of cumulative tribal gaming contributions by year.

To learn more about the current landscape of gaming in the state, visit the official Tribal Gaming webpage.

The post Arizona Department of Gaming Reports $44.9 Million in Tribal Gaming Contributions for Q2 FY 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Arizona

Arizona Department of Gaming Reports $44.9 Million in Tribal Gaming Contributions for the Second Quarter of Fiscal Year 2026

Published

52 minutes ago

January 8, 2026

GamingAmericas.com

arizona-department-of-gaming-reports-$44.9-million-in-tribal-gaming-contributions-for-the-second-quarter-of-fiscal-year-2026

The Arizona Department of Gaming (ADG) announced today $44,891,270 in tribal gaming contributions to the Arizona Benefits Fund for the second quarter of Fiscal Year (FY) 2026. This represents an approximate 5.6 percent increase when compared to the same quarter of FY 2025.

“The financial support that tribal gaming provides the state of Arizona continues to power local and statewide needs that are vital to healthy and safe communities,” said Jackie Johnson, Director of the ADG. “With nearly $45 million in tribal gaming contributions in the most recent period, the Department is proud to ensure the continuation of important revenue streams that positively impact Arizonans.”

The Arizona Benefits Fund receives 88 percent of tribal gaming contributions, providing significant dollars to support instructional improvement for schools, trauma and emergency care, tourism, and wildlife conservation throughout the state. If interested in viewing the cumulative tribal gaming contributions by year, please visit our reports webpage: gaming.az.gov/resources/reports.

Tribal gaming contributions to the Arizona Benefits Fund for the second quarter of the State’s FY 2026 are as follows:

Instructional Improvement Fund/Education………………………………………………..$22,373,810

Trauma and Emergency Services Fund………………………………………………………..$11,186,905

Arizona Department of Gaming Operating Costs………………………………………….$4,040,214

Arizona Wildlife Conservation Fund……………………………………………………………$3,196,258

Tourism Fund…………………………………………………………………………………………..$3,196,258

Problem Gambling Education, Treatment and Prevention……………………………..$897,825

Total: Tribal Gaming Contributions to the Arizona Benefits Fund……………………..$44,891,270

Per the Arizona Tribal-State Gaming Compact, the remaining 12 percent is distributed by the tribes to the cities, towns, and counties of their choosing for community services and public safety programs for local governments. Since FY 2004, cumulative contributions have totaled approximately $2.5 billion, benefitting both the state and its cities, towns, and counties.

Currently, there are 26 Class III casinos in Arizona, which ADG regulates in partnership with Arizona tribes. For more information, view our tribal gaming webpage: gaming.az.gov/tribal-gaming-page.

The post Arizona Department of Gaming Reports $44.9 Million in Tribal Gaming Contributions for the Second Quarter of Fiscal Year 2026 appeared first on Americas iGaming & Sports Betting News.

Activision Blizzard

BLAST Appoints Industry Veteran Steve Rossi as Senior Vice President of Brand Partnerships

Published

2 hours ago

January 8, 2026

Wladimir P.

BLAST, a global leader in competitive entertainment, has officially announced the appointment of Steve Rossi as Senior Vice President of Brand Partnerships. Rossi joins the team at a pivotal moment, following a record-breaking 2025 that saw the company expand its footprint into New York City, Malta, and Mumbai.

With over 20 years of experience in strategic partnerships across sports, media, and gaming, Rossi is set to lead BLAST’s next phase of commercial evolution.

A Proven Leader in Global Commercial Strategy

Rossi’s career is defined by his ability to bridge the gap between iconic intellectual properties and Fortune 100 brands. His previous roles include senior leadership positions at:

Activision Blizzard: Where he was instrumental in the commercialization and global expansion of Activision Blizzard Esports.
National Football League (NFL): Driving integrated sponsorships across the NFL Network and digital platforms.
Univision Communications: Designing and activating media partnerships across live and linear platforms.
PlayVS: Focusing on the intersection of youth esports and brand engagement.

Based in the newly established New York office, Rossi will oversee BLAST’s global Sponsorship Sales and Partner Management & Activation.

Building on a Record-Breaking 2025

The appointment comes as BLAST continues to scale at an unprecedented rate. In 2025, the company delivered:

15 Arena Events staged across eight different countries.
Broadcasts in 30+ Languages reaching fans in over 100 territories.
Expanded Portfolio: Continued investment in top-tier titles including Counter-Strike 2, Dota 2, Rainbow Six, PUBG, Rocket League, Fortnite, and Brawl Stars.

“BLAST has built a truly premium proposition at the intersection of entertainment, gaming, sport and culture,” said Steve Rossi. “I’m excited to work with the team to build long-term, high-impact partnerships that deliver real value for brands, publishers and fans alike.”

A Strategic Vision for 2026

Leo Matlock, Chief Business Officer at BLAST, emphasized that Rossi’s leadership will be instrumental as the company evolves its partnership offerings. “Steve brings deep experience across esports, sport, media and entertainment. His ability to scale global commercial partnerships makes him the perfect fit for BLAST at this incredibly exciting time.”

As BLAST enters 2026, the focus remains on delivering fan-first experiences and commercially impactful collaborations that maintain BLAST’s position as a pioneer in the competitive gaming space.