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How to avoid failing at affiliate marketing in 2024?

Published

2 years ago

April 11, 2024

how-to-avoid-failing-at-affiliate-marketing-in-2024?

Reading Time: 4 minutes

The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.

The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes.

Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:

The quality of the content the affiliate creates.
Regulations the affiliate or affiliate program might be subject to.
This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
An ongoing analysis of the size and quality of traffic the affiliate is delivering you.

To know more about these points you can read an instruction from the Slotegrator Academy by link.

The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?

Slotegrator shares some regional specifics of affiliate marketing:

Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.

Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:

Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”

Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.

And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:

“The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”

The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.

ASUS

ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour

Published

57 minutes ago

February 9, 2026

Wladimir P.

asus-and-blast-premier-extend-partnership-ahead-of-2026-global-tour

International competitive entertainment firm BLAST has today revealed a continuation of their collaboration with ASUS, a prominent global technology leader. After a successful collaboration in 2025, ASUS will be the Official Partner for Monitors, PCs, Laptops, Keyboards, and Mice for the entire 2026 season of BLAST Premier, a worldwide Counter-Strike 2 tournament series.

This collaboration will cover six events, three continents, and five nations throughout 2026, commencing this week in Malta for BLAST Premier Bounty S1. The occurrences are as detailed:

BLAST Bounty S1 – Malta: 13th January – 25th January.
BLAST Open S1 – Rotterdam, Netherlands: 18th March – 29th March
BLAST Rivals S1 – Fort Worth, Texas, USA: 29th April – 3rd May
BLAST Bounty S2 – Malta: 21st July – 2nd August
BLAST Open S2 – Europe: 26th August – 6th September
BLAST Rivals S2 – Hong Kong: 11th November – 15th November

Under the agreement, ASUS will supply its top-tier monitors, PCs, laptops, keyboards, and mice for use in broadcasting during all Premier events in 2026.

The ROG Strix XG248QSG Ace will remain in use on stage after successful implementation during the last three events in 2025. The display includes a 24.1-inch FHD Super TN panel boasting a 610Hz refresh rate and Extreme Low Motion Blur 2 (ELMB 2) technology for sharp motion clarity. It guarantees almost no latency with 0.8ms input delay.

The BLAST Premier Esports Station ‘Powered by ASUS’ is crafted for optimal tournament performance. These computers are equipped with the ROG Strix GeForce RTX 5090 graphics card, ROG Crosshair X870E Hero motherboard, and the AMD Ryzen 7 9800X3D CPU.

Kevin Nguyen, Director of Partnerships at BLAST, said: “2025 was an incredibly successful first BLAST Premier season in this new era of Counter-Strike and we’re proud to be going into 2026 re-signing with an industry leader in ASUS. ASUS products not only elevated our competition standards, but also created unique experiences for attending fans at our events. We’re excited to be expanding our partnership with ASUS in 2026 as BLAST Premier wows fans around the world and in new locations such as Rotterdam in March and Fort Worth in May.”

“For two decades, ROG’s mission has been to innovate products that offer exceptional experiences. As we celebrate our 20th anniversary, we’re bringing that legacy to the competitive scene like never before,” said Kris Huang, General Manager of the ASUS Gaming & Workspace Gear business unit. “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is For Those Who Dare to demand perfection and we are here to deliver it.”

The season commences with BLAST Premier Bounty and continues through to BLAST Premier Rivals, which concludes the season in Hong Kong, with ASUS completely integrated into BLAST broadcasts for maximum brand visibility. This encompasses the physical positioning of ASUS monitors, PCs, laptops, and their range of keyboards and mice. ASUS will be incorporated into both digital and physical branding, in-broadcast ads, and customized branded content shown on air.

Moreover, ASUS is provided with its own broadcast segment that emphasizes highlight replays, featuring exclusive camera angles that display ASUS technology in action. ASUS will engage directly with fans, setting up branded booths at every Premier Arena event, beginning in Rotterdam, which is BLAST’s inaugural event in the Netherlands.

BLAST performed surveys with participants in 2025 to gauge the impact of the BLAST x ASUS collaboration, revealing that over a third of fans in attendance already utilize ASUS products, and 76% of fans who interacted engaged with ASUS products post-event. This is a brand that individuals in the CS community admire and utilize, highlighting the brand’s significance within BLAST and the impact of direct advertising at esports events.

ROG items will likewise bear the labels:

“Official Monitor of BLAST Premier”
“Official PC of BLAST Premier”
“Official Laptop of BLAST Premier”
“Official Mouse & Keyboard of BLAST Premier”

The post ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blask Awards

Endorphina’s Hell Hot 100 Crowned “Ukraine Game of the Year” at the Blask Awards

Published

57 minutes ago

February 9, 2026

Wladimir P.

endorphina’s-hell-hot-100-crowned-“ukraine-game-of-the-year”-at-the-blask-awards

It’s getting hot in here! Hell Hot! Yes, Endorphina has only gone and won “Ukraine Game of the Year” in the prestigious Blask Awards with our fun and fiery Hell Hot 100!

Spicy, spirited fruit, flame-play, Hell Hot 100, which ignites the devil in all, demonstrates that we persist in achieving our objectives in expanding marketing frontiers, with increasingly inventive high-quality gaming experiences, and establishing new benchmarks in an iGaming sector that never rests.

This illustrates that the mechanics behind securing this award highlight Endorphina’s growing power in the market, particularly in terms of game promotion. To achieve victory, we needed to raise this game to be the leading contender by showtime, featuring the greatest number of operators in Ukraine.

In other words, the choice depended on market presence and the extent to which the game is accessible on operator websites in the nation.

This affirmation from Max Tesla, CEO and co-founder Blask, says: “Congratulations to Endorphina’s “Hell Hot 100” on winning Ukraine Game of the Year. This award isn’t about hype or a single campaign. It’s awarded to the game that achieved the widest real-market footprint, being featured by the highest number of operators in Ukraine as of 1 January 2026.”

“Reaching that level of distribution means your title proved itself where it matters most: in operator lobbies, day after day, at scale.”

By achieving yet another significant milestone, Endorphina strengthens its status as a top award-winning game developer in iGaming engineering, recognized for its innovative creations and profound insight into player preferences. Awards aren’t merely for appearance; they demonstrate our commitment to fulfilling our promises and recognize the daily dedication and talent of our team, along with the trust from partners and operators globally, in continually elevating standards across all our activities.

Instances like this demonstrate significant admiration from the industry, motivating us to strive further, envision more, and produce titles that not only engage but also ignite the audience’s cheers.

What comes next in Endorphina’s continuously expanding pipeline? Just keep watching and find out! Maintain your volume at the highest setting as we aim for even greater achievements to conquer in the upcoming days!

The post Endorphina’s Hell Hot 100 Crowned “Ukraine Game of the Year” at the Blask Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Atlaslive

Why Customer Support Defines Platform Performance in 2026

Published

2 hours ago

February 9, 2026

Wladimir P.

why-customer-support-defines-platform-performance-in-2026

Technology powers iGaming platforms—but customer support defines their stability, resilience, and long-term performance. As regulation matures and competition intensifies, support has evolved from a reactive function into a critical operational pillar.

In this article, Atlaslive examines how customer support is shaping platform performance in Brazil’s regulated iGaming environment in 2026, playing a decisive role in risk mitigation, compliance, and scalable growth.

When Minutes Translate Into Losses

In Brazil’s regulated market, even brief disruptions can have immediate and measurable consequences. Payment interruptions, bonus logic errors, KYC friction, or odds instability directly impact regulatory compliance, player retention, and revenue performance.

During high-traffic sporting events, minutes of downtime can quickly escalate into financial losses—making rapid response and issue resolution a non-negotiable requirement for operators.

System Interconnectivity and Operational Risk

Modern iGaming platforms are deeply interconnected ecosystems. Sportsbook engines, casino modules, CRM systems, payment providers, anti-fraud tools, business intelligence layers, and regulatory integrations must function in perfect coordination.

Customer support sits at the center of this ecosystem, ensuring continuity across systems and acting as the first line of defense against cascading failures. Whether it’s a boost malfunction before kickoff, withdrawal bottlenecks, or mobile instability during traffic spikes, operational speed and technical precision are essential to protect both short-term revenue and long-term player value.

Localization as a Form of Risk Mitigation

In regulated markets like Brazil, local expertise is a strategic advantage. Understanding Pix payment dynamics, Brasileirão schedules, and local compliance reporting requirements significantly improves response times and decision-making.

Support teams that operate within the local context are better equipped to anticipate issues, communicate clearly with operators, and build trust through informed, culturally aligned interactions.

The Difference Between Coverage and Competence

While true 24/7 coverage is essential for global operations, competence—not availability alone—defines high-performance support.

Strategic support teams must possess deep technical expertise, capable of handling odds configuration, risk analysis, payment API integrations, and complex platform migrations. This level of proficiency separates proactive partners from standard call-center-style support models.

Proactive Support in Practice

At Atlaslive, customer support accompanies operators throughout the entire platform lifecycle. Direct communication channels, clearly defined SLAs, and continuous monitoring enable real-time optimization and early issue detection—often preventing incidents before they affect revenue or compliance.

As Bruno Almeida, Head of Sales LATAM at Atlaslive, explains:

“What clients consistently praise about Atlaslive is that our support goes far beyond issue resolution. Our managers understand the local culture, speak the operator’s language, and work in the same timezone, allowing us to identify needs faster, communicate more clearly, and act proactively before issues impact revenue.”

Regulation and Competitive Maturity

With Brazil’s regulatory framework fully active in 2026, operators are increasingly prioritizing platform stability, accountability, and long-term partnership value. In this environment, customer support becomes a defining competitive differentiator rather than a background service.

Atlaslive’s nomination for Best Customer Service at the European iGaming Awards reflects this approach—underscoring the industry’s growing recognition that operational excellence begins with support.

About Atlaslive

Atlaslive is a B2B software development company specializing in multifunctional, automated platforms for sports betting and casino operators. The Atlaslive Platform includes Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and a Retail Module, enabling operators to optimize performance across the entire value chain.

Follow Atlaslive on LinkedIn to stay up to date with the latest developments in iGaming technology.

This document is provided for informational and discussion purposes only and was prepared by the Atlaslive team using publicly available sources. It does not constitute legal, financial, or business advice, nor an offer to buy or sell any gambling-related product. Atlaslive does not guarantee the accuracy or completeness of the information and accepts no liability for losses arising from its use.

The post Why Customer Support Defines Platform Performance in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.