Latest News

How to avoid failing at affiliate marketing in 2024?

Published

2 years ago

April 11, 2024

how-to-avoid-failing-at-affiliate-marketing-in-2024?

Reading Time: 4 minutes

The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.

The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes.

Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:

The quality of the content the affiliate creates.
Regulations the affiliate or affiliate program might be subject to.
This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
An ongoing analysis of the size and quality of traffic the affiliate is delivering you.

To know more about these points you can read an instruction from the Slotegrator Academy by link.

The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?

Slotegrator shares some regional specifics of affiliate marketing:

Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.

Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:

Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”

Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.

And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:

“The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”

The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.

Boomerang Partners

Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026

Published

57 minutes ago

July 7, 2026

Wladimir P.

boomerang-partners-delivered-expert-sports-insights-during-two-days-of-igb-l!ve-london-2026

From July 1 to 2 inclusive, Boomerang Partners, an Affiliate Gambling & Betting Marketing Agency, participated in iGB L!VE London on stand F50. One of the world’s largest iGaming events was held on a grand scale at ExCeL London. It proved to be an effective networking platform for major operators, affiliate teams, tech vendors, and game providers.

Meetings, sports expertise, and new agreements

One of the main topics attracting visitors to the stand was Boomerang’s expertise in sports. The company runs one of the leading sports-focused affiliate programs in the industry and is eager to share its expertise with market players. This knowledge is built on the support of a strong in-house analytics department, and one of its results was the launch of the Sports Marketing and Betting Calendar 2026 earlier this year. Numerous affiliate teams use insights from this guide to launch and run campaigns throughout the current year, which is packed with high-level sports competitions.

Shortlist in the Best Affiliate Programme category

On July 2, the final day of the conference, the iGB Affiliate Awards 2026 ceremony took place in a stylish venue at the legendary The Shard. Boomerang Partners were shortlisted in the prestigious Best Affiliate Programme category. This marked a high recognition of the company’s achievements by industry leaders. In 2026, it celebrates its 5th anniversary. Boomerang has over 3,000 active affiliate partners, 10+ partner brands in its portfolio, and is an Official Regional Partner of AC Milan. Since July 2026, the partnership has entered its third season – a collaboration that has become a benchmark for cooperation between one of the world’s leading football clubs and a top iGaming company.

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “iGB L!VE London is always a powerful platform for meaningful dialogue and professional networking. This year, we felt a particularly strong interest in our sports-focused expertise, which confirms that affiliates are looking for deep market knowledge, not just traffic volumes. Now our sights are set on SBC Summit Lisbon, where we will once again connect with affiliates and showcase what we do best.”

What’s next

The next major industry exhibition where affiliate teams can see Boomerang Partners will be the SBC Summit Lisbon. The event will take place from September 29 to October 1, and the company has announced that it will also hold the Golden Boomerang Awards 2026 award ceremony in Lisbon. The TOP 30 teams of this landmark annual affiliate traffic tournament will visit a secret location, where the company will announce the winners in 11 categories. The third season is in full swing – affiliate teams can follow its progress or join the participation on the GBA’s official website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Baccarat

Microgaming Live launches All-In Speed Baccarat with new interactive features

Published

57 minutes ago

July 7, 2026

Wladimir P.

microgaming-live-launches-all-in-speed-baccarat-with-new-interactive-features

Microgaming Live has launched All-In Speed Baccarat, a new live casino table that went live on 17 June. The product is positioned as an update to Speed Baccarat, adding new interactive and visual elements alongside the faster gameplay format.

The table uses a modern neon studio design intended to stand out in the lobby. Microgaming Live said it has also added engagement tools to make the experience feel more responsive during play.

New features include a mascot, Tokki, which reacts in real time to outcomes as well as Good Roads and Dragon Tail events. Players can use sticker reactions during gameplay and send gifts to presenters.

The table also introduces Mystery Box Rounds, which the company said allow players to earn points and unlock stickers and gifts.

A Microgaming spokesperson said: “All-In Speed Baccarat keeps the pace and familiarity that players already enjoy, while adding more energy and ways to engage with the table in real-time. The aim was to make the experience feel more rewarding and more immersive, without losing the speed and simplicity that makes baccarat such an enduring live casino format.”

The post Microgaming Live launches All-In Speed Baccarat with new interactive features appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BOYLE Sports

BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens

Published

57 minutes ago

July 7, 2026

Wladimir P.

boyle-sports-rolls-out-touch-bet-across-digital-racing-post-shop-screens

BOYLE Sports has launched Touch Bet across its Digital Racing Post Shops estate, adding a new touchscreen betting flow for horse racing customers. The rollout, announced 7th July, 2026, was developed with Spotlight Sports Group and is initially available on an exclusive basis to BOYLE Sports.

Touch Bet lets customers browse race meetings and build a racing bet on Digital Racing Post touchscreens in-shop. Once a bet is created, customers can either take it to the counter to place with staff or complete it in the BOYLE Sports app by scanning a QR code.

Philip Chubb, Retail Commercial Director at BOYLE Sports, said: “Touch Bet is a major step forward for our racing customers and marks a significant milestone in our retail offering. We know customers want more control, more convenience and a smoother experience when placing their bets. With Touch Bet, they can browse, build and place their racing bets in the way that suits them, whether that’s at the counter or through our app.

“We’re especially proud that this is an industry-exclusive launch for BOYLE Sports. It gives our shop customers first access to a new way of betting and shows our continued commitment to investing in better retail and digital experiences.”

Jon Sanders, Head of Retail Development at Spotlight Sports Group, added: “BOYLE Sports’ Touch Bet represents a true first in the retail environment, combining the quality betting experience honed by BOYLE Sports with the premium Racing Post content presented on the Digital Display Screens. BOYLE Sports are the ideal partner to work alongside in developing and launching the product.. By bringing the trusted expertise behind Racing Post onto the shop floor, we are giving customers a more intuitive and efficient way to build and place their bets. Retail remains a vital part of the betting experience, and we are proud to support BOYLE Sports as they continue to connect digital and in-shop betting.”

BOYLE Sports positioned the launch as part of a wider omnichannel strategy and pointed to a £100m investment in the UK market last year. The operator also referenced existing product work including Smart ACCA, described as a data-led accumulator tool across football and horse racing.

The post BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.