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How to avoid failing at affiliate marketing in 2024?

Published

2 years ago

April 11, 2024

how-to-avoid-failing-at-affiliate-marketing-in-2024?

Reading Time: 4 minutes

The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.

The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes.

Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:

The quality of the content the affiliate creates.
Regulations the affiliate or affiliate program might be subject to.
This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
An ongoing analysis of the size and quality of traffic the affiliate is delivering you.

To know more about these points you can read an instruction from the Slotegrator Academy by link.

The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?

Slotegrator shares some regional specifics of affiliate marketing:

Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.

Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:

Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”

Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.

And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:

“The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”

The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.

AI

Investor`s perspective: highlights from ICE Barcelona 2026

Published

1 hour ago

February 5, 2026

Wladimir P.

investor`s-perspective:-highlights-from-ice-barcelona-2026

The Investments team at RedCore held dozens of meetings at ICE Barcelona with projects from MarTech/Traffic, iGaming, AI/ML, and RegTech. We share our observations on the direction of the market and changes in the approach of startups.

Technology is the main trend

The products at the conference focused on offering fundamentally new solutions rather than competing head-on. There were a huge number of game providers, but the ones that attracted attention were those betting on technological innovation.

“The trend is clear: products are trying to offer something completely new, rather than just competing in their niche,” notes Andrei Alexandrov, Investment Portfolio Manager at RedCore.

The influx of incoming applications confirmed this: even without a targeted search, most projects fell within the fund`s priority areas — MarTech/Traffic, iGaming solutions, AI/ML, and RegTech.

AI and data are changing the traffic game

At iGB Affiliate, which ran parallel to ICE, AI solutions for traffic were everywhere: trackers, predictive models, player behavior analysis panels. This reflects the maturity of the market — traffic optimization is no longer possible without ML/AI approaches.

The main competitive asset today is data and segmentation. Those who segment more deeply, personalize, and truly understand the behavior of their audience will win. Granular data, behavior by micro-segments, is no longer a “nice-to-have” but a necessity.

“Affiliates are increasingly acting not just as CPA traffic partners, but as full-fledged marketing experts who use data and content to improve engagement,” notes Iryna Yeromenko, Investment Portfolio Manager at RedCore.

Startups have become more mature

Just a few years ago, conferences were often attended by teams with raw ideas. Now the situation has changed: founders come with well-developed pitches, clear business models, and a clear understanding of the market.

“Startups are particularly impressive this year: everyone comes prepared and tries to present themselves in the best way. There was almost no one who came with just an idea,” says Andrei Alexandrov. “Some said that we are their priority fund. This level of trust confirms that we are moving in the right direction.”

Record dealflow, but quality is more important

The volume of incoming applications for ICE Barcelona exceeded the total for all other events last year. But a large flow also means risk: without clear selection criteria, it is easy to waste time on irrelevant projects.

“There are a lot of introductions, pitches, and “let`s talk”. At the same time, it is important to remember that quantity does not equal quality. ICE reinforces the need for strict investment filtering, as without clear criteria, it is easy to get lost in the noise,” explains Oleksandr Briukhovetskyi, Investment Portfolio Manager at RedCore.

This principle also works in traffic: the best affiliates focus on data strategies, mobile-first and video-first content, as well as player behavior patterns. Affiliates get access to more metrics, which lets them buy better traffic.

Long-term value instead of quick deals

ICE Barcelona isn`t about closing deals on the spot. The main value of the conference lies in the opportunity to create the foundation for partnerships for the next 6–12 months.

“Conferences bring strategic value. In terms of the density of quality contacts, long-term deals, and relevant contextual conversations, they are confidently ahead of most other channels,” — notes Oleksandr Briukhovetskyi.

Industry boundaries are blurring

ICE attracts a large number of cross-industry projects that are not formally related to iGaming but seek to integrate into this market. This creates new opportunities for investors who can see synergies between different verticals.

“ICE is a rare case where all elements of the iGaming chain are gathered in one space: operators, providers, payments, RegTech, AI, traffic, media buying, crypto, Web3. The boundaries of the industry are blurring right in front of our eyes,” Oleksandr sums up.

Where is the market headed

The market is moving towards consolidation. The trend towards aggregators and super apps is growing stronger, and now AI has joined the mix. The greatest potential lies in automated management systems, data aggregators, big data products, and predictive analytics.

In iGaming, there is growing demand for infrastructure solutions: tools for Retention, Customer Support, Antifraud, Responsible Gaming, and regulation. There is particular interest in products that allow operators to independently create loyalty systems, custom games, and analytics.

The focus of investors has shifted. Previously, they pursued ideas, but now expertise and team stability matter more. The number of startups has grown, as it is easier than ever to create an MVP in the AI era. Therefore, Due Diligence is critical: how well does the product solve a real market problem, and whether the team is ready to develop and monetize it.

Are you building a product in MarTech, iGaming, AI/ML, or RegTech? Tell the Investments team at RedCore about your project: https://redcore.group/lets-cooperate/

The post Investor`s perspective: highlights from ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brasil on Track

ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET

Published

4 hours ago

February 5, 2026

GamingAmericas.com

oddsgate-launches-“brasil-on-track”,-a-strategic-platform-for-navigating-brazil’s-regulated-igaming-market

As Brazil’s regulated iGaming market completes its first year under Law 14.790/2023, Oddsgate today announced the launch of Brasil on Track, a strategic platform designed to help operators monitor legislation, understand compliance requirements, and make informed decisions in Latin America’s largest economy.

Brasil on Track provides live tracking of regulatory milestones, market indicators, and operational requirements,

connecting legal updates to their business impact and linking directly to official sources.
Brazil’s regulatory landscape has evolved rapidly over the past year. Law 14.790/2023 introduced clearer frameworks for licensing, taxation, and consumer protection, which accelerated international interest and positioned Brazil among the world’s most closely watched regulated iGaming markets.

According to Brazil’s Ministry of Finance, the sector generated an estimated R$36 billion in gross gaming revenue (January-September 2025) and R$3.3 billion in federal tax revenue over the same period, highlighting the market’s scale and momentum.
Source: Brazil’s Ministry of Finance, 2025.

“The regulation brought by Law 14.790/2023 was a major milestone for Brazil’s iGaming sector,” said Valter Delfraro Junior, Oddsgate’s Director of Regulatory Affairs. “It ended years of uncertainty and provided legal security and operational clarity. This new scenario places Brazil’s gaming industry on par with mature markets, increasing our international competitiveness and attractiveness to global investors and partners.”

During the first year of regulation, operators faced extensive requirements, including federal authorization processes, responsible gambling mechanisms, advertising restrictions, and new tax structures. Oddsgate expects the market to continue expanding throughout 2026, with early adopters well-positioned to benefit from greater credibility and market growth.

“We transform regulation into a practical, continuous guide for operating in Brazil with less risk and more clarity,” said Wagner Fernandes, Chief Marketing Officer at Oddsgate. “Brasil on Track helps teams entering, expanding, or optimizing operations decide with context, not guesswork.”

What “Brasil on Track” includes
– Live tracking of active regulation and pending bills;
– An operational roadmap mapping legal changes to required compliance actions;
– Market intelligence, including player demographics and key market indicators;
– Visibility into tax structures, licensing steps, and market-entry requirements;
– Focus areas include KYC, AML, self-exclusion tools, responsible gambling, and consumer protection requirements.

The post ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET appeared first on Americas iGaming & Sports Betting News.

Latest News

LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026

Published

5 hours ago

February 5, 2026

Wladimir P.

leon.bet-renews-as-official-international-partner-for-2026

SAW is proud to announce the renewal of its international partnership with LEON.bet for the 2026 season, marking another milestone in a collaboration that continues to expand in ambition, reach, and global impact across the esports ecosystem.

More than a sponsorship, this renewed agreement reinforces a partnership built on shared values that extend beyond competition. As a core strategic partner, LEON.bet plays a key role in supporting SAW’s worldwide growth through large-scale content initiatives, interactive fan engagement, and multi-regional campaigns. These efforts include exclusive giveaways, fan rewards, and community-driven activations designed to bring supporters closer to the action than ever before.

LEON.bet’s commitment to esports reaches well beyond its CS2 partnership with SAW. By also collaborating with organizations such as FlyQuest and GamerLegion, LEON.bet demonstrates a long-term vision that spans multiple regions, titles, and competitive disciplines — underscoring its dedication to the sustainable growth of esports on a global scale.

At the heart of this alliance is mutual trust, aligned objectives, and a shared ambition to push boundaries. Together, SAW and LEON.bet will continue to innovate through fresh content, immersive fan experiences, and impactful initiatives that strengthen their global footprint.

As the partnership moves into 2026, both sides are energized to build on past successes and accelerate momentum, delivering even more value to fans and the wider esports community worldwide.

The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.