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How to avoid failing at affiliate marketing in 2024?

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The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.

The iGaming industry has had to focus on a number of changes in the area of affiliate marketing –  as a result of regulatory and advertising changes.

Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:

  • The quality of the content the affiliate creates.
  • Regulations the affiliate or affiliate program might be subject to.
  • This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
  • An ongoing analysis of the size and quality of traffic the affiliate is delivering you.

To know more about these points you can read an instruction from the Slotegrator Academy by link.

The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?


Slotegrator shares some regional specifics of affiliate marketing:

  • Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
  • Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
  • In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
  • Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.

Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:

  • Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
  • Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
  • Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
  • Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”

Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.

And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:

  • “The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
  • In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
  • Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
  • The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”

The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.

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Dutch Duty of Care Fine Ramps Pressure On Industry Under Siege

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The Netherlands Gambling Authority (KSA) has fined an operator over €880,000 for not treating its customers with adequate care, creating highly unwelcome negative PR for the industry at exactly the moment when it is desperate for positivity.

The KSA announced today (June 11) that it was fining licensed operator 711 a total of €886,000 for a series of duty of care failings, having found violations in all ten player files that it requested to view.

As part of its routine compliance sweeps, the regulator requested detailed gambling and customer care data on ten randomly selected high spenders at the operator.

The authority said that 711 had not properly analysed the gambling behaviour of its customers or taken the right measures to intervene when they showed signs of risky play.

In one case a player was allowed to lose €40,000 in four days before they were contacted for a wellness check and a source of funds request, the KSA said.

The contact that did take place was also not sufficiently in-depth to identify if the individual had a gambling problem, the regulator added.

In another case, a player was allowed to lose almost €200,000 over several weeks before they were contacted for a source of funds check, the KSA said.

The fine is the latest in a series of penalties related to the duty of care that operators own to their customers, which unlike many other European nations is an established part of the country’s gambling act.

The largest penalty so far is a €4m fine for Unibet operator Optdeck, but regulatory officials have said they continue to find failings on their random sweeps.

711 declined to give a comment to EEGaming, saying that it has a policy of not speaking with the press.

The decision by the KSA can be appealed.

The bigger context

The penalty for 711 is not the first punishment for duty of care failings in the Netherlands and it is unlikely to be the last, but this particular fine comes at a pivotal moment for the future of Dutch gambling.

The industry is awaiting a statement from minister Claudia van Bruggen on how she will change gambling policy over the next year.

She is under extreme pressure from several organised groups within parliament to enact tough new rules on a market that is already struggling to keep players out of the black market.

Most notably there have been repeated calls for a complete advertising ban, in addition to the existing ban on all non-targeted gambling advertising in the Netherlands.

A complete ban is opposed by the KSA, which revealed recently that it had held meetings with van Bruggen to make their case and said she “took our concerns very seriously”.

There have also been calls for a hard cap on the number of online gambling licences in the Netherlands, something that the KSA also argues is not in the best interests of consumers.

However the issuing of yet another reputation-damaging fine for the sector further adds to the risk that van Bruggen will feel a need to give in to public and political pressure and really turn the screw on the beleaguered sector.

Experts estimate that channelisation for online gambling in the Netherlands may be as low as 45 percent.

Rates of gambling with licensed operators have collapsed following the introduction of deposit limits, which can only be removed via affordability checks, and tax increases which have seen rates rise to 37.8 percent of gross gambling revenue.

One small crumb of relief for the industry will be upcoming proof of what something they warned would happen: Increasing the tax rate has resulted in lower income for the government, as players likely stop gambling or seek better odds offshore.

“A new impact assessment of the gambling tax will probably be published at the end of June, showing that the increase in the gambling tax did not achieve its intended goal,” revealed KSA head of licences and supervision, Ella Seijsener, speaking at the recent Gaming in Holland conference.

Analysts suggest that growth in the online market has slowed rapidly in recent months and that although channelisation may not decline further from here under current market conditions, there is equally little hope of lifting it back above 50 percent as things stand.

But far from an easing of rules, the local industry expects things to get tougher from here and are simply hoping that van Bruggen’s manifesto for the next phase of Dutch gambling regulation avoids some of the more extreme measures called for by her fellow politicians.

The post Dutch Duty of Care Fine Ramps Pressure On Industry Under Siege appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Paysafe and Skrill sponsor Woody & Kleiny’s 39-day US soccer road trip livestream

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Kick and TikTok stream runs June 11–July 19, covering 15,000 miles and promoting fundraising for Prostate Cancer UK.

Paysafe (NYSE: PSFE) and its digital wallet Skrill are sponsoring a 39-day US “In A State” soccer road trip led by creators Woody & Kleiny, with live coverage starting June 11 from Jacksonville. The tour is set to run 15,000 miles and stream 24/7 on Kick and TikTok.

Paysafe said the tour will include creator-led content and in-person activations designed to spotlight payment processing for local merchants—such as bars, restaurants, hotels and retailers—along the route. The company is positioning its merchant acquiring and POS-related offerings alongside Skrill consumer wallet use cases during match-day and fan events.

The trip also includes fundraising for Prostate Cancer UK, with donations directed to the official Woody & Kleiny GoFundMe page. The press release notes prostate cancer is “now the most common cancer in the U.K. and the only major cancer without a screening program.”

“This tour puts Paysafe and Skrill at the heart of the action, powering the moments that matter most,” said Alisa Barber, Chief Marketing Officer at Paysafe. “Woody & Kleiny have an extraordinary ability to turn everyday life into must-watch content and combining that with our technology demonstrates how seamless payments can lift every experience.”

Stops listed include Los Angeles (June 12), Arlington, TX (June 17), Boston (June 23) and East Rutherford, NJ (June 25 and 27), with additional cities planned as the tournament progresses. Paysafe said the livestream will be supported by daily YouTube recaps and short-form social content.

The post Paysafe and Skrill sponsor Woody & Kleiny’s 39-day US soccer road trip livestream appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Paysafe and Skrill get on board with Woody & Kleiny’s Outrageous US Soccer Road Trip: 39 Days, 15,000 Miles, Streamed Live 24/7

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Spotlighting business payments and consumer digital wallet experiences for soccer fans, the ‘In A State’ tour brings viral creators together for a live celebration of soccer and fundraising for Prostate Cancer UK

Paysafe (NYSE: PSFE), a global payments platform, is taking its technology to the heart of America’s biggest soccer summer, fueling a 39-day, 15,000-mile streamed road trip powered by viral creators Woody & Kleiny.

Known as the ‘In A State’ tour, this record-breaking journey streams live on Kick and TikTok from June 11, as Woody & Kleiny tear through major cities including Los Angeles, Arlington, Boston and East Rutherford, engaging soccer fans and shining a spotlight on the  businesses that make these places tick. The tour will also raise awareness and funds for Prostate Cancer UK, supporting life-saving research, earlier diagnosis and better outcomes for men affected by prostate cancer, which is now the most common cancer in the U.K. and the only major cancer without a screening program.

Paysafe is the payments engine sponsoring the tour, putting its processing solutions for businesses and its consumer facing digital wallet, Skrill, center stage. Through 24/7 live streaming, in-person activations and creator-led content, Paysafe’s technology will come to life in the most authentic setting imaginable: the real-world energy of America’s biggest soccer tournament.

Woody & Kleiny have built one of the world’s largest creator communities, reaching more than 50 million followers across online platforms and generating over 45 billion views.

Paysafe Spotlights Local Businesses

Paysafe will spotlight local businesses, including bars, restaurants, hotels, and retailers, across the route. Woody & Kleiny will showcase Paysafe-powered payment solutions for local merchants via live interactions.

As part of its broader commitment to supporting businesses, Paysafe provides integrated payment solutions tailored to the needs of local merchants. This includes POS technology such as payment devices, competitive payment processing offerings, and value-added services designed to help businesses operate more efficiently. Through these activations, Paysafe will demonstrate how its solutions enable businesses to streamline operations, manage peak demand, and deliver seamless payment experiences.

Skrill: The Wallet That Moves at the Speed of the Game

Paysafe’s digital wallet Skrill will be front and center across the entire ‘In A State’ tour. From fan giveaways to real-time digital payments, Skrill will enable fast, secure transactions within high-energy environments. Fans will interact with Skrill through on-the-ground activations, digital rewards, and integrated content moments — proving that a great digital wallet doesn’t just make payments easier, it makes every experience better.

Through these activations, Skrill will play a visible role in powering fan engagement, from rewarding participation to enabling seamless transactions in real time, demonstrating how the digital wallet can enhance every moment of the fan journey.

“This tour puts Paysafe and Skrill at the heart of the action, powering the moments that matter most,” said Alisa Barber, Chief Marketing Officer at Paysafe. “Woody & Kleiny have an extraordinary ability to turn everyday life into must-watch content and combining that with our technology demonstrates how seamless payments can lift every experience.”

The stream will be complemented by daily YouTube recaps, short-form social content, celebrity appearances and real-time fan engagement — reaching audiences across the globe. Paysafe branding will be unmissable throughout: on the tour bus, across activations, and at the center of every major match-day moment.

For Paysafe, this tour shows how world-class payment technology, the right partners and the biggest sporting event of the decade can come together to create something genuinely extraordinary, while also raising vital awareness and funds for prostate cancer. Fans can donate to Prostate Cancer UK via the official Woody & Kleiny GoFundMe page.

Follow, watch and engage with the tour across Woody & Kleiny, Paysafe and Skrill’s social channels.

Tour Route and Key Stops

Woody & Kleiny will travel through major U.S. cities, where soccer fans will be gathering throughout the tournament.

Key stops include:

  • Los Angeles (June 12),
  • Arlington, TX (June 17),
  • Boston (June 23)
  • East Rutherford, NJ on June 25 and 27

Other cities as the tournament unfolds.

The post Paysafe and Skrill get on board with Woody & Kleiny’s Outrageous US Soccer Road Trip: 39 Days, 15,000 Miles, Streamed Live 24/7 appeared first on Americas iGaming & Sports Betting News.

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