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How to avoid failing at affiliate marketing in 2024?
Reading Time: 4 minutes
The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.
The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes.
Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:
- The quality of the content the affiliate creates.
- Regulations the affiliate or affiliate program might be subject to.
- This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
- An ongoing analysis of the size and quality of traffic the affiliate is delivering you.
To know more about these points you can read an instruction from the Slotegrator Academy by link.
The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?
Slotegrator shares some regional specifics of affiliate marketing:
- Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
- Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
- In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
- Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.
Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:
- Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
- Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
- Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
- Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”
Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.
And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:
- “The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
- In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
- Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
- The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”
The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.
AGS
AGS details OIGA 2026 lineup, including Spectra SL75+ and Revel updates
Supplier confirms booth 732 at the July 20-22 show in Oklahoma City and outlines new game titles plus BSX table progressives.
AGS said it will attend the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show on July 20-22 at the Oklahoma City Convention Center, where it plans to present new slot content, cabinet updates, and its table progressive platform. The company will exhibit at booth 732.
In a statement, AGS CEO and President David Lopez positioned the show as a homecoming tied to the company’s Class II history in the state. ”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” Lopez said. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”
On the slots side, AGS said its showcase will include the large-format Spectra SL75+
cabinet, which supports the Spectra game library, including premium titles when leased. The company said the cabinet will be used to highlight five new titles: Rakin’ Bacon! Fu Zhu Bao Bao
; Rakin’ Bacon! 5 Prosperity Pots
; Cash Carriage Looter
; Da Da Luo Boom
; and Frightful Fortunes Popping Pumpkins
.
AGS also outlined its mechanical stepper cabinet Revel®, available in both Class II and Class III, and said its latest Revel portfolio includes Crystal Reels® and Royal Reels®. The company added that Jackpot Legends
and So Hot Cash® are set to debut in Class III later this year, with Class II launches following in 2027.
For tables, AGS highlighted its Bonus Spin Xtreme® (BSX) progressive platform, which the company said links table games across the pit and poker room. AGS did not disclose operator deployments, jackpot figures, or performance metrics tied to BSX in the announcement.
The post AGS details OIGA 2026 lineup, including Spectra SL75+ and Revel updates appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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Expandirse en LatAm: el costo oculto que enfrenta la industria del iGaming
Gestionar fondos en múltiples mercados: el cuello de botella oculto que frena el crecimiento del iGaming en América Latina
Argentina, 13 de julio de 2026 – Escalar un negocio de iGaming en América Latina implica gestionar infraestructuras de pago paralelas, fondos de liquidez separados y procesos de conciliación desconectados en cada país. Para los operadores que buscan expandirse a nivel regional, esta fragmentación se ha convertido en un costo tangible: consume tiempo, inmoviliza capital, reduce los márgenes a medida que el negocio crece y aumenta la complejidad operativa con cada nuevo mercado.
Brasil marcó el ritmo con ingresos por 37.000 millones de reales en 2025, el primer año completo del mercado bajo un marco regulatorio, según datos de la Secretaría de Premios y Apuestas (SPA). Argentina, Perú, México y Chile también continuaron atrayendo operadores con estrategias de expansión regional. Sin embargo, en la práctica, estas compañías siguen enfrentándose al mismo obstáculo: infraestructuras financieras que operan de manera aislada, con poca o ninguna interoperabilidad entre sí.
Cada mercado funciona sobre rieles de pago locales sin un equivalente directo en otros países. En Brasil, Pix, incluido Pix Biométrico, representa la gran mayoría de las transacciones, especialmente tras la prohibición del uso de tarjetas de crédito y boletos bancarios para las apuestas. En Argentina, las CVU y las transferencias instantáneas cuenta a cuenta (A2A) impulsan los depósitos y retiros; en México ese rol lo cumplen las transferencias SPEI A2A, mientras que en Colombia corresponde a BRE-B. En Chile, MACH se ha convertido en el método de pago preferido por una gran parte de los jugadores y, en Perú, ese lugar lo ocupa Yape. Ninguna de estas infraestructuras de pago se integra de forma nativa con las demás, lo que significa que un operador presente en todos estos mercados termina administrando una infraestructura financiera independiente en cada uno de ellos.
El impacto va mucho más allá del procesamiento de pagos. Cuando los fondos circulan a través de sistemas desconectados entre distintas jurisdicciones, cada una con sus propias normas fiscales y ciclos de liquidación, los operadores pierden visibilidad en tiempo real sobre su posición de caja. Como consecuencia, decisiones que deberían basarse en información precisa y actualizada terminan dependiendo de consolidaciones manuales y estimaciones.
“Vimos venir este escenario antes que el mercado. A medida que la regulación maduró en Brasil, Argentina, Perú, Colombia y el resto de la región, el mayor desafío para los operadores dejó silenciosamente de ser ‘¿podemos ingresar al mercado?’ para convertirse en ‘¿podemos controlar lo que ocurre dentro de nuestra operación?’. Las operaciones financieras fragmentadas son hoy uno de los principales obstáculos para una expansión regional rentable y el problema se agrava, no se reduce, cuanto más crece una empresa. Los ganadores no se definirán por su presencia geográfica, sino por su capacidad de tener visibilidad, control y una gestión integrada. Esa es la convicción sobre la que se construyó OKTO PAYMENTS: infraestructura de pagos local en cada mercado, con una única capa de control financiero por encima, conectada mediante una sola API para todo el continente”, afirmó Filippos Antonopoulos, fundador y CEO de OKTO PAYMENTS.
Para los proveedores de servicios de pago (PSP), dar soporte a operadores presentes en múltiples mercados requiere mucho más que conectividad con los métodos de pago locales. Exige combinar infraestructura local con una capa centralizada de gestión financiera que proporcione visibilidad en tiempo real sobre los fondos, la conciliación y la liquidez entre distintas jurisdicciones. El objetivo es administrar los pagos no como integraciones independientes por país, sino como un marco unificado de control financiero distribuido en múltiples mercados.
OKTO PAYMENTS fue diseñado precisamente para responder a ese desafío. Los operadores realizan una única integración y acceden a los métodos de pago locales que los jugadores esperan en cada mercado: Pix en Brasil, CVU y A2A en Argentina, MACH en Chile, Yape en Perú, entre otros. Sobre esa infraestructura funciona una única capa de tesorería y conciliación que consolida fondos, liquidez y liquidaciones en una vista unificada y en tiempo real, permitiendo que los equipos financieros dejen de conciliar mercado por mercado para gestionar una única posición regional.
Para los operadores que están planificando o acelerando su expansión regional, OKTO PAYMENTS ofrece una evaluación de su infraestructura financiera para identificar dónde la fragmentación está generando costos hoy, ya sea por capital inmovilizado, demoras en las liquidaciones o pérdida de visibilidad financiera. Para solicitar una evaluación, los interesados pueden contactar al equipo comercial de OKTO PAYMENTS.
The post Expandirse en LatAm: el costo oculto que enfrenta la industria del iGaming appeared first on Americas iGaming & Sports Betting News.
AGS
AGS Reflects on Their Class II Roots at OIGA 2026
AGS today announced it will be attending the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 20-22 at the Oklahoma City Convention Center.
With deep seated roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility is located, AGS is eager to return to OIGA with a continued commitment to serving the needs of tribal operators.
”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” said David Lopez, CEO and President of AGS. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”
The Company’s product showcase will include the large-format, specialty cabinet Spectra SL75+
. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.
The cabinet acts as the perfect canvas to highlight five new titles including Rakin’ Bacon! Fu Zhu Bao Bao
and Rakin’ Bacon! 5 Prosperity Pots
, Cash Carriage Looter
, Da Da Luo Boom
, and Frightful Fortunes Popping Pumpkins
.
AGS’ high-performing mechanical stepper cabinet Revel® – available in both Class II and Class III – is redefining the category by blending traditional mechanical gameplay with video-inspired features, creating an engaging experience for all player types. The latest Revel portfolio includes Crystal Reels® and Royal Reels®, available in both Class II and Class III. Expanding the lineup, Jackpot Legends
– a new cash-on-reels title featuring an exciting Jackpot Bonus Wheel – and So Hot Cash®, which delivers classic stepper gameplay and can be linked to the So Hot Grand progressive, are set to debut in Class III later this year, with Class II launches following in 2027.
On the table side, AGS’ award-winning progressive platform Bonus Spin Xtreme® (BSX) has been hugely successful in turning small side bets into massive jackpots throughout the tribal casino market. Linking all table games – from the pit to the poker room – BSX has been elemental in allowing operators to offer the flexibility at the tables to make these life-changing wins become more common.
AGS’ participation in OIGA reflects the Company’s history in Oklahoma and its longstanding commitment to the tribal gaming community. More than a trade show presence, OIGA is an opportunity for AGS to reconnect with valued partners, strengthen relationships, and reaffirm its respect for the Oklahoma Tribes that have played such an important role in the Company’s growth.
Attendees are invited to visit AGS at booth 732 throughout the show.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks which are currently not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or its affiliates.
The post AGS Reflects on Their Class II Roots at OIGA 2026 appeared first on Americas iGaming & Sports Betting News.
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