Latest News
How to avoid failing at affiliate marketing in 2024?
Reading Time: 4 minutes
The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.
The iGaming industry has had to focus on a number of changes in the area of affiliate marketing â as a result of regulatory and advertising changes.
Beyond that, itâs important to keep in mind another important key initiatives that include key components of a successful affiliate program:
- The quality of the content the affiliate creates.
- Regulations the affiliate or affiliate program might be subject to.
- This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
- An ongoing analysis of the size and quality of traffic the affiliate is delivering you.
To know more about these points you can read an instruction from the Slotegrator Academy by link.
The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?
Slotegrator shares some regional specifics of affiliate marketing:
- Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws â all of which are essential to success.
- Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
- In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
- Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partnerâs site, which helps to increase conversion rates. Careful research of each countryâs rules and restrictions is needed regarding the advertising and promotion of gambling.
Alyce Fabel from CasinoRIX, Slotegratorâs media partner, summarizes key aspects for affiliate companies to concentrate on.âAs each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:
- Continuously search for and acquire new traffic channels. Itâs crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
- Ensure content quality. As AI tools continue to advance, itâs essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
- Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
- Provide added value. Itâs time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.â
Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.
And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit â24, shares some insights:
- âThe best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
- In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
- Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
- The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.â
The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.
eSports
Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world
Â
Esports Charts, an analytical service that analyzes esports viewership, has partnered up with betting brand GG.BET, to present Esports Map, an interactive map with data on the most popular esports tournaments in 110 different countries. Each tournament also comes with historical moments when favorites and outsiders unexpectedly switched places in the bracket.
The analytical service Esports Charts has added a new interactive tool to its website, the Esports Map. It features the most popular tournaments by country, as well as data on peak viewership, winners, and prize pools. It also contains information on the most popular games in each country. There are also separate analytics dedicated to the United States, with information available for each of the 50 states. Data has been collected for a period spanning from 2017 up to right now, and is continuously updated.
GG.BET, who partnered with the project, supplemented the tournament information with interesting facts about participating teams. The insights include historical breakthroughs by underdogs and unexpected losses by tournament favorites. The information is provided using past outright betting data.
Esports Map allows users to track the esports industryâs development in various parts of the world. For instance, although League of Legends remains the most popular game and the League of Legends World Championship has kept its spot as the top esports tournament for many years, Mobile Legends: Bang Bang (MLBB) is visibly closing the gap between the two games. Worlds 2024 in London had 6,856,769 peak viewers, breaking the world record among all esports games since 2017. However, MPL Indonesiaâs Season 15 of MLBB has kept its place in the top spot for 2025, with 4,132,224 peak viewers. Today, MLBB remains the only mobile game capable of attracting such a massive audience, and its fan base is growing, especially in Southeast Asia. Analysts are looking forward to Worlds 2025 in China, which will allow them to update the available data and compare how different games are developing.
âEsports Map is a new project from Esports Charts, which weâve launched alongside GG.BET as our first partner. We aimed to create a tool that would be interesting and useful to both fans and industry professionals. At its core lies Esports Chartsâ analytics, supplemented by betting insights from GG.BETâcovering everything from peak viewership and prize pools to discipline trends and stories of unexpected victories.. When combined, this data turns into a live snapshot of esports that can be tracked by country and region,â said Esports Chartsâ press office.
âGG.BET regularly supports projects that help people understand esports at a greater depth. Esports Map provides an easy-to-understand visual representation of the industryâs progress in individual countries around the world and displays the breakdown of games by region. It will be of interest to fans and will prove useful to professionals who are developing the industry,â added GG.BETâs press office.
Esports Charts and GG.BET have previously worked together on an analytical project dedicated to the BLAST Premier 2024 season. That project displayed data on views, unique statistics about both the game and bets placed, an analytical breakdown of the season, and exclusive infographics on teams and players.
Â
The post Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world appeared first on Gaming and Gambling Industry in the Americas.
casinos online chile
Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile
Â
Eventioz.cl is thrilled to announce the launch of its new comprehensive online casino resource in Chile. With an experienced team dedicated to utilizing thorough, transparent analysis and reviews, Eventioz.clâs goal is to provide useful resources for Chilean players, whether they are just starting out or already experienced in casinos online chile.
âWe warmly welcome you to the site that brings together the most renowned and safe casino experts in Chile,â said a spokesperson for Eventioz.cl. âEvery veteran of the booking world knows the wide variety of online casinos in Chile. In our opinion, an online casino must meet several key features so that we can consider it a great online casino in Chile: our goal is to help you find sites that have them.â
Online casinos in Chile are experiencing rapid growth in popularity, offering players a diverse range of games, enticing promotions, and secure payment options. With so many platforms available, players need clear and trustworthy information that explains which casinos are reliable, which games are worth trying, and how to play responsibly.
Eventioz.cl helps players to find the best online casinos in Chile by focusing on safe and reliable platforms that offer the most popular games, including roulette, slots, blackjack, poker, bingo, and live dealer experiences. The new resource also features platforms that enable players to deposit and withdraw safely using local and digital options, such as Cuenta RUT, Mach, WebPay, RedCompra, bancoestado, and cryptocurrency.
From highlighting how to confidently choose a safe and reliable online casino in Chile by encouraging players to search for key signs of trustworthiness, including licensing, payment security, and reputation, to the best bonuses and promotions for Chilean players, such as welcome offers, free spins, loyalty programs, and other special deals, Eventioz.cl aims to showcase the casinos with the top user-experience.
Along with reviews, best online casino lists, and helpful guides, Eventioz.cl offers easy navigation to community forums, shared player experiences, and practical tips for managing play and finding support if needed, all with mobile compatibility and Spanish-language support.
With more Chileans choosing online casinos over land-based ones due to convenience, accessibility, and the gamification of online casinos with more achievements, tournaments, and interactive features that feel like video games, Eventioz.cl takes into account diverse player preferences, cultural habits, and new trends shaping the online gambling scene to offer an all-inclusive location to online casinos in Chile.
Eventioz.cl invites players seeking the best casino online chile to browse its new resource today to find the ideal platform to suit their unique needs, preferences and budget.
The post Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile appeared first on Gaming and Gambling Industry in the Americas.
Â
Krakenâs Catch combines suspense, spectacle, and seafaring riches in one stormy release
Stakelogic is setting sail into uncharted waters with its latest slot release, Krakenâs Catch, a feature-packed, high-volatility slot where monstrous multipliers and a mysterious sea creature lie beneath the surface.
This 5Ă3 slot with 15 win lines invites players on a nautical adventure where every spin can uncover treasures from the deep. Central to the chaos are the Fish symbols, which can land with multiplier values that are ripe for collection, but only if the right characters appear.
The eager Fisherman symbol hooks all visible Fish symbol values and applies a personal multiplier of up to 5x, while the mysterious Eye of the Kraken symbol, appearing exclusively on reel 5, triggers the Call of the Kraken feature, summoning the beast to scoop up all Fish and Fisherman values in a dramatic underwater sweep.
The excitement escalates in the Free Spins Bonus, where players collect Fishermen to climb the Progress Bar and trigger more spins and stronger global multipliers, up to a massive x5. If that wasnât enough, the slotâs standout moment comes via the Eye of the Deep Bonus, an all-or-nothing spin filled exclusively with Fish, Fishermen, and the Krakenâs eye. Here, winnings are tallied through a three-stage collection mechanic that can result in monumental payouts.
Players can also activate Super Stakeâ˘, increasing their bet by 50% for double the chance to trigger Free Spins. For those eager to dive straight into the action, the Buy Bonus feature offers instant access to the Hold âNâ Win-style mechanic for 100x the bet.
With a max win of 5,000x, multiple RTP variants (up to 95.97%), and thrilling collection mechanics, Krakenâs Catch combines high seas drama with high-stakes gameplay in true Stakelogic style.
James Jelliffe, Head of Slots at Stakelogic, said: âKrakenâs Catch brings together everything players love about a great slot including exciting features, fast-paced progression, and thrilling collection mechanics, all wrapped in an atmospheric underwater theme. The Eye of the Deep bonus is a real highlight, delivering tension and excitement in a single spin. Weâre confident this game will make waves across the industry.â
The post The Kraken awakens in Stakelogicâs latest slot adventure appeared first on European Gaming Industry News.
-
eSports7 days agoEsports Charts to deliver comprehensive viewership data to GeoGuessr
-
Africa7 days ago
Racing1 is exhibiting for the first time at the Grand Prix DâAfrique
-
Latest News7 days ago
Ă land-Based Gaming Company Paf Becomes Main Partner of the Finnish Ski Association â One of the Most Significant Sponsorship Agreements in the Associationâs History
-
FBM7 days agoFBMÂŽ adds a new hero to its slots collection with Hippoâs Lock⢠launch in Mexico
-
influencer Waltinho7 days ago
Influencer Rafa Campelo Becomes the New Face of MC Gamesâ Social Media Presence
-
AGA7 days ago
Four in Five U.S. Voters Say Sports Events Contracts Should Be Regulated Like Other Online Sportsbooks
-
Compliance Updates7 days ago
SOFTSWISS Compliance Expert Shares Knowledge on AML in iGaming for Sumsub Academy
-
Compliance Updates6 days ago
California Gambling Control Commission Reviews Licensing and Ownership Transfers at September 18 Meeting
