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How to avoid failing at affiliate marketing in 2024?

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The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.

The iGaming industry has had to focus on a number of changes in the area of affiliate marketing –  as a result of regulatory and advertising changes.

Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:

  • The quality of the content the affiliate creates.
  • Regulations the affiliate or affiliate program might be subject to.
  • This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
  • An ongoing analysis of the size and quality of traffic the affiliate is delivering you.

To know more about these points you can read an instruction from the Slotegrator Academy by link.

The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?


Slotegrator shares some regional specifics of affiliate marketing:

  • Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
  • Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
  • In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
  • Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.

Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:

  • Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
  • Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
  • Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
  • Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”

Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.

And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:

  • “The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
  • In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
  • Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
  • The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”

The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.

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Earn Daily Profit Sharing and Tokenized Rewards with Qzino Affiliate Program

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Why Today’s Affiliate Ecosystem Demands an Upgrade

The global iGaming landscape, and especially the crypto-casino sector, is undergoing explosive growth. Data from Yield Sec shows that the total gross profit of crypto casinos in 2024 reached approximately $81.4 billion — a three- to fourfold increase compared to two years before.

In parallel, the affiliate marketing market is also seeing significant expansion. According to SOFTSWISS, revenue generated via crypto affiliate services doubled in the first half of 2024 versus the same period in 2023. The upward trend continues in 2025: transaction activity is growing, and the number of engaged users in the crypto iGaming space keeps rising month after month.

Yet, most traditional crypto casino affiliate programs still rely on outdated models — CPA and RevShare — that come with notable drawbacks: limited flexibility, insufficient analytical transparency, delayed reward distribution, and negative carryover issues.

All these factors highlight the need for a new kind of affiliate ecosystem — transparent, mutually beneficial, and focused on long-term value. It is in this context that the Qzino affiliate program launches, redefining the role of affiliates in the crypto-iGaming industry.

Next-Generation Crypto iGaming Experience with Qzino

Qzino is a crypto-iGaming platform set to launch in fall 2025 (Explore the Qzino launch). The platform will feature over 10,000 games — from global hits to in-house titles — along with sports and esports betting powered by AI analytics, its own token,Qzino profit sharing model, provably fair crypto casino mechanisms, and tokenized affiliate rewards.

The Qzino profit sharing model is a core innovation — distributing 50% of the revenue daily among token holders. They receive daily passive income, ensuring long-term motivation to stay connected to the platform and benefit from its growth.

Behind the project stands a team of over 100 professionals with proven experience in building platforms ranked among the top-10 global crypto casinos. The platform operates under an official Anjouan Gambling License and utilizes provably fair crypto casino technology.

Qzino Crypto Affiliate Program — Launch Roadmap with Rewards

The Qzino affiliate program is structured in multiple phases, ensuring sub-affiliate earnings, community expansion, and transparent analytics at every stage:

  • Stage 1: Mini App — current phase. An initial opportunity to invite users through free-to-play mechanics with real value, no deposit, and no complex registration. All referred users are permanently linked to the affiliate and automatically transferred to the full Web3 platform after launch — continuing to generate revenue.
  • Stage 2: Platform launch & farming season — Fall 2025. The full platform goes live with gamified farming where users earn points for every bet. Affiliates receive dual rewards — a share of the platform’s profit and points for an upcoming airdrop, later converted into tokens.
  • Stage 3: TGE, Airdrop & Scaling — at this stage, tokenized affiliate rewards and daily profit sharing are launched. Affiliates benefit from the growth of lifetime revenue share, additional sub-affiliate earnings, and the advantages of participating in the highest-paying affiliate program in gambling, with up to 50% revenue share.

How Qzino Offers Daily Profit Sharing and Lifetime Revenue Share for Affiliates

The Qzino affiliate program offers affiliates not just commissions, but a multi-tiered earning system across all stages:

  • Revenue from each user — affiliates earn up to 50% revenue of the income generated by their referrals;
  • Airdrop points — every user activity brings affiliates points later converted into tokens;
  • Qzino tokens — provide access to the Qzino profit sharing model with daily profit sharing and asset growth potential;
  • Sub-affiliate networks — affiliates can build their own network by inviting other partners and earning from their activity — creating long-term passive income in crypto affiliate partnerships.

Qzino crypto casino provides personal support at all collaboration stages, regular contests, challenges, exclusive drops and bonuses for active partners. The program is a crypto affiliate worldwide — open globally with no geographic restrictions.

All of this is managed in a dedicated affiliate dashboard, providing real-time commission tracking, so affiliates can monitor their earnings and activity. The affiliate dashboard ensures data transparency, accessibility, and automatic updates.

Exclusive Early Affiliate Rewards with Qzino Crypto Casino

Currently, the Qzino platform and affiliate program are in the Pre-Launch phase via MiniApp on Telegram — a unique moment for early affiliates.

The potential audience has not yet been distributed among partners, and most users are still available for acquisition. This gives affiliates the opportunity to build their own referral base using the free MiniApp mechanics. Most importantly, all referred users are automatically transferred to the full Web3 platform after launch and remain permanently linked to the affiliate.

The Next Step for the Crypto iGaming Industry

The Qzino affiliate program offers up to 50% revenue share, tokenized affiliate rewards, a long-term profit-sharing model, and scalable income through sub-affiliate earnings. Unlike traditional systems, Qzino doesn’t rely on outdated models — it establishes a new industry standard where partnership means real involvement in the project’s growth and profits, from early MiniApp participation to becoming a true co-owner of the ecosystem.

Qzino: join as a partner — emerge as a co-owner.

Visit the official website, apply now, and join the Qzino Affiliate Program — be part of the next generation of transparent, profit-sharing partnerships.

Contacts

Website: https://qzino.com

Email: [email protected]

X (Twitter): https://x.com/qzino_official

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Whale.io Introduces Crock Dentist Game and Exclusive RWA NFT Collection

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Whale.io, an online casino and sportsbook platform, has announced the launch of Crock Dentist, a new addition to its Whale Originals game series. This release marks the first time the classic game, known for its engaging tooth-pulling mechanics, has been adapted as an original online casino title. Alongside the game, Whale.io is minting 1,000 Crock Dentist NFTs, available on its platform, providing holders with access to airdrop rewards tied to the game’s performance. These digital collectibles are designed to connect in-game assets with real-world value, aligning with the broader Real World Asset (RWA) integration trend in gaming and blockchain.

Crock Dentist: A New Whale Original

Crock Dentist reimagines the traditional game as a digital casino experience, combining familiar gameplay with randomized outcomes and modern graphics. As part of the Whale Originals portfolio, it is designed to deliver a seamless and entertaining experience for players. The game operates with a 97% Return to Player (RTP), meaning 3% of each wager contributes to a house edge, which is redistributed to the holders through an airdrop system.

Crock Dentist NFTs: Minting, Earning, Trading

Whale.io’s Crock Dentist NFTs introduce a novel way for players to engage with the platform’s ecosystem. The NFTs, limited to a supply of 1,000, can be minted directly on Whale.io’s website. Key features include:

  • Minting: Users can acquire a Crock Dentist NFT to participate in the platform’s reward system.
  • Earning: Each NFT entitles holders to 0.1% of airdrops funded by the game’s 3% house edge. Airdrops are distributed in $WHALE, the platform’s native token, at random intervals..
  • Trading: NFT holders can retain their assets to receive ongoing airdrops or trade them on secondary markets, based on their preferences.

The first weekend was an exclusive mint for Battlepass owners. It has been said that the public mint will open up for the public on Tuesday. Each user can mint up to 5 Crock NFTs and the mint price will increase daily until all 1000 NFTs are sold out. The airdrop pool grows with every spin played in Crock Dentist, creating a direct link between game activity and NFT holder rewards. Based on previous Whale Originals releases, the game performance is expected to grow consistently which translates to bigger airdrops for the NFT holders.

Transparency and Accessibility

Whale.io emphasizes transparency by maintaining publicly accessible wallet on its site:

  • Royalty Wallet: Finding all the info related to aftermarket transactions, buybacks, collection royalty and airdrops from the blockchain.

This approach ensures users can verify all activities on the blockchain, fostering trust and accountability. Airdrops are automatically sent to NFT holders’ wallets, requiring no additional actions beyond minting and holding.

Integration with $WHALE Token

The $WHALE token serves as the native currency within Whale.io’s ecosystem. Currently, users can utilize $WHALE to play games, purchase battle passes, or stake for additional benefits. With the upcoming Token Generation Event (TGE), the platform plans to introduce further utilities, enhancing the token’s role across its offerings. The launch of Crock Dentist and its NFT collection arrives as Whale.io prepares for its $WHALE TGE, a milestone that will expand the platform’s ecosystem. By minting Crock Dentist NFTs, users can join the community early and participate in the evolving reward structure. The limited supply of 1,000 NFTs underscores the exclusivity of this opportunity.

About Whale.io

Whale.io is an online casino and sportsbook platform known for its proprietary Whale Originals games and community-driven reward systems. Crock Dentist is now live on Whale.io, with NFT minting open to all users. Committed to transparency and innovation, Whale.io serves a global user base with a focus on integrating gaming and blockchain technology.

Discovering the future of Whale.io Casino and Whale Token by checking them out here:

Website: https://whale.io/nft

Socials: https://linktr.ee/whalesocials_tg

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Whale

Whale.io

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2026 iGaming Trends Report

SOFTSWISS 2026 iGaming Trends Report: Waitlist Available Ahead of November Launch

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SOFTSWISS 2026 iGaming Trends Report: Waitlist Available Ahead of November LaunchReading Time: 2 minutes

SOFTSWISS has opened the waitlist for early access to the 2026 iGaming Trends Report – a comprehensive playbook created to provide business leaders with data-driven insights into iGaming perspectives for 2026. 

The fourth edition of the leading industry playbook, developed in partnership with NEXT.io, brings together quantitative research by independent analytics agency Kantar, qualified opinions from over 350 iGaming experts, and AI analysis of more than 120,000 media headlines to outline the key discussions shaping the future of the iGaming industry. Powered by real cases, market analytics, and authoritative views, the report shares credible, data-backed forecasts for 2026. 

While the report itself will be released on 3 November, waitlist members will receive early notification and priority access to exclusive insights as soon as it goes live. 

“Autumn is the season for building annual strategies – and it’s also the fastest-paced business season of the year. That’s why we suggest joining the 2026 iGaming Trends Report waitlist now, so when you sit down to plan your strategy, you’ll be fully equipped with the latest data and insights,” – said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

The 2026 iGaming Trends Report, created by SOFTSWISS in partnership with NEXT.io, will be presented live during the 2026 iGaming Trends Marathon at the SiGMA Central Europe Summit on 5 November. The Marathon will unveil the new edition live on stage through a high-impact programme packed with expert talks and industry insights.

During the 2026 iGaming Trends Marathon, leading iGaming experts will share their perspectives on key industry areas, including cybersecurity, brand management, responsible gaming and, of course, AI integration. The programme will also cover discussions on the future of iGaming in Latin America and Africa. 

Last year 2025 iGaming Trend Report was included into the Honorable mentions list at PR Daily’s 2025 Content Marketing Awards ranked alongside Bayer, McDonald’s and Epam. 

To stay ahead in 2026, interested professionals can join the waitlist and be among the first to receive the full 2026 iGaming Trends Report the moment it goes live.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS 2026 iGaming Trends Report: Waitlist Available Ahead of November Launch appeared first on European Gaming Industry News.

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