Latest News

How to avoid failing at affiliate marketing in 2024?

Published

2 years ago

April 11, 2024

how-to-avoid-failing-at-affiliate-marketing-in-2024?

Reading Time: 4 minutes

The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.

The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes.

Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:

The quality of the content the affiliate creates.
Regulations the affiliate or affiliate program might be subject to.
This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
An ongoing analysis of the size and quality of traffic the affiliate is delivering you.

To know more about these points you can read an instruction from the Slotegrator Academy by link.

The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?

Slotegrator shares some regional specifics of affiliate marketing:

Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.

Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:

Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”

Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.

And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:

“The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”

The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.

3 Pigs of Independence Hog & Win

Gaming Corps launches 3 Pigs of Independence Hog & Win

Published

39 minutes ago

July 2, 2026

Wladimir P.

gaming-corps-launches-3-pigs-of-independence-hog-&-win

New 3 Pigs slot uses a 3×5, 243-ways setup with a Hold & Win-style bonus and a stated 5,000x max win.

Gaming Corps has launched 3 Pigs of Independence Hog & Win, a new title in its 3 Pigs slot series. The Sweden-based, publicly listed developer said the game is themed around US Independence Day.

The game runs on a 3×5 grid with 243 ways to win. Gaming Corps said it is built around “Hog & Win”, its pig-themed take on Hold & Win, where Prize Coins worth 1x to 5x the total bet can land in the base game and be collected via Collector Vaults.

According to the studio, the Bonus Hog & Win Game is triggered by collecting red, white and blue Pig Coins, with a stated top prize of 5,000x the total bet. In the bonus, the Red Pig “Grow” upgrade can add rows to increase the grid up to five symbols high, the White Pig “Boost” applies multipliers up to 10x, and the Blue Pig “Extra” adds respins. The Liberty Pig can also appear and reveal as one of the three Pig Coins.

The game also includes four collectable Banknote Prizes—Hamilton, Oinkrew, Grunt and Benji—which fill progress bars toward larger rewards, Gaming Corps said. A “Lose to Win” mechanic can also trigger on losing spins to reshape the grid into a win or send players into the Hog & Win feature.

Viacheslav Pechernyi, Product Owner at Gaming Corps, said: “The 3 Pigs have become real characters for us, and half the fun is deciding where they turn up next. An American Independence theme was the perfect fit for their loudest, brightest adventure yet.

“Beneath the celebration there is a genuinely rewarding game, with the Hog & Win feature, the grid-growing upgrades and the Banknote Prizes giving players plenty to chase. It is bold, good fun, and we think it will go down well wherever the 3 Pigs have found a following.”

The post Gaming Corps launches 3 Pigs of Independence Hog & Win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Astana

Astana to host IESF World Esports Championship 2027

Published

39 minutes ago

July 2, 2026

Wladimir P.

astana-to-host-iesf-world-esports-championship-2027

IESF signs host agreement with Kazakhstan’s Ministry of Tourism and Sports and the Qazaq Cybersport Federation in Astana.

Astana has been confirmed as the host city for the IESF World Esports Championship 2027 (WEC27), following a host agreement signing ceremony involving the International Esports Federation (IESF), the Ministry of Tourism and Sports of the Republic of Kazakhstan, and the Qazaq Cybersport Federation.

IESF said the event is expected to draw participation across more than 150 IESF Member Federations through the qualifiers, with national teams competing via IESF-recognized national member structures.

“WEC27 will be more than a championship. It will be a global celebration of nations, athletes, and the future of esports,” said Vlad Marinescu, President of IESF. “For every player, there is no greater honor than competing under their national flag and officially representing their nation on the world stage. That is what makes the World Esports Championship so powerful and so unique. In 2027, Astana will welcome the world and proudly stand as the Esports Capital in the World of Esports, uniting our Member Federations, athletes, fans, and communities. Kazakhstan has shown remarkable vision, ambition, and commitment, and we are confident that WEC27 will deliver an unforgettable championship and a lasting legacy for the global esports family.”

Yerbol Myrzabosynov, Minister of Tourism and Sports of the Republic of Kazakhstan, said: “We are honored that the International Esports Federation has entrusted Kazakhstan with hosting the World Esports Championship 2027. This reflects the confidence in our country’s ability to deliver an event of the highest international standard. Hosting WEC27 reinforces our commitment to advancing esports and creating new opportunities for young people through sport, technology, education, and international cooperation. We look forward to welcoming the World of Esports to Astana and showcasing Kazakhstan as a destination capable of delivering world-class international events.”

Kuanyshbek Yessekeyev, Chairman of the Board of Trustees of the Qazaq Cybersport Federation, added: “We sincerely thank the International Esports Federation for the trust and confidence placed in Kazakhstan to host the World Esports Championship 2027. This is a historic milestone for our esports community and a testament to the progress we have achieved together with our partners. Alongside IESF, the Ministry of Tourism and Sports, and our national stakeholders, we are committed to delivering an outstanding championship for athletes, fans, and the World of Esports. WEC27 will inspire future generations, accelerate the growth of esports in Kazakhstan, and strengthen our country’s position as a leading esports and digital innovation hub.”

IESF said more details, including schedule, qualification pathway, venues, official titles, ticketing, and the event program, will be announced in the coming months via its official channels.

The post Astana to host IESF World Esports Championship 2027 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

QTech expands crash and fast games lineup with XUP Studio content

Published

2 hours ago

July 2, 2026

Wladimir P.

qtech-expands-crash-and-fast-games-lineup-with-xup-studio-content

QTech has signed a new content agreement with XUP Studio to add more crash and fast games to its aggregation platform, extending its catalogue for operators across emerging markets including Latin America and Africa.

XUP Studio was founded in 2025 and is focused on crash and fast games. The studio said it is building new mechanics rather than relying on reskins. It currently has three games live, including Pingwin and Pigaboom, with four more in development and a further three planned for 2026.

Philip Doftvik, QTech’s CEO, said: “XUP Studio’s initial launch of some jaw-dropping crash and fast games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. After such a dazzling beginning, we can’t wait to see what’s next from this rising star.”

Nikoloz Kadjaev, Co-Founder of XUP Studio, added: “Our idea was to build new mechanics in the fast and crash game segments. With the market flooded by reskins, XUP’s vision has always been to create something truly unique – not just visually, but mechanically as well. Emboldened by the breakout success of Pigaboom, our team will continue building games with mechanics that stand apart from everything else on the market. Having such a strong in-house think-tank enables us to carefully craft each product to a high standard. We are in no rush, never compromising on quality for faster delivery. In short, we don’t copy – we create something fresh that we would love to play ourselves.

“Partnering with QTech represents an ideal opportunity for us to strengthen our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators, unlocking untapped jurisdictions from Asia, through Africa and Eastern Europe, and on to Latin America for diversified growth.”

The post QTech expands crash and fast games lineup with XUP Studio content appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.