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Kaizen Foundation Launches in Romania and contributes €350,000 to the Renovation of a Critical Section in the Pitesti Pediatric Hospital

Published

2 years ago

March 14, 2024

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The Kaizen Foundation together with the “Doctors for Romania” Association announced the completion of a major renovation project at the Pitesti Pediatric Hospital, modernising the whole area intended for the treatment of serious cases for children up to three years old. This initiative is the first project funded by the Kaizen Foundation in Romania, marking the launch of the Foundation’s activity in the country.

The Kaizen Foundation has been the main donor of the project, contributing €350,000 for the renovation of this critical facility of the Pitesti Pediatric. It is the largest of its kind in the area, also serving the counties of Argeș, Vâlcea and Dâmbovița, and providing care to over 30,000 children every year. It is the first renovation of this critical section since the establishment of the Pediatric Hospital in the city of Pitesti, 40 years ago. The project was initiated by the “Doctors for Romania” Association.

“A couple of weeks ago we announced the establishment of Kaizen Foundation and the start of our first project, the renovation of the Penteli Children’s General Hospital in Athens, Greece. We are very proud that our second major grant, this time in Romania, delivers a completed project. What we see here today gives us strength for the path that lies ahead for the Kaizen Foundation. This renovation will benefit the youngest of patients of the Pitesti Pediatric Hospital, helping them fight battles that they shouldn’t have to fight, especially at the beginning of their lives. We are grateful to the ‘Doctors for Romania Association’ for all their hard work to deliver the results we see today and of course, everyone else who contributed in making this project a reality, from the local authorities to the hospital’s medical staff. Through the Kaizen Foundation, we aim to respond quickly and with consistency to the pressing needs of local communities across the world,” Panos Konstantopoulos, President of the Kaizen Foundation, said.

The inauguration ceremony took place in Pitesti, in the presence of the Romanian Prime MInister’s State Counsellor, the Secretary of State at the Ministry of Health, other central and local authorities’ representatives and members of the business community that supported the project. The refurbishment of the space provides a safe, clean and modern environment for young children and their families to receive the necessary care, facilitating speedier recovery and completion of treatment. The renovation covered an area of over 1100 square meters, including major reconstruction work to create sanitary units for every ward, while maintaining the same number of beds.

“At first, the idea of renovating the Pitesti Pediatric Hospital’s sixth floor probably seemed like a bold vision. Today, with the generous support of our partners, we have been able to turn this vision into reality. Through our joint efforts, we have renovated this hospital floor, which will serve as a sanctuary of healing for children and their families. This renovation is not simply an improvement to the infrastructure, but a symbol of love, care and true commitment to the health and happiness of our children. I would like to thank our donors, especially our lead partner, the Kaizen Foundation, because without their generosity and dedication to our cause, this impressive accomplishment would not have been possible. We are deeply grateful for their involvement and for being part of this journey with us,” said Alexandru Costache, President of Doctors for Romania Association.

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Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

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Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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