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Kaizen Foundation Launches in Romania and contributes €350,000 to the Renovation of a Critical Section in the Pitesti Pediatric Hospital
The Kaizen Foundation together with the “Doctors for Romania” Association announced the completion of a major renovation project at the Pitesti Pediatric Hospital, modernising the whole area intended for the treatment of serious cases for children up to three years old. This initiative is the first project funded by the Kaizen Foundation in Romania, marking the launch of the Foundation’s activity in the country.
The Kaizen Foundation has been the main donor of the project, contributing €350,000 for the renovation of this critical facility of the Pitesti Pediatric. It is the largest of its kind in the area, also serving the counties of Argeș, Vâlcea and Dâmbovița, and providing care to over 30,000 children every year. It is the first renovation of this critical section since the establishment of the Pediatric Hospital in the city of Pitesti, 40 years ago. The project was initiated by the “Doctors for Romania” Association.
“A couple of weeks ago we announced the establishment of Kaizen Foundation and the start of our first project, the renovation of the Penteli Children’s General Hospital in Athens, Greece. We are very proud that our second major grant, this time in Romania, delivers a completed project. What we see here today gives us strength for the path that lies ahead for the Kaizen Foundation. This renovation will benefit the youngest of patients of the Pitesti Pediatric Hospital, helping them fight battles that they shouldn’t have to fight, especially at the beginning of their lives. We are grateful to the ‘Doctors for Romania Association’ for all their hard work to deliver the results we see today and of course, everyone else who contributed in making this project a reality, from the local authorities to the hospital’s medical staff. Through the Kaizen Foundation, we aim to respond quickly and with consistency to the pressing needs of local communities across the world,” Panos Konstantopoulos, President of the Kaizen Foundation, said.
The inauguration ceremony took place in Pitesti, in the presence of the Romanian Prime MInister’s State Counsellor, the Secretary of State at the Ministry of Health, other central and local authorities’ representatives and members of the business community that supported the project. The refurbishment of the space provides a safe, clean and modern environment for young children and their families to receive the necessary care, facilitating speedier recovery and completion of treatment. The renovation covered an area of over 1100 square meters, including major reconstruction work to create sanitary units for every ward, while maintaining the same number of beds.
“At first, the idea of renovating the Pitesti Pediatric Hospital’s sixth floor probably seemed like a bold vision. Today, with the generous support of our partners, we have been able to turn this vision into reality. Through our joint efforts, we have renovated this hospital floor, which will serve as a sanctuary of healing for children and their families. This renovation is not simply an improvement to the infrastructure, but a symbol of love, care and true commitment to the health and happiness of our children. I would like to thank our donors, especially our lead partner, the Kaizen Foundation, because without their generosity and dedication to our cause, this impressive accomplishment would not have been possible. We are deeply grateful for their involvement and for being part of this journey with us,” said Alexandru Costache, President of Doctors for Romania Association.
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.
PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.
According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.
Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.
PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”
The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.
The post PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Créditos: Giovanna Shirassu/CriaMov
Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026
O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.
Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.
“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.
E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.
Tradição brasileira em solo americano
A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.
The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.
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