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Compliance Updates

Belgium Makes Legal Age to Gamble at 21 from September

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Belgium regulators have made new amendments to the gambling laws in the country with the legal gambling age from 18 to 21. This move aims to align the age requirements for sports betting, arcades and bingo with those already in place for land-based casinos. The revised regulations are set to come into effect on September 1, 2024, and have been outlined in a press release by the Gaming Commission, as published in the Belgium Official Gazette.

The decision to increase the legal gambling age in Belgium is part of a broader effort to prioritise player safety and well-being. By raising the age limit, the authorities aim to provide a more secure environment for individuals engaging in gambling activities. The new legislation includes several other measures designed to safeguard players and ensure responsible gambling practices:

  • Prohibition of Devices “3.3”: The revised regulations include a ban on the use of specific gambling devices, known as “3.3” devices. This prohibition aims to eliminate potential risks associated with these devices and promote safer gambling experiences.
  • Ban on Cumulation of Online Licences: The new laws also prohibit the cumulation of online licenses on the same website. This measure seeks to prevent operators from exploiting multiple licenses to maximise their reach and potentially exploit vulnerable players.
  • Ban on Gifts/Bonuses/Free Games: Another noteworthy provision is the ban on offering gifts, bonuses, or free games to players. This restriction aims to minimise the potential for excessive gambling and the associated risks it may pose to vulnerable individuals.
  • Ban on Advertising Games of Chance: The revised regulations also introduce a ban in principle on advertising games of chance. This change intends to reduce the exposure of individuals to gambling advertisements, particularly targeting vulnerable populations, such as minors and problem gamblers.
  • Age Limit of 21 Years and Refund in Case of No Control: To ensure effective age verification and compliance with the new regulations, individuals who fail to provide proof of age will be eligible for refunds. This provision emphasises the importance of age control measures and strengthens the responsibility of operators in verifying the age of their customers.

The raised legal gambling age in Belgium will have implications for both operators and players within the country’s gambling industry. For operators, it means implementing necessary changes to comply with the new regulations and adapt their marketing strategies to adhere to the ban on advertising games of chance. Additionally, operators will need to ensure strict age verification processes to prevent minors from accessing gambling services.

Players, particularly those between the ages of 18 and 21, will be directly affected by the increase in the legal gambling age. Those who were previously eligible to participate in certain gambling activities may now need to wait until they reach the age of 21. However, it is essential for players to understand that this change is intended to protect them from any potential harm associated with underage gambling. Responsible gambling practices and adherence to legal age limits are crucial for maintaining a safe and enjoyable gambling environment.

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While the decision to raise the legal gambling age has been made with the best intentions, there are concerns and criticisms regarding certain aspects of the revised regulations. One notable concern is the potential for the new advertising restrictions to inadvertently benefit illegal operators. The Belgium Association of Gaming Operators (BAGO) has expressed opposition to a total ban on gambling advertising, arguing that it could make it more challenging for consumers to differentiate between legal and illegal operators.

Tom De Clercq, Chair of BAGO, emphasises the need for targeted advertising limitations rather than a blanket ban. BAGO advocates for limiting advertising, particularly through traditional media, but warns against the potential negative consequences of a total ban. They believe that a comprehensive approach that combines responsible advertising practices and effective regulation is key to maintaining a healthy and well-regulated gambling industry.

Compliance Updates

MGA Marks Safer Gambling Week by Hosting Focus Group on Addressing Problem Gambling

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As part of Safer Gambling Week, the Malta Gaming Authority (MGA) has launched the first in a series of focus groups aimed at addressing problem gambling and its effects on Maltese communities.

Bringing together key stakeholders such as Caritas Malta, Aġenzija Sedqa, the OASI Foundation and the Responsible Gaming Foundation, the session explored a self-assessment tool that the Authority is currently developing, grounded in recent research and industry trends.

The self-assessment tool, which will be available both in English and in Maltese, will guide individuals through a set of questions to help them identify whether gambling is causing harm in their lives. Based on the user’s responses, the tool will provide personalised recommendations and direct them to appropriate support services.

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With invaluable input from organisations experienced in supporting individuals affected by problem gambling, the tool will undergo further refinement to maximise its effectiveness and relevance.

Clinical Chair at Aġenzija Sedqa, Anna Maria Vella, hailed the focus group as a “welcome initiative” which brought together a multidisciplinary team of experts.

“Working together and not in silos is always beneficial. We learn from each other to be more effective.”

Louis Bellizzi, Secretary of Caritas’ Foundation for Victims of Usury, said: “The MGA is in a unique position to coordinate the national effort to help alleviate the scourge of gambling addictions.”

In recent years, the Authority has taken significant steps to promote safer gambling practices, ranging from regular supervisory reviews on responsible gambling to enforcing stricter regulations.

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The MGA closely monitors operators’ implementation of behavioural monitoring systems, self-exclusion systems and responsible marketing practices.

With a focus on high-risk areas, the Authority is refining its supervisory approach to be more dynamic and data-driven, ensuring responsible gambling practices are maintained and continuously improved to protect players effectively.

The MGA’s efforts align closely with the European Gaming and Betting Association (EGBA)’s initiative to establish a unified European standard for identifying markers of harm. The MGA is actively engaged in this initiative, working closely with fellow regulators and industry experts to create a comprehensive standard aimed at early identification of behaviours indicative of problem gambling.

The Authority’s proactive involvement in such initiatives underscores its dedication to fostering a responsible and transparent gaming sector, both locally and across Europe.

The post MGA Marks Safer Gambling Week by Hosting Focus Group on Addressing Problem Gambling appeared first on European Gaming Industry News.

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Serbia’s ZLF Urges Total Ban on Gambling Ads

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Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.

The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.

For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.

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The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.

Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.

Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.

ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.

The post Serbia’s ZLF Urges Total Ban on Gambling Ads appeared first on European Gaming Industry News.

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Compliance Updates

Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority

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Lord Allen of Kensington CBE is confirmed as the new Chair of the British Horseracing Authority.

As a highly experienced Chairman, and one of the most prominent business leaders of his generation, Lord Allen brings a wealth of experience to the role including in the financial and commercial sectors, Government, broadcast, international companies and global sports events.

He is due to assume his post on 1 June 2025 and will work closely with current Chair Joe Saumarez Smith in the months ahead of taking up the role to ensure a smooth transition.

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Lord Allen is currently Chairman and Trustee of the Invictus Games Foundation and was Chairman of the Manchester Commonwealth Games in 2000-2003 for which he was awarded a CBE.

He oversaw London’s bid for the 2012 Olympics and was Board Director on the Organising Committee. His ability to deliver critical projects that made the Games such a success saw him knighted in 2012.

He was a Chief Adviser to the Home Office from 2006 to 2008. In 2012, he was appointed by Ed Miliband to the position of Chairman of the Management Board of the Labour Party. In 2013 he was made a Life Peer, taking the title Baron Allen of Kensington.

Lord Allen began a distinguished career in broadcasting and media with Granada TV in 1991 before going on to have senior roles in leading companies in the sector including EMI, Virgin Media and Endemol. He is currently Chairman of Global Media and Entertainment Limited.

He is currently Advisory Chairman to global independent investment bank Moelis & Company, Chairman of multinational infrastructure group Balfour Beatty PLC, and Chairman of e-commerce retailer THG (formerly The Hut Group).

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Lord Allen said: “I am honoured to be appointed to the role of Chair of the British Horseracing Authority at this important time for the organisation.

“I look forward to building a strong relationship with the new CEO and the Board and all our stakeholders, delivering the vision of building the commercial and reputational aspects of the sector.

“My love of horses stems from learning to ride as a youngster and enjoying the sport of horseracing over many years.

“My knowledge, skills and experience from various sectors, including media and entertainment, and having led many regulated and sporting organisations will hopefully stand me in good stead to bring a fresh perspective to this incredible sport.”

Chair of the BHA Nominations Committee and the BHA’s Senior Independent Director, David Jones, said: “Lord Allen is a very experienced Chairman, and I am delighted that we have appointed a candidate of such outstanding calibre.

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“His record speaks for itself and his impressive leadership skills, financial and commercial acumen, broadcast experience and an understanding of Government will bring a fresh and independent perspective to the BHA’s work.

“Combined with his wealth of experience in global sporting events, Lord Allen impressed the committee with his perceptive grasp of the challenges facing racing and will be a powerful advocate for the sport.”

The post Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority appeared first on European Gaming Industry News.

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