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GambleAware Research Finds People from West Midlands up to 25% More Likely to Experience Gambling Harm Compared to National Average

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A recent research conducted by GambleAware has shed light on the West Midlands region, revealing that it faces a higher risk of problem gambling compared to the rest of the country.

GambleAware’s latest report highlights the West Midlands as the region most exposed to gambling harms. According to the research, approximately 168,000 adults in the West Midlands, equivalent to 3.9% of the local population, are experiencing problem gambling. This figure is 25% higher than the national average, indicating a significant concern within the region.

The data serves as a wake-up call, emphasising the urgent need for proactive measures and support systems to address problem gambling in the West Midlands. By shining a light on this issue, GambleAware aims to encourage public discourse and reduce the stigma associated with problem gambling.

Stigma plays a significant role in preventing individuals from seeking help for problem gambling. GambleAware’s research reveals that 75% of those experiencing problem gambling do not feel comfortable discussing their struggles with family and friends. Moreover, feedback suggests that three in five individuals often choose not to engage with those facing gambling harms due to the associated stigma.

Dr. Joanne Lloyd, an Associate Professor and gambling harms expert at the University of Wolverhampton, emphasises the impact of stigma on seeking treatment. She states, “Stigma is a massive issue in relation to gambling harms as it is one of the biggest barriers to people seeking treatment.” Dr. Lloyd underscores the importance of understanding and addressing stigma to facilitate individuals’ access to the help they need.

Recognising the significance of stigma in preventing individuals from seeking support, GambleAware has launched a comprehensive stigma campaign. This campaign aims to encourage people to open up about their experiences with gambling and to seek the free help and support available.

The initiative has garnered support from various stakeholders, including Andrew Rhodes, the Chief Executive Officer of the UK Gambling Commission. He commends the GambleAware stigma campaign, stating, “Acknowledging the courage it takes to initiate conversations about gambling, any efforts to dismantle barriers to addressing gambling harms are truly appreciated.”

GambleAware emphasises the importance of ensuring that individuals impacted by problem gambling in the West Midlands and across Great Britain are aware of the wide range of support services available to them. By increasing awareness and reducing stigma, they aim to create an environment where people feel safe to come forward and seek help.

Zoe Osmond, the Chief Executive of GambleAware, emphasises this point, stating, “This is why our stigma campaign is working to encourage people to open up about their experiences of gambling and seek the free help and support that is available.” Osmond recognises the vital role of support services in assisting individuals affected by problem gambling.

The government is also taking steps to protect those at risk of gambling harm in the West Midlands and throughout the country. Stuart Andrew, the Minister for Gambling, recognises the role of stigma as a barrier to seeking help. He highlights the benefits of opening up about gambling struggles and the importance of informing others when facing difficulties.

The government’s commitment to addressing problem gambling is evident in their gambling white paper, which includes measures to tackle gambling harms. Recent initiatives, such as stake limits for online slot games, demonstrate their determination to protect vulnerable individuals.

CreedRoomz

CreedRoomz launches Maradona Run live game show with licensed rights

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The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.

CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.

The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.

Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.

The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Armen Mnatsakanyan Head of Sales Department at CreedRoomz

“Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights

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Leading live casino provider CreedRoomz has officially announced the launch of its highly anticipated new live game show, “Maradona Run,” backed by official rights.

Built to capture the celebratory spirit of the upcoming World Cup games, this groundbreaking release introduces an authorized, football-themed transformation of the company’s signature interactive game show concept. By securing the official rights to feature one of the greatest legends in football history, CreedRoomz is inviting global operators and players to engage with an entirely premium, legally authorized gaming experience.

While the game’s flawless logic and core mechanics remain exactly the same, the visual identity has been completely overhauled to welcome the World Cup games. The character has been transformed into a vibrant, 3D animated caricature of the legendary Maradona, proudly wearing his iconic number 10 jersey.

Maradona Run seamlessly bridges a fast-paced lottery ball draw with a cinematic, arcade-style endless runner bonus round. During the main game, players manage up to eight interactive cards as football-styled lottery numbers bounce in a high-tech studio chamber. When the bonus round triggers, players leave the studio behind and hit a digital, festive boulevard alongside Maradona himself.

Instead of traditional coins, the animated legend sprints down the obstacle-filled street course collecting glowing soccer balls. These collectibles correspond to crucial gameplay advantages, including total payout multipliers, energy speed-boosts, and prize doublers, culminating in a massive maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The live game show features a highly interactive setup where a live presenter stands side-by-side with the animated Maradona caricature, engaging with players in real-time. With three distinct bonus ticket tiers Sprint, Trailblaze, and Marathon players have multiple pathways to chase massive wins on every single round.

Maradona Run Live is now available to all partner operators integrating the CreedRoomz Live Casino platform.

The post “Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights appeared first on Americas iGaming & Sports Betting News.

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Amusnet

Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition

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As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.

This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.

In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.

Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.

Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.

With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.

Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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