Compliance Updates
EGBA Welcomes European Parliament’s Approval of New European Digital Identity
The European Gaming and Betting Association (EGBA) has welcomed the recent approval by the European Parliament of a Regulation introducing a new European Digital Identity (e-ID). The Parliament’s endorsement of the e-ID marks a significant milestone in the journey towards a more secure and inclusive digital environment for all citizens across the European Union (EU). The new e-ID will be a transformative tool that addresses several concerns in the digital sphere.
According to the Regulation, adopted by the Parliament on 29 February, the e-ID will allow citizens to identify and authenticate themselves online without having to resort to commercial providers – a practice that has, in the past, raised trust, security and privacy concerns related to the sharing of consumer data with third-party platforms. Using such a standardised, non-commercial identification method will ensure greater privacy protection for consumers, among other benefits. Additionally, the e-ID enhances security by offering consumers and businesses a trusted and standardised tool for online identification, minimising the risk of identity theft and fraud.
This streamlined approach will not only increase user confidence in digital transactions but will also reduce costs and administration for businesses, including gambling operators, by providing a singular verification tool they can use across the EU, instead of paying high fees for the use of commercial databases. The success of the e-ID will of course depend on a high participation rate among citizens. The use of the e-ID will be entirely voluntary for citizens and businesses, including gambling operators. Thus, gambling operators have the flexibility to determine whether they wish to integrate the e-ID tool into their know-your-customer processes.
EGBA has been a supporter of the e-ID since it was proposed by the European Commission in 2021, recognising its potential to revolutionise the way online services are accessed and utilised in the EU, offering a streamlined and secure means for individuals to verify their identity and engage in various digital activities. Since the proposal, EGBA has been encouraging the EU institutions to ensure that businesses, including gambling operators, can access and use the e-ID and benefit from its use. For the online gambling sector, the e-ID holds particular significance, as it provides players with an easy, secure, trustworthy, and singular option to confirm their identity in the EU.
The e-ID law, which amends the EU’s eIDAS Regulation, will now have to be formally endorsed by the EU Council of Ministers before its official adoption, expected before summer 2024. As a Regulation, it will automatically apply across all EU member states from the moment of its adoption.
“We welcome the European Parliament’s approval of a unified digital identity framework and are confident that the use of the new e-ID in our sector will lead to a more seamless and trustworthy online experience for players and help to reduce costs and administration for gambling operators. This innovative tool represents an important step towards building a more secure and user-friendly digital ecosystem, aligning with EGBA’s core objectives of promoting integrity, transparency, and a safe, consumer-centric playing environment,” Maarten Haijer, Secretary General of EGBA, said.
Compliance Updates
KSA Tightens Gambling Ad and Betting Rules Ahead of FIFA World Cup
The Dutch Gaming Authority is intensifying its supervision of advertising and sports betting during the World Cup this summer. Prior to the World Cup, Dutch license holders were specifically reminded by letter of the applicable rules regarding advertising and betting offers.
In the letter, the KSA points out, among other things, the ban on untargeted advertising and sports sponsorship. The KSA also reminds providers that not all types of online betting are permitted in the Netherlands; for example, betting on who receives a yellow card or the first corner kick is not allowed. In the event of violations, the KSA takes immediate enforcement action.
During this period, the KSA is also extra vigilant regarding illegal providers and advertising for illegal offerings: immediate punitive action is being taken in these cases as well. Additionally, during the World Cup, attention is being paid to the risks of sports betting, particularly to raise awareness among young people.
Michel Groothuizen, Chairman of the Board of the Gaming Authority, said: “We saw at the 2022 World Cup and 2024 European Championship that gambling increased. This makes it attractive for companies to attract new players during that period. While I understand this, I strongly urge providers to remain mindful of the protection of young adults and other vulnerable groups, and to adhere to the applicable rules. If we observe that this is not happening, we will take immediate action.”
The post KSA Tightens Gambling Ad and Betting Rules Ahead of FIFA World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
Isle of Man secures Royal Assent for Data Asset Foundations law
The Isle of Man’s Data Asset Foundations legislation has received Royal Assent, bringing into law what the government and partners describe as the world’s first statutory framework for recognising and managing governed data assets.
With Royal Assent granted, the programme moves into implementation. Digital Isle of Man said the next phase includes developing a Data Asset Register, drafting supporting regulations, and building the operational systems needed to run the framework.
A central element is a statutory Data Asset Register intended to record, classify and oversee recognised data assets. Digital Isle of Man said consultation on the register and registrar model has already taken place and industry feedback is being used to shape regulations and operational guidance.
Tim Johnston MHK, Minister for Enterprise, said:
‘Receiving Royal Assent marks a proud and historic moment for the Isle of Man and reflects years of dedicated work to develop a concept that did not previously exist anywhere in the world and bring it fully into law.
‘As the first jurisdiction in the world to fully establish a framework of this kind, the Isle of Man is demonstrating what becomes possible when innovation, collaboration and regulatory agility come together with clear long-term ambition.’
Aga Strandskov, Head of Data Strategy at Digital Isle of Man, said:
‘Many organisations already recognise data as a major business asset but have lacked the legal certainty needed to use it with confidence. That’s exactly what this new legislation enables.
‘The focus now turns to building the wider ecosystem, operational capability and practical implementation needed to support the next phase of the programme. The Register, supporting regulations and operational infrastructure are all active workstreams already progressing at pace.
‘For businesses, this creates real commercial opportunities that have previously been difficult to support within existing legal and operational models, from governed AI training datasets and trusted cross-organisational collaboration through to new approaches around data-sharing, financing and value creation.’
John Bottega, President at EDM Association, said:
‘Globally, organisations are increasingly looking for clearer structures around how valuable data can be governed, shared and used responsibly.
‘The Isle of Man taking this step reflects a growing shift towards more mature and scalable approaches to trusted data governance that support both innovation and accountability.’
The post Isle of Man secures Royal Assent for Data Asset Foundations law appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance
The Mill Adventure wins GLI-19 certification ahead of Ontario market entry
The Mill Adventure has obtained GLI-19 certification as it prepares to enter regulated online gaming in Ontario, a key step in the platform provider’s North American expansion plans.
The company said the certification supports technical compliance requirements common across regulated North American markets, including platform functionality, reporting processes, KYC measures and geolocation. GLI-19 is a technical standard used for interactive gaming systems.
The milestone comes ahead of The Mill Adventure’s planned launch with its first client in Ontario. The company said it will build on experience in multiple European regulated jurisdictions as it targets further growth in North America.
The Mill Adventure also pointed to recent developments including the launch of Dutch operator Winz.nl and a wider integration with Optimove’s CRM suite.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Achieving GLI-19 certification reinforces that our platform and compliance framework are built to support the complexity regulated operators face in markets like Ontario, without compromising performance or scalability.
“Our focus is not simply on entering North America, but on becoming a long-term technical partner for operators looking to scale efficiently across regulated jurisdictions.”
The post The Mill Adventure wins GLI-19 certification ahead of Ontario market entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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