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Virgin Bet to Sponsor Women’s Day at Ayr

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Virgin Bet has announced its first-ever “Women’s Day” event, taking place at the Virgin Bet Raceday on Saturday 9 March at Ayr Racecourse.

The day will serve as a platform to celebrate women in racing, making it the latest in a long line of social impact initiatives from Virgin Bet helping to create a more inclusive environment.

Open to everyone, the activity at the Virgin Bet Raceday at Ayr, exists as part of Virgin Bet’s new brand purpose, “A Good Bet”, a campaign focussed on ways in which the brand can knock down pre-existing barriers within sports and culture at large.

For the upcoming event, Virgin Bet has partnered with presenting star Natalie Pike, who will be acting as compere throughout events on the day, and as a trailblazing figure in broadcasting, further boosting Virgin Bet’s message of inclusion within sport.

As part of the day’s proceedings, aside from viewing Ayr’s spectacular race offerings, attendees will be able to attend a pair of panels hosted by Natalie which will inspire thought and lead conversation. At once both celebratory and insightful, the activities will introduce race fans to legendary women driving forward horse racing, as well as discussing diversity in the sport.

Panellists and subjects will include, with further names to be announced:

Panel 1: Legendary Women of Horse Racing

  • Delly Innes (Chief Executive, Scottish Racing)
  • Harriet Graham (Trainer)

Panel 2: Creative Inclusivity in Racing

  • Charlotte Jones (Jockey)
  • Emma Kay (WalkSafe Founder and CEO)

As part of the day and race sponsorship, Virgin Bet will continue to provide memorable experiences, with opportunities for female attendees to pick the Best Turned Out Award before each race and present the trophies to the winners. A donation will also be made to Ayr Racecourse charity partner, the Ayrshire Cancer Support charity, who through the CEO Sandra McCall and her team provide incredible support to the local community.

Furthermore, for the event, Virgin Bet will be partnering with WalkSafe, an app developed to provide women with confidence and support when walking alone; Virgin Bet will be highlighting WalkSafe’s functions and App details, giving women peace of mind when travelling from the venue.

Musical entertainment will be provided by local Scottish female talent to bring an added experience to raceday goers.

With this debut Women’s Day pilot event, a potential alternative to Ladies Day moving forward, Virgin Bet and Ayr are providing what proves to be a special and celebratory day, one which is open to all – reminding everyone that racing, truly welcomes everyone.

Virgin Bet Marketing Director, Ric Leask, said: “There are many incredible women involved in making horse racing the spectacle that it is, and for too long, their role has arguably gone uncelebrated and un-thanked. At Virgin Bet, as part of our ‘A Good Bet’ brand campaign, we want to make sport more accessible and to highlight brilliance, no matter who the subject, and this initiative is doing exactly that.”

Presenter and “Women’s Day Sponsored by Virgin Bet” collaborator, Natalie Pike said: “I’ve loved being a part of creating this project with the teams at Virgin Bet and Ayr Racecourse, and hope it can inspire the next generation of incredible women working in horse racing. Sport is for everyone, and activations such as this are crucial to ensuring inclusivity and safety for women at events, and ultimately heroing the brilliant people who work in the sport.”

Ayr Racecourse Marketing Manager, Lindsey Smith, said: “It’s fantastic to host Virgin Bet’s inaugural Women’s Day activity and our racecourse, and from minute one, we have wanted to back this campaign with everything we have. We are so proud to work with, host, and pay respect to an incredible array of women within this beautiful sport, and this work will go a long way to bringing attention to these excellent people.”

CreedRoomz

CreedRoomz launches Maradona Run live game show with licensed rights

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The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.

CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.

The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.

Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.

The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Armen Mnatsakanyan Head of Sales Department at CreedRoomz

“Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights

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Leading live casino provider CreedRoomz has officially announced the launch of its highly anticipated new live game show, “Maradona Run,” backed by official rights.

Built to capture the celebratory spirit of the upcoming World Cup games, this groundbreaking release introduces an authorized, football-themed transformation of the company’s signature interactive game show concept. By securing the official rights to feature one of the greatest legends in football history, CreedRoomz is inviting global operators and players to engage with an entirely premium, legally authorized gaming experience.

While the game’s flawless logic and core mechanics remain exactly the same, the visual identity has been completely overhauled to welcome the World Cup games. The character has been transformed into a vibrant, 3D animated caricature of the legendary Maradona, proudly wearing his iconic number 10 jersey.

Maradona Run seamlessly bridges a fast-paced lottery ball draw with a cinematic, arcade-style endless runner bonus round. During the main game, players manage up to eight interactive cards as football-styled lottery numbers bounce in a high-tech studio chamber. When the bonus round triggers, players leave the studio behind and hit a digital, festive boulevard alongside Maradona himself.

Instead of traditional coins, the animated legend sprints down the obstacle-filled street course collecting glowing soccer balls. These collectibles correspond to crucial gameplay advantages, including total payout multipliers, energy speed-boosts, and prize doublers, culminating in a massive maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The live game show features a highly interactive setup where a live presenter stands side-by-side with the animated Maradona caricature, engaging with players in real-time. With three distinct bonus ticket tiers Sprint, Trailblaze, and Marathon players have multiple pathways to chase massive wins on every single round.

Maradona Run Live is now available to all partner operators integrating the CreedRoomz Live Casino platform.

The post “Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights appeared first on Americas iGaming & Sports Betting News.

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Amusnet

Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition

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As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.

This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.

In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.

Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.

Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.

With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.

Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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