International Game Technology PLC
IGT Signs Licensing Agreement with Maryland Lottery
International Game Technology PLC announced that it has signed a licensing agreement with the Maryland Lottery and Gaming Control Agency (Maryland Lottery) for IGT’s patented Cash Pop draw-based game. The Maryland Lottery expects to launch Cash Pop in May 2024 with four daily drawings at multiple price points from $1 to $10.
“The Maryland Lottery is always excited to launch new draw games, and IGT’s Cash Pop will be a novel addition to our portfolio. We’re confident that the 1 in 15 odds of winning a single ‘Pop’ will resonate with our existing players, and the gameplay is easy to understand, which will help us engage a new generation of players,” Kate Airey, Director of Product Development for the Maryland Lottery and Gaming Control Agency, said.
“This licensing agreement between the Maryland Lottery and IGT for our proprietary Cash Pop game builds upon our strong momentum expanding the reach of this exciting game. Cash Pop has yielded significant sales in jurisdictions where it’s available, and we believe it will enhance Maryland Lottery’s draw game portfolio with its simplistic and flexible gameplay features that players readily embrace,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.
Cash Pop gives players the ability to strategize their wager and create their own personalized experience every time they play, which has proven to be highly engaging among players where Cash Pop is offered. Players wager one or more numbers from 1 to 15 and then select a wager amount of $1, $2, $5, or $10 per number. The player can also choose how many consecutive games to play. When the wager is placed, the terminal randomly assigns the value of the prize to be won if the number is matched, which produces a “two games in one” aspect to the game. Lotteries can also choose the frequency of the draws according to their needs, but each draw will be a single number from 1 to 15. Cash Pop has proven to be a solid sales producer with average weekly per capita sales of $0.10 across the US in the first quarter of 2023.
International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed a seven-year contract with the Colorado Lottery to install all-new world-class products and solutions. The contract is expected to run through July 12, 2032, and includes seven, one-year extension options.
As part of the new contract, the Colorado Lottery will receive IGT’s Aurora central system, replacing the current lottery central system. Aurora is part of IGT’s OMNIA integrated lottery solution, which will provide the Lottery with new insights through a single player view, which can enhance its product portfolio and improve marketing communications while delivering Colorado Lottery players with a true omnichannel experience.
“We are looking forward to replacing our current equipment with IGT’s most advanced technology, providing more convenient options for players and achieving continued sales growth and funding Colorado’s great outdoors,” Tom Seaver, Director of Colorado Lottery, said.
“IGT is thrilled to continue working with the Colorado Lottery and delivering high-performing products that will contribute to growing its business. OMNIA, along with the upgrades to retailer equipment and new mobile convenience app, will provide the Lottery with actionable data and tools to manage daily operations and offer players with enhanced retail and mobile experiences,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.
Additionally, IGT will upgrade all lottery retailer equipment across the State and deploy a new mobile convenience app featuring Scan and Redeem functionality. IGT’s Scan and Redeem solution will enable Colorado Lottery players to scan a draw-based or instant scratch ticket with their mobile app to redeem winnings directly into their linked bank account, via automated clearing house (ACH) transfer.
Gambling in the USA
IGT PlayDigital Announces US iGaming Market Arrival of Award-winning Prosperity Link Game
International Game Technology PLC announced that IGT PlayDigital recently added the highly anticipated Prosperity Link game to its iGaming content library in the US. This development makes the widely recognized casino game available for commercial iGaming operators in Pennsylvania, Michigan, New Jersey, Connecticut, and West Virginia.
“Providing our customers with multi-channel content such as Prosperity Link is an important differentiator for IGT PlayDigital and a cornerstone of our global content strategy. Given Prosperity Link’s continued success in gaming venues worldwide, players have developed an affinity for the game, and readily enjoy its compelling gameplay and bonus mechanics,” Gil Rotem, IGT PlayDigital President, said.
IGT’s Prosperity Link Wan Shi Ru Yi is the first title of the Prosperity Link game family to launch online in the US. The game features a 5×3 reel configuration, offers 243 ways to win, and includes many of the same innovative game mechanics such as Money Balls and Prosperity Pots that propelled the success of the land-based version of the game. IGT PlayDigital plans to release additional Prosperity Link game themes online in 2024, the next one being Prosperity Link Cai Yun Heng Tong.
IGT’s land-based Prosperity Link game was named “Best Slot Product” in the 2022 GGB Gaming & Technology Awards and amassed a significant player fanbase through deployments around the world. IGT currently offers six distinct Prosperity Link base game themes.
International Game Technology PLC (IGT) announced that it has won a competitive bidding process to provide the Ohio Lottery Commission’s video lottery terminal (VLT) central monitoring system, with a contract effective May 31, 2024 through June 30, 2033. The agreement includes an option for Ohio to renew the contract for up to two additional one-year terms.
Under the terms of the agreement, IGT will provide its advanced Intelligen central monitoring system hardware and software, with continual monitoring and support for more than 10,000 video lottery terminal machines distributed throughout seven racinos across Ohio: Belterra Park Cincinnati, Eldorado Scioto Downs, Jack Thistledown Racino, Hollywood Gaming Dayton Raceway, Hollywood Gaming Mahoning Valley Race Course, MGM Northfield Park, and Miami Valley Gaming.
“We look forward to providing IGT’s leading VLT products and solutions to the Ohio Lottery Commission. Winning this highly competitive RFP process is a testament to IGT’s significant innovation, dedication to central monitoring systems, and the great team of professionals that continue to propel our success,” said Nick Khin, IGT Chief Operating Officer, Gaming.
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