Gambling in the USA
Scientific Games and Allwyn Move Bold Plans Forward for UK National Lottery
Company’s Key Milestones on Schedule and New, Modern UK Technology Facility Officially Operating
LONDON and ATLANTA – February 1, 2024 – Scientific Games marks the official transfer of the UK National Lottery’s fourth license on February 1. Through close collaboration with partner Allwyn UK, Scientific Games has delivered strategically planned milestones to support Allwyn’s plans to grow The National Lottery responsibly and minimize environmental impact.
Positive momentum is underway with the opening of Scientific Games’ high-tech, 92,000-square-foot state-of-the-art scratchcard logistics facility in Warrington, UK to serve The National Lottery retailers. The facility features the company’s patented SciTrak technology, which includes predictive ordering and sorting systems that drive scratchcard supply-chain efficiencies and sales performance. The on time opening of the new facility brings new jobs to the industrial city approximately 20 miles southwest of Manchester.
The logistics facility is the first of many scheduled deliverables from Scientific Games that are planned as part of the company’s partnership with Allwyn. Allwyn’s transformation program includes, in time, the conversion of The National Lottery’s technology to Scientific Games’ advanced SYMPHONY enterprise gaming system and more than 40,000 retailer terminals. Additionally, through the partnership, Scientific Games will provide a new digital platform, and high-performance instant win games created by UK-based SG Studios as well as partner studios around the world via the SG Content Hub and Partner Program.
“We commend Allwyn on its vision for growing The National Lottery and substantially increasing returns to National Lottery-funded projects as a result. We’ve long-awaited this moment, made possible through a close, working partnership. Together, we’ve proven our ability to navigate challenges necessary to begin delivering sustainable and responsible growth to the UK National Lottery on time and across channels,” said Michael Conforti, President of International and Strategic Accounts for Scientific Games. “With more technology and products being deployed over the course of the license, this is going to be a very exciting time for The National Lottery, its retailers, players and beneficiaries.”
On February 1, as the exclusive scratchcard provider to The National Lottery, Scientific Games commences its world-renowned Scientific Games Enhanced Partnership program with portfolio planning advanced logistics and distribution of current scratch games alongside all-new, data-driven scratch games created and produced by the company. The scratchcards are produced at the company’s Leeds, UK facility, one of five production facilities for the world’s largest lottery games company.
“Our ambition is to offer more games, attract more players, inject more entertainment, create more winners and raise even more money for National Lottery-funded projects. Powering that ambition is a significant investment in our technology and operations as we modernize to secure The National Lottery’s future sustainability,” said Andria Vidler, CEO for Allwyn UK.
In addition to applying 50 years of best practices to game design and performance, Scientific Games is one of the first lottery companies to be globally certified to the Responsible Gaming Supplier framework established by the World Lottery Association. The socially conscious company has delivered on its promise of an environmentally focused facility in Warrington featuring solar and battery power, radiant heating system, all-electric lift equipment and energy- efficient lighting. Operations within the building employ energy-efficient and minimum waste-to-landfill recycling processes certified by Forest Steward Council standards. Scientific Games’ UK field service vehicles are all electric and the company uses an internationally recognized sustainable courier for deliveries to The National Lottery retailers.
With products that generate 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, serving 130 lotteries in 50 countries, including 19 of the Top 20 instant game lotteries (La Fleur’s 2023 World Lottery Almanac).
SciTrak
and SG Content Hub
are trademarks of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.
About Scientific Games
Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. For more information, visit scientificgames.com.
About Allwyn
Allwyn is a leading global lottery operator. We build better lotteries that return more to good causes by focusing on innovation, technology, efficiency and safety. The lottery-first approach of focusing on affordable recreational play has earned us leading market positions with trusted brands across Europe in Austria, Czech Republic, Greece and Cyprus, and Italy. Through our 64,000 points of sale and digital platforms, we serve a market of over 79 million adults, bringing in annual sales of over €16bn. As one of the largest taxpayers in each of our markets, we contribute hugely to national and local economies, returning over €2bn to governments in taxes and lottery duties. We also support direct community investment from each of Allwyn’s brands, financing a wide range of Good Causes across the health, sports, arts and community sectors.
SG Media Inquiries: [email protected]
Allwyn UK Media Inquiries: +44 020 7632 5711
G2 Digital
G2 Digital launches Vegas Club Casino in New Jersey on White Hat Gaming PAM
G2 Digital, the iGaming operator founded by industry veterans Greg Carlin and Dan Alexander, has launched Vegas Club Casino in New Jersey on White Hat Gaming’s Player Account Management (PAM) platform. The site is now live at NJ.PLAYVEGASCLUB.COM, with apps available for iOS and Android, the companies said on July 22, 2026.
Under an exclusive agreement, White Hat Gaming will provide its PAM solution to support G2 Digital as it targets regulated jurisdictions across the United States and Canada. The platform scope includes CRM marketing support, a proprietary cashier, RGS integrations, and White Hat’s Travelling Wallet
feature, positioned by the supplier as enabling cross-state flexibility and scalability.
Phil Gelvan, CEO at White Hat Gaming, said: “Greg and Dan are incredibly well-respected in the industry, so we are proud that they have chosen White Hat Gaming’s first-class PAM solution to supplement G2 Digital as it expands its operations in the US iGaming space with Vegas Club Casino. We are dedicated to delivering a highly optimized PAM product that ensures G2 Digital provides its players with a seamless, high-performance gaming environment.”
Greg Carlin, Co-Founder and CEO at G2 Digital, said: “After conducting a thorough analysis of all available platforms approved in the US market, White Hat’s PAM solution stood out as the winner, both in terms of the technology and the leadership team behind that product.”
White Hat noted its PAM is also used by operators including Bally’s, Jackpocket, and Choctaw Nation, and framed the deal as expanding its presence in regulated US markets.
The post G2 Digital launches Vegas Club Casino in New Jersey on White Hat Gaming PAM appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
AGS Reflects on Their Class II Roots at OIGA 2026
AGS today announced it will be attending the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 20-22 at the Oklahoma City Convention Center.
With deep seated roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility is located, AGS is eager to return to OIGA with a continued commitment to serving the needs of tribal operators.
”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” said David Lopez, CEO and President of AGS. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”
The Company’s product showcase will include the large-format, specialty cabinet Spectra SL75+
. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.
The cabinet acts as the perfect canvas to highlight five new titles including Rakin’ Bacon! Fu Zhu Bao Bao
and Rakin’ Bacon! 5 Prosperity Pots
, Cash Carriage Looter
, Da Da Luo Boom
, and Frightful Fortunes Popping Pumpkins
.
AGS’ high-performing mechanical stepper cabinet Revel® – available in both Class II and Class III – is redefining the category by blending traditional mechanical gameplay with video-inspired features, creating an engaging experience for all player types. The latest Revel portfolio includes Crystal Reels® and Royal Reels®, available in both Class II and Class III. Expanding the lineup, Jackpot Legends
– a new cash-on-reels title featuring an exciting Jackpot Bonus Wheel – and So Hot Cash®, which delivers classic stepper gameplay and can be linked to the So Hot Grand progressive, are set to debut in Class III later this year, with Class II launches following in 2027.
On the table side, AGS’ award-winning progressive platform Bonus Spin Xtreme® (BSX) has been hugely successful in turning small side bets into massive jackpots throughout the tribal casino market. Linking all table games – from the pit to the poker room – BSX has been elemental in allowing operators to offer the flexibility at the tables to make these life-changing wins become more common.
AGS’ participation in OIGA reflects the Company’s history in Oklahoma and its longstanding commitment to the tribal gaming community. More than a trade show presence, OIGA is an opportunity for AGS to reconnect with valued partners, strengthen relationships, and reaffirm its respect for the Oklahoma Tribes that have played such an important role in the Company’s growth.
Attendees are invited to visit AGS at booth 732 throughout the show.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks which are currently not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or its affiliates.
The post AGS Reflects on Their Class II Roots at OIGA 2026 appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
UpUp Casino Opens to U.S. Players with Premium Games Free, Faster Redemptions, and a Player-first Rewards Program
UpUp Casino, a free-to-play social sweepstakes platform built on player-first principles, officially launched in the US at upupcasino.com. The platform debuts with a premium game library, independently audited systems, and a legally compliant sweepstakes model that never requires a purchase or deposit to play or redeem real cash prizes.
UpUp Casino features a diverse collection of social and live games from globally recognised studios that power leading international iGaming brands — premium titles that are traditionally paid-to-play, now available free within the UpUp Casino sweepstakes experience. The platform operates using two virtual currencies: Gold Coins (GC) for entertainment gameplay and Sweep Coins (SC), which can be redeemed for real cash prizes.
Built around a player-first rewards experience, UpUp Casino offers every new player a welcome gift upon signup, alongside a wide range of ongoing promotions and benefits. Players can enjoy daily rewards, weekly bonuses, coin package bonuses, limited-time coin boosts, refer-a-friend incentives, and more. The platform’s VIP program further enhances the experience with boosted promotions, priority support, and exclusive tier-based rewards.
All eligible SC balances can be redeemed for real cash prizes through a redemption process designed for speed, security, and low minimum thresholds — ensuring rewards remain accessible to players.
UpUp Casino has been independently audited for security and fair-play integrity prior to launch and operates in compliance with U.S. sweepstakes promotional regulations. Player accounts are protected through industry-standard encryption, identity verification systems, and dedicated 24/7 customer support staffed by real people.
“Players deserve more — premium games without paywalls, faster redemptions, better rewards, and support from real people who genuinely care. We built UpUp Casino around those principles. This is what a modern player-first sweepstakes casino should look like,” said Angelina Upton, Founder of UpUp Casino.
The post UpUp Casino Opens to U.S. Players with Premium Games Free, Faster Redemptions, and a Player-first Rewards Program appeared first on Americas iGaming & Sports Betting News.
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