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Popular games, VR in esports, top technologies, and prominent markets: Slotegrator presents a report on iGaming trends in 2024
In the iGaming world, it’s essential to predict industry trends. Each year, Slotegrator, one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators, traditionally shares its vision of trends with its audience. This year, Slotegrator released a new report on iGaming trends in 2024 to help gambling operators and B2B service providers strategize for the next year.
The new report is based on the company’s survey of online casino operators and gaming content developers, some of whom preferred to stay confidential, and some of whom shared their comments with Slotegrator to create useful material. Among them are Caleta Gaming, Macaw Gaming, SKILROCK, Turbo Games, Amigo Gaming, 3 Oaks Gaming, Gamzix, etc.
The report covers all the major iGaming trends of 2024 and predictions about future gambling market developments.
To look at them in detail, let’s break them down into several blocks:
- What games will be popular?
Today’s players (especially younger ones) look for formats with rapid-fire gameplay and interesting mechanics, so game developers will continue to create new crash games and increase the number of these games in their portfolio.
According to Slotegrator’s report, there are two key insights:
- The demand for crash games is growing among players 25-34 years old.
- 75% of game developers surveyed either currently offer crash games or are planning to do so in the future.
- Will the popularity of sports betting rise?
According to Statista, the online sports betting market is expected to reach $43.55 billion in 2023 and show an annual growth rate of 9.94%, reaching $63.62 billion by 2027. It’s been estimated that 35.4% of people placed a bet at least once a year worldwide.
- VR integration in esports.
VR is increasingly penetrating into all spheres, including esports. The immersive experience that VR creates allows players to become not just spectators but active participants, dropping them right in the middle of the action.
With VR tech making esports more and more exciting, you can safely assume that the esports betting market will continue to grow. The esports betting market revenue is projected to reach $2.1 billion in 2023. The market is estimated to show an annual growth rate of 10.45% and reach $3.2 billion by 2027.
- What technologies will be on top?
Online casinos continue to use AI to enhance security, personalize player experiences, and promote responsible gaming. AI also provides market insights, SEO improvement, and affiliate traffic analysis. Game and software providers already use AI in their products and solutions.
Another one is the blockchain technology trend. It has produced a range of tools and mechanics that are growing in popularity, facilitating operators’ work, and making a huge impact on the iGaming industry. One of the most widespread and commonly used applications of blockchain, cryptocurrency, has become a fixture in the iGaming landscape. A quarter of our clients, online casino operators, say that up to 40%
of their players use cryptocurrency; another quarter says this number reaches 80 to 100%.
- What about the gambling markets with the most potential?
According to Slotegrator’s report, most of the company’s partner providers responded that they already operate in or are planning to expand into Latin America (and its top markets Brazil, Mexico, Colombia, Argentina, Chile, and Peru), Asia (India, Georgia, Turkey), and regulated African markets (like Kenya and Nigeria). 73% of respondents already operate in Latin America or are planning to expand there in the near future. A similar indicator applies to the Asian market.
Some additional key findings:
- Responsible gaming is essential for the future of the online gaming industry. Young players are concerned about the quality of their gaming experience. Responsible gaming is more than a buzzword, and developed, regulated jurisdictions are fostering growth in this direction.
- According to 75% of respondents among Slotegrator partners, adding new types of games helps to attract new players. This process is much quicker in cooperation with gaming content aggregators.
- Every casino needs an effective bonus policy, which is more of a mainstay than a trend. Bonuses have always been the number one way to acquire and retain players, and this won’t change in 2024.
- Mobile-first gameplay has gone from trend to standard, and in the near future will only solidify its position on top. Convenient, portable, and affordable, mobile devices are increasingly players’ first choice — and often the only one, in areas where laptops are expensive and broadband unavailable.
“This report will be useful for beginning operators doing research before launching their first project, platform operators planning to expand into new markets or add new offers to their established online casinos, B2B service providers working on their business development strategy, and gambling community members who want to stay on top of current trends”, emphasizes Ayvar Gabidullin, business development manager at Slotegrator.
You can download the report on iGaming trends in 2024 here or watch the video review at Slotegrator Academy.
King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!
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This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.
King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.
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The post Huge Jackpot at King Billy Casino: C$3,658,306! appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
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