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Flutter’s Sky Bet and EFL Launch Transformational “Building Foundations” Football Fund
Flutter Entertainment’s leading UK sports betting brand Sky Bet, the title partner of the English Football League (EFL), and the EFL are launching the “Building Foundations” Fund to provide £6m of vital funding for community projects across England and Wales.
The “Building Foundations” Fund represents the largest multi-year sponsor-backed fund dedicated solely to community activity and will give the 72 EFL clubs a chance to bid for grants of up to £100,000 to invest in ongoing programmes or to develop new initiatives.
From the current 2023/24 season, Sky Bet will invest £1 million per year into the Fund. A panel of industry experts, including Sky Bet ambassador Jeff Stelling, will agree the winning bids across a range of categories, such as improving local sporting facilities or promoting the physical and social benefits of the game. To mark the start of the “Building Foundations” Fund, Club Community Organisations (CCOs) at each of the 72 EFL Clubs will have the opportunity to spend an initial £10,000 grant.
Dan Colton, Managing Director at Sky Bet, said: “We’re incredibly proud of our long-standing partnership with the EFL – it’s a relationship that has gone from strength to the strength over the past decade and we wanted to raise the bar further still with the ‘Building Foundations’ Fund. The Fund is a core pillar of our new agreement with the EFL and we’re very excited to see the impact the £6 million will have on such important projects across England and Wales.”
EFL chair Rick Parry said: “Unrestricted funding for community activity on this scale is hard to find and presents an exciting opportunity for EFL clubs to further enhance the impact in the areas they are located. We are extremely grateful to Sky Bet for its ongoing support to the professional game in this country and this new investment via the ‘Building Foundations’ Fund will create a long-lasting legacy for the EFL and Sky Bet partnership.”
Jeff Stelling, former Sky Sports Soccer Saturday lead presenter, said: “Everybody knows my love of the English Football League. I also know all too well how lower league clubs and the communities around them struggle for financial support. I’m delighted to play a part in the ‘Building Foundations’ Fund and I truly believe it presents a great opportunity to make a real difference.”
Former Leicester City, Liverpool and England star Emile Heskey joined Sky Bet Managing Director Dan Colton and EFL chair Rick Parry at Barnsley’s 3G pitch to meet participants from its walking football programme, an existing community scheme for over 35’s that will benefit from the 2023/24 funding.
Blackburn Rovers plan to use the initial £10,000 to grow its “Remember the Rovers” programme which holds weekly sessions at Ewood Park, bringing people living with dementia together, who may otherwise be in social isolation, through the power of footballing memories.
The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.
Continent 8
Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions
Tachi-Yokut Tribe of Santa Rosa Rancheria-owned and operated casino now equipped with world-leading 24/7/365 monitoring, proactive threat prevention and rapid response capabilities to safeguard its tribal gaming operations
Continent 8 Technologies, the leading provider of managed hosting, connectivity, cloud and cybersecurity solutions for the tribal gaming industry, is pleased to announce a new cybersecurity agreement with Tachi Palace Casino Resort to oversee and optimize their Security Operations Center (SOC) and Security Incident and Event Management (SIEM) cybersecurity operations.
In collaboration with Continent 8 and its cybersecurity division, C8 Secure, Tachi Palace Casino Resort will implement their managed SOC and SIEM services. The customer will gain instant access to a comprehensive SOC and SIEM solution featuring round-the-clock monitoring, sophisticated threat detection to pinpoint anomalies and potential risks, integrated threat intelligence to anticipate evolving threats and an advanced SIEM architecture designed for high-performance analytics and streamlined incident management.
Patrick Gardner, Chief Security Officer at Continent 8 said: “We are honored that Tachi Palace Casino Resort selected Continent 8 through a rigorous selection process as their trusted Managed Security Operations Center partner. As a leading Managed Security Services Provider (MSSP) specializing in the gaming industry, we have deep insight into the unique cybersecurity threats and vulnerabilities facing our customers today. Tachi Palace Casino Resort’s proactive commitment to safeguarding their infrastructure demonstrates exceptional leadership and a clear understanding that robust, continuous security is vital for protecting their customers, data and gaming operations.”
Jerad Swimmer, Regional Sales Director at Continent 8 added: “It’s inspiring to see an increasing number of tribal gaming and casino organizations such as Tachi Palace Casino Resort making cybersecurity a core component of their strategic initiatives and organizational culture.
“We are delighted to support Tachi Palace Casino Resort as their trusted MSSP, ensuring a secure and strategic cybersecurity journey.”
David Clark, Information System Director at Tachi Palace Casino Resort said: “I am looking forward to our new partnership with Continent 8 and what the future brings for us.”
The post Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions appeared first on Gaming and Gambling Industry in the Americas.
BetConstruct proudly announces the Harmony Meetup 7 featuring Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, set to take place from 8–11 July in Yerevan, Armenia.
The event will present the concept of FTN’s 7 dimensions as a driving force shaping the future of the digital domain.
Alongside the classic categories of the Ortak x B.F.T.H. Arena Awards, the team will also introduce new ones that reflect the direction adopted by the company.
Ortak Categories:
- Best Ortak Estate Collection
- Best Ortak Casino NFT Collection
- Best Ortak White-label Unique Collection – Sponsored by VBET – 10 000 FTN prize pool
- Best Ortak Snowball Collection – Sponsored by PopOK Gaming – 10 000 FTN prize pool
- Best Ortak Partner
- Best Ortak Performer
- Most Traded NFT Collection
- Best Start-up NFT Collection
- Most Innovative Business of the Year
FTN Categories:
- FTN Innovation of the Year – Sponsored by Fastex – 10 000 FTN prize pool
- FTN Casino Supplier of the Year – Sponsored by CreedRoomz – 10 000 FTN prize pool
- FTN Casino Operator of the Year
- FTN Platform Provider of the Year – Sponsored by BetConstruct – 10 000 FTN prize pool
- FTN Game of the Year – Sponsored by Pascal Gaming – 10 000 FTN prize pool
- Best FTN Game Design
- Best FTN Game Soundtrack
- Rising Star in FTN Casino
YoDoor Categories:
- Best YoDoor Space Developer Company – Sponsored by YoDoor – 10 000 FTN prize pool
- Best YoDoor Casino Space
Participation Rules for All Partners
Rules for Operator Partners
To qualify for participation as Operator Partner, applicants must meet at least one of the following criteria:
- have an average monthly invoice of 25,000 FTN;
- hold a minimum of two Ortak Snowball Collections;
- perform at least one self-initiated campaign utilizing either NFTs or FTN.
Rules for Provider Partners
To qualify for participation as Provider Partner, applicants must have executed two or more FTN-based campaigns in collaboration with Operators.
Also, at least one of the following criteria must be met:
- an average of 50% of invoices paid via FTN;
- the release of a Yo or FTN-related game;
- the issuance of one or more Ortak Multi-Platform Collections.
Within the framework of the Harmony meetup feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, The Last Battle Universe will release a new Universe level for the partners who choose to pay their employee salaries in FTN.
Dates and Deadlines
The application submission will open on May 15th with a final deadline of May 21st, 2025. All the participants should have completed their applications by the set deadline.
Become a Sponsor
Take part in this landmark event by sponsoring a category!
Industry leaders such as BetConstruct, VBet, PopOK Gaming, Pascal Gaming, CreedRoomz, Fastex, and YoSpace are already confirmed sponsors for various categories of the Ortak x B.F.T.H. Arena Awards.
Each has confirmed a 10,000 FTN prize fund for the winner of the category they are sponsoring, which will be allocated towards the winner’s promotion and business growth.
You too can apply and become a sponsor of a category.
Join Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, and discover the 7 dimensions of FTN this July.
The post Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.
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