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What Artificial Intelligence Means for the Casino Industry
Any marketing specialist worth their salt will tell you that Artificial Intelligence is fundamentally transforming the casino industry. It is reshaping the way in which we operate, cater to players and manage their experiences.
Working at Mr. Gamble, I am quick to embrace everything new and innovative but I believe the industry as a whole will greatly benefit from more companies realizing the potential of this technology.
The Evolution of AI in Online Gambling
Throughout the eventful journey of AI’s integration into the industry, it evolved from a novel tool for data analysis to a crucial component in virtually every aspect of the gambling sector.
In the late 90s, during AI’s initial foray into gambling, its role was basic. It mainly focused on data analysis for operational efficiency and understanding customer patterns.
It wasn’t until the mid-2000s that the advent of more sophisticated machine learning algorithms led to predictive analytics. Casinos began using AI to not only analyze past behaviors but also predict future player preferences and trends. A decade later, AI systems even became capable of identifying and responding to suspicious activities.
Finally, nowadays the focus shifted once again, with new casino sites increasingly relying on AI to monitor player behaviors for signs of problem gambling.
As a CMO whose career has been closely tied to the industry for many years, I’ve experienced these changes firsthand. Surprisingly, AI often goes underappreciated, with many people either taking it for granted or choosing to ignore its benefits. With this in mind, I’d like to highlight the ways in which AI is helping the industry.
Enhancing Customer Experiences With AI
One of the most exciting applications of AI is in personalizing the customer experience. Imagine a scenario where a player walks into your casino, and AI-driven systems analyze their previous behavior, suggesting games that align with their preferences. The player wouldn’t have to scroll through the entire game library to find 3D slots or virtual poker.
This isn’t a far-fetched future; it’s happening now. By leveraging AI, we’re not just offering games but curating experiences that resonate with each individual, making them feel valued and understood.
AI in Fraud Detection and Security
Another critical aspect where AI has been a game-changer is security and fraud detection. AI algorithms can monitor gaming patterns, spot irregularities, and flag potential cheating or fraud. This capability is crucial in maintaining the integrity of our games and the trust of our players.
As a CMO, I understand that a casino’s reputation hinges on its fairness and security, and AI is instrumental in upholding these values.
A Boon for Marketing
From a marketing perspective, AI is a potent tool. It streamlines operations, automates mundane tasks, and provides insightful data that guide our marketing strategies.
Common wisdom dictates that for every 1 hour spent on creating ads, at least 2 hours should be spent on researching the target demographic. AI helps us cut down this work significantly, by segmenting our audience, understanding their behavior, and predicting trends. This leaves us with more time and energy to craft targeted and effective marketing campaigns.
With Christmas on the way, perhaps it’s time those on the fence dipped their toes into AI-assisted marketing.
Technological Limitations: AI and Biases
As I was writing this piece, it occurred to me how saccharine this all sounded, so I’m inclined to add a spoonful of salt. Long story short, AI is made by humans and thus may sometimes exhibit the same logical pitfalls as the rest of us.
A famous story about a faulty soap dispenser showed that even technology can show signs of racial bias. Trained exclusively by a group of researchers with pale complexion, the sensor did not trigger upon seeing darker skin, resulting in entire demographics of people not getting to use a simple soap dispenser.
Another story is about a Chinese woman whose friend was supposedly able to unlock her Face ID-protected iPhone X. The facial recognition software was plagued by the same bias as its soap-dispensing colleague.
This bears repeating: the AI technology by itself is neutral. AI systems are only as good as the data they are trained on. Poor quality, biased, or incomplete data can lead to inaccurate or unfair outcomes.
While the old adage of “A poor craftsman blames his tools” was invented way before the coming of AI, its wisdom is as true as ever.
Other Challenges and Ethical Considerations
Speaking from personal experience, using AI is incredibly addictive. There is temptation to allow AI to remove all of your bottlenecks – perhaps a leftover from the startup industry with its commitment to solve everything with technology – but we must be vigilant of its shortcomings.
AI algorithms, especially those based on deep learning, can be highly complex and operate as “black boxes,” making it difficult to understand how they arrive at certain decisions or predictions. This lack of transparency can be a significant issue, especially in areas where explainability is crucial.
There is also public skepticism and mistrust towards AI, especially in sensitive areas like gambling and adjacent areas like digital art. Building and maintaining public trust is essential for the successful adoption of AI technologies. Used inappropriately, AI can exacerbate problem gambling instead of helping us identify and support those in need.
Lastly, remember that people are your most valuable resource. While AI can remove some of the pain points, it can never substitute the real person behind the screen. Some of the best ideas in Mr. Gamble’s history came as a result of just a simple ChatGPT prompt but team brainstorming.
Embracing AI for a Sustainable Future
AI is not just a technological advancement for the casino industry; it’s a paradigm shift. Despite some of the challenges, both ethical and technological, I still see AI as an invaluable ally in understanding our players better.
Whether you agree with this or not, the future of casino gaming from now on is intertwined with AI, and we at Mr. Gamble are excited to be at the forefront of this revolution, embracing the myriad opportunities it presents.
Reading Time: 2 minutes
Rapidly-expanding software provider enters its 13th regulated market following Italian regulator’s approval of Elysium Studios – Driven by Swintt titles
Having previously outlined its intentions to enter more regulated markets throughout 2025, sought-after software provider Swintt has announced that it has now officially been greenlit by Italy’s Agencia delle Dogane e dei Monopoli (ADM) to offer its slots in the country.
The new certification has initially been granted for Elysium Studios – Driven by Swintt titles, and though further approval is planned for both SwinttPremium and SwinttSelect releases in the not-too-distant future, the provider has already put pen to paper with two of Italy’s leading operators.
Launched in 2024 following Swintt’s acquisition of Elysium Studios, Elysium Studios – Driven by Swintt is a cutting-edge collection of releases that incorporates elements of social, mobile and casino gaming to deliver a more engaging experience that’s custom-made for the modern player.
Featuring inventive themes, innovative features and intuitive, mobile-first game mechanics, some of the biggest hits to come from the collaboration to date include the quirky, folk lore-inspired I Hate Fairytales and the swashbuckling skull and bones epic, Pirate Pledge Hold & Win.
Given both titles boast a cast of characters that includes everything from punk rock princesses to salty sea dogs and a huge selection of rewarding bonus rounds, the two games and many more from the Elysium Studios line-up are certain to prove a popular addition among Italian audiences.
With Swintt’s successful acquisition of ADM certification now paving the way for the provider to enter its 13th regulated market, the decision will significantly expand the company’s European footprint and enable it to form further partnerships with Italian operators in the months to come.
David Mann, Chief Executive Officer at Swintt, said: “At Swintt, our focus has always been on ensuring that our content gets put in front of players in as many regulated markets as possible – and acquiring ADM approval to offer our games in Italy is another significant step on this journey.
“As an established iGaming market with a huge emerging player base, we feel our Elysium Studios – Driven by Swintt line-up can make a big impact in the region and we look forward to being able to roll out our other core line-ups very soon.”
The post Swintt games go live in Italy after receiving ADM certification appeared first on European Gaming Industry News.
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Here are this weeks latest slots releases compiled by European Gaming
Relax Gaming is diving to the ocean floor for Treasure Tumble Dream Drop, an 8×8 cluster-pays adventure in the hit Tumble series starring fearless explorer Scarlett Spinz. Momentum is everything as position multipliers build, cluster wins cascade and a suite of blocker-busting power-ups keeps the action flowing, with a maximum win potential of 10,000x.
Get ready for a fresh, fruity adventure with Amusnet’s newest slot – 20 Bulky Fruits Buy Bonus! This colourful game brings classic fruit symbols to life across 20 paylines, offering plenty of ways to hit winning combinations and enjoy nonstop excitement. The Buy Bonus feature lets you jump straight into the action, unlocking bonus rounds whenever you want for instant thrills.
TaDa Gaming, has added to its renowned TriLuck series with a classic Chinese themed slot game, 3 Lucky Baozhu. Offering multiple ways to win, 1000x max and 97% RTP, this gorgeously colourful game sparkles and crackles with fortune and good luck. The five reels, three rows, 50 fixed paylines grid holds traditional symbols including Caishen god of wealth, lucky red envelopes, lanterns and musical instruments.
Spinomenal has released Demi Gods VII Ultra Mode as part of its hugely successful Demi Gods Series. This is a 5×4 reel 50 lines video slot that takes players on an epic journey through the realm of the immortals, where financial fate rests with the gods. A powerful, surging soundtrack amplifies the gameplay and makes for a thunderous reels experience.
Endorphina has released its newest Halloween title, 3 Witch Pots. The slot features 5 reels, 4 rows, and 40 fixed paylines. This Halloween addition to the Endorphina slots portfolio takes players on a mystical journey to help a skillful witch’s lair.
Witness the downfall of John, a man of order, a devoted father, a loyal husband and a pillar of routine. Nolimit City’s latest release, Disorder, unearths the twisted origin story of Mental and Mental II. This highly anticipated slot falls under the extreme themed category of Nolimit City slots such as Serial and Disturbed.
BGaming invites players to saddle up and head to the Wild West in the brand-new Wild Wick online slot. The game is the latest to be developed in collaboration with Strmlytics, a leader in live-streaming data analytics. Wild Wick introduces players to a charismatic bounty hunter inspired by classic Western Heroes from Clint Eastwood’s Man with No Name and Terence Hill’s Lucky Luke to the animated cowboys of the Soviet cartoon Treasure Island.
Stakelogic is closing out spooky season in style with Soul Slayer, a gripping slot experience where every spin becomes a battle for survival. Set in a world consumed by demonic forces, Soul Slayer challenges players to embrace their inner warrior and strike back with precision, fury, and Wild-filled rewards.
Red Rake Gaming presents Get the Coins!, a slot that combines gold coins with Major, Minor, and Grand prizes in a dynamic, fast-paced experience. This release offers rapid gameplay and an exclusive Mini-Game that delivers unique reward opportunities in every session. With its 3×3 reel format, each spin can generate coins and trigger the “Get the Coins!” Mini-Game with collectible coins whenever at least one coin appears on each reel.
Spinmatic announced the launch of Elemental Fusion, a revolutionary title that fuses the mechanics of Video Slots with the engaging features of Plinko games. This innovative product release highlights Spinmatic’s commitment to developing unique and compelling gaming experiences for the igaming market.
Amusnet has released 20 Golden Coins: Reel Fishing, a next-generation video slot that combines the charm of the game classics with the thrill of modernity. This 5-reel, 20-payline release brings the joy of fishing to life with vibrant visuals, engaging features and a soundtrack that fully immerses players in a sunny day by the water.
Evoplay has launched Sky Sentinels, a new slot that lets players decide their fate under the Egyptian sky. Every spin offers a choice between the Sun and the Moon. The radiant Sun guides wins from right to left, while the mysterious Moon moves them from left to right, each creating a unique way to play and win.
Million Games has announced the launch of Gatsby Gold, a 5×3, 243-ways video slot that combines the elegance of 1920s art deco with dynamic modern gameplay. The game offers 243 ways to win, a 96.3% RTP, and a maximum payout of 8,100x the bet, making it as rewarding as it is stylish.
Evoplay has launched Young Deer Song, a festive high-volatility slot that takes players deep into a mystical forest where nature’s creatures lead the way to great rewards. As the moon rises over the treetops, the reels come alive in this Christmas themed title with the fox, owl, raccoon, and wolf, each carrying their own charm and fortune.
Take to the skies and soar like an eagle, then swoop in and grab big wins by spinning the reels of Thunder Eagle Hold and Win Extreme from Booming Games. This action-packed, feature-filled slot is a wild adventure with a chance to win up to 10,000x. Thunder Eagle Hold and Win Extreme is a 5×3, 25-fixed payline slot.
Squid Gold X2 by 18Peaches invites players to dive deep into a world of mystery, magic and forgotten riches. Set within a sacred castle filled with ancient relics and hidden chambers, every spin feels like a step deeper into the unknown. The legendary golden squid is said to guard untold fortunes, and only the bravest adventurers will uncover its secrets.
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win! Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines.
The post Week 45/2025 slot games releases appeared first on European Gaming Industry News.
Best Sportsbook Provider 2025
BETBY WRAPS UP EXPO YEAR WITH BEST SPORTSBOOK PROVIDER WIN AT SiGMA CENTRAL EUROPE B2B AWARDS
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BETBY has been named Best Sportsbook Provider 2025 at the SiGMA Central Europe B2B Awards, held during the prestigious SiGMA Central Europe event that took place from November 3-6 at Fiera Roma in Rome, Italy.
This accolade recognises BETBY’s continued commitment to excellence and innovation in sportsbook technology, reflecting the company’s efforts to deliver flexible, user-centric solutions that empower operators.
Over the past year, BETBY has continued to enhance its product portfolio with new sportsbook management tools, AI-powered features, and expanded coverage across major and niche sports. This latest recognition highlights the company’s dedication to setting new benchmarks in performance, scalability, and user experience.
Coinciding with the event, BETBY has also launched the second phase of its global campaign featuring world chess champion Magnus Carlsen, titled “Leaders Choose Leaders.” The campaign reinforces the shared values of insight, precision, and excellence, highlighting that in both chess and business, true leaders recognise and choose other leaders.
“We’re honoured to receive this recognition from SiGMA Central Europe. It’s a testament to the hard work, passion, and innovation of our entire team. Our goal has always been to build the best sportsbook infrastructure in the industry, and this award reinforces that we’re on the right path,” said Leonid Pertsovskiy, CEO at BETBY: “It also comes at a perfect moment, as we launch the second phase of our global campaign with Magnus Carlsen — ‘Leaders Choose Leaders’ — a message that perfectly reflects this achievement and our vision of leadership through excellence.”
Following previous wins across global industry events, including recent honours at SiGMA Euro-Med and SBC Summit Lisbon, this new distinction further cements BETBY’s position as a Tier-1 partner and technology provider in the iGaming sector.
To find out more about BETBY, visit: https://betby.com/
The post BETBY WRAPS UP EXPO YEAR WITH BEST SPORTSBOOK PROVIDER WIN AT SiGMA CENTRAL EUROPE B2B AWARDS appeared first on European Gaming Industry News.
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