Latest News

Diving Deep into the US Gambling Landscape: An Exclusive with Mr. Gamble

Published

2 years ago

October 31, 2023

diving-deep-into-the-us-gambling-landscape:-an-exclusive-with-mr.-gamble

Reading Time: 4 minutes

The US gambling market stands as a testament to the evolving landscape of global gambling, where state-specific regulations, technological advancements, and shifting consumer preferences continuously redefine the boundaries of the industry. In this candid discussion, Paul Puolakka, Chief Marketing Officer at renowned casino comparison portal Mr. Gamble, will share insights into navigating the multifaceted US gambling market.

It seems that the United States are in the sights of most casino affiliates nowadays. Why is that?

The US gambling scene is legendary. From the neon lights of Vegas to the poker tables of Atlantic City, it’s a market that’s both iconic and evolving.

The 20th century saw the rise of Las Vegas as the gambling capital, with New Jersey’s Atlantic City joining the fray in the late 1970s. The past two decades have witnessed a surge in online gambling, with states gradually legalising various forms of it.

Despite the regulatory maze, the US offers a goldmine of opportunities. We’re not just entering a market; we’re diving into a rich history and culture of gambling. And we’re ready to make our mark.

Are there any potential difficulties with regards to tackling the US market?

The US is unique. Instead of a one-size-fits-all approach, each state has its own playbook.

Without going into too much detail, let’s take a look at Nevada where casino gambling has been legalised since 1931. And then there’s California, with its rich history of tribal gambling, but no official decision on real money online gambling.

One would think it’d be the other way around, but here we are.

With each state playing by its own rules, how does Mr. Gamble plan to tackle this diverse landscape?

It’s like a jigsaw puzzle, each state a unique piece. Our strategy is to be agile, adapting our offerings to resonate with each state’s ethos. It’s a challenge, but it’s also an opportunity to craft bespoke experiences for every market segment.

The US has been a trendsetter in the gambling world. How has it influenced global trends?

The US is the birthplace of modern gambling. Icons like Las Vegas have not just been entertainment hubs but trendsetters. Even the word “Vegas” has become synonymous with gambling.

The world looks to the US for the perfect blend of entertainment and gambling. While Europe has led the online space, the US’s legacy gives it a unique edge. We’re here to merge the best of both worlds.

In the diverse US gambling market, how can companies ensure their offerings resonate with local audiences?

First things first, localization is key. By understanding the local culture, preferences, and regulations, companies can tailor their offerings to truly resonate with local audiences, setting their brand apart in the process.

Partnerships are also invaluable. Collaborating with local entities, whether they’re casinos or other businesses, can provide a solid foothold in new markets and offer mutual benefits. By actively engaging with the community, you can create lasting relationships with users.

Lastly, technology. By leveraging cutting-edge tech, you can offer seamless experiences, from mobile apps to VR casinos, appealing especially to the tech-savvy younger demographic.

Speaking of the younger demographic, how has the US gambling market evolved over the generations?

Historically, the US gambling market was centred around brick-and-mortar establishments like casinos in Las Vegas and Atlantic City. The older generation, the Baby Boomers, saw the rise of these iconic destinations. However, with the advent of technology, Millennials and Gen Z are now more inclined towards online platforms, mobile apps, and eSports betting.

What are the primary differences in gambling preferences between older and younger generations?

Baby Boomers and Gen X often prefer traditional casino games like slot machines, poker, and blackjack. They value the tactile experience and the social aspect of visiting a casino. On the other hand, Millennials and Gen Z are drawn to online slots, virtual sports, and fantasy leagues. They value convenience, tailored experiences, and the integration of gaming with social media.

Are there differences in attitudes towards responsible gambling across generations?

Absolutely. While all generations value responsible gambling, younger generations, armed with more information and digital tools, are more proactive. They often set betting limits, use self-exclusion tools, and are more aware of the signs of gambling addiction.

With the generational shift, do you see any challenges for the traditional gambling establishments in the US?

Right now, traditional establishments face the challenge of staying relevant. While they’ll always have a charm of their own, they need to innovate to attract younger crowds. This could mean integrating digital experiences, hosting eSports tournaments, or offering tech-driven amenities.

Companies are investing heavily in digital platforms, ensuring their offerings are mobile-friendly, and integrating with social media. They’re also collaborating with tech companies, exploring areas like virtual reality casinos and augmented reality games. Additionally, there’s a focus on responsible gambling tools tailored for digital platforms.

How do you ensure this responsible gaming experience?

We’re all about fun, but not at the expense of safety. We partner only with licensed casinos and have a vigilant team ensuring we’re always compliant. Plus, our focus on responsible gaming ensures players enjoy a balanced experience.

In short, what is Mr. Gamble’s vision for the US?

We’re here for the long haul. Our aim? To be the top choice for US online casino enthusiasts. We’re here to forge partnerships, understand the US pulse, and showcase what makes Mr. Gamble stand apart.

It’s also a learning opportunity, aligning our strategies with the market’s heartbeat. While we are in many ways experts, we still like to think of ourselves as students of the game (no pun intended).

Barcelona

Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona

Published

36 minutes ago

December 18, 2025

Wladimir P.

registration-open:-n1-puzzle-promo-show-&-winner-announcement-in-barcelona

N1 Partners will celebrate the finale of the global N1 Puzzle Promo for partners – running from April 21 to December 31, 2025 – and award the grand prize, a Robinson R22 Beta II helicopter, at an exclusive party in Barcelona during the ICE and iGB conferences. The special guest of the event will be Tommy Cash.

Registration for the party is now open.

Participants – especially those at the top of the leaderboard – still have the final two weeks to influence the results and break into the prize-winning top three. After all, the grand prize – a Robinson R22 Beta II helicopter – is something no one in the industry has ever given away before…

The main motto of the exclusive final show-event of N1 Puzzle Promo will be “Because we can” – a philosophy of high achievement and top performance by the promo leaders, running like a red thread throughout the entire event.

This is more than just a party – it’s a community and a private club for top N1 Partners affiliates and guests, industry leaders, media, and influencers, accessible only to the select few. “Because we can” is about limitless opportunities for scaling, the ability to achieve top results together, and creating experiences unmatched in the industry.

N1 Partners reveals long-awaited event details

Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain

What highlights are planned for the guests?

award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
exclusive prizes raffle among all guests
a performance show, DJ set and additional surprises
activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)

And, of course, the long-awaited special guest of the evening…

Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!

Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html

After all, why drive when you can fly?
And be number one with N1 Partners?

News source: N1 Partners

The post Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona

Published

1 hour ago

December 18, 2025

Master Editor

Registration for the party is now open.

N1 Partners reveals long-awaited event details 👇🏼

Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain

What highlights are planned for the guests?

award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
exclusive prizes raffle among all guests
a performance show, DJ set and additional surprises
activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)

And, of course, the long-awaited special guest of the evening… 🥁

Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!

Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html

After all, why drive when you can fly?
And be number one with N1 Partners?

News source: N1 Partners

Latest News

Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX

Published

3 hours ago

December 18, 2025

Wladimir P.

vegangster-gives-operators-real-time-jackpot-control-and-a-new-revenue-stream-with-sharedluck’s-jackpotx

Platform provider Vegangster has completed the integration of JackpotX, a flexible jackpot engine developed by Sharedluck, giving operators a new way to run scalable jackpot campaigns across brands and game catalogues. The integration focuses on player-contribution jackpots, creating an additional revenue stream for operators.

JackpotX provides more granular control than traditional jackpot tools. Operators can configure several jackpot tiers, define custom triggers, and adjust campaign parameters in real time without downtime. This makes it easier to launch targeted campaigns quickly and align jackpots with specific retention or promotional objectives.

With the integration, Vegangster clients can manage jackpots directly inside their existing back office. Campaigns can be linked to selected brands, game groups, or specific player cohorts, with real-time performance insights available through Sharedluck’s dashboards. This helps teams monitor engagement, track contribution levels, and optimise campaigns while they are Running.

For players, jackpot values update in real time across all touchpoints, including lobby displays, game interfaces, and promotional banners, creating visible momentum as prizes grow. This transparency drives catalogue exploration and extends session time, giving operators a practical tool for supporting both short-term promotional bursts and longer-term engagement Strategies.

Michael Oziransky, Chief Product Officer at Vegangster, said:

“Jackpots remain one of the clearest levers for engagement in online casinos. Sharedluck built an engine that offers operators the level of precision and flexibility they expect from modern tools. With JackpotX inside Vegangster, teams can run customised jackpot campaigns at the speed their operations require.”

The partnership brings Sharedluck’s jackpot engine directly into Vegangster’s ecosystem, giving operators a straightforward way to deploy contribution-based jackpots and track performance through real-time analytics.

Chris Scicluna, Co-Founder at Sharedluck, said:

“We are excited to bring JackpotX to Vegangster operators. In successful campaigns, we have seen higher retention, longer session times, stronger conversion from casual to regular play, and clear uplift in VIP-focused promotions. We look forward to seeing Vegangster clients achieve similar results.”

The integration is now available for all Vegangster operators. Existing clients can enable JackpotX through their account manager, with configuration handled inside the Vegangster back office and supported by Sharedluck’s analytics dashboards. New operators can access the module during onboarding as part of their standard setup process.

Operators can get a closer look at JackpotX at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026, with live demos available at stand 1E20.

About SharedLuck

Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact

Romans Kozlovskis

Senior Content & PR Manager

[email protected]

The post Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX appeared first on Gaming and Gambling Industry Newsroom.

Latest News6 days ago

Kazakhstan Authorities Dismantle Large-Scale Illegal Payment Scheme Linked to Online Casinos

Alyona Suvorova6 days ago

Law enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine