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Diving Deep into the US Gambling Landscape: An Exclusive with Mr. Gamble

Published

2 years ago

October 31, 2023

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Reading Time: 4 minutes

The US gambling market stands as a testament to the evolving landscape of global gambling, where state-specific regulations, technological advancements, and shifting consumer preferences continuously redefine the boundaries of the industry. In this candid discussion, Paul Puolakka, Chief Marketing Officer at renowned casino comparison portal Mr. Gamble, will share insights into navigating the multifaceted US gambling market.

It seems that the United States are in the sights of most casino affiliates nowadays. Why is that?

The US gambling scene is legendary. From the neon lights of Vegas to the poker tables of Atlantic City, it’s a market that’s both iconic and evolving.

The 20th century saw the rise of Las Vegas as the gambling capital, with New Jersey’s Atlantic City joining the fray in the late 1970s. The past two decades have witnessed a surge in online gambling, with states gradually legalising various forms of it.

Despite the regulatory maze, the US offers a goldmine of opportunities. We’re not just entering a market; we’re diving into a rich history and culture of gambling. And we’re ready to make our mark.

Are there any potential difficulties with regards to tackling the US market?

The US is unique. Instead of a one-size-fits-all approach, each state has its own playbook.

Without going into too much detail, let’s take a look at Nevada where casino gambling has been legalised since 1931. And then there’s California, with its rich history of tribal gambling, but no official decision on real money online gambling.

One would think it’d be the other way around, but here we are.

With each state playing by its own rules, how does Mr. Gamble plan to tackle this diverse landscape?

It’s like a jigsaw puzzle, each state a unique piece. Our strategy is to be agile, adapting our offerings to resonate with each state’s ethos. It’s a challenge, but it’s also an opportunity to craft bespoke experiences for every market segment.

The US has been a trendsetter in the gambling world. How has it influenced global trends?

The US is the birthplace of modern gambling. Icons like Las Vegas have not just been entertainment hubs but trendsetters. Even the word “Vegas” has become synonymous with gambling.

The world looks to the US for the perfect blend of entertainment and gambling. While Europe has led the online space, the US’s legacy gives it a unique edge. We’re here to merge the best of both worlds.

In the diverse US gambling market, how can companies ensure their offerings resonate with local audiences?

First things first, localization is key. By understanding the local culture, preferences, and regulations, companies can tailor their offerings to truly resonate with local audiences, setting their brand apart in the process.

Partnerships are also invaluable. Collaborating with local entities, whether they’re casinos or other businesses, can provide a solid foothold in new markets and offer mutual benefits. By actively engaging with the community, you can create lasting relationships with users.

Lastly, technology. By leveraging cutting-edge tech, you can offer seamless experiences, from mobile apps to VR casinos, appealing especially to the tech-savvy younger demographic.

Speaking of the younger demographic, how has the US gambling market evolved over the generations?

Historically, the US gambling market was centred around brick-and-mortar establishments like casinos in Las Vegas and Atlantic City. The older generation, the Baby Boomers, saw the rise of these iconic destinations. However, with the advent of technology, Millennials and Gen Z are now more inclined towards online platforms, mobile apps, and eSports betting.

What are the primary differences in gambling preferences between older and younger generations?

Baby Boomers and Gen X often prefer traditional casino games like slot machines, poker, and blackjack. They value the tactile experience and the social aspect of visiting a casino. On the other hand, Millennials and Gen Z are drawn to online slots, virtual sports, and fantasy leagues. They value convenience, tailored experiences, and the integration of gaming with social media.

Are there differences in attitudes towards responsible gambling across generations?

Absolutely. While all generations value responsible gambling, younger generations, armed with more information and digital tools, are more proactive. They often set betting limits, use self-exclusion tools, and are more aware of the signs of gambling addiction.

With the generational shift, do you see any challenges for the traditional gambling establishments in the US?

Right now, traditional establishments face the challenge of staying relevant. While they’ll always have a charm of their own, they need to innovate to attract younger crowds. This could mean integrating digital experiences, hosting eSports tournaments, or offering tech-driven amenities.

Companies are investing heavily in digital platforms, ensuring their offerings are mobile-friendly, and integrating with social media. They’re also collaborating with tech companies, exploring areas like virtual reality casinos and augmented reality games. Additionally, there’s a focus on responsible gambling tools tailored for digital platforms.

How do you ensure this responsible gaming experience?

We’re all about fun, but not at the expense of safety. We partner only with licensed casinos and have a vigilant team ensuring we’re always compliant. Plus, our focus on responsible gaming ensures players enjoy a balanced experience.

In short, what is Mr. Gamble’s vision for the US?

We’re here for the long haul. Our aim? To be the top choice for US online casino enthusiasts. We’re here to forge partnerships, understand the US pulse, and showcase what makes Mr. Gamble stand apart.

It’s also a learning opportunity, aligning our strategies with the market’s heartbeat. While we are in many ways experts, we still like to think of ourselves as students of the game (no pun intended).

Gamblers Connect

NuxGame & Gamblers Connect Enter a New Partnership

Published

11 hours ago

December 8, 2025

George Miller

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Reading Time: < 1 minute

Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.

This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.

The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.

Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.

By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.

This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”

The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.

Best Solutions for iGaming Industry in Romania 2025

Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025

Published

12 hours ago

December 8, 2025

George Miller

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Reading Time: 2 minutes

Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).

This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.

Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.

Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”

The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.

Eastern Europe

HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP

Published

12 hours ago

December 8, 2025

George Miller

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Reading Time: < 1 minute

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.

Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’

The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.