Latest News
Diving Deep into the US Gambling Landscape: An Exclusive with Mr. Gamble

The US gambling market stands as a testament to the evolving landscape of global gambling, where state-specific regulations, technological advancements, and shifting consumer preferences continuously redefine the boundaries of the industry. In this candid discussion, Paul Puolakka, Chief Marketing Officer at renowned casino comparison portal Mr. Gamble, will share insights into navigating the multifaceted US gambling market.
It seems that the United States are in the sights of most casino affiliates nowadays. Why is that?
The US gambling scene is legendary. From the neon lights of Vegas to the poker tables of Atlantic City, it’s a market that’s both iconic and evolving.
The 20th century saw the rise of Las Vegas as the gambling capital, with New Jersey’s Atlantic City joining the fray in the late 1970s. The past two decades have witnessed a surge in online gambling, with states gradually legalising various forms of it.
Despite the regulatory maze, the US offers a goldmine of opportunities. We’re not just entering a market; we’re diving into a rich history and culture of gambling. And we’re ready to make our mark.
Are there any potential difficulties with regards to tackling the US market?
The US is unique. Instead of a one-size-fits-all approach, each state has its own playbook.
Without going into too much detail, let’s take a look at Nevada where casino gambling has been legalised since 1931. And then there’s California, with its rich history of tribal gambling, but no official decision on real money online gambling.
One would think it’d be the other way around, but here we are.
With each state playing by its own rules, how does Mr. Gamble plan to tackle this diverse landscape?
It’s like a jigsaw puzzle, each state a unique piece. Our strategy is to be agile, adapting our offerings to resonate with each state’s ethos. It’s a challenge, but it’s also an opportunity to craft bespoke experiences for every market segment.
The US has been a trendsetter in the gambling world. How has it influenced global trends?
The US is the birthplace of modern gambling. Icons like Las Vegas have not just been entertainment hubs but trendsetters. Even the word “Vegas” has become synonymous with gambling.
The world looks to the US for the perfect blend of entertainment and gambling. While Europe has led the online space, the US’s legacy gives it a unique edge. We’re here to merge the best of both worlds.
In the diverse US gambling market, how can companies ensure their offerings resonate with local audiences?
First things first, localization is key. By understanding the local culture, preferences, and regulations, companies can tailor their offerings to truly resonate with local audiences, setting their brand apart in the process.
Partnerships are also invaluable. Collaborating with local entities, whether they’re casinos or other businesses, can provide a solid foothold in new markets and offer mutual benefits. By actively engaging with the community, you can create lasting relationships with users.
Lastly, technology. By leveraging cutting-edge tech, you can offer seamless experiences, from mobile apps to VR casinos, appealing especially to the tech-savvy younger demographic.
Speaking of the younger demographic, how has the US gambling market evolved over the generations?
Historically, the US gambling market was centred around brick-and-mortar establishments like casinos in Las Vegas and Atlantic City. The older generation, the Baby Boomers, saw the rise of these iconic destinations. However, with the advent of technology, Millennials and Gen Z are now more inclined towards online platforms, mobile apps, and eSports betting.
What are the primary differences in gambling preferences between older and younger generations?
Baby Boomers and Gen X often prefer traditional casino games like slot machines, poker, and blackjack. They value the tactile experience and the social aspect of visiting a casino. On the other hand, Millennials and Gen Z are drawn to online slots, virtual sports, and fantasy leagues. They value convenience, tailored experiences, and the integration of gaming with social media.
Are there differences in attitudes towards responsible gambling across generations?
Absolutely. While all generations value responsible gambling, younger generations, armed with more information and digital tools, are more proactive. They often set betting limits, use self-exclusion tools, and are more aware of the signs of gambling addiction.
With the generational shift, do you see any challenges for the traditional gambling establishments in the US?
Right now, traditional establishments face the challenge of staying relevant. While they’ll always have a charm of their own, they need to innovate to attract younger crowds. This could mean integrating digital experiences, hosting eSports tournaments, or offering tech-driven amenities.
Companies are investing heavily in digital platforms, ensuring their offerings are mobile-friendly, and integrating with social media. They’re also collaborating with tech companies, exploring areas like virtual reality casinos and augmented reality games. Additionally, there’s a focus on responsible gambling tools tailored for digital platforms.
How do you ensure this responsible gaming experience?
We’re all about fun, but not at the expense of safety. We partner only with licensed casinos and have a vigilant team ensuring we’re always compliant. Plus, our focus on responsible gaming ensures players enjoy a balanced experience.
In short, what is Mr. Gamble’s vision for the US?
We’re here for the long haul. Our aim? To be the top choice for US online casino enthusiasts. We’re here to forge partnerships, understand the US pulse, and showcase what makes Mr. Gamble stand apart.
It’s also a learning opportunity, aligning our strategies with the market’s heartbeat. While we are in many ways experts, we still like to think of ourselves as students of the game (no pun intended).
eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
Latest News
Superbet Becomes New Main Sponsor of Jagiellonia Białystok

Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.
The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.
Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.
“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.
“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.
“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.
“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.
The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.
The post Superbet Becomes New Main Sponsor of Jagiellonia Białystok appeared first on European Gaming Industry News.
Australia
VGCCC Fines Werribee RSL for Self-exclusion Failures

The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.
VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.
“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.
“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”
In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.
Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.
“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”
The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.
This remedial action was taken into consideration in determining the amount of the fine.
The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.
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