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Diving Deep into the US Gambling Landscape: An Exclusive with Mr. Gamble

Published

2 years ago

October 31, 2023

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Reading Time: 4 minutes

The US gambling market stands as a testament to the evolving landscape of global gambling, where state-specific regulations, technological advancements, and shifting consumer preferences continuously redefine the boundaries of the industry. In this candid discussion, Paul Puolakka, Chief Marketing Officer at renowned casino comparison portal Mr. Gamble, will share insights into navigating the multifaceted US gambling market.

It seems that the United States are in the sights of most casino affiliates nowadays. Why is that?

The US gambling scene is legendary. From the neon lights of Vegas to the poker tables of Atlantic City, it’s a market that’s both iconic and evolving.

The 20th century saw the rise of Las Vegas as the gambling capital, with New Jersey’s Atlantic City joining the fray in the late 1970s. The past two decades have witnessed a surge in online gambling, with states gradually legalising various forms of it.

Despite the regulatory maze, the US offers a goldmine of opportunities. We’re not just entering a market; we’re diving into a rich history and culture of gambling. And we’re ready to make our mark.

Are there any potential difficulties with regards to tackling the US market?

The US is unique. Instead of a one-size-fits-all approach, each state has its own playbook.

Without going into too much detail, let’s take a look at Nevada where casino gambling has been legalised since 1931. And then there’s California, with its rich history of tribal gambling, but no official decision on real money online gambling.

One would think it’d be the other way around, but here we are.

With each state playing by its own rules, how does Mr. Gamble plan to tackle this diverse landscape?

It’s like a jigsaw puzzle, each state a unique piece. Our strategy is to be agile, adapting our offerings to resonate with each state’s ethos. It’s a challenge, but it’s also an opportunity to craft bespoke experiences for every market segment.

The US has been a trendsetter in the gambling world. How has it influenced global trends?

The US is the birthplace of modern gambling. Icons like Las Vegas have not just been entertainment hubs but trendsetters. Even the word “Vegas” has become synonymous with gambling.

The world looks to the US for the perfect blend of entertainment and gambling. While Europe has led the online space, the US’s legacy gives it a unique edge. We’re here to merge the best of both worlds.

In the diverse US gambling market, how can companies ensure their offerings resonate with local audiences?

First things first, localization is key. By understanding the local culture, preferences, and regulations, companies can tailor their offerings to truly resonate with local audiences, setting their brand apart in the process.

Partnerships are also invaluable. Collaborating with local entities, whether they’re casinos or other businesses, can provide a solid foothold in new markets and offer mutual benefits. By actively engaging with the community, you can create lasting relationships with users.

Lastly, technology. By leveraging cutting-edge tech, you can offer seamless experiences, from mobile apps to VR casinos, appealing especially to the tech-savvy younger demographic.

Speaking of the younger demographic, how has the US gambling market evolved over the generations?

Historically, the US gambling market was centred around brick-and-mortar establishments like casinos in Las Vegas and Atlantic City. The older generation, the Baby Boomers, saw the rise of these iconic destinations. However, with the advent of technology, Millennials and Gen Z are now more inclined towards online platforms, mobile apps, and eSports betting.

What are the primary differences in gambling preferences between older and younger generations?

Baby Boomers and Gen X often prefer traditional casino games like slot machines, poker, and blackjack. They value the tactile experience and the social aspect of visiting a casino. On the other hand, Millennials and Gen Z are drawn to online slots, virtual sports, and fantasy leagues. They value convenience, tailored experiences, and the integration of gaming with social media.

Are there differences in attitudes towards responsible gambling across generations?

Absolutely. While all generations value responsible gambling, younger generations, armed with more information and digital tools, are more proactive. They often set betting limits, use self-exclusion tools, and are more aware of the signs of gambling addiction.

With the generational shift, do you see any challenges for the traditional gambling establishments in the US?

Right now, traditional establishments face the challenge of staying relevant. While they’ll always have a charm of their own, they need to innovate to attract younger crowds. This could mean integrating digital experiences, hosting eSports tournaments, or offering tech-driven amenities.

Companies are investing heavily in digital platforms, ensuring their offerings are mobile-friendly, and integrating with social media. They’re also collaborating with tech companies, exploring areas like virtual reality casinos and augmented reality games. Additionally, there’s a focus on responsible gambling tools tailored for digital platforms.

How do you ensure this responsible gaming experience?

We’re all about fun, but not at the expense of safety. We partner only with licensed casinos and have a vigilant team ensuring we’re always compliant. Plus, our focus on responsible gaming ensures players enjoy a balanced experience.

In short, what is Mr. Gamble’s vision for the US?

We’re here for the long haul. Our aim? To be the top choice for US online casino enthusiasts. We’re here to forge partnerships, understand the US pulse, and showcase what makes Mr. Gamble stand apart.

It’s also a learning opportunity, aligning our strategies with the market’s heartbeat. While we are in many ways experts, we still like to think of ourselves as students of the game (no pun intended).

FEG

GoldenRace and Spinmatic Partner with Fortuna Entertainment Group in Major CEE Expansion

Published

47 minutes ago

February 12, 2026

Wladimir P.

goldenrace-and-spinmatic-partner-with-fortuna-entertainment-group-in-major-cee-expansion

GoldenRace and Spinmatic have officially partnered with Fortuna Entertainment Group (FEG), a leading omni-channel betting and gaming operator, representing a significant milestone for the Central and Eastern European (CEE) gaming market.

FEG operates in five major European nations—Czechia, Poland, Slovakia, Croatia, and Romania—holding a leading position in both online and physical retail markets. This collaboration introduces top-tier Virtual Sports and exceptional casino games to a large audience, enhancing the expansion and robustness of GoldenRace and Spinmatic throughout the continent.

“We are delighted to bring our industry-leading Virtual Sports and Crash games, and Spinmatic’s innovative casino games to Fortuna Entertainment Group. FEG is a true powerhouse in Central and Eastern Europe and this partnership is a testament to our commitment to strengthening our presence in regulated European markets. Our focus for the year ahead remains clear: to continue pushing the boundaries of technology and realism, ensuring our partners always have the most competitive and engaging products in the industry,” said Martin Wachter, CEO and Founder of GoldenRace.

Myke Foster, Group Head of Commercial Gaming Operations at FEG, highlighted: “This strategic partnership will bring a wealth of new content and experiences to FEG customers, across our Fortuna, PSK & Casa Pariurilor brands, in our highly competitive & fully-regulated markets across CEE. We are committed to bringing our audience an unrivalled array of new and exclusive products, whilst offering genuine differentiation- and this collaboration with Spinmatic & GoldenRace will see us reinforce our unique offering across Slots, Virtuals, Crash Games, Scratchcards & more.”

Players of Fortune Entertainment Group are the true victors in this arrangement. They currently have access to a range of products aimed at enhancing engagement to the fullest:

●GoldenRace Virtual Sports: FEG customers can enjoy 24/7 action with GoldenRace’s legendary Virtual Football, virtual and pre-recorded races, Crash games, number games, and more, including the recent and very innovative category, Hit&Win, with Arcade Heist and Fortune Fighters as the first two additions to this vertical.
●Spinmatic’s Casino games: A suite of over 100 games available for FEG players to enjoy, including premium Slots, Bingo, Scratchcards, Plinko and Crash games.

As 2026 unfolds, the collaboration among GoldenRace, Spinmatic, and FEG is poised to transform the betting experience for millions of players in Central Eastern Europe.

The post GoldenRace and Spinmatic Partner with Fortuna Entertainment Group in Major CEE Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Charles Mott CEO & Co-Founder at S Gaming

S Gaming ignites US expansion with Fanatics Casino partnership

Published

47 minutes ago

February 12, 2026

GamingAmericas.com

s-gaming-ignites-us-expansion-with-fanatics-casino-partnership

In-demand slot provider adds yet another top tier brand to its growing list of operator partners in the US market

S Gaming, the provider of highly entertaining online slot and casino games, continues to build momentum in the US market having signed on the dotted line with tier one operator, Fanatics Casino.

Under the deal, Fanatics Casino will exclusively launch the studio’s hugely popular Triple 7 Jackpot slot to players in regulated iGaming states including New Jersey, Pennsylvania, West Virginia and Michigan.

So what can players expect when they fire up the reels on Triple 7 Jackpot?

Triple 7 Jackpot is a classic slot dripping in neon action. The Triple 7 feature is always on screen but is locked until a spin lands three Bonus 7 symbols. This unlocks the feature with one spin awarded, giving players a shot at the 500x Jackpot prize.

Free Spins are also up for grabs with seven Free Games awarded when three Scatters land in the base game.

The deal with Fanatics Casino marks the next step in the studio’s ambitious plans for the US – a market where the sustainable entertainment and casual gameplay its slots provide is already proving to be a hit with players.

Charles Mott, CEO & Co-Founder at S Gaming, said: “Fanatics Casino needs no introduction and is one of the power player brands in the regulated US market.”

“We couldn’t be happier to see Triple 7 Jackpot land in its casino lobby and for players in states such as New Jersey, Pennsylvania, West Virginia and Michigan to take it for a spin for the first time.”

“We now have two top-tier operator partners in the US (Fanatics and BetMGM) and look forward to putting pen to paper on even more deals over the coming months.”

Kieron Shaw, Senior Manager, Fanatics Casino, added: “At Fanatics Casino, we are looking to build our portfolio of games to better enhance the player experience, and that’s why we continue to strike partnerships with pioneering studios like S Gaming.”

S Gaming brings something a little different to our portfolio thanks to its ethos around fun, while still delivering plenty of thrills and big win potential.”

The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Americas iGaming & Sports Betting News.

Latest News

Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February

Published

12 hours ago

February 11, 2026

Wladimir P.

top-sports-events-&-promos-by-n1-partners:-where-to-drive-tier-1-traffic-in-february

February presents one of the strongest seasonal windows for affiliates working with Tier-1 sports traffic — and N1 Partners is expanding the opportunities even further.

The affiliate program has strengthened its sports offering by making betting available across three brands: the flagship N1 Bet, alongside RollXO and Lucky Hunter. This multi-brand setup allows partners to scale sports traffic strategically while leveraging casino brands with proven conversion performance.

Instead of relying on a single product, affiliates can now diversify traffic flows, stabilize KPIs, and combine sports, casino, and seasonal promotional mechanics for stronger long-term results.

Why February Is a Prime Month for Sports Traffic

Conversion stability often depends on timing. Campaigns aligned with seasonal peaks, major sporting events, and emotionally engaging dates consistently outperform generic traffic launches.

February stands out due to:

A packed schedule of top European football leagues and international tournaments
The Winter Olympic Games
Valentine’s Day seasonal campaigns
Increased emotional engagement and deposit intent

During high-profile events and holiday periods, users are more likely to deposit, participate in promotions, and return to the platform. The right contextual hook can directly influence conversion rate, average deposit size, and retention.

To help affiliates capitalize on this momentum, N1 Partners has prepared a focused list of key February sports events and active promotional mechanics.

Key Sports Events in February 2026

11 February

Coppa Italia Quarter-final: Bologna vs Lazio
Olympic Ice Hockey: Slovakia vs Finland
Premier League: Manchester City vs Fulham
DFB Pokal Quarter-final: Bayern Munich vs RB Leipzig
NBA: Houston Rockets vs LA Clippers
Copa Libertadores Qualification Quarter-finals (2nd legs)

12 February

Olympic Ice Hockey: Czech Republic vs Canada
Premier League: Brentford vs Arsenal
NBA: Orlando Magic vs Milwaukee Bucks
EuroLeague Regular Season (Round 28)
Rugby Super League (England & France)

13 February

Olympic Ice Hockey: Canada vs Switzerland
NBA: Oklahoma City Thunder vs Milwaukee Bucks
German Handball Bundesliga

14 February (Valentine’s Day Peak)

Olympic Ice Hockey: USA vs Denmark
FA Cup Round of 16
Bundesliga: Werder Bremen vs Bayern Munich
France Top 14 Rugby
Liga ASOBAL (Spain)
Liga ACB (Spain)

15 February

Olympic Ice Hockey: Switzerland vs Czech Republic
Serie A: Inter vs Juventus
Serie A: Napoli vs Roma
Serie A: Lazio vs Atalanta
LaLiga: Girona vs Barcelona
LaLiga: Real Madrid vs Real Sociedad
Ligue 1: Marseille vs Strasbourg
Ligue 1: Rennes vs PSG
NBA All-Star
WTA 1000 Dubai – Dubai Duty Free Tennis Championships

This density of premium events creates multiple testing angles for creatives, pre-landers, and geo-targeted funnels.

Valentine’s Day Promotions Across N1 Partners Brands

To enhance conversion rates during peak emotional engagement, N1 Partners is launching seasonal campaigns across key brands.

Valentine’s Advent Calendar (N1 Bet & RollXO)

Period: 13–17 February

Five days of engagement mechanics:

13.02 – Love Box: prize up to €15,000
14.02 – Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
15.02 – Sunday Challenge: 50% bonus on the 3rd deposit
16.02 – Road to Free Spins: 30 FS for every €350
17.02 – Fortune Lottery Series: €63,000 prize pool

Cupid Mailbox Lottery (Lucky Hunter)

Period: 9–14 February

28 winners
Grand prizes include a trip to Paris
€6,400 + 1,400 Free Spins prize pool

These mechanics integrate smoothly into sports-driven funnels and allow affiliates to increase average deposit value and session frequency.

Why This Strategy Works for Tier-1 Affiliates

Seasonal and event-driven campaigns help partners:

Increase average deposit size
Improve LTV through repeat engagement
Offset typical mid-quarter CR slowdowns
Enhance emotional appeal through contextual offers
Diversify revenue streams across sports and casino

In competitive Tier-1 markets, product-driven campaigns and structured promotions help stabilize performance and make scaling more predictable.

What Affiliates Should Do Now

February combines major football clashes, Olympic hype, NBA spotlight events, and Valentine’s promotions into one high-conversion window.

Now is the time to:

Drive sports traffic to top European leagues and Olympic matchups
Integrate Valentine’s promotions into creatives
Split-test traffic between N1 Bet, RollXO, and Lucky Hunter
Use seasonal hooks to strengthen CTR and deposit intent

The N1 Partners team provides updated promotional materials, analytics support, and personalized optimization guidance tailored to traffic volumes.

About N1 Partners

N1 Partners is a multi-brand affiliate platform and direct advertiser uniting 14+ casino and betting brands across Tier-1 GEOs.

Key highlights:

Reg2Dep rates up to 70%
CPA up to €700
RevShare up to 45%
14,000+ active partners
Dedicated affiliate management and long-term performance focus

More than just an affiliate program, N1 Partners delivers a performance-driven ecosystem designed to help affiliates scale sustainably in competitive markets.

The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.