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Diving Deep into the US Gambling Landscape: An Exclusive with Mr. Gamble

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The US gambling market stands as a testament to the evolving landscape of global gambling, where state-specific regulations, technological advancements, and shifting consumer preferences continuously redefine the boundaries of the industry. In this candid discussion, Paul Puolakka, Chief Marketing Officer at renowned casino comparison portal Mr. Gamble, will share insights into navigating the multifaceted US gambling market.

 

It seems that the United States are in the sights of most casino affiliates nowadays. Why is that?

The US gambling scene is legendary. From the neon lights of Vegas to the poker tables of Atlantic City, it’s a market that’s both iconic and evolving.

The 20th century saw the rise of Las Vegas as the gambling capital, with New Jersey’s Atlantic City joining the fray in the late 1970s. The past two decades have witnessed a surge in online gambling, with states gradually legalising various forms of it.

Despite the regulatory maze, the US offers a goldmine of opportunities. We’re not just entering a market; we’re diving into a rich history and culture of gambling. And we’re ready to make our mark.

 

Are there any potential difficulties with regards to tackling the US market?

The US is unique. Instead of a one-size-fits-all approach, each state has its own playbook. 

Without going into too much detail, let’s take a look at Nevada where casino gambling has been legalised since 1931. And then there’s California, with its rich history of tribal gambling, but no official decision on real money online gambling.

One would think it’d be the other way around, but here we are.

 

With each state playing by its own rules, how does Mr. Gamble plan to tackle this diverse landscape?

It’s like a jigsaw puzzle, each state a unique piece. Our strategy is to be agile, adapting our offerings to resonate with each state’s ethos. It’s a challenge, but it’s also an opportunity to craft bespoke experiences for every market segment.

 

The US has been a trendsetter in the gambling world. How has it influenced global trends?

The US is the birthplace of modern gambling. Icons like Las Vegas have not just been entertainment hubs but trendsetters. Even the word “Vegas” has become synonymous with gambling.

The world looks to the US for the perfect blend of entertainment and gambling. While Europe has led the online space, the US’s legacy gives it a unique edge. We’re here to merge the best of both worlds.

 

In the diverse US gambling market, how can companies ensure their offerings resonate with local audiences?

First things first, localization is key. By understanding the local culture, preferences, and regulations, companies can tailor their offerings to truly resonate with local audiences, setting their brand apart in the process.

Partnerships are also invaluable. Collaborating with local entities, whether they’re casinos or other businesses, can provide a solid foothold in new markets and offer mutual benefits. By actively engaging with the community, you can create lasting relationships with users.

Lastly, technology. By leveraging cutting-edge tech, you can offer seamless experiences, from mobile apps to VR casinos, appealing especially to the tech-savvy younger demographic.

 

Speaking of the younger demographic, how has the US gambling market evolved over the generations?

Historically, the US gambling market was centred around brick-and-mortar establishments like casinos in Las Vegas and Atlantic City. The older generation, the Baby Boomers, saw the rise of these iconic destinations. However, with the advent of technology, Millennials and Gen Z are now more inclined towards online platforms, mobile apps, and eSports betting.

 

What are the primary differences in gambling preferences between older and younger generations?

Baby Boomers and Gen X often prefer traditional casino games like slot machines, poker, and blackjack. They value the tactile experience and the social aspect of visiting a casino. On the other hand, Millennials and Gen Z are drawn to online slots, virtual sports, and fantasy leagues. They value convenience, tailored experiences, and the integration of gaming with social media.

 

Are there differences in attitudes towards responsible gambling across generations?

Absolutely. While all generations value responsible gambling, younger generations, armed with more information and digital tools, are more proactive. They often set betting limits, use self-exclusion tools, and are more aware of the signs of gambling addiction.

 

With the generational shift, do you see any challenges for the traditional gambling establishments in the US?

Right now, traditional establishments face the challenge of staying relevant. While they’ll always have a charm of their own, they need to innovate to attract younger crowds. This could mean integrating digital experiences, hosting eSports tournaments, or offering tech-driven amenities.

Companies are investing heavily in digital platforms, ensuring their offerings are mobile-friendly, and integrating with social media. They’re also collaborating with tech companies, exploring areas like virtual reality casinos and augmented reality games. Additionally, there’s a focus on responsible gambling tools tailored for digital platforms.

 

How do you ensure this responsible gaming experience?

We’re all about fun, but not at the expense of safety. We partner only with licensed casinos and have a vigilant team ensuring we’re always compliant. Plus, our focus on responsible gaming ensures players enjoy a balanced experience.

 

In short, what is Mr. Gamble’s vision for the US?

We’re here for the long haul. Our aim? To be the top choice for US online casino enthusiasts. We’re here to forge partnerships, understand the US pulse, and showcase what makes Mr. Gamble stand apart.

It’s also a learning opportunity, aligning our strategies with the market’s heartbeat. While we are in many ways experts, we still like to think of ourselves as students of the game (no pun intended).

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A large-scale $1 billion online casino shady scheme involving Ukrainian fraudsters Vadim Gordievsky and Alyona Suvorova has been discovered in Kazakhstan.

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The Kazakhstan Financial Monitoring Agency has revealed a large-scale shady scheme with a whole layer of cross-border transfers. While referring to the press service of the Agency, Elordainfo.kz informs that numerous bank employees and 120 people from several countries were involved in the operation of the shady scheme.

The money was sent to various payment organizations, disguised as legal transactions, and was later withdrawn to numerous online casinos.

At the same time, local authorities managed to eliminate the call center, which employed foreigners, which provided technical support for four online casinos as well as advice on money transactions. In addition, the organizers of the call center created a gambling partnership program that was used to accept payments and withdraw them in cryptocurrencies. The overall turnover exceeded 200 million USDT.

During the implementation of all these measures, over 70 searches were conducted. As a result of these activities, local authorities managed to gather physical evidence as well as to detain nine suspects.

According to law enforcement authorities in Kazakhstan, the key organizer of the shady miscoding scheme is Ukrainian Vadim Ivanovich Gordievsky, born in 1974. He led this organized crime group and used the local Marginplus company for these purposes (marginplus.kz). In addition to companies from Kazakhstan, Gordievsky also worked with illegal Russian online casinos while helping them to facilitate payments.

Already in 2008, Vadim Gordievsky served as deputy head of the Boryspil Regional State Administration and was in charge of land issues. Under Gordievsky, various lands of Boryspil were sold while the money was stolen. In the same 2008, he was dismissed from his position with a huge scandal, but his case never resulted in criminal proceedings. A lot of money and connections in government offices helped him avoid accountability.

In 2012, when Viktor Yanukovych came to power, Vadim Gordievsky took the chair of the head of the highway service in the Odessa region, where he managed to get access to millions of dollars, which he later invested in FC Alta Capital.

After the initiation of criminal cases for financial crimes, fraud, and the announcement of his wanted list by the Ministry of Internal Affairs, Vadim Gordievsky left Ukraine on forged documents.

According to investigators, Gordievsky’s partner, Mikhail Kovalev (Mykhaylo Kovalov), who has a number of companies in the EU, in particular, in Poland and a residence permit in Spain, was closely working with Gordievsky. By using numerous fictitious companies in Poland, in particular, STABLEX SOLUTION Sp. z o. o (solvexs.pl) he engaged in illegal payments and cash withdrawal in cryptocurrencies.

His partner, who is also his former Kyivstar employee, Alyona (Olena) Suvorova (born in 1983), who left Ukraine for Moscow after February 2022, and Ukrainian IT specialist Denis Andreevich Rykov (born in 1990), who currently lives in St. Petersburg, also participated in the shady scheme of illegal bookmakers and dubious payments.

Judging by her social media accounts, Alyona Suvorova is currently positioning herself “as an entrepreneur, investor, and crypto trader with 5+ years of experience.” According to Suvorova herself, she has been developing payment technologies in the field of FinTech for 10 years. In 2021, she opened her own business for international crypto transfers. In addition, she is the founder of the Lemoncoin Crypto Academy.

The law enforcement agencies of Kazakhstan are asking for information about the location and data of all these people. In the near future, Vadim Gordievsky, Alyona Suvorova, and other defendants will be put on the international wanted list. According to local laws, they face up to nine years in prison.

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GoldenRace lanza Goal2Win, una fusión entre el fútbol y los juegos de números

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El mundo de las apuestas deportivas y el gaming está a punto de experimentar una gran sacudida con el lanzamiento de Goal2Win, el innovador nuevo juego de números de GoldenRace, diseñado para cautivar a la masiva audiencia global del fútbol.

Goal2Win tiende un exitoso puente entre la pasión universal por el deporte rey y la probada emoción de las predicciones basadas en números, ofreciendo a los operadores un producto nuevo y de alto potencial para la monetización.

Goal2Win es una oferta de primer nivel que toma el formato familiar y clásico de los juegos de números y lo integra con una dinámica temática centrada en el fútbol. Esta combinación única hace que el juego sea instantáneamente reconocible, pero a la vez emocionante y nuevo, atrayendo tanto a apostadores deportivos experimentados como a recién llegados que buscan una experiencia atractiva y simplificada.

Goal2Win es la apuesta de GoldenRace entre la innovación y la tradición. Ofrece a los operadores un producto que aprovecha el inmenso alcance del fanatismo por el fútbol, a la vez que ofrece la jugabilidad sencilla y atractiva y el potencial de ganancias masivas que se espera de un juego de números de primer nivel. Es una mezcla convincente de emoción, simplicidad y un potencial de recompensa significativo.

Características clave que impulsan la fidelización y las ganancias potenciales

Goal2Win está diseñado para la máxima retención de jugadores y altas apuestas, con una jugabilidad dinámica y potentes características:

  • Función multiplicadora: Los jugadores pueden realizar el mismo conjunto de apuestas en una impresionante cantidad de veintidós eventos consecutivos, lo que aumenta significativamente las ganancias potenciales y asegura una fidelización sostenida a lo largo del tiempo.

  • Jackpots y Mega Jackpots: El juego incluye ganancias escalonadas con jackpots estándar y los codiciados Mega Jackpots, que prometen sumas que pueden cambiar la vida y actúan como un poderoso motivador para el jugador.

  • Selecciones rápidas: Para un acceso rápido a la acción, la opción de Selecciones rápidas permite al sistema elegir números al azar, agilizando el proceso de apuesta para los jugadores.

  • Selector de Fila/Columna: Mejorando la experiencia del usuario, los botones selectores permiten a los jugadores elegir fácilmente una fila o columna completa de números, simplificando las apuestas sofisticadas.

Goal2Win representa una oportunidad única para que los operadores aprovechen la inmensa base de aficionados al fútbol global con un producto que es a la vez innovador y reconocible al instante. Está listo para convertirse en una oferta básica, impulsando apuestas más altas y atrayendo a una demografía más amplia a la cartera de los operadores.

The post GoldenRace lanza Goal2Win, una fusión entre el fútbol y los juegos de números appeared first on European Gaming Industry News.

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Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot

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Wrap up warm this festive season with some retro-inspired slot action

Popular iGaming content provider BGaming invites you to cosy up to the fire and hit spin with the release of Totally Hot. This dynamic new title combines classic slot elements with modern gameplay mechanics.

Taking into account its December launch, BGaming dressed up the game for the season: the action is brought to life with bold visuals and festive animations, with roaring hot flames filling the background and Christmas candy canes bordering the reels. Totally Hot will revert to its original version when the holiday season is over.

It is not only the game’s visuals that have been given a modern makeover. Totally Hot deploys a pay-both-ways payment mechanic across its 5×3 game grid, giving players the chance to win with matching combinations in both directions across the reels. Wins go from left-to-right, right-to-left, and even begin in the middle of the reels.

There is also the potential for a festive treat to drop in the middle of the grid in the form of an Expanding Wild, holding players’ attention with the action on every spin.

Totally Hot keeps the good times rolling thanks to a low-volatility maths model that entertains players with frequent wins. This is complemented by an extremely attractive RTP of 97.21%.

Vasili Pauliuchenko, Game Producer at BGaming, said, “The holidays are here, and we wanted to provide our players with the bright and warm gift of nostalgia this Christmas. Totally Hot has been designed to captivate new players and seasoned classic slot lovers alike, keeping them engaged with wins coming from literally every direction.

The game’s blazing vibes and low volatility serve up plenty of laid-back fun.”

The post Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot appeared first on European Gaming Industry News.

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