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Diving Deep into the US Gambling Landscape: An Exclusive with Mr. Gamble

The US gambling market stands as a testament to the evolving landscape of global gambling, where state-specific regulations, technological advancements, and shifting consumer preferences continuously redefine the boundaries of the industry. In this candid discussion, Paul Puolakka, Chief Marketing Officer at renowned casino comparison portal Mr. Gamble, will share insights into navigating the multifaceted US gambling market.
It seems that the United States are in the sights of most casino affiliates nowadays. Why is that?
The US gambling scene is legendary. From the neon lights of Vegas to the poker tables of Atlantic City, it’s a market that’s both iconic and evolving.
The 20th century saw the rise of Las Vegas as the gambling capital, with New Jersey’s Atlantic City joining the fray in the late 1970s. The past two decades have witnessed a surge in online gambling, with states gradually legalising various forms of it.
Despite the regulatory maze, the US offers a goldmine of opportunities. We’re not just entering a market; we’re diving into a rich history and culture of gambling. And we’re ready to make our mark.
Are there any potential difficulties with regards to tackling the US market?
The US is unique. Instead of a one-size-fits-all approach, each state has its own playbook.
Without going into too much detail, let’s take a look at Nevada where casino gambling has been legalised since 1931. And then there’s California, with its rich history of tribal gambling, but no official decision on real money online gambling.
One would think it’d be the other way around, but here we are.
With each state playing by its own rules, how does Mr. Gamble plan to tackle this diverse landscape?
It’s like a jigsaw puzzle, each state a unique piece. Our strategy is to be agile, adapting our offerings to resonate with each state’s ethos. It’s a challenge, but it’s also an opportunity to craft bespoke experiences for every market segment.
The US has been a trendsetter in the gambling world. How has it influenced global trends?
The US is the birthplace of modern gambling. Icons like Las Vegas have not just been entertainment hubs but trendsetters. Even the word “Vegas” has become synonymous with gambling.
The world looks to the US for the perfect blend of entertainment and gambling. While Europe has led the online space, the US’s legacy gives it a unique edge. We’re here to merge the best of both worlds.
In the diverse US gambling market, how can companies ensure their offerings resonate with local audiences?
First things first, localization is key. By understanding the local culture, preferences, and regulations, companies can tailor their offerings to truly resonate with local audiences, setting their brand apart in the process.
Partnerships are also invaluable. Collaborating with local entities, whether they’re casinos or other businesses, can provide a solid foothold in new markets and offer mutual benefits. By actively engaging with the community, you can create lasting relationships with users.
Lastly, technology. By leveraging cutting-edge tech, you can offer seamless experiences, from mobile apps to VR casinos, appealing especially to the tech-savvy younger demographic.
Speaking of the younger demographic, how has the US gambling market evolved over the generations?
Historically, the US gambling market was centred around brick-and-mortar establishments like casinos in Las Vegas and Atlantic City. The older generation, the Baby Boomers, saw the rise of these iconic destinations. However, with the advent of technology, Millennials and Gen Z are now more inclined towards online platforms, mobile apps, and eSports betting.
What are the primary differences in gambling preferences between older and younger generations?
Baby Boomers and Gen X often prefer traditional casino games like slot machines, poker, and blackjack. They value the tactile experience and the social aspect of visiting a casino. On the other hand, Millennials and Gen Z are drawn to online slots, virtual sports, and fantasy leagues. They value convenience, tailored experiences, and the integration of gaming with social media.
Are there differences in attitudes towards responsible gambling across generations?
Absolutely. While all generations value responsible gambling, younger generations, armed with more information and digital tools, are more proactive. They often set betting limits, use self-exclusion tools, and are more aware of the signs of gambling addiction.
With the generational shift, do you see any challenges for the traditional gambling establishments in the US?
Right now, traditional establishments face the challenge of staying relevant. While they’ll always have a charm of their own, they need to innovate to attract younger crowds. This could mean integrating digital experiences, hosting eSports tournaments, or offering tech-driven amenities.
Companies are investing heavily in digital platforms, ensuring their offerings are mobile-friendly, and integrating with social media. They’re also collaborating with tech companies, exploring areas like virtual reality casinos and augmented reality games. Additionally, there’s a focus on responsible gambling tools tailored for digital platforms.
How do you ensure this responsible gaming experience?
We’re all about fun, but not at the expense of safety. We partner only with licensed casinos and have a vigilant team ensuring we’re always compliant. Plus, our focus on responsible gaming ensures players enjoy a balanced experience.
In short, what is Mr. Gamble’s vision for the US?
We’re here for the long haul. Our aim? To be the top choice for US online casino enthusiasts. We’re here to forge partnerships, understand the US pulse, and showcase what makes Mr. Gamble stand apart.
It’s also a learning opportunity, aligning our strategies with the market’s heartbeat. While we are in many ways experts, we still like to think of ourselves as students of the game (no pun intended).
Latest News
EveryTip.com Hits Major Milestone Ahead of Grand National with Record Tipster Listings

Launched just last month at the beginning of March, EveryTip.com is already celebrating a major early milestone, just in time for this week’s Grand National. The platform has quickly gained traction as a go-to hub for UK bettors, offering a centralised source of high-quality football and horse racing tips.
EveryTip.com brings together expert insights from a wide range of trusted sources, including leading tipsters from the Racing Post, Timeform, and The Guardian, as well as independent professional punters and specialist betting sites. Whether users are looking for daily value picks or tips for the biggest race of the year, EveryTip.com simplifies the search for reliable betting advice.
In addition to its extensive tipster coverage, the platform offers:
- Daily NAPs (best bets from proven experts)
- A real-time tipster leaderboard, tracking performance and profitability
- Full race cards and live odds comparison
- Results and up-to-date free bet offers from major bookmakers
Stephen Welch, Operations Director at EveryTip.com, said: “We’re thrilled to have reached this milestone so soon after launching. With the Grand National approaching, it’s clear that there’s strong demand for a platform that brings together quality tips from household names,along with independent analysis, all in one place.”
Created by a team of professional tipsters and analysts, EveryTip.com is committed to helping users bet smarter by making expert insights more accessible. Its early growth reflects a wider trend among punters who want deeper insights and performance transparency when choosing who to trust.
Looking ahead, the platform plans to expand into additional sports and betting markets, building on its expert-led foundation.
“We want EveryTip.com to become the essential tool for all serious bettors,” Welch added. “We’ll continue to grow the site with more data-driven tools, expanded coverage, and exclusive offers that add real value.”
The post EveryTip.com Hits Major Milestone Ahead of Grand National with Record Tipster Listings appeared first on European Gaming Industry News.
Blitzcrown
Blitzcrown Secures GLI Certification for Three Crash Games in Brazil

Breaking New Ground in Brazil: Blitzcrown’s Crash Games Now GLI Certified
Blitzcrown, MVG’s pioneering games studio, has secured Brazilian Certification as well as GLI-19 Certification from GLI(Gaming Laboratories International) for its industry-changing three Crash titles. This landmark achievement marks a significant milestone in the company’s expansion into Brazil’s thriving online gaming market, positioning Blitzcrown at the forefront of the region’s rapidly evolving iGaming landscape.
The license comes at an important time for Brazil’s gaming sector, following the launch of the new licensing regime that started on January 1, 2025. The regulatory framework, signed into law in December 2023, has transformed the industry’s prospects.
The certification encompasses 3 innovative crash games: Crash, Fast Crash, and Twin Crash. This strategic milestone establishes Blitzcrown as the premier provider of certified Crash games in the Brazilian market, demonstrating the company’s unwavering commitment to regulatory excellence and gaming integrity. With the GLI-19 and Brazil certification process successfully concluded in March, Blitzcrown has solidified its position as an industry pioneer in this dynamic and emerging market.
Crash games are a recent addition to the global iGaming market, featuring the dynamic evolution of real-time multipliers and immediate reward structures. Blitzcrown has stood out by establishing groundbreaking game mechanisms that offer different and exciting gameplay experiences. Standard Crash provides players with a standard multiplier-based gaming experience, and Fast Crash is optimized for users seeking quick, intense multiplier experiences. The Twin Crash is an original format allowing players to place simultaneous bets on two separate multipliers.
Building on this momentum, Blitzcrown has announced plans to expand its certified portfolio with two additional versions of its innovative Plinko games, demonstrating the company’s strategic commitment to market expansion. This forward-looking initiative underscores Blitzcrown’s dedication to continuous innovation and sustainable growth in the regulated gaming markets.
Blitzcrown is MVG’s edge-game studio focused on pushing game ideas beyond their norms through innovative and non-traditional gaming experiences. The studio has been particularly recognized for its groundbreaking approaches in various game categories, including its successful Crash and Plinko series.
George Cho from MVG said: “This GLI certification testifies to Blitzcrown’s unwavering commitment to offering top-quality, fair gaming systems. We are well placed to take advantage of Brazil’s exciting new regulatory environment and the vast growth potential of the online gaming industry.”
The post Blitzcrown Secures GLI Certification for Three Crash Games in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Andres Troelsen Belatra Games’ Commercial Director for Latin America
Belatra excited to present LatAm innovations at BiS SiGMA Americas 2025

Belatra Games, the specialist online slots developer, is set for its latest appearance at BiS SiGMA Americas in São Paulo, Brazil, from April 7-10, 2025. The company will be based at Stand M30, where it will not only showcase its LatAm innovations but also celebrate its 32nd birthday.
This major milestone brings an extra layer of excitement to Belatra’s time in Brazil. iGaming professionals visiting the stand will enjoy an immersive experience inspired by the studio’s popular classics Make it Gold and Mummyland Treasures. Belatra’s stand includes a smoky bar for a mysterious touch, a prize-filled game for visitors, and a live Mummy roaming the event floor to bring the experience to life.
Belatra’s extensive portfolio of award-winning titles brings together timeless hits with powerful, innovative themes, providing unforgettable entertainment for players.
With a strong foothold in LatAm, Belatra’s regional team, based in Buenos Aires, and Belatra’s global team will be in São Paulo to explore new collaborations and showcase its localised approach to the market.
Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “Our Latin American presence grows ever stronger with the region forming a major part of our growth strategy. We’re happy to be back in São Paulo for BiS SiGMA Americas to connect with partners and explore new opportunities. This year is extra special as we celebrate our 32nd birthday, so come raise a glass with us at our smoky bar!”
The post Belatra excited to present LatAm innovations at BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
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