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Zilliqa Group Partners with Racing League

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Zilliqa Group, a leading provider of Web3 solutions and blockchain infrastructure best known for the development of the Zilliqa blockchain – a high-performance, high-security and low-fee layer-1 protocol, announced a partnership with Racing League, the premier team-based horse racing competition in the UK.

The partnership will centre on the development of an innovative and interactive Web3 fan engagement programme set to launch later this year. The programme will combine the physical aspects of horse racing with all-new virtual concepts, underpinned by Zilliqa blockchain technology. This strategic initiative is being built to bolster the global presence of Racing League and bring the revolutionary competition to an engaged international audience.

The partnership will represent the best of sporting history and new-era technology, using Web3 technologies to re-imagine fan engagement in horse racing, a sport renowned for its rich traditions and passionate global fan base. This venture is fundamental to Racing League’s ongoing strategy to reinvigorate horse racing for the next generation of fans, which has been at the forefront of innovation in the sport, by introducing a team-based competition format that has drawn participation from the world’s leading jockeys and trainers.

The programme will offer opportunities for fans to participate in owning their favourite horses, vote on important team and league decisions, compete in prediction games with tangible rewards – both physical and digital – and enjoy exclusive discounts on tickets and merchandise. These initiatives aim to deepen the bond between fans and the sport, transforming passive spectators into active participants.

The platform will also introduce a series of engaging and immersive experiences designed to bring fans closer to the thrilling world of horse racing. From behind-the-scenes access to live racing events, to direct interactions with renowned jockeys and trainers, the partnership is set to redefine the fan experience by offering unparalleled engagement opportunities in the horse racing industry.

The partnership with Racing League represents Zilliqa Group’s continued focus on the multi-billion-dollar loyalty sector across sports, esports, luxury and lifestyle. It follows the recent launch of The Pride, a bespoke fan engagement programme for European esports team Mad Lions. Utilising its market-leading blockchain technology, Zilliqa is powering a next-frontier fan engagement model that leverages the transformative potential of Web3 technologies.

Zilliqa Group CEO Matt Dyer said: “This partnership with Racing League marks a significant milestone in Zilliqa Group’s strategic expansion into the loyalty sector. As we deploy our cutting-edge technology and innovation, we are fully committed to re-imagining and levelling up the loyalty industry with Web3 technologies. The partnership offers a unique opportunity to seamlessly intertwine technology with tradition, to help redefine horse racing – in both the physical and digital realms – for fans of today and tomorrow. The journey that lies ahead is truly exciting and we look forward to forging a new path in this space together with Racing League.”

Ben Spivack, COO & Head of Partnerships at Racing League, said: “At Racing League, we recognise the importance of engaging with fans in new and innovative ways. Our partnership with Zilliqa, a leader in blockchain technology, provides us with an opportunity to heighten fan engagement, bringing an interactive dimension to our sport that aligns with the digital age.”

Bohdan Bulatsan CTO of the Communications Hub

Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging

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European Gaming Media visited RedCore’s impressive multi-brand booth at SiGMA Central Europe in Rome to take a closer look at one of their most technically impactful products: the Communications Hub. Designed as an all-in-one solution for digital businesses, the Communications Hub aggregates multiple verified communication providers – from SMS and calls to high-volume messaging services – into a single platform with one integration and one admin panel.

To explore the technology behind the product, we sat down with Bohdan Bulatsan, CTO of the Communications Hub and a seasoned software engineer with over a decade of experience.

 

At iGaming, speed and reliability are everything. How does Communications Hub keep messages flowing flawlessly even under pressure?

We have developed a new engine designed specifically to keep our customers’ messages moving smoothly, even during high-pressure periods. One of the key features is our block-geo  mechanism, which allows account managers to block certain message types or specific regions when needed.

Combined with our backup system and intelligent routing, this ensures that messages continue to reach their destination reliably, no matter the load or external pressure.

You’ve made adding new providers incredibly fast. What’s the secret sauce behind this ‘integration magic’?

Our technical team is constantly improving the integration process because it’s a core priority for us. One of the main reasons we can move so fast is our universal SDK (Software Development Kit). It includes all the common features and connection points that most providers rely on, so when we start an integration, we can do it quickly and efficiently.

We also run strict pre-integration tests to catch any potential issues before going live. All of this makes the entire process smoother, more reliable, and much faster for our clients.

With so much analytics coming from every channel, how do you turn all that data into actionable insights for businesses?

That’s a good question. Our analytics model brings together all the data from every service and communication channel and aggregates it in one place. This makes it much easier for our customers to filter, understand, and work with the information quickly.

Because everything is centralized, businesses can see the full picture and make faster, more informed decisions that directly support their growth and profitability.

How is SiGMA going for the Communications Hub? What’s your feedback from the event and what are your plans for the future?

SiGMA has been a very good event for us. We’ve received a lot of positive feedback from visitors and participants, which is always great to see. Looking ahead, our focus is on expanding the product even further, adding new features and continuing to scale the Communications Hub to meet the needs of our clients.

The post Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging appeared first on European Gaming Industry News.

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Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group

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Award-winning game studio Peter & Sons has expanded its presence in the Nordic region through a new partnership with Nordplay Group, the acclaimed iGaming operator behind some of Sweden’s most celebrated online casino brands, including Frank & Fred, Pop Casino, Klirr, Jubla, and Onerush, which also serves players in Estonia and Finland.

Nordplay Group has established itself as a dynamic force in European iGaming — proudly global yet lean in operation, with a curated catalogue of premium entertainment enriched by its distinctive Nordic flair. Guided by its ethos, “We scale impact, not size,” the group continues to build a loyal player base across multiple regulated markets.

Through this collaboration, players across Nordplay Group’s platforms will also be among the first to experience Peter & Sons’ newest December releases — Bad Santa and Barbarossa: Dragon Empire. These fresh additions showcase the studio’s evolving creative direction, blending bold visual identity, heightened storytelling, and high-engagement mechanics. Alongside these launches, Nordplay Group’s audience will gain access to a curated selection of Peter & Sons titles featuring the studio’s signature offbeat characters, distinctive artistry, and immersive game worlds.

The Nordics remain one of Europe’s most competitive and innovation-driven iGaming regions. Partnering with Nordplay Group marks a significant milestone for Peter & Sons as the studio continues its expansion across key regulated European markets.

Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “Partnering with Nordplay Group is a thrilling step in our Nordic journey. Their commitment to premium entertainment, modern player experiences, and smart, scalable growth aligns perfectly with our creative philosophy. We’re excited to bring our unique worlds, quirky characters, and next-gen mechanics to even more players across the region.”

Linda Guranova, Head of Games at Nordplay Group added: “Peter & Sons has carved out a distinctive identity in the industry — their imaginative slots, bold visual style, and narrative-driven gameplay truly stand out. We’re delighted to welcome their games to our brands and deliver even more memorable entertainment to our players in Sweden, Finland, Estonia, and beyond.”

This partnership highlights another important chapter in Peter & Sons’ European expansion, following recent market entries across the UK, Italy, the Netherlands, and other regulated jurisdictions.

The post Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group appeared first on European Gaming Industry News.

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WorldMatch Partners with MrBit

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WorldMatch has entered into the dynamic online gambling market of Romania through a strategic partnership with top-tier operator MrBit.

Under this partnership, WorldMatch’s titles will be available exclusively on the MrBit platform, offering Romanian players a unique first opportunity to experience the provider’s games. The operator plans to launch initially with WM’s top performing games, featuring some of their most popular titles like Book of Pharaon Deluxe, Devil Girl, Fortunella.

Xhuljana Demerxhiu, Head of Sales at WorldMatch, said: “We are thrilled to debut in the Romanian market with such an innovative partner as MrBit. The exclusive agreement accentuates the value MrBit places on the quality and uniqueness of our content. We look forward to offering their players an engaging gaming experience, and once we are live in Romania, we will immediately begin preparations for the launch in Bulgaria.”

The post WorldMatch Partners with MrBit appeared first on European Gaming Industry News.

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