SGG Media, the leading sports social media marketing agency, is delighted to announce a new partnership with the World Jai-Alai League (WJAL).  As per the agreement, SGG Media will use its extensive network of social media content creators and micro-influencers to help market the World Jai-Alai League.

The WJAL is moving into a new era, reintroducing the game of Jai-Alai to the United States with the aim of restoring the sport to its former glory. The league is currently undergoing a revamp, harnessing the power of social media and streaming to introduce the sport to a new generation of fans. SGG’s social media network will provide the league with a direct link to this audience.

WJAL Events are currently streamed live from the Magic City fronton in Florida, which is owned by the WJAL and is one of only two remaining frontons in the state.

The game is the fastest ball sport on the planet, with ball speeds being recorded of up to 188mph, with an average of 150 mph. This electrifying tempo makes Jai-Alia perfect for the modern sports fan who likes their betting action to come thick and fast.

Jai-Alai has a strong history with betting in the United States, but interest in the sport has waned in recent times. It was once seen as a popular betting alternative to horse racing, particularly in states on the East Coast like Florida and Connecticut. The WJAL aims to rectify this and usher the sport into a new era of popularity with the help of SGG Media.

The WJAL has also recently been licensed for online sports wagering, with fans now able to at licensed sportsbooks, including BetRivers and DraftKings. SGG Media will use its industry knowledge and portfolio of micro-influencers and social-media stars to help the tournament succeed in this sector.

Troy Paul, CEO at SGG Media, said: “We are excited to begin our new partnership with the World Jai-Alai League.

The sport of Jal-Ali is a sleeping giant with a wealth of potential, and our team of content creators and micro-influencers can tap into this and help the sport soar once again.

Jai-Alai is an exhilarating game; the action occurs at a break-neck speed, making it a perfect match for modern sports fans who enjoy streaming and live-betting.

Through this partnership, we will be able to connect the WJAL with the exposure it needs, providing them with a platform to achieve their goals and make Jai-Alai a popular choice for sports bettors once again.”

Scott Savin, CEO at World Jai-Alai League, said: “The World Jai-Alai League’s goal is to introduce the sport of Jai-Alai to a new generation of players. The once-renowned global sport is the fastest ball game on the planet, and we believe it has the potential to capture the imagination of people from all over the world. The game once attracted the attention of hundreds of thousands of fans, packing frontons in the United States, Mexico, Europe, and portions of Asia. With SGG by our side, the sport can reach these heights again.

We aim to modernize the gameplay and, by doing so, capitalize on the exploding international sports wagering market. SGG Media is the perfect partner to help us do this. Their experience in social media, excellent portfolio of micro-influencers and content creators, and unique approach to marketing are exactly what we need as we begin this new chapter in the history of the World Jai-Alai League.”