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SGG Media confirms an exciting new partnership with World Jai-Alai League



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SGG Media, the leading sports social media marketing agency, is delighted to announce a new partnership with the World Jai-Alai League (WJAL).  As per the agreement, SGG Media will use its extensive network of social media content creators and micro-influencers to help market the World Jai-Alai League.

The WJAL is moving into a new era, reintroducing the game of Jai-Alai to the United States with the aim of restoring the sport to its former glory. The league is currently undergoing a revamp, harnessing the power of social media and streaming to introduce the sport to a new generation of fans. SGG’s social media network will provide the league with a direct link to this audience.

WJAL Events are currently streamed live from the Magic City fronton in Florida, which is owned by the WJAL and is one of only two remaining frontons in the state.


The game is the fastest ball sport on the planet, with ball speeds being recorded of up to 188mph, with an average of 150 mph. This electrifying tempo makes Jai-Alia perfect for the modern sports fan who likes their betting action to come thick and fast.

Jai-Alai has a strong history with betting in the United States, but interest in the sport has waned in recent times. It was once seen as a popular betting alternative to horse racing, particularly in states on the East Coast like Florida and Connecticut. The WJAL aims to rectify this and usher the sport into a new era of popularity with the help of SGG Media.

The WJAL has also recently been licensed for online sports wagering, with fans now able to at licensed sportsbooks, including BetRivers and DraftKings. SGG Media will use its industry knowledge and portfolio of micro-influencers and social-media stars to help the tournament succeed in this sector.

Troy Paul, CEO at SGG Media, said: We are excited to begin our new partnership with the World Jai-Alai League.

The sport of Jal-Ali is a sleeping giant with a wealth of potential, and our team of content creators and micro-influencers can tap into this and help the sport soar once again.


Jai-Alai is an exhilarating game; the action occurs at a break-neck speed, making it a perfect match for modern sports fans who enjoy streaming and live-betting.

Through this partnership, we will be able to connect the WJAL with the exposure it needs, providing them with a platform to achieve their goals and make Jai-Alai a popular choice for sports bettors once again.”

Scott Savin, CEO at World Jai-Alai League, said: The World Jai-Alai League’s goal is to introduce the sport of Jai-Alai to a new generation of players. The once-renowned global sport is the fastest ball game on the planet, and we believe it has the potential to capture the imagination of people from all over the world. The game once attracted the attention of hundreds of thousands of fans, packing frontons in the United States, Mexico, Europe, and portions of Asia. With SGG by our side, the sport can reach these heights again.

We aim to modernize the gameplay and, by doing so, capitalize on the exploding international sports wagering market. SGG Media is the perfect partner to help us do this. Their experience in social media, excellent portfolio of micro-influencers and content creators, and unique approach to marketing are exactly what we need as we begin this new chapter in the history of the World Jai-Alai League.”






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PUBG MOBILE Esports is thrilled to announce that the 2024 PUBG MOBILE Global Championship (PMGC) will be held in the UK, taking place live next December with a $3 million prize pool. The first time a major PUBG MOBILE event has been hosted in the UK, this tournament will bring local fans a unique opportunity to see the very best skill that the world has to offer. This news comes ahead of this year’s 2023 PUBG MOBILE Grand Finals in Istanbul.

James Yang, Senior Director of PUBG MOBILE Global Esports, announced the news during the opening ceremony of the 2023 PMGC Grand Finals, with the exact UK location to be revealed at a later date. This is the first time a major PUBG MOBILE event has been held in the country and the first in Western Europe since 2018.

The highlight of the PUBG MOBILE Esports calendar, the PMGC brings together dozens of teams from around the world to compete in the ultimate showcase of talent. This year’s Grand Finals are taking place this weekend in Istanbul, Türkiye, where the final sixteen teams remaining in the competition will battle it out to become PUBG MOBILE World Champion.


Joining next year’s PMGC in the top tier of PUBG MOBILE Esports events, as well as next year’s midseason tournament in Riyadh, Saudi Arabia, is the PUBG MOBILE Global Open (PMGO), which will take place in Brazil throughout March and April 2024 and feature a $500,000 prize pool.

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New Year’s Eve at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino and Hotel





Meet Us At Midnight at Harrah’s Cherokee Casino Resort in Cherokee, North Carolina, and Harrah’s Cherokee Valley River Casino and Hotel in Murphy, North Carolina, to start the new year in style.

With various exciting ways to enter 2024, Harrah’s Cherokee Casinos offer the ideal holiday experience all within driving distance of Knoxville, Chattanooga, Atlanta and Asheville.

Harrah’s Cherokee Casino Resort

  • Spin to Win: Chance to Win a Million – On December 31, 2023, drawings will be held hourly from noon to 4pm at Myst Bar for five lucky guests to win up to 12,600 in free play or $1,000,000 in cash.
  • New Year’s Eve Party at Wicked Weed Brewpub – Wicked Weed will host a New Year’s party with live music from 6pm to 2am from Kayla McKinney and late-night DJ Burr, food and drink, midnight ball drop, dancing and more.
  • Comedy Zone – Start the new year off laughing with comedian Kevin Lee at a 7pm or 10pm comedy show. The second show ends just before midnight, so stick around for a New Year’s Eve countdown and toast. Purchase tickets at CherokeeComedyZone .com.
  • Myst Bar – Snag your New Year’s Eve VIP package at Myst Bar. Packages include a bottle of champagne, front row seats to live entertainment at Myst Bar and party favors. Reservation link coming soon.
  • Party Like a VIP – At a special rate of $1,299, guests will receive a guaranteed hotel room on December 31 at the resort plus entrance to the VIP party complete with an open bar, live entertainment, buffet and giveaway items. Use group code NYE2023 online.
  • New Year’s Eve Giveaways – To help ring in the New Year, stop by Myst Bar to receive a free festive necklace or hat.
  • Live Entertainment at The Cherokee – Enjoy live entertainment from pianist at The Cherokee hotel lobby from 2pm to 6pm then head over to Guy Fieri’s Bar for ‘off da hook’ drinks and beats from the DJ until 12am.

Harrah’s Cherokee Valley River Casino and Hotel

  • Roll Into a Million – January 1, 2024, drawings will be held hourly from 11am to 4pm at the promotions stage for six lucky guests to win up to 12,000 in free play or $1,000,000 in cash.
  • New Year’s Eve Entertainment – New Year’s Eve, enjoy an indoor light show from 2 pm to 1am along with live entertainment at the promotions stage from DJ Do It (2pm to 10pm) and Whiskey Rose Band (10pm to 12am).
  • New Year’s Eve Giveaways – Prepare for the party on New Year’s Eve with a free necklace and hats available at Caesars Rewards and Starbucks.
  • Specialty Cocktail – ‘Midnight Fizz’ featuring vodka, razzmatazz, blue curacao and starry available at casino floor bars.

Start 2024 with some fun by kicking off the New Year at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino and Hotel.

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Blaze Roulette Chosen for Casino Barriere Montreux’s GAMRFIRST Live Online Casino





Recently installed at the beginning of November, TCSJOHNHUXLEY is proud to have been chosen to supply a Saturn Roulette wheel, Ora Grande display and its unique Blaze Roulette for Casino Barriere Montreux’s first online live casino games. With stunning in-game animations as well as illuminating winning bets and pay-outs, Blaze technology gives players both in the land-based casino and online the chance to experience the thrill of the live game.

First launched at the beginning of 2022, Groupe Barriere’s GAMRFIRST online casino platform offers Swiss residents the chance to discover a fun, high-end, responsible gaming experience along with excellent customer service and a live chat facility available seven days a week, operated by multi-lingual advisors speaking the country’s three official languages.

“We are delighted to be featuring Blaze Roulette as our first step to bring online our land-based casino experience,” the Director of GAMRFIRST, Clement Govinda, said. “The high impact animations add to the excitement of the game along with the ease of players seeing winning bets and payouts illuminated, making the whole experience enjoyable and seamless.”

“We are very proud to be part of this innovative experience and would like to thank the Groupe Barriere head office and Casino de Montreux for their trust in our table games products and our team,” the United Kingdom and Europe Managing Director for TCSJOHNHUXLEY, Nicci Smith, said. “We wish this venture every success.”


As the industry’s only patented table technology to illuminate custom video animations through the layout, Blaze Roulette features eye-catching energy efficient LED lights fitted below the surface of the gaming table that display unique ‘attract sequences’ and custom-themed animations while also highlighting winning numbers and pay-outs.

Also featuring baccarat, sicbo, Money Wheel and craps, the Blaze range has proven to be an exciting addition to any gaming floor and has been adopted extensively throughout the global live gaming market.

In combination with the industry leading Saturn Roulette wheel and Ora Grande winning number display, the Blaze product suite not only provides stunning graphics but it also increases security on the casino floor and assists dealers with game accuracy. Players and gaming staff instantly benefit from seeing winning numbers clearly highlighted and, with the improved visibility of these sections, pit bosses and security staff can easily monitor game procedures from a distance.

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