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Crown Resorts Signals New Era with Bold New Brand

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Crown Resorts has signalled a new era, unveiling a bold new brand for the first time in nearly a decade, recapturing its original spirit as a leading curator of exceptional experiences, entertainment and tourism in Australia.

The campaign, Here’s Where Things Get Interesting, is live nationally across television, outdoor, print and social media, and marks a public shift from a casino and hotel to a world-class entertainment destination.

Informed by extensive research and stakeholder engagement, the new campaign addresses overwhelming national feedback for Crown to bring joy, energy, and life into its cities, and to reinvigorate the experiences guests and visitors have. The research also indicated that Australians want to visit a place where they feel connected to others as well as the city itself; somewhere with an atmosphere and a vibe they can immerse themselves in and safely enjoy.

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The new direction centres around creating joyfully elevated experiences for the communities in which Crown operates and is a playful spin on Crown’s long held reputation as the home of all things interesting – entertainment, awards nights, celebrity sightings, weddings, gala events, birthdays, TV broadcasts and just about everything in between.

The first phase of Here’s Where Things Get Interesting begins with an integrated advertising campaign supported by a program of joyfully elevated events across Sydney, Melbourne and Perth across sport, music, art, dining and entertainment.

Crown Resorts CEO Ciarán Carruthers said: “Today marks an exciting new chapter in Crown’s history. Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences.

“Over the last two years, we have worked very hard as a business to set Crown on a path to fundamentally change for the better. Upon opening, Crown was renowned as the home of all things interesting, and the place that makes the ordinary extraordinary. With new owners, new management, a new strategy, a new visual identity, and a new experience, we will do so again.

“To us, ‘interesting’ is the promise of something unique, elevated, unexpected, and memorable. ‘Interesting’ jolts you from the mundane. Our research told us that Australians expect that from Crown. As we move forward, interesting experiences will be a critical part of our strategy to energise our cities and supercharge Australia’s tourism revival.

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“The leadership of this campaign is testament to Danielle Keighery and her team, who have breathed new life into the Crown brand and helped set the company up for future success. Ahead of her upcoming departure from Crown, I’d like to thank Danielle for her enormous contribution and wish her all the best for her future.”

Led by Chief Brand & Corporate Affairs Officer, Danielle Keighery, the new brand direction was created in partnership with pre-eminent Australian brand and creative agency, The Monkeys part of Accenture Song, and is supported by a tailored multi-channel media strategy and launch plan via leading global media agency, Initiative Australia. It centres around interesting and elevated moments across Crown’s entertainment venues, globally recognised restaurants and luxury accommodation facilities.

Australia

The Star Shuts Down EGMs and ETGs at All Three Australian Casinos Due to “System Performance Issues”

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Electronic gaming machines (EGMs) and electronic table games (ETGs) at all three of Star Entertainment Group’s Australian casinos remained offline on Monday following what it describes as “system performance issues” related to the introduction of cashless gaming technology. The machines had gone dark on Saturday evening.

According to information released by the company via an ASX announcement, the issue relates to planned upgrades to The Star’s systems in readiness for the introduction of cashless gaming.

“Certain of The Star’s systems have been disrupted due to system performance issues identified in post-upgrade testing which resulted in the decision to switch off all Electronic Gaming Machines and Electronic Table Games in each of The Star’s three properties from 10:00 pm onwards on 13 July 2024 until the issue is resolved,” Star said.

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“The decision was taken by The Star to ensure compliance with relevant regulations, and to maintain the company’s commitment to safer gambling procedures.”

Star explained that it is working with its systems provider Konami to address the issues but said its properties – Treasury Brisbane, The Star Gold Coast and The Star Sydney – remain open with table games still operational.

The post The Star Shuts Down EGMs and ETGs at All Three Australian Casinos Due to “System Performance Issues” appeared first on European Gaming Industry News.

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Australia

Sportradar Secures First Pitch at Regulating the Game 2025 in Sydney

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Sportradar is participating at the Regulating the Game conference, and has secured the first pitch with a quickfire talk on “Effective Regulation Through Innovative Technological Solutions”.

Pitch! is a networking event that as part of the Regulating the Game conference seeks to ignite innovation, champion compliance, and propel the gambling industry “toward unparalleled excellence in regulatory achievements”.

“It is a stage for ideas that elevate operational capability, streamline processes, and confront compliance and regulatory hurdles head-on. More than just a platform, Pitch! is a crucible for change, offering insights into how policy can transition into practice for tangible improvements in regulatory policy and supervision,” the event’s organizers said of the Pitch! feature.

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The event shines a spotlight on initiatives that foster ethical leadership, promote safer gambling, and bolster defenses against financial crime and money laundering. As the second networking highlight of the conference, Pitch! combines hospitality, food, and drinks with pitches and entertainment, orchestrated under the guidance of special guest host and sponsor Norths Collective.

The post Sportradar Secures First Pitch at Regulating the Game 2025 in Sydney appeared first on European Gaming Industry News.

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TQG Lottery Solutions Operates Australia’s Newest Lottery

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4D Lotto is a new regulated online lottery in Australia. With the games 2D Red or Black, 3D, 4D Classic and 5D the Lottery offers a fast gaming experience and the chance to win more prizes. With this, 4D Lotto is opening a completely new range of games for millions of Australians. These games are very successful in Asia and particular in the US.

For TQG Lottery Solutions, it was once again a confirmation of its product strategy. The new games 2D Red or Black, 3D, 4D Classic and 5D are implemented directly via the game configurator in the lottery management system TQG- LotterySuite. No programming is needed and the quality and performance are given. And the total project could be handled remotely.

The Player Account Management (PAM) was expanded to include specific customer requirements and Australian specifications. For example, a new payment provider and a specific auditing system for the Gambling Authority were integrated.

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Thanks to the mobile-first approach, players now have access to a user interface optimized for smartphones. Fast payment via Apple Pay and Google Pay are just as much a matter of course as the provision of apps in the Apple Store and Google Play Store.

The entire system has been certified by an external auditor in accordance with the requirements of the Australian Gambling Authority.

“It was very important for us to select an experienced technical service provider that has a high level of expertise in the lottery market and can adapt flexibly to our requirements. The collaboration has confirmed that our decision was absolutely right,” Tatt Ghee Saw, Director of 4D Lotto, said.

“This is an important milestone for TQG. The TQG-LotterySuite has once again confirmed itself as a lottery platform and we are now also represented outside Europe with our range of services. We are proud of our product offering and the TQG team,” said Karsten Hagemeister, COO of TQG-LS and responsible for business development.

The post TQG Lottery Solutions Operates Australia’s Newest Lottery appeared first on European Gaming Industry News.

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